Haolilai Food Technology

Name

Haolilai Food Technology

Legal name

好利来食品科技（北京）有限公司 (Haolilai Food Technology (Beijing) Co., Ltd.)

Website

https://holiland.com

Company type

Public

Founded year

2003

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Haolilai Food Technology (Holiland) is a publicly listed Chinese bakery chain operating a nationwide network of company-owned retail stores selling cakes, pastries, and traditional Chinese bakery items to individual consumers via in-store and self-pickup channels.

Ownership category

akta.pro rank

Product category

Bakery and Confectionery

NAICS

Retail Bakeries (311811), Bread and Bakery Product Manufacturing (31181)

SIC

Bakery Products (2050), Retail-Eating Places (5812)

akta.pro primary industry

DTC Bakery & Desserts Delivery (AFAIANAF)

Keywords

• Bakery products
• Cakes and pastries
• Confectionery retail
• Direct-sale stores
• Celebration cakes

Headquarters

HQ city

Beijing

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Distribution channels2 records

Marketing channels4 records

Core offering

Haolilai Food Technology operates the Holiland (好利来) bakery and confectionery business in China, selling cakes (蛋糕系列) and pastries/snacks (零食糕点) directly to individual consumers through a nationwide network of company-owned (non-franchise) retail stores. Customers can order online via the company's website or WeChat mini-program for in-store self-pickup, and the company explicitly states it does not offer franchising.

Differentiator

Problem solved

Functional benefit

Products and services

• Cakes (蛋糕系列) A range of cakes in various flavors and styles designed for different occasions, available for self-pickup at company-owned stores and via online ordering through the Holiland website and WeChat mini-program. Targeted at individual consumers purchasing cakes for personal consumption, gifting, and celebrations.
• Pastry and Snacks (零食糕点) Assorted pastries and snack items including cookies, mooncakes, and other traditional Chinese bakery products, sold through company-owned Holiland stores and via the website and WeChat mini-program. Targeted at individual consumers for everyday snacking and seasonal/occasion-based purchases.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Broad incumbents

• Sam's Club: Walmart-owned membership warehouse club with in-store bakeries in China producing cakes, breads, and pastries; competes with Holiland as a broader food retailer whose bakery category overlaps in assortment and price tier.
• Starbucks: Global coffee chain with thousands of stores in China whose bakery cases (cakes, breads, pastries) overlap with Holiland's snack and gifting occasions for the same Chinese middle-class consumer base.
• KFC (Yum China): Yum China's flagship QSR chain with thousands of stores across China selling chicken meals and bakery-style sides; comparable to Holiland as a large-scale, store-based Chinese foodservice brand targeting similar urban consumers.

Regional players

• Maxim's Caterers (美心): Hong Kong-based F&B group with bakery and mooncake lines sold across mainland China; comparable to Holiland on Chinese-style pastry and seasonal gifting products, though primarily a regional/HQ player.

Direct peers

• Paris Baguette: Korean bakery café chain operated by SPC Group with extensive stores across China; competes with Holiland on cakes, breads, and pastries via its own retail network and growing digital ordering.
• Wedome (味多美): Beijing-headquartered Chinese bakery chain operating directly owned stores selling cakes, breads, and pastries; one of Holiland's closest domestic competitors given overlapping product lines and store-based retail model.
• Christine (克莉丝汀): Shanghai-based listed Chinese bakery chain specializing in celebration cakes and packaged breads; directly comparable to Holiland in mass-market Chinese cake and bakery retail.
• BreadTalk: Singapore-origin specialty bakery chain with significant mainland China store presence; competes head-to-head with Holiland in cakes, pastries, and bakery snacks through directly operated and franchised stores.
• 85°C Bakery Cafe: Taiwan-origin bakery chain with established China footprint; directly comparable to Holiland in offering cakes, breads, and pastries at value-oriented price points through directly operated stores.

Emerging players

• Cake Boss (Chinese operations): Specialty celebration cake brand with operations in China; comparable to Holiland in the cake product line, with a more boutique positioning around customized/celebration cakes versus Holiland's mass-market footprint.

Market position

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Haolilai Food Technology