Greco's Fresh Markets

What Greco's Fresh Markets does

Greco's Fresh Markets is a privately held, family-owned independent grocery retailer operating two brick-and-mortar locations in the Greater Toronto Area: Oak Ridges Food Market at 13144 Yonge Street in Oak Ridges/Richmond Hill, and Concord Food Centre at 1438 Centre Street in Thornhill. The business traces its roots to the 1930s when Italian immigrant Joseph Greco opened a fruit stand on the Danforth in Toronto; the contemporary retail operation was founded in 1982 by his grandson Joe Greco and is now in its fourth generation with Anthony Greco handling produce procurement. Stores offer a full-line assortment across grocery, produce, meat and poultry, deli and prepared foods, and in-house bakery, with both conventional and natural/organic options.

The company's digital layer is built on the SHOPtoCOOK e-commerce platform (operated by SHOPtoCOOK, LLC of Buffalo, NY), which powers the website, online shopping list builder, weekly ad circular, recipe database with dietary filters, and curbside pickup ordering. Core revenue streams are in-store grocery sales, pre-ordered entertainment platters and gift baskets (priced $44.99–$99.00 per platter across sushi, shrimp, pastry, wraps, sandwiches, cheese, fruit, cold-cut, antipasto, and vegetable dip varieties), and a curbside pickup service charging a flat $10 per order. Customer segments are local households and event/party planners in the surrounding communities.

The go-to-market is traditional grocery retail with weekly circular promotions, a bi-weekly email flyer, Facebook community engagement, and content marketing through an extensive recipe database. The company has no disclosed external funding, no parent company, no subsidiaries, no M&A activity, and no enterprise B2B contracts; it competes as a differentiated fresh-produce specialist against larger chains in the Ontario market.

Name

Greco's Fresh Markets

Legal name

Greco's Fresh Markets

Website

https://concordfoodcentre.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

Greco's Fresh Markets is a fourth-generation, family-owned independent grocery chain operating two stores in Ontario's Oak Ridges and Thornhill communities, offering fresh produce, meat, deli, bakery, and prepared foods with curbside pickup and entertainment platter services.

Ownership category

akta.pro rank

Product category

Independent Grocery Retail

NAICS

Specialty Food Retailers (4452), Fruit and Vegetable Retailers (445230)

SIC

Retail-Grocery Stores (5411), Retail-Food Stores (5400)

akta.pro primary industry

Fresh-Format Supermarkets (High-Fresh Mix) (CRAHAAAD)

akta.pro secondary industries

Imported & Regional Specialty Food Stores (CRAHAGAL), Produce Markets & Greengrocers (CRAHAHAA), Natural Specialty Food Stores (Gluten-Free, Vegan, Keto, Allergy-Friendly) (CRAHAEAE)

Keywords

• Fresh grocery retail
• Produce supermarket
• Deli and bakery
• Curbside grocery pickup
• Party platter catering

Headquarters

HQ city

Concord

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. In-Store Grocery Sales: Traditional grocery retail model selling fresh produce, fruits, vegetables, grocery items, meat, deli, bakery, and prepared foods directly to consumers at retail prices in physical store locations.
2. Entertainment Platters: Pre-ordered party platters including sushi, shrimp, pastry, wraps, sandwiches, cheese, fruit, cold-cuts, antipasto, and vegetable dip trays sold for events and gatherings at fixed price points.
3. Curbside Pickup Service: Online grocery ordering with in-store pickup. A $10 fee per order (tax included) is charged for this service, with orders taking 12-48 hours to fulfill.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Greco's Fresh Markets is a family-owned independent grocery retailer operating two physical stores in the Greater Toronto Area (Oak Ridges and Concord/Thornhill) that sells fresh produce, meat, deli, bakery, prepared foods, and conventional and natural grocery items directly to consumers. Standalone purchase offerings include pre-ordered entertainment platters and gift baskets for events and a paid curbside pickup service that allows online grocery ordering with in-store collection across both locations.

Product overview

Greco's Fresh Markets operates as a family-owned grocery retail chain with two physical store locations (Oak Ridges and Concord in the Greater Toronto Area) and a comprehensive digital platform. The offering is a multi-channel retail ecosystem combining in-store departments (grocery, produce, meat, deli, bakery, prepared foods) with online services including a Weekly Ad circular, a recipe platform with thousands of meal ideas and dietary filters, Curbside Pickup ordering across all departments, Entertainment Platters for events, and a Shopping List Builder tool. The stores emphasize fresh, quality produce with a four-generation family tradition dating to the 1930s.

Differentiator

Problem solved

Functional benefit

Products and services

• Entertainment Platters

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Loblaw Companies: Canada's largest grocery retailer with dense GTA presence including Loblaws, Zehrs, and No Frills banners. Competes with Greco's on fresh, conventional grocery, and increasingly on natural/organic assortments.
• Metro Inc. Major Canadian grocer operating Metro and Food Basics banners across Ontario. Competes with Greco's on full-service grocery and fresh departments in the same GTA trade areas.
• Whole Foods Market: Premium natural and organic grocer with locations in the GTA. Competes with Greco's for fresh, natural, and specialty food shoppers in the same affluent suburban trade areas.
• Sobeys: National Canadian grocer with Ontario presence through Sobeys and FreshCo banners. Overlaps Greco's on grocery, fresh produce, deli, and prepared foods.

Direct peers

• Pusateri's: Toronto-area upscale independent grocer with strong fresh produce, deli, prepared foods, and entertainment platters. Directly comparable in product mix and customer positioning to Greco's, with a similar specialty-store format.
• Longo's: Family-owned GTA specialty grocery chain emphasizing fresh produce, in-store prepared foods, and entertaining platters. Closest direct comparable to Greco's in scale, model, and target customer in the Greater Toronto Area.
• Coppa's Fresh Market: Independent GTA fresh-market operator offering produce, deli, prepared foods, and party platters. Closely comparable in assortment, family ownership profile, and entertainment-platter offering.
• Fiesta Farms: Independent Toronto grocer focused on fresh produce, organic, and specialty items. Comparable to Greco's as a family-style neighborhood market with a produce-led assortment in the same metro area.

Regional players

• Bruno's Foods: Woodbridge-area independent Italian grocer specializing in imported Italian and Mediterranean products. Comparable to Greco's heritage and Italian-immigrant roots, and overlapping in imported specialty assortment.

Emerging players

• The Big Carrot: Toronto natural and organic food market. Comparable to Greco's on the natural-foods side of its assortment and on its produce-led specialty positioning, though smaller in store count.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ConcordFoodCentreOakRidgesFoodMarket
• Xx.com/grecosfresh

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greco's Fresh Markets