Moio Beach

What Moio Beach does

Moio Beach is a privately held beach pavilion business operating a single beachfront location in Cadzand-Bad, Zeeland, Netherlands, established in 2011. It runs an integrated offering built around a daily beach restaurant (open from 11:00, kitchen from 12:00) and a broad activity portfolio split into Beach Sports (Beach Bumball, Beach golf, Beach lacrosse, Beach Tsjoek, Klootschieten, Bamboestieken) and Fun/Wind-Water Sports (Brandingkajakken, Brandingraften, Bumpervoetbal, Golfsurfen, Powerkiten, Shoot Out, Skimboarden, SUP, Supersup), plus multi-day youth Beachcamps for ages 8+, a 15-person corporate meeting facility, and school and large-group packages for 30+ participants. The site is positioned as the only beach pavilion in Zeeuws-Vlaanderen that combines hospitality with watersports, and is owned by Jethro Wijnja (with Marco Scherbeijn identified as founder in leadership listings). It employs 6 permanent staff supplemented by 10-20 seasonal workers during peak months, and operates without proprietary technology, AI/ML systems, or digital booking automation beyond phone, email, and web contact forms.

The business model is direct-to-consumer and physical-location-anchored. Revenue is generated through per-person and per-hour activity pricing (€20-€81 per person for sports; €350-€440 per hour for group activities), restaurant food and beverage sales, camp tuition, meeting-room rental (€100 per half-day), and a packaged consumer product (Moio Dry Gin No.6) sold on-site and through selected liquor stores. Customer segments span individual beachgoers and families, schools and educational groups, corporate teams, private celebration groups (bachelor parties, family days), and youth camp participants. Distribution is single-channel at the Cadzand site with reservations by phone or email, supplemented by Facebook and Instagram organic social presence, a multilingual website (Dutch, English, German), and earned media including a 7.8/10 PZC newspaper review and annual participation in the Rotaryclub Oostburg Lange Strangetocht walk. No funding rounds, M&A activity, or institutional investment have been disclosed; the company is an independent owner-operated SME with no public listing.

Name

Moio Beach

Legal name

Moio Beach

Website

https://moio.nl

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Moio Beach operates a single beachfront pavilion in Cadzand-Bad, Zeeland, Netherlands, combining a daily beach restaurant with beach and watersports activities, youth beach camps, and corporate meeting facilities for individual visitors, families, schools, and corporate groups.

Ownership category

akta.pro rank

Product category

Beach Hospitality and Adventure Sports

NAICS

Restaurants and Other Eating Places (72251), Fitness and Recreational Sports Centers (71394)

SIC

Retail-Eating & Drinking Places (5810), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Rooftop Bars & Beach/Pool Bars (THAFAEAJ)

akta.pro secondary industry

Surf Schools & Surf Camps (THAAAKAC)

Keywords

• Beach restaurant services
• Beach sports activities
• Watersport adventure programs
• Youth beach camps
• Coastal meeting venues

Headquarters

HQ city

Cadzand

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Beach Restaurant (Food & Beverage): Strand-restaurant serving meals and drinks to beach visitors. Kitchen open from 12:00, venue open from 11:00 daily. Full service dining with seasonal menu featuring Zeeland regional dishes. Also sells Moio Dry Gin No.6 and Zeeuwse gerechten cookbook.
2. Adventure Sports Activities: Beach and watersport activities including beach sports (Beach Bumball, Beach golf, Beach lacrosse, Beach Tsjoek, Klootschieten, Bamboestieken) and fun sports (Brandingkajakken, Brandingraften, Bumpervoetbal, Golfsurfen, Powerkiten, Shoot Out, Skimboarden, SUP, Supersup). Minimum 5 persons per booking. Pricing per hour or combination packages.
3. Beach Camps: Beach camps for children and youth (ages 8+) held in summer. Four-day camps featuring beach and water activities including Beachgolf, Bumpervoetbal, Suppen, Kajakken, Bamboestieken. Camps run from 09:30 to 16:00. Also includes 12+ weeks with more challenging activities like mountain biking.
4. Meeting Facilities Rental: Multifunctional meeting room for corporate meetings and brainstorming sessions. Maximum 15 persons. Can be combined with team building activities. Catering available from restaurant menu.
5. School and Group Events: Special arrangements for schools including sports days, class outings, and camps. Programs for large groups over 30 persons with 3-hour rotating activity programs. Also available for corporate outings, family days, and bachelor parties.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

Moio Beach operates an integrated beach pavilion at Cadzand-Bad in Zeeland combining a daily beachfront restaurant serving locally inspired cuisine, a broad portfolio of beach and water adventure sports (Beach Sports such as Beach Bumball, Beach Golf, Beach Lacrosse, Beach Tsjoek, Klootschieten, Bamboestieken; and Fun Sports such as Brandingkajakken, Brandingraften, Bumpervoetbal, Golfsurfen, Powerkiten, Shoot Out, Skimboarden, SUP, Supersup, Blokarten), four-day Beachcamps for children aged 8+ in summer, a multifunctional meeting room for up to 15 persons, and a signature bottled product (Moio Dry Gin No.6) sold on-site and through selected liquor stores.

Product overview

Moio Beach operates as an integrated beach pavilion and adventure sports provider in Cadzand-Bad, Zeeland. The core offering comprises a beach restaurant open daily from 11:00, supplemented by Beachcamps for youth aged 8+ and meeting facilities for up to 15 persons. Adventure sports are divided into Beach Sports (Beach Bumball, Beach golf, Beach lacrosse, Beach Tsjoek, Klootschieten, Bamboestieken) and Fun Sports (Brandingkajakken, Brandingraften, Bumpervoetbal, Golfsurfen, Powerkiten, Shoot Out, Skimboarden, SUP, Supersup). Additional offerings include Summer Experience individual activities, school and large group packages, private lessons, and a proprietary Moio Dry Gin No.6 product.

Differentiator

Problem solved

Functional benefit

Brands

• Moio Gin: Moio Dry Gin No.6 - A gin created with a secret mix of six botanical ingredients, available at Moio Beach and selected liquor stores.

Products and services

• Strand-Restaurant (Beach Restaurant) Daily beachfront restaurant at Moio Beach in Cadzand-Bad offering a full menu with fresh, local ingredients and dishes inspired by international cuisines. Open daily from 11:00 with kitchen service from 12:00. In July and August operates without reservations except for groups of 10+ persons.
• Beachcamps Multi-day beach camps for children and youth aged 8+ held at Moio Beach in Cadzand, featuring beach and water activities such as Beachgolf, Bumpervoetbal, Suppen, Kajakken, and Bamboestieken. Camps run from 09:30 to 16:00; 12+ weeks include more challenging activities such as mountain biking.
• Vergaderlocatie (Meeting Facilities) Multifunctional meeting room at the beach pavilion suitable for meetings and brainstorming sessions, accommodating up to 15 persons, with audiovisual equipment. Priced at €100 per half-day, with €25 per hour for additional time; combinable with catering from the restaurant menu and team building activities.
• Moio Dry Gin No.6 A signature gin created with a secret blend of six botanical ingredients. Available for purchase at Moio Beach and through selected quality liquor stores.
• Beach Sports Activities Group beach sports activities including Beach Bumball, Beach Golf, Beach Lacrosse, Beach Tsjoek, Klootschieten, and Bamboestieken. Available for groups from 5 persons, priced hourly per person with combination packages and group discounts.
• Fun Sports Activities Water and wind sports activities including Brandingkajakken, Brandingraften, Bumpervoetbal, Golfsurfen, Powerkiten, Shoot Out, Skimboarden, SUP, and Supersup for groups of 5 or more persons, with hourly per-person pricing and combination packages.
• Schools and Large Groups Packages Special arrangements for school groups including sports days, class outings, and camps, with programs tailored in consultation with teachers. For groups over 30 persons, 3-hour rotating activity programs are available.
• Private Lessons (Blokart and Golfsurfen) Private lessons for 1 to 4 persons in Blokart and Golfsurfen, lasting 1.5 hours and including equipment and a private instructor. Priced at €90 for the first person plus €35 per additional person.

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• Rotaryclub OostburgminorStrategic or Co-development Partner · 30 August 2025Moio Beach participates as a stamp station (stempelpost) during the annual Lange Strangetocht, a 17km beach walking event from Retranchement to Breskens organized by Rotaryclub Oostburg. The 13th edition takes place on August 30, 2025. Event supports charitable causes including Reddingsbrigade West Zeeuws Vlaanderen, Stichting ZeeSterk, and dialysis department ZorgSaam Terneuzen. Moio Beach provides a rest stop where walkers can get their stamp and enjoy the sea view.
• Local-tasteminorStrategic or Co-development PartnerCollaboration with local-taste, a group of food experts from Zeeland, to create and sell a cookbook featuring Zeeland dishes. Includes a recipe from Moio Beach. Book available for purchase at Moio Beach location.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Spot Surf School: Dutch surf school offering lessons and beach activities at coastal locations. Comparable to Moio Beach's Funsports/Brandingkajakken/Suppen stack, but lacks the integrated restaurant and event venue component that anchors Moio's revenue.

Others

• Roompot: Major Dutch vacation-park and holiday-rental operator on the Zeeland coast (e.g. resorts near Renesse and Cadzand). Adjacent rather than directly competitive: Roompot drives regional tourism demand that Moio Beach captures for F&B and activities, but its model is accommodation-led.
• Landal GreenParks: Large operator of Dutch and European vacation parks, including locations along the Zeeland coast. Adjacent to Moio Beach as a regional tourism driver — its guests are a natural feeder audience for beach-pavilion dining and watersport activities.
• Center Parcs: European short-break vacation-park operator with parks such as Park De Haan an Zee on the Belgian coast. Comparable only as a feeder channel for the same coastal leisure demand that Moio Beach serves; business model (multi-day accommodation + on-park activities) is structurally different.

Direct peers

• Strandclub Lekker: Strandpaviljoen on the Dutch coast with a focus on casual dining and beach events. Comparable to Moio Beach in target audience (beachgoers, groups, families) and operating cadence (seasonal coastal service).
• Beachclub Kijkduin: Beach club in the Kijkduin (Den Haag) area combining restaurant, bar and beach events. Comparable to Moio Beach as a Dutch coastal pavilion where the dining and nightlife offering drives the primary traffic, with leisure activities as a secondary layer.
• Club Zand: Beach club and restaurant in Wassenaar operating a full-service strandpaviljoen with events, dining and beach activities. Comparable to Moio Beach in operating model (beach restaurant + leisure activities) and Dutch coastal target market.
• Strandpaviljoen De Haven: Beach pavilion offering restaurant service along the Dutch coast with event/celebration programming. Comparable to Moio Beach as a regional strandpaviljoen competing for the same day-trip and group celebration demand in the Netherlands/Belgium catchment.
• Far Out Beach Club: Beach club/restaurant in Bloemendaal aan Zee offering food, drinks and beach events. Comparable to Moio Beach as a single-site Dutch strandpaviljoen that monetizes both F&B and event/group bookings.
• Harper's Beachclub: Beach club/restaurant in Zandvoort combining an upscale strandpaviljoen with events and DJ programming. Directly comparable to Moio Beach as a Dutch beach pavilion that layers food & beverage with leisure/event activities on a single coastal site.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MoioBeach
• Instagraminstagram.com/explore/locations/16643432/moio-beachclub-cadzand
• Xx.com/MoioBeach
• LinkedInlinkedin.com/company/moio-beach

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moio Beach