TENVIC

What TENVIC does

TENVIC Sports is an Indian sports development and education company founded in 2010 by former Indian cricket captain Anil Kumble and former international table tennis player Vasanth Bharadwaj. The company operates a multi-service portfolio spanning five core pillars: Grassroot Sports Development (structured coaching programs in 23 sports delivered across 100+ schools and 40,000+ students), Lessons from Sport (corporate training and sportsperson mentoring), Branding and Sport (sports-marketing consulting), Technology and Sport (proprietary Academy Management System and Video Analytics Platform), and Sports Academics (formal certification programs delivered with Manipal Academy of Higher Education). The company also operates High Performance Centres (HPCs) for elite athletes in weightlifting and track and field, starting with the Odisha Weightlifting HPC at Kalinga Stadium in February 2019 and expanding to MAHE campuses in Manipal and Bengaluru.

Underlying technology is operational rather than cutting-edge. The Academy Management System is a web and mobile platform that tracks attendance, drills, scheduling, and student progress for schools, academies, and coaches. The Video Analytics Platform enables athletes to upload, annotate, and share video clips for remote expert feedback. The sAMSara platform is referenced as a sports resource. The MAHE academic programmes include courses in Data Acquisition and Analytics in Sports and AI and ML for Sports Professionals, positioning TENVIC at the intersection of sport and emerging tech education, though the company does not itself publish AI/ML products.

TENVIC makes money through a portfolio of revenue streams: managed-service contracts for in-school coaching (school contracts and academy fees), professional services for corporate training and sportsperson mentoring, brand consulting engagements, event management fees (including junior badminton and tennis leagues with disclosed entry fees of INR 300-600 per player per category), HPC operations under government contracts (Odisha, Andhra Pradesh, Manipur), and tuition from academic programmes with MAHE. Go-to-market is hybrid: enterprise field sales for government and school contracts, channel partnerships for academies, direct-to-consumer through coaching centres and summer camps, and event-driven demand generation through tournaments. The company is founder-owned and bootstrapped, operating from Bengaluru and Delhi with training academies across Karnataka, Odisha, Kerala, Karnataka, and Manipur.

Name

TENVIC

Legal name

TENVIC Sports

Website

https://tenvicsports.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Short description

TENVIC Sports is an Indian sports development company founded in 2010 by Anil Kumble, delivering structured coaching programs across 23 sports to 100+ schools and 40,000+ students, while operating High Performance Centres, corporate training, and academic programmes with MAHE.

Ownership category

akta.pro rank

Product category

Sports Development and Coaching Services

NAICS

Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (713940), Spectator Sports (71121)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Sport-Specific Skills Coaching (e.g., soccer, basketball, tennis) (HSADAEAA)

akta.pro secondary industries

Strength & Conditioning / Athletic Performance Training (HSADAEAB), Training & Practice Facilities (Team Performance Centers) (MPAKAEAI), Performance Analysis & Video Coaching (HSADAEAG), Strength, Conditioning & Speed/Agility Training Facilities (MPAKAJAD)

Keywords

• Grassroot sports coaching
• Sports education programs
• Athlete training services
• Corporate sports training
• Sports brand consulting

Headquarters

HQ city

Bengaluru

HQ country

India

HQ region

Asia

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Grassroot Sports Coaching Programs: Structured sports coaching programs delivered in schools (In-School Sports Program), after-school coaching centres, and summer camps. Revenue is generated through school contracts, academy fees, and summer camp registrations. Covers 23 sports disciplines with scientifically developed training content.
2. Corporate Training and Sportsperson Mentoring: Organizational learning programs and sportsperson mentoring services delivered through workshops, management science frameworks rooted in sport, and one-to-one mentoring sessions. Draws on world-class sporting icons and senior HR professionals for delivery.
3. Brand Consulting and Sports Marketing: Brand consulting practice combining understanding of sport and sports enthusiasts with principles of brand management. Creates objective and measurable solutions for brands to engage with consumers through sports experiences, sponsorships, and promotional events.
4. Sports Academics and Certification Programs: Formal certification programs for sports management, sports technology, and sports sciences in collaboration with MAHE. Programs include The Business of Sports, Data Acquisition and Analytics in Sports, AI and ML for Sports Professionals, Sports Sciences, and Sports Media. Revenue from tuition/fees for these academic programs.
5. Sports Event Management: Event management services for clubs, academies, sports organizations and corporates. TENVIC conceptualizes, designs and executes sports events with logistics, on-site support, technical assistance for promotion and registration, and post-event feedback and publicity.
6. High Performance Centre Operations: Operation and management of High Performance Centres for professional athletes in weightlifting and track and field. The Odisha Weightlifting HPC has been operational since February 2019. New HPCs planned for MAHE campuses in Manipal and Bengaluru. Provides residential training, sports science support, and holistic athlete development.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

TENVIC Sports delivers structured sports coaching, training, education, and consulting services across India. Its portfolio spans Grassroot Sports Development (school, after-school, and summer camp coaching in 23 sports), Lessons from Sport (corporate leadership training and sportsperson mentoring), Branding and Sport (sports marketing consulting), Technology and Sport (Academy Management System and Video Analytics Platform), Sports Academics (MAHE-partnered certification programs), High Performance Centres for elite athletes (Odisha Weightlifting HPC since February 2019; new HPCs at MAHE campuses), and Sports Event Management (TENVIC Junior Badminton League, Junior Tennis League, and corporate events).

Product overview

TENVIC Sports is a sports development and education company offering a multi-service portfolio anchored by five core pillars: Grassroot Sports Development (structured programs for schools, academies, and summer camps reaching 100+ schools and 40,000+ students), Lessons from Sport (corporate training and sportsperson mentoring), Branding and Sport (brand consulting), Technology and Sport (tech solutions including Academy Management System and Video Analytics Platform), and Sports Academics (formal certification programs with MAHE). The ecosystem includes High Performance Centres for elite athlete training, the sAMSara platform, and sports event management services. The company has delivered coaching in 23 different sports to over 350,000 children.

Differentiator

Problem solved

Functional benefit

Brands

• sAMSara: Sports analytics and management platform referenced in navigation menu

Products and services

• Grassroot Sports Development Program Structured sports programs for children to excel in a sport of their choice, offered at schools, after school, and in summer camps. Scientifically developed training content for different sports developed by well known sportspersons is anchored by TENVIC-trained coaches. Covers 23 sports disciplines including badminton, basketball, chess, cricket, football, swimming, table tennis, and tennis, and reaches nearly 100 schools and over 40,000 students.
• Lessons from Sport A platform for corporate training programs and sports people that delivers lessons in focus, determination, courage, and persistence. TENVIC delivers these learnings through workshops for corporates (e.g., Axis Asset Management, BNP Paribas) and mentorship to sports professionals. Draws on world-class sporting icons and senior HR professionals for delivery.
• Branding and Sport Brand consulting practice that combines understanding of sport and sports enthusiasts with the essential principles of brand management. Creates objective and measurable solutions and the right sports experiences for brands to effectively engage with their consumers through sports experiences, sponsorships, and promotional events.
• Technology and Sport Solutions Technology solutions and services for sporting careers and ecosystems including web and mobile application development, social media integration, data management and analytics, and technology consulting. Includes the Academy Management System and Video Analytics Platform.
• Sports Academics Formal certification programs for sports management, sports technology, and sports sciences in collaboration with Manipal Academy of Higher Education (MAHE). Initial courses launched 29 April 2026 include The Business of Sports, Data Acquisition and Analytics in Sports, and AI and ML for Sports Professionals, with Sports Sciences and Sports Media courses to follow. Includes a comprehensive Coach Development stream based on internationally recognized frameworks.
• High Performance Centres Elite athlete training facilities with globally renowned coaches and support staff combined with best-in-class infrastructure. Currently operates centres for track and field and weightlifting. Includes Long Term Athlete Development plans, sports science support, and residential training integrated with academic programmes. The Odisha Weightlifting HPC at Kalinga Stadium has been operational since February 2019.
• Sports Event Management Services for clubs, academies, sports organizations, and corporates to conceptualize, design, and execute sports events. Provides event management, logistics, on-site support, and technical assistance for promotion and registration. Includes the TENVIC Junior Badminton League and TENVIC Junior Tennis League tournaments.
• Academy Management System Online platform for TENVIC's Grassroot Sports Development Program in schools, clubs, and academies. Available on web browsers and mobile devices, it provides a holistic view to all stakeholders of Talent Identification, Skills Development, and Progress of enrolled students. School/Academy Administrators and Parents receive periodic assessments and report cards; coaches initiate and track attendance, training drills, and granular scheduling.
• Video Analytics Platform Platform for emerging and established sportspersons to upload video clips, analyze and annotate action on the pitch or court. Enables experts to remotely review uploaded clips and provide online feedback on areas of strength or improvement and corrective actions needed.
• sAMSara Platform Sports analytics and management platform referenced in TENVIC's navigation menu and available at tenvicsports.com/samsara.

Quantifiable outcome

• 3,50,000+ children coached across 23 sports through schools and academies
• +4 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature2 records

Partnerships

Six partnerships are on record, tiered flagship, minor and core.

• Manipal Academy of Higher Education (MAHE)flagshipStrategic or Co-development Partner · 5 March 2025MAHE and TENVIC signed a landmark MoU in March 2025 to establish an interdisciplinary academic framework integrating sports coaching, management, technology, and sciences. The partnership includes High-Performance Sports Centres across MAHE campuses (Manipal and Bengaluru), a Research and Incubation Hub, athlete career transition programs, and coach development streams. On 29 April 2026, the first academic programs (The Business of Sports, Data Acquisition and Analytics in Sports, AI and ML for Sports Professionals) were launched alongside HPCs for 4 sports disciplines at MAHE campuses.
• Government of ManipurminorStrategic or Co-development Partner · 16 March 2024Manipur Government signed MoU with TENVIC Sports to collaborate on a Coach Education Program for Manipur's youth. Focus on grassroots development through structured coach certification and training.
• Government of Andhra Pradesh / SAAPcoreStrategic or Co-development Partner · 4 February 2019Andhra Pradesh government, through the Sports Authority of Andhra Pradesh (SAAP), partnered with TENVIC Sports (Anil Kumble's company) to promote sports culture across the state. Partnership focused on grassroots sports development, talent identification, and sports ecosystem enhancement in Andhra Pradesh.
• Government of OdishacoreStrategic or Co-development Partner · 1 February 2019The Odisha Weightlifting High Performance Centre at Kalinga Stadium has been managed by TENVIC Sports since February 2019. The HPC delivers holistic athlete development combining elite sports training with academic support (online classes, classroom learning in mathematics, computer science, English, communication, psychology). Fourteen weightlifters from the HPC won 12 golds and 5 silvers at the State Weightlifting Championship in September 2019. Kumbheswar Mallik won bronze at the Khelo India University Games 2020.
• Karyavattom Sports Facilities Ltd (KSFL) / The Sports HubcoreStrategic or Co-development Partner · 1 November 2016KSFL (subsidiary of IL&FS Transportation Networks Ltd) partnered with TENVIC to establish the KSFL-TENVIC Sports Academy at The Sports Hub, Trivandrum. The Academy offers coaching in Cricket, Football, Swimming (launched Dec 2016), and upcoming programs in Badminton, Basketball, Squash, Table Tennis, Tennis, and Volleyball. The Sports Hub is India's first PPP in development of an International Standard Cricket cum Football stadium.
• KLE SocietycoreChannel Partner/ Reseller/ Distributor · 1 January 2016TENVIC has an ongoing partnership with KLE Society's schools across Karnataka (Belagavi and Solapur campuses). TENVIC conducts summer camps, cricket tournaments for girl students, and integrates sports coaching programs into KLE school curricula.

Scale indicators9 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• KOOH Sports: Indian school sports and athlete development company serving schools with structured sports programs. Direct competitor in the Indian K-12 school sports coaching market.
• Sportz Village: India's largest school sports education company, delivering structured PE and sports curricula to hundreds of K-12 schools. Most directly comparable to TENVIC's In-School Sports Coaching Program across schools and academies.
• EduSports: Indian sports education company providing structured physical education and sports curricula to schools. Overlapping target customer (K-12 schools) and similar managed-services coaching model.
• Olympic Gold Quest: Indian non-profit foundation supporting elite athletes with funding, coaching, and sports science for Olympic preparation. Comparable in elite-athlete support and India-specific Olympic sports focus (notably weightlifting).
• Reliance Foundation Youth Sports: Reliance Foundation's mass-participation youth sports initiative running school programs, leagues, and athlete development across India. Comparable in grassroots school coverage and India-wide scale ambition.

Broad incumbents

• IMG Academy: Global multi-sport academy combining elite coaching, academic schooling, and performance technology for student-athletes. Comparable in the integrated academy + academics + performance model that TENVIC is building with MAHE HPCs.
• Aspire Academy: Qatar government-funded multi-sport High Performance Centre combining elite coaching, sports science, and academic education. Comparable as a benchmark for HPC operating model, though state-funded at much larger scale.
• Decathlon India: Global sporting-goods retailer with growing India footprint and school/community sports engagement programs. Comparable as a broad sports ecosystem player but competes via retail rather than coaching services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/TENVIC_Sports
• YouTubeyoutube.com/user/TENVICSports
• Facebookfacebook.com/TENVIC
• LinkedInlinkedin.com/company/tenvic

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TENVIC