Raj Ushanga House

Name

Raj Ushanga House

Legal name

Raj Ushanga House Ltd

Website

https://www.rajushanga.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Off-Grid Solar Distribution

NAICS

Solar Electric Power Generation (221114)

SIC

Cogeneration Services & Small Power Producers (4991)

akta.pro primary industry

Renewable Distributed Generation (Rooftop/Onsite Solar, Small Wind, Small Hydro) (EUACALAJ)

akta.pro secondary industries

Solar Distribution & Wholesale Supply (Channel, Procurement, Logistics) (EUAMABAK), Solar Financing, Leasing & Ownership Platforms (Tax Equity, PPA, Securitization) (EUAMABAJ)

Keywords

• Solar energy distribution
• Pay-as-you-go solar
• Off-grid solar systems
• Solar home systems
• Rural electrification

Headquarters

HQ city

Nairobi

HQ country

Kenya

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Pay-As-You-Go Solar Systems Sales: Sales of solar home systems with financing embedded through weekly mobile money payments. Customers pay over time through mobile money until the system is fully paid off, after which it is unlocked for lifetime use.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Raj Ushanga House Ltd distributes Pay-As-You-Go Solar Home Systems sourced from Azuri Technologies to off-grid rural households in Kenya. Customers purchase solar lighting and energy systems through a network of sales agents and pay for them via weekly mobile money installments, with the system remotely unlocked for lifetime use once payments are completed. The company is the largest Azuri Technologies distributor in Kenya, combining physical distribution with embedded consumer financing.

Product overview

Raj Ushanga House Ltd operates a distribution and financing business offering Pay-As-You-Go Solar Home Systems sourced from Azuri Technologies. The company functions as the largest distributor of Azuri Technologies' solar products in Kenya, distributing through a network of sales agents in off-grid and rural areas. The business model combines product distribution with financing, where customers make weekly payments via mobile money until they fully own the system. Marketing, educational materials, and customer support are provided to drive adoption and explain the benefits and usage of solar products.

Differentiator

Problem solved

Functional benefit

Products and services

• Pay-As-You-Go Solar Home Systems Solar-powered lighting and energy home systems sold to off-grid rural households in Kenya on a weekly pay-as-you-go financing model, with payments collected via mobile money and the system unlocked for lifetime use once the payment plan is completed.

Quantifiable outcome

• Cleaner and cheaper than traditional methods like kerosene and firewood

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Azuri TechnologiescoreTechnology or IntegrationAzuri Technologies is the provider of Pay-As-You-Go Solar Home Systems. Raj Ushanga House is the largest distributor for Azuri Technologies in Kenya, leveraging its established distribution network serving off-grid areas.

Scale indicators3 records

Recent moves6 records

Expansion highlights2 records

Direct peers

• Fenix International (ENGIE): Acquired by ENGIE, Fenix distributes PAYG solar home systems across Uganda and other East African markets. Comparable to RUH on PAYG solar, mobile-money financing, and rural last-mile distribution.
• Zola Electric: Off-grid PAYG solar provider active across East Africa. Comparable to RUH on PAYG solar product, rural off-grid customer base, and mobile-money-integrated payment plans.
• M-KOPA: Kenya-headquartered Pay-As-You-Go solar home systems provider serving off-grid households across East Africa. Directly comparable to RUH on product (PAYG solar), customer base (rural off-grid), and go-to-market (agent-led sales + mobile money).
• d.light: Global Pay-As-You-Go solar distributor with a strong Kenyan presence, selling solar home systems to off-grid households via agents and mobile money. Closely comparable to RUH on product, customer, and financing model.
• Sun King (Greenlight Planet): Distributor of PAYG and cash-and-carry solar home systems across emerging markets, with active operations in Kenya. Comparable to RUH on product category, off-grid customer target, and agent-led distribution.
• SolarPay: Nairobi-based PAYG solar distributor focused on Kenyan off-grid households. Directly comparable to RUH on geography, PAYG model, and rural agent distribution.
• Mobisol (now ENGIE Solar): East African-focused PAYG solar home systems provider (now part of ENGIE). Comparable to RUH on PAYG solar product, off-grid household customer, and agent-driven sales model.
• BBOXX: UK-headquartered PAYG solar provider operating across multiple African markets including Kenya. Comparable to RUH on PAYG solar distribution to off-grid households and on the use of mobile-money repayment infrastructure.

Others

• Azuri Technologies: UK-headquartered PAYG solar product designer and supplier whose products RUH distributes in Kenya. Comparable as the upstream supplier/ecosystem participant rather than a direct distributor competitor.

Emerging players

• BioLite: Off-grid clean energy company selling solar-powered lighting and cooking products into emerging markets including East Africa. Partial overlap with RUH's solar home systems offering for off-grid households.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Rajushangahouseltd
• LinkedInlinkedin.com/company/ruh-solar

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Raj Ushanga House