Opinion Leader Group

What Opinion Leader Group does

Opinion Leader Group (operating as OLG Research, LLC) is a privately held, full-service primary market research firm founded in 2001 and headquartered in Fairfield, New Jersey. The firm specializes in custom qualitative and quantitative research for pharmaceutical, biotech, and consumer goods clients, employing a proprietary five-step OLG Method that spans business objective alignment, methodology development, recruitment and fielding, data analytics, and consultative solutions delivery. Core research capabilities include in-depth interviews (in-person, telephone, web-assisted), focus groups, online forums, projective techniques, competitive wargaming, ATU studies, Choice-Based Conjoint, TURF analysis, Max-Diff, and forecast modeling, with the firm maintaining a panel of over 20,000 healthcare advisors spanning every therapeutic category including cardiovascular, CNS, hematology/oncology, infectious disease, inflammatory, metabolic, pain management, respiratory, and rare/specialized diseases.

The firm operates as a deliberately small boutique with 1-10 employees, executing project-based engagements under a sales-led go-to-market that relies almost entirely on personal recommendations, word of mouth, and client endorsements rather than active marketing or sales development. Revenue is generated through customized professional services fees with project quotes determined by research methodology, sample size, respondent types, and complexity; pricing is not publicly disclosed. The named client base skews heavily toward large-cap pharmaceutical enterprises including Pfizer, Novartis, Bristol-Myers Squibb, Sanofi, Eli Lilly, Novo Nordisk, Regeneron, Otsuka, Genzyme, Allergan, Sandoz, Daiichi Sankyo, Par Pharmaceutical, and Akebia Therapeutics, with international engagements spanning the UK, Europe, and Canada for approximately the past decade.

The most recent product extension is an AI Services offering branded 'AI Kathy,' positioned to help clients unlock data potential and streamline operations, though technical depth behind the offering is not publicly detailed. Leadership is anchored by President and Founder Michael Reilly, who has directed over 500 market research programs across 30+ years of pharmaceutical industry experience, supported by a small core team of senior research analysts, research managers, and a multilingual consultant. The firm is structured as an LLC with no disclosed parent company, subsidiaries, institutional investors, or M&A activity.

Name

Opinion Leader Group

Legal name

OLG Research, LLC

Website

https://olgresearch.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Opinion Leader Group (OLG Research) is a private, boutique primary market research firm founded in 2001 that conducts custom qualitative and quantitative research for pharmaceutical, biotech, and consumer goods companies using a 20,000+ advisor panel across global therapeutic categories.

Ownership category

akta.pro rank

Product category

Pharmaceutical Market Research Services

NAICS

Marketing Research and Public Opinion Polling (54191), Management, Scientific, and Technical Consulting Services (5416)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Market Research & Consumer Insights (BPAHALAA)

akta.pro secondary industry

Industry & Sector Research (Syndicated/Custom) (BPAHALAE)

Keywords

• Pharmaceutical market research
• Qualitative research services
• Quantitative research services
• Biotech market research
• Key opinion leader research

Headquarters

HQ city

Fairfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Custom Market Research Projects: OLG Research conducts customized primary market research projects for pharmaceutical, biotech, and consumer goods companies. Projects are tailored from research design to final recommendations, with each engagement aligned to clients' unique business goals. Revenue is generated through project-based consulting fees for qualitative and quantitative research services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

OLG Research is a full-service primary market research firm that designs and executes customized qualitative and quantitative research projects for pharmaceutical, biotech, and consumer goods companies. Services cover in-depth interviews, focus groups, competitive wargaming, ATU studies, Choice-Based Conjoint, TURF analysis, Max-Diff, and forecast modeling, supported by access to a panel of over 20,000 healthcare advisors, KOLs, patients, and caregivers. Each project is tailored from research design through final recommendations to deliver strategic insights that support brand, marketing, and product decisions.

Product overview

OLG Research is a full-service primary market research firm offering a unified platform of qualitative and quantitative research services for the pharmaceutical, biotech, and consumer goods industries. The core offerings consist of Qualitative Research Services (including in-depth interviews, focus groups, projective techniques, and competitive wargaming) and Quantitative Research Services (including ATU studies, Choice-Based Conjoint, TURF analysis, and forecast modeling). These are supported by specialized sub-products for specific research needs such as promotional message testing, KOL mapping, and market share forecasting. The company also provides access to an advisor/panel database of over 20,000 healthcare professionals and maintains expertise across multiple therapeutic categories. Founded in 2001, the firm is headquartered in Fairfield, NJ, and serves international clients across Europe, UK, and Canada.

Differentiator

Problem solved

Functional benefit

Products and services

• Qualitative Research Services

Quantifiable outcome

• Over 500 qualitative and 100 quantitative research projects conducted with extensive experience in broad range of methodologies
• +1 more outcomes

Named customers14 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Canadian Healthcare Partners/RespondentscoreOthersOLG has collaborated extensively with Canadian clients and respondents for nearly 10 years. They have developed and maintained a diverse and highly engaged respondent panel across Canada specializing in wide range of therapeutic categories, enabling valuable insights tailored to unique needs of Canadian healthcare market.
• UK Healthcare Partners/RespondentscoreOthersOLG has worked closely with UK clients and respondents for nearly ten years, building and maintaining an extensive and diverse panel of respondents spanning numerous therapeutic areas. Direct engagement with frontline healthcare professionals provides insights into real-world challenges and priorities.
• European Healthcare Partners/RespondentscoreOthersOLG has collaborated with European clients and respondents for nearly 10 years, developing a diverse and extensive respondent panel across Europe specializing in wide range of therapeutic categories. Work closely with European physicians, healthcare providers, and caregivers for on-the-ground insights.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/olgresearch
• Facebookfacebook.com/OLG-Research-100065033529635
• LinkedInlinkedin.com/company/opinion-leader-group-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Opinion Leader Group