Divali
Divali is a Dutch multibrand fashion retailer based in Alkmaar, Netherlands, operating a physical store and an e-commerce platform that sells clothing, footwear, and accessories for women, men, children, and babies across 50+ international brands, shipping to nine European countries.
- Company typePrivate
- Founded2005
- HeadquartersAlkmaar, Netherlands
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Divali does
Divali is a Dutch multibrand fashion retailer founded in 2005 and headquartered in Alkmaar, Netherlands, operating under the legal entity Divali B.V. The company runs an omnichannel model combining a single physical retail store in Alkmaar's city center (Laat 116) with a direct-to-consumer e-commerce platform at divali-online.com. It sells clothing, footwear, and accessories across five consumer segments — women, men, girls, boys, and babies — curated from a portfolio of more than 50 international brands including Guess, Calvin Klein, Moose Knuckles, Moschino, Stone Island, Tommy Hilfiger, Monnalisa, Boss Kids, and Parajumpers. Founder and owner Eya Tran leads the company, which employs 11–50 people and is privately held with no disclosed external investors.
The business model is straightforward retail: one-time purchases at unit prices ranging from approximately €16 (entry-level kidswear) to over €1,100 (premium jackets such as Moose Knuckles). Revenue is supplemented by gift cards, seasonal sales (20–70% discounts), VIP membership benefits, and a reward-points loyalty program in which €25 of purchase equals 1 point and 10 points equal €12.50 of value. Distribution covers nine European countries with free-shipping thresholds (€100 in the Netherlands, €200 in Belgium/Germany) and next-day delivery for orders placed before 16:00. Payment options include iDEAL (with a 2.5% discount), Klarna, PayPal, Visa, and Mastercard. Marketing channels include Instagram, TikTok, Facebook, email newsletters, WhatsApp customer service, and an influencer collaboration program.
There is no proprietary technology platform, no AI/ML capability disclosed, no patents or trademarks, no API or SDK, no funding rounds, and no M&A activity in the available sources. Trustpilot 5-star rating and 20 years of local retail presence form the primary reputational signals. Divali's competitive position rests on its curated multibrand assortment, omnichannel service, and regional brand recognition rather than on technology differentiation.
Divali firmographics
Firmographics- Name
- Divali
- Legal name
- Divali B.V.
- Website
- https://divali-online.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Divali is a Dutch multibrand fashion retailer based in Alkmaar, Netherlands, operating a physical store and an e-commerce platform that sells clothing, footwear, and accessories for women, men, children, and babies across 50+ international brands, shipping to nine European countries.
- Ownership category
- akta.pro rank
Where Divali is headquartered
LocationHeadquarters
- HQ city
- Alkmaar
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Divali business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Fashion Retail Sales: Divali generates revenue through direct product sales of apparel, accessories, and footwear for women, men, girls, boys, and babies. The company operates as a multibrand retailer carrying 50+ international fashion brands including Guess, Calvin Klein, Moose Knuckles, Moschino, and others. Transactions are one-time purchases with no subscription component. The company also offers gift cards and participates in seasonal sales cycles.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Consumer direct pricing - standard retail with sale/discount periods |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
Divali product offering
Product offeringCore offering
Divali is a Dutch multibrand fashion retailer selling premium clothing, footwear, and accessories through both a physical store in Alkmaar and the divali-online.com e-commerce platform. The assortment covers women, men, girls, boys, and babies, drawing on more than 50 international brands such as Guess, Calvin Klein, Moose Knuckles, Moschino, Stone Island, Monnalisa, and Boss Kids. The offering is supported by fast domestic delivery, free-shipping thresholds, multiple payment methods, and a VIP/reward-points loyalty program.
Product overview
Divali is a Dutch premium multibrand fashion retailer operating both a physical store in Alkmaar and an online e-commerce platform. The company offers clothing, accessories, and shoes across five categories: women (Dames), men (Heren), girls (Meisjes), boys (Jongens), and babies, carrying over 50 international fashion brands including Calvin Klein, Guess, Moose Knuckles, Monnalisa, Boss Kids, Josh V, Alix The Label, and Stone Island. The platform features a pre-order service for upcoming collections, a reward points loyalty program, VIP membership benefits, and gift cards, with seasonal sales offering discounts up to 70%.
Differentiator
Problem solved
Functional benefit
Products and services
- Divali Fashion Online Store Combined e-commerce platform (divali-online.com) and physical retail store in Alkmaar offering premium multibrand fashion to consumers across the Netherlands and broader Europe.
- Dames (Women's Fashion) Women's apparel line including dresses, blouses, pants, jackets, swimwear, shoes, and accessories from brands such as Guess, Josh V, Alix The Label, Freebird Icons, Steve Madden, Calvin Klein Underwear, DIESEL, Woolrich, and Moschino.
- Heren (Men's Fashion) Men's apparel line including shirts, pants, jackets, swimwear, shoes, and accessories from brands such as Moose Knuckles, Calvin Klein, Tommy Hilfiger, Saint Blanc, Antony Morato, BALR, and Fear Of God Essentials.
- Meisjes (Girls' Fashion) Girls' apparel line including swimwear, dresses, pants, jackets, shoes, and accessories from brands such as Monnalisa, Mayoral, Guess Kids, Mc2 Saint Barth, Karl Lagerfeld Kids, and Kenzo Kids.
- Jongens (Boys' Fashion) Boys' apparel line including swimwear, shirts, pants, jackets, shoes, and accessories from brands such as Boss Kids, Stone Island Junior, Moschino, Parajumpers Kids, and Molo.
- Baby Fashion Baby clothing for boys and girls including rompers, swimwear, sets, and accessories from brands such as Calvin Klein, Boss Kids, Mayoral, and Little Dutch.
- Fashion Accessories Fashion accessories including bags, wallets, hats, scarves, gloves, belts, jewelry, and toys available across all demographic categories.
- Pre-Order Service Service allowing customers to reserve upcoming seasonal fashion items (e.g., Winter Collection 2026/27) before their official release date.
- Gift Cards Digital gift cards that customers can purchase to give as presents redeemable across Divali's fashion assortment.
- Reward Points Program Loyalty program where every 25 euros in purchases earns 1 point, and 10 points convert to 12.50 euros in redeemable value.
- VIP Membership VIP member benefits program offering exclusive advantages, discounts, and loyalty perks to enrolled members.
Companies that use Divali
Customer profileSegments5 records
Ideal customer profiles2 records
Divali technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Divali partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
Divali competitors and assessment
Company assessmentBroad incumbents
- De Bijenkorf: Iconic Dutch premium department store with omnichannel presence selling premium multibrand fashion, accessories and kids' apparel. Overlaps Divali's assortment and premium positioning but offers a much wider category mix including beauty, home, and food.
- Zalando: Europe's largest online fashion platform offering multibrand clothing and shoes across Divali's core categories (women, men, kids). Overlaps directly in Benelux/Germany ecommerce and competes for the same premium-brand consumer, but at vastly greater scale and with a marketplace plus logistics model.
- H&M: Global mass-premium multibrand apparel retailer with extensive women's, men's and kids' ranges and omni-channel European presence. Competes with Divali on the same customers for everyday and fashion apparel, though positioned at lower price points than Divali's premium-brand focus.
Direct peers
- About You: European online multibrand fashion retailer (DACH/EEA focus) that competes head-on with Divali's e-commerce in Germany, Austria and Netherlands across women's, men's, and kids' categories with similar brand portfolio and discount-led marketing.
- Net-a-Porter: Global online multibrand luxury fashion retailer (now part of Mytheresa Group) selling designer womenswear, kids, menswear and accessories from brands in Divali's portfolio such as Moschino and Stone Island. Direct head-to-head competitor for premium fashion consumers in Benelux and Western Europe.
- Mytheresa: Premium online multibrand luxury and designer fashion retailer selling brands like Moose Knuckles, Stone Island kids, and other labels carried by Divali. Closest like-for-like in premium positioning and curated multibrand model, serving a similar high-end customer across Europe and globally.
- Brandfield: Dutch online multibrand fashion retailer selling premium and contemporary brands (including labels like Guess and others that overlap Divali's assortment) to Benelux consumers. Closest Dutch-headquartered direct competitor with similar price points and customer base.
- The Sting (Sting Fashion): Dutch multibrand fashion boutique chain carrying similar premium women's, men's and kids' brands including Guess, Scotch & Soda, and others that overlap Divali's assortment. Closest domestic peer in positioning and store-plus-online omnichannel model.
Emerging players
- Spartoo: European online footwear and fashion multibrand retailer headquartered in France serving multiple EEA markets. Overlaps with the shoe category Divali sells and the cross-border European ecommerce model, though Spartoo's assortment is more footwear-centric and lower-mid price.
Regional players
- La Redoute: French multibrand online and catalogue fashion retailer serving France, Belgium and other European markets with women's, men's and kids' apparel and home goods. Overlaps with Divali's assortment and European cross-border ecommerce model but is more rooted in the French market and broader lifestyle.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
Divali social profiles
Digital presenceDivali financial estimates
Financial estimateRevenue estimate
Valuation estimate
Divali leadership team
Management profileNumber of profiles
Profiles1 record
Divali funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Divali M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Divali
What does Divali do?
Divali is a Dutch multibrand fashion retailer selling premium clothing, footwear, and accessories through both a physical store in Alkmaar and the divali-online.com e-commerce platform. The assortment covers women, men, girls, boys, and babies, drawing on more than 50 international brands such as Guess, Calvin Klein, Moose Knuckles, Moschino, Stone Island, Monnalisa, and Boss Kids. The offering is supported by fast domestic delivery, free-shipping thresholds, multiple payment methods, and a VIP/reward-points loyalty program.
Is Divali a public or private company?
Divali is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Divali founded?
Divali was founded in 2005. It employs 11 to 50 people.
Where is Divali based?
Divali is headquartered in Alkmaar, Netherlands, in the Europe region.
How does Divali make money?
One revenue line is on record: fashion Retail Sales.
Who are Divali's main competitors?
Broad incumbents on record are De Bijenkorf, Zalando and H&M. Direct peers are About You, Net-a-Porter, Mytheresa, Brandfield and The Sting (Sting Fashion). Spartoo is listed as an emerging player. La Redoute is listed as a regional player.
Does Divali have an API?
No public API is recorded for Divali.