Viva Naturals

What Viva Naturals does

Viva Naturals is a privately held, direct-to-consumer wellness brand founded in 2011 and headquartered in North York, Canada, with 51-100 employees. The company sells a multi-category portfolio spanning supplements (omega-3 fish oil, krill oil, vitamin D3, vitamin C, elderberry, bovine collagen, hair/skin/nails, joint support, maca, MCT oil, pycnogenol), organic foods (coconut oils, allulose, erythritol, cacao products, chia, flax, pumpkin seeds, goji berries, maca powder, psyllium husk, quinoa), and beauty oils (organic castor oil, virgin coconut oil, jojoba oil, sweet almond oil, massage oil, fractionated coconut oil). Most products carry multiple third-party certifications including USDA Organic, Non-GMO Project Verified, Keto Certified, Kosher, Gluten-Free, and Vegan, which the company uses to position the catalog toward health-conscious consumers and specialty-diet followers.

The business model is primarily DTC e-commerce through vivanaturals.com, where products are sold either as one-time purchases (priced roughly $8.49 to $41.99 per item) or via the Viva VIP subscription program offering a 15% recurring discount with configurable delivery cadences of 30 to 360 days. Free shipping is offered on US and Canadian orders above $79, and a 90-day money-back guarantee is provided to reduce purchase risk. International customers can purchase through the iHerb marketplace, which functions as the company's primary non-North America distribution channel.

Marketing is conducted through owned content (the "A Wealth of Wellness" blog), organic social across Facebook, TikTok, Instagram, Twitter/X, Pinterest, and LinkedIn, an email newsletter, paid search, and Yotpo-powered reviews and ratings. The company claims a customer base of over 2.5 million people and positions itself around affordability, ethical sourcing, and accessibility of wellness products. Leadership consists of Husayn Remtulla as President, Founder, and CEO; no additional management team, investors, or funding rounds are disclosed in the source data.

Name

Viva Naturals

Legal name

Viva Naturals

Website

https://vivanaturals.com/

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

Viva Naturals is a privately held Canadian DTC wellness brand selling certified-organic supplements, organic foods, and natural beauty oils through its own e-commerce site and the iHerb marketplace. It serves health-conscious consumers and specialty-diet followers in the US, Canada, and select international markets via one-time purchases and the Viva VIP subscription.

Ownership category

akta.pro rank

Product category

Health & Wellness Supplements

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE)

akta.pro secondary industries

Healthy Aging & Cognitive Support Supplements (CRADAGAM), Herbal & Botanical Supplements (CRADAGAD)

Keywords

• Dietary supplements
• Organic foods
• Natural beauty oils
• Wellness products
• Health supplements

Headquarters

HQ city

North York

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Product Sales (Direct-to-Consumer): Revenue generated through direct online sales of supplements, organic foods, and beauty products. The company offers both one-time purchases and subscription-based recurring purchases through their Viva VIP program with 15% subscription savings.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Viva Naturals manufactures and sells a diversified portfolio of dietary supplements (vitamins, omega-3 fish and krill oils, collagen, immune support), organic foods (coconut oils, chia seeds, cacao, sweeteners, superfoods), and natural beauty oils (castor, jojoba, almond, coconut). Products are sold primarily through the company's own direct-to-consumer e-commerce website (vivanaturals.com) with subscription options, and internationally via the iHerb marketplace.

Product overview

Viva Naturals is a wellness brand offering a diversified portfolio of supplements, organic foods, and beauty products. The supplement line includes foundational vitamins (Vitamin C, Vitamin D3), specialty formulations (Hair Skin & Nails, Joint Support, Immune Support), omega-3 products (Fish Oil Triple-Strength Omega-3, Krill Oil in Caplique and Professional Grade forms), and functional supplements (Bovine Collagen, Maca Powder Capsules, MCT Oil, Pycnogenol). The organic foods category encompasses sugar alternatives (Allulose Sweetener, Erythritol), cacao products (Organic Cacao Powder, Organic Cacao Nibs), coconut products (Extra-Virgin and Refined Coconut Oils, Coconut Flour), seeds (Organic Chia Seeds, Organic Flaxseed, Organic Pumpkin Seeds), superfoods (Organic Goji Berries, Organic Maca Powder, Organic Psyllium Husk Powder), and grains (Organic Quinoa). The beauty line features natural carrier and massage oils including Organic Castor Oil (in plastic and glass bottles), Virgin Coconut Oil, Fractionated Coconut Oil, Jojoba Oil, Massage Oil, and Sweet Almond Oil. Products are sold through the official website with free shipping in US and CA for orders over $79, and are also available through iHerb for international customers.

Differentiator

Problem solved

Functional benefit

Brands

• A Wealth of Wellness™: Company blog featuring recipes, product features, and wellness content

Products and services

• Elderberry + Vitamin C + Zinc

Quantifiable outcome

• Over 2.5 million customers served
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• iHerbminorChannel Partner/ Reseller/ DistributorViva Naturals products are available for international customers through the iHerb online marketplace, expanding their geographic reach beyond direct US and Canada shipping.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Ritual: DTC multivitamin and supplement brand selling directly to consumers via subscription with a similar clean-label, traceability-focused value proposition; competes in identical online shelf space for vitamins, omega-3, and foundational supplements.
• Athletic Greens (AG1): Premium DTC nutrition brand offering subscription-based daily greens and superfood blends; competes for the same health-conscious, online-purchasing consumer with similar certification and content-led marketing playbook.
• Care/of: Personalized DTC vitamin and supplement subscription brand (acquired by Bayer) competing in the same digital supplement category with comparable certifications, subscription mechanics, and target customer.
• MaryRuth Organics: DTC brand selling liquid vitamins, supplements, and organic wellness products via own e-commerce site and Amazon; very similar product mix (vegan, non-GMO, supplements) and direct-to-consumer go-to-market.
• Thorne: Premium DTC supplement brand with practitioner-grade positioning across foundational vitamins, omega-3s, and specialty formulations; competes for the same health-conscious consumer with comparable quality and certification messaging.
• Orgain: DTC and retail plant-based nutrition brand offering organic protein powders, meal replacements, and supplements; strong overlap with Viva's organic foods and supplements positioning targeting similar health-conscious consumer.
• Life Extension: Long-standing DTC supplement brand selling vitamins, omega-3s, and healthy-aging formulations directly via own website; overlaps directly in fish oil, krill oil, and foundational vitamin SKUs with a subscription model.

Broad incumbents

• Garden of Life: Established organic, Non-GMO, and certified-vegan supplement brand (owned by Nestlé Health Science) with overlapping certifications and product categories (omega-3, probiotics, multivitamins); much larger portfolio and broader retail distribution.
• NOW Foods: Large incumbent supplement manufacturer and retailer selling vitamins, omega-3s (Fish Oil, Krill), and natural products; competes across overlapping supplement SKUs at typically lower price points with broader distribution.

Others

• iHerb: Global online marketplace and channel partner that distributes Viva Naturals internationally; serves as both a distribution channel and an indirect competitor hosting hundreds of comparable supplement and organic food brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/VivaNaturals
• Facebookfacebook.com/VivaNaturalsInc
• LinkedInlinkedin.com/company/viva-naturals
• Instagraminstagram.com/vivanaturals
• TikToktiktok.com/@vivanaturals
• Pinterestpinterest.com/vivanaturals

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Viva Naturals