Tecno Elettrica Ravasi

What Tecno Elettrica Ravasi does

TER Tecno Elettrica Ravasi Srl a socio unico is an Italian manufacturer of industrial command and control devices headquartered in Calco (Lecco province), Italy, with operations dating to 1960. The company designs and produces its products entirely in Italy, with a catalog spanning 13 product families including pendant and wall-mounted control panels, industrial joysticks, rotary and position limit switches, signal lights, slip rings (collettori), cable and hose reels, pedal controls, electronic devices, radio remote controls, anemometers, and ATEX-certified explosion-proof equipment. Core configurable product lines include the MIKE and VICTOR control panels, BASE/FOX/OSCAR/TOP rotary limit switches, and the HERCULES joystick family, each allowing specification of actuators, switches, IP ratings, UL certification, and branding via an online configurator.

The company's primary markets are industrial machinery and equipment manufacturers, with secondary applications in construction and earth-moving equipment, wind energy (anemometers and control devices), entertainment and stage machinery, and hazardous environments requiring ATEX-certified hardware. Products are sold through three channels: a global network of 27 distributors reaching 94 countries, a direct e-commerce storefront, and a customer-facing product configurator. The company supports its sales motion with trade show presence at Hannover Messe 2026 and ConExpo 2026, and maintains ISO 9001:2015 and ISO 14001:2015 certifications.

TER is a privately-held Italian Srl a socio unico with stated share capital of €150,000, no disclosed venture or private equity backing, and no public reporting of revenue or financial results. In January 2026 the company implemented SAM ERP2 enterprise management software, signaling internal operational modernization. No M&A, fundraising, or leadership changes are disclosed in the available record.

Name

Tecno Elettrica Ravasi

Legal name

TER Tecno Elettrica Ravasi Srl a socio unico

Website

https://terworld.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

51–100 employees

Short description

Tecno Elettrica Ravasi (TER) is an Italian manufacturer of industrial command and control devices, including pendant stations, limit switches, joysticks, slip rings, and ATEX-certified equipment, serving OEMs in lifting, industrial automation, construction, wind energy, and entertainment sectors via 27 distributors across 94 countries.

Ownership category

akta.pro rank

Product category

Industrial Control Devices

NAICS

Relay and Industrial Control Manufacturing (335314), Electrical Equipment Manufacturing (3353), Electrical Equipment Manufacturing (33531)

SIC

Electrical Industrial Apparatus (3620), Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Wiring Devices & Receptacles (switches, sockets, plugs, industrial outlets, pin & sleeve) (IMAGAEAF)

Keywords

• Industrial control devices
• Pendant control panels
• Rotary limit switches
• Slip ring manufacturer
• ATEX explosion-proof equipment

Headquarters

HQ city

Lecco

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Industrial Hardware Sales: Sale of command and control devices including pendant stations, limit switches, joysticks, slip rings, cable reels, pedal controls, electronic devices, radio controls, anemometers, and explosion-proof equipment. Products are sold through direct e-commerce, distributor network, and configured to customer specifications.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

TER Tecno Elettrica Ravasi designs, manufactures, and supplies industrial command and control devices including pendant and wall-mounted control panels, rotary and position limit switches, industrial joysticks, slip rings (rotary collectors), cable/hose reels, pedal controls, signal lights, radio remote controls, anemometers, electronic control devices, and ATEX-certified explosion-proof equipment. Products are engineered and produced entirely in Italy and serve lifting equipment, industrial automation, wind turbines, construction machinery, entertainment technology, and vehicles in hazardous environments.

Product overview

TER Tecno Elettrica Ravasi manufactures industrial control and motion control devices 'Made in Italy' for over sixty years. The product portfolio centers on command and control devices organized into two main categories: pendant and wall control panels (Mike, Victor) for operator interface, and rotary/position limit switches (BASE, FOX, OSCAR, TOP) for machinery safety. Supporting products include industrial joysticks (HERCULES), cable/hose reels, pedal controls, signal lights, rotary collectors, electronic devices, radio remote controls, anemometers, and ATEX explosion-proof equipment. The company serves lifting, industrial automation, wind turbines, entertainment technology, industrial machines and vehicles sectors. Products are available through an online configurator for customization and an e-commerce shop.

Differentiator

Problem solved

Functional benefit

Brands

• TER: Primary brand name and abbreviation for Tecno Elettrica Ravasi, used across all products and services

Products and services

• Pulsantiere da parete (Wall-Mounted Control Panels) Wall-mounted control panels designed for industrial command and control applications, configurable via the online configurator (e.g., Victor series with 1 to 8 actuators).
• Pulsantiere pensili (Pendant Control Stations) Pendant control stations suspended from overhead equipment for crane and lifting operations, configurable (e.g., Mike series with 4 to 15 actuators).
• Joystick industriali (Industrial Joysticks) Industrial joysticks (including HERCULES series) for precise motion control in automation, lifting, and machinery applications.
• Finecorsa a giri (Rotary Limit Switches) Rotary limit switches for monitoring rotation and controlling equipment travel limits; available in BASE, FOX, OSCAR, and TOP variants with configurable IP ratings and gear ratios.
• Finecorsa di posizione (Position Limit Switches) Position limit switches for linear position monitoring and end-of-travel detection in industrial machinery.
• Segnalatori luminosi (Signal Lights) Signal lights providing visual indication of equipment status and warning signals on industrial machinery.
• Collettori (Slip Rings / Rotary Collectors) Rotary collectors (slip rings) for transmitting electrical power and signals through rotating connections on cranes, wind turbines, and rotating machinery.
• Avvolgicavi/avvolgitubi (Cable and Hose Reels) Cable reels and hose reels for managing and extending electrical cables and fluid lines on industrial vehicles and equipment.
• Pedaliere (Pedal Control Units) Pedal control units for foot-operated industrial command functions on machinery and vehicles.
• Dispositivi elettronici (Electronic Control Devices) Electronic control devices for industrial automation systems.
• Radiocomandi (Radio Remote Controls) Radio remote controls for wireless operation of cranes, lifting equipment, and industrial machinery.
• Anemometri (Anemometers) Anemometers for wind speed measurement, particularly suited for wind turbine applications and safety monitoring.
• Explosion Proof (ATEX) Control Devices Explosion-proof control devices certified to ATEX standards for use in hazardous industrial environments with explosion risk.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Lombardia Mech-tech DistrictcoreGTM or Marketing PartnerTER participates as a partner in the 'Lombardia Mech-tech District@Hannovermesse2026' collective exhibition at Hannover Messe 2026 (April 20-24, 2026, Hall 17, Stand A20). This regional initiative promotes Lombard industrial technology companies at a major international trade fair.

Scale indicators5 records

Expansion highlights4 records

Broad incumbents

• Schneider Electric: Global industrial-controls and electrical-equipment major with broad pendant station, limit switch, and joystick offerings. Overlaps with TER's portfolio as part of a much wider automation catalog rather than as a focused niche specialist.
• Siemens: Industrial automation conglomerate whose SIRIUS line includes industrial controls, pendant stations, and position switches. Serves the same industrial OEMs as TER but via a much broader portfolio and global channel.
• Eaton: US-based power-management major with industrial control, wiring device, and sensor lines that overlap with TER's switch, pendant station, and joystick categories. Competes primarily through scale and OEM relationships.
• ABB: Multinational industrial automation and electrification leader covering control devices, drives, and slip rings. Comparable to TER at the category level but competes through scale and full-system offerings rather than dedicated lifting/ATEX specialization.
• Hubbell: Industrial electrical products manufacturer whose wiring-device and control portfolios (including Bryant and Hubbell Wiring Device-Kellems) compete with TER's pendant stations, wall panels, and limit switch offerings for industrial OEMs.

Direct peers

• Cattron Group: Specialist in industrial radio remote controls for cranes, hoists, and material-handling equipment. Direct competitor to TER's radiocomandi (radio remote controls) product family in safety-critical lifting applications.
• Schmersal Group: German manufacturer of industrial safety switches, position limit switches, and joysticks. Direct peer for TER's finecorsa (limit switches) and joystick product families serving the same industrial automation customer base.
• Columbus McKinnon (Magnetek): Supplies pendant stations, radio remote controls, and drives for crane and lifting applications — direct overlap with TER's MIKE, VICTOR, and Radiocomandi lines serving the same construction and lifting OEMs.
• Conductix-Wampfler: Global manufacturer of slip rings, cable reels, and industrial power-transmission systems for cranes, port equipment, and stage machinery. Directly competes with TER in collettori (slip rings) and avvolgicavi (cable reels), targeting the same lifting and entertainment verticals.
• Moog Inc. Industrial motion-control specialist with a substantial slip-ring product line serving wind turbines, military, and industrial machinery. Closely comparable to TER in rotary electrical connectors and motion-control components.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ter-tecno-elettrica-ravasi

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tecno Elettrica Ravasi