Arriva Touring

What Arriva Touring does

Arriva Touring is a Dutch touringcar and bus rental company headquartered in Groningen, Netherlands, operating a modern fleet of more than 60 vehicles ranging from 16-passenger luxury minibuses to 85-passenger double-decker coaches. Founded in 1996 and operating as part of the Arriva Group (recently acquired by I Squared Capital from Deutsche Bahn), the company is described as the largest touringcar operator in the provinces of Groningen, Friesland, and Drenthe, with stalling locations across five cities and additional operations in Limburg (Maastricht) and Amsterdam Schiphol Airport since April 2020. Core technical assets include a fleet meeting EEV and Euro VI emission standards, full HVO biofuel capability enabling up to 90% CO2 reduction, and the first Volvo 9700 DD double-decker deployed in the Netherlands.

The company serves a horizontally diversified customer base including primary and secondary schools, corporate clients, senior groups, event organizers, and individual travelers across the Netherlands and Europe. Service offerings span three revenue streams: quote-based touringcar rental with driver, multi-day packaged tours to European destinations (Normandy war history, Berlin staff trips, Wadden islands), and direct-to-consumer festival bus tickets under the BusnaarFestival brand. Notable event partnerships include Into The Great Wide Open, Oerol, DelfSail, Slachtemarathon, and Special Olympics Nationale Spelen 2024. The company holds ISO 9001/14001/27001 certifications, MVO Prestatieladder Level 3, CO2-prestatieladder Level 4, and the Keurmerk Touringcaronderneming industry quality mark.

Revenue mechanics operate on a quote-based pricing model for charter (determined by distance, duration, waiting time, and season) and unit pricing for packaged tours (€49-€73 for day trips, €555-€753 for multi-day European tours) and individual festival tickets (€22/person). The go-to-market is sales-led for B2B charter contracts and event partnerships, complemented by direct-to-consumer online ticket sales for festival routes. Geographic reach spans the Netherlands with international multi-day tours to Germany, Belgium, France, Austria, and Poland.

Name

Arriva Touring

Legal name

Arriva Personenvervoer Nederland B.V.

Website

https://arrivatouring.nl

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

101–250 employees

Short description

Arriva Touring is a Dutch touringcar and bus rental company operating a fleet of 60+ vehicles across northern Netherlands, serving schools, corporate clients, seniors, and event organizers with charter rentals, packaged tours, and festival shuttle services.

Ownership category

akta.pro rank

Product category

Coach Charter and Group Transportation Services

NAICS

Scenic and Sightseeing Transportation (487), Tour Operators (56152), Scenic and Sightseeing Transportation, Other (487990)

SIC

Local & Suburban Transit & Interurban Hwy Passenger Trans (4100), Transportation Services (4700)

akta.pro primary industry

Coach & Bus Charter Fleet Rental (With/Without Driver) (TLABADAE)

akta.pro secondary industries

Escorted Coach & Bus Package Tour Operators (THAKADAA), Tour Bus Leasing/Rental (Sightseeing) (TLABADAK), Intercity Coach Leasing & Rental Providers (TLAFAFAK), Chauffeur-Driven Car Rental (With Driver) (THADAAAG)

Keywords

• Coach charter services
• Group bus transport
• Festival shuttle services
• Corporate travel packages
• School trip transport

Headquarters

HQ city

Groningen

HQ country

Netherlands

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Touringcar Rental: Rental of touringcars and buses with driver for group transport. Pricing based on distance, duration, waiting time, season, and additional requirements. Includes vehicles from 16 to 86 passengers.
2. Package Tours: Complete travel packages including transport, accommodation, meals, guided tours, and entrance tickets. Includes day trips, multi-day trips, war history tours, and festival packages.
3. Festival Bus Tickets: Individual and group tickets for festival shuttle services such as Into The Great Wide Open. Tickets sold for specific routes between Amsterdam/Utrecht and Harlingen for Vlieland festivals.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Arriva Touring is a coach (touringcar) rental and chartered group transport company operating a modern fleet of 60+ buses ranging from 16-passenger minibuses to 81/86-passenger double-decker coaches, all with professional drivers. Beyond vehicle rental, it sells packaged group travel including multi-day European trips, festival shuttle services, war history tours, school excursions, corporate team-building outings, and group day trips across the Netherlands and into Europe. All touringcars are HVO biofuel-capable for up to 90% CO2 emission reduction, and the company is ISO 9001/14001/27001 certified.

Product overview

Arriva Touring is a touringcar and bus rental company operating in Northern Netherlands (Groningen, Friesland, Drenthe) with over 60 vehicles. The company offers a portfolio of rental vehicles ranging from 16-passenger luxury minibuses to 85-passenger double-decker coaches, all including professional drivers. Beyond vehicle rental, the company provides organized travel services including festival shuttle services (BusnaarFestival), multi-day trips to European destinations, war history tours, corporate team-building trips, school excursions, and themed day trips. The core product is the touringcar rental service supplemented by packaged travel experiences and event transportation.

Differentiator

Problem solved

Functional benefit

Products and services

• Touringcar/Bus Rental Rental of touringcars and buses with professional drivers, ranging from 16-passenger minibuses to 86-passenger double-decker coaches, for group travel, corporate events, school trips, and transfers. Quote-based pricing with response within two business days.
• Festival Bus Service (BusnaarFestival) Festival shuttle bus service running on HVO biofuel (90% CO2 reduction) for events such as Into The Great Wide Open on Vlieland. Direct e-commerce ticket sales for individual travellers.
• Multi-day Group Bus Trips (Meerdaagse Reizen) Multi-day bus travel packages for groups to destinations including Hamburg, Paris, Austria (wintersport), Germany, Luxembourg, and other European locations. Includes transport, accommodation, meals, and guided activities.
• Wadden Island Tours (Waddeneilanden) Day trips and multi-day excursions to Wadden Sea islands including Ameland, with ferry crossings and guided tours of island attractions.
• War History Tours (Oorlogsreizen) Specialized battlefield and war history tours to Normandy (€753 per person), Atlantikwall (€555 per person), Battle of Bulge, and Festung Calais, including D-Day landing sites, museums, cemeteries, and expert guides from Battlefield Tours.
• Corporate Trips (Personeelsuitjes) Team-building and corporate outing packages including multi-day trips to destinations like Berlin (from €382 per person, minimum 45 participants), with guided tours, Trabi safari, bike tour, boat trip, and accommodation.
• School Trips (Schoolreizen) Bus transportation and organized day trips for primary and secondary schools (basisscholen and voortgezet onderwijs) to educational destinations throughout the Netherlands and beyond.
• Group Day Trips (Groepsdagtochten) Organized day excursions for groups including historical tours, cultural visits, museum trips, and regional exploration packages across Northern Netherlands and beyond, from €49 to €73 per person.
• 16-Person Luxury Minibus (Midibus) Luxury minibus for smaller groups up to 16 passengers, equipped with leather upholstery, tinted windows, air conditioning, DVD screen, refrigerator, and safety belts at every seat.
• 50-Person Touringcar Standard touringcar for groups up to 50 passengers equipped with CD, DVD, TV, route guidance, coffee bar, toilet, and safety belts.
• 60-Person Touringcar Luxury touringcar for groups of 50-62 passengers with air conditioning, toilet, DVD/CD/TV, coffee bar, and safety belts.
• 85/86-Person Double-Decker Touringcar First Volvo 9700 DD double-decker coach in the Netherlands with USB charging at every seat, extra large luggage space, TV, coffee bar, microwave, and 2 tables on the lower deck.

Quantifiable outcome

• 90% CO2 emission reduction with HVO fuel option
• +2 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Into The Great Wide OpencoreGTM or Marketing PartnerFestival shuttle bus partnership for annual Vlieland festival. Arriva provides dedicated BusnaarFestival shuttle service between Amsterdam/Utrecht and Harlingen. Partnership includes Rederij Doeksen for ferry connections. Offers €15 voucher incentive for sustainable travel.
• Rederij DoeksencoreStrategic or Co-development PartnerFerry company partnership for Vlieland transport. Combined ferry and bus packages for festival and Wadden transport. Enables seamless ferry-to-bus connections at Harlingen Haven.
• Battlefield TourscoreStrategic or Co-development PartnerPartnership with battlefield tour operator for war history tours to Normandy, Atlantikwall, and other WWII sites. Provides guided tours with expert guides for educational war history experiences.
• SC HeerenveencoreGTM or Marketing PartnerOfficial player bus supplier for SC Heerenveen football club. Provides branded team bus for player and staff transport to matches. Also offers supporter stadium tours.
• Noord Nederlands Orkest (NNO)coreGTM or Marketing PartnerDedicated touringcars branded for Noord Nederlands Orkest classical music orchestra. Provides transport for concert tours and is available for rental by other groups when not in use by orchestra.
• KNV (Koninklijk Nederlands Vervoer)minorOthersIndustry association membership. Arriva Touring operates under KNV transport conditions for passenger transport services.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Qbuzz: Dutch public-transport bus operator also owned by Arriva Group; comparable in fleet operations and Dutch geographic footprint, but focused on scheduled transit rather than charter and tour services.
• TUI Nederland: Largest Dutch tour operator offering package holidays including coach-based tours; comparable in tour-operator economics and Dutch customer base, but operates at vastly greater scale and broader product mix.

Emerging players

• FlixBus: Pan-European long-distance bus operator; overlapping in coach mobility and sustainability positioning, though focused on scheduled intercity routes rather than charter/touring.

Others

• KNV (Koninklijk Nederlands Vervoer): Dutch industry association for passenger transport under whose terms Arriva Touring operates; relevant ecosystem peer as the governing body for coach operators and the framework Arriva Touring's contracts are built on.

Regional players

• SNP Natuurreizen: Dutch specialist tour operator offering group nature and active-travel packages — overlapping in package-tour revenue mechanics and the Dutch senior/active-traveller segment, though without the charter-bus fleet.

Direct peers

• De Jong Intra Vakanties: Dutch tour operator offering escorted coach tours and group travel packages in the Netherlands and Europe, with overlapping customer segments (seniors, schools, corporate) and a similar coach-based product mix.
• Jan de Wit Group: Dutch travel group combining tour operations and coach transport, serving similar group-travel and excursion demand — directly comparable to Arriva Touring's integrated charter + package-tour model.
• Oad Reizen: Dutch tour operator running coach-based multi-day package tours across Europe, including war history and cultural itineraries — directly comparable to Arriva Touring's package-tour revenue stream.
• BTR Tours: Dutch coach charter and tour operator providing bus rental with drivers for school trips, corporate outings and day excursions — a close functional peer in the same charter touringcar category.
• Brouwer's Tours: Dutch touringcar operator offering charter bus rental with drivers and group travel packages, directly comparable to Arriva Touring's core business in fleet size, customer segments and Dutch regional service area.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ArrivaTouring
• LinkedInlinkedin.com/company/arrivatouring
• Instagraminstagram.com/arrivatouring
• Xx.com/Arriva_Touring

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arriva Touring