The Flavor Tree Fruit Company

What The Flavor Tree Fruit Company does

The Flavor Tree Fruit Company, LLC is a privately-held produce marketing company founded in 2009 by Warmerdam Packing and Maurice Cameron, headquartered in Hanford, California. The company specializes in marketing California-grown cherries, the proprietary Verry Cherry Plum (a plum-cherry hybrid), golden kiwifruit, pomegranates, and plums. Its portfolio centers on proprietary cultivars developed through exclusive breeding partnerships: SEQUOIA® (Glenred) and YOSEMITE™ (Glenrock) cherries via Warmerdam Packing's Sequoia club program with Bradford Genetics, and the Verry Cherry Plum developed by Zaiger's of Modesto over a decade of cross-breeding.

The business operates a B2B marketing model with a small team (1-10 employees), sourcing fruit from Warmerdam's orchards alongside outside growers and complementing packers, then selling to importers, exporters, high-end fruit purveyors, and retailers across five continents. The company holds GFSI benchmark audit certification across all packing facilities and offers 100% Global G.A.P.-audited production programs, supporting food safety differentiation in international markets. Pricing is not publicly disclosed, and the revenue model is commission-based produce marketing rather than licensed IP or subscription software. Additional operations include a Fresno office at 8050 N. Palm Avenue and an accounts receivable address in Los Angeles.

The company's growth has been characterized by incremental product line expansion (Verry Cherry Plum introduced 2011, commercial production beginning 2012; California Gold Kiwis and organic cherry varieties added subsequently) and geographic distribution buildout across five continents. No public funding, acquisitions, or significant leadership changes have been disclosed.

Name

The Flavor Tree Fruit Company

Legal name

The Flavor Tree Fruit Company, LLC

Website

https://flavortreefruit.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

The Flavor Tree Fruit Company, LLC is a privately-held B2B produce marketing firm that markets proprietary California cherries (SEQUOIA®, YOSEMITE™), the Verry Cherry Plum, and golden kiwifruit to importers, exporters, and high-end fruit purveyors across five continents.

Ownership category

akta.pro rank

Product category

Fresh Produce Marketing

NAICS

Fruit and Tree Nut Farming (1113), Fruit and Tree Nut Combination Farming (111336)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Berry Farming (Strawberries, Blueberries, Raspberries, Blackberries, Cranberries) (AFAGACAD)

Keywords

• Fresh produce marketing
• Proprietary fruit varieties
• California cherries
• Specialty stone fruit
• Organic fruit distribution

Headquarters

HQ city

Hanford

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Fruit Sales: Revenue generated through marketing and selling produce (cherries, plums, kiwifruit) to importers, exporters, high-end fruit purveyors, and retailers. The company markets fruit from Warmerdam's orchards along with outside growers and complementing packers.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

The Flavor Tree Fruit Company is a B2B produce marketing company that markets California cherries, plums, and kiwifruit to importers, exporters, high-end fruit purveyors, and retailers. The company sources fruit from Warmerdam's orchards along with outside growers and complementing packers, marketing proprietary varieties such as SEQUOIA® and YOSEMITE™ cherries, the Verry Cherry Plum, California Gold Golden Kiwis, and multiple organic cherry varieties across five continents.

Product overview

The Flavor Tree Fruit Company is a produce marketing company founded in 2009 that specializes in marketing California cherries, stone fruit plums, and kiwifruit. The company operates a portfolio of proprietary fruit varieties including SEQUOIA® and YOSEMITE™ cherry brands (developed through Warmerdam Packing's breeding program with Bradford Genetics), the Verry Cherry Plum (a proprietary plum-cherry hybrid developed by Zaiger's of Modesto), and California Gold Golden Kiwis. The company also offers organic cherry varieties and operates a varietal club program. Their products are sold to importers, exporters, high-end fruit purveyors, and retailers across five continents.

Differentiator

Problem solved

Functional benefit

Brands

• Verry Cherry Plum: A proprietary stone fruit hybrid cross between a plum and a cherry, developed by Zaiger's of Modesto, California. Ripens mid-summer.
• California Gold Golden Kiwis
• SEQUOIA® Cherries
• YOSEMITE™ Cherries

Products and services

• SEQUOIA® Cherry A proprietary cherry variety (Glenred cultivar) bred by Warmerdam Packing LLC in conjunction with Bradford Genetics under the Sequoia club program. Marketed to importers, exporters, high-end fruit purveyors, and retailers as a premium proprietary California cherry.
• YOSEMITE™ Cherry A proprietary cherry variety (Glenrock cultivar) from Warmerdam Packing LLC's Sequoia club program, marketed under the YOSEMITE™ trademark. Known for exceptional eating experience, firmness, and post-harvest shelf life, typically harvested at about 20 degrees brix.
• Verry Cherry Plum A proprietary stone fruit hybrid, a cross between a plum and a cherry, developed exclusively by Zaiger's of Modesto, California. Harvested from mid-June onward and sold to importers, exporters, and retailers as a differentiated premium fruit SKU.
• California Gold Golden Kiwis Golden kiwifruit produced in California and marketed under the California Gold brand. Offered as part of the company's fresh produce portfolio alongside cherries and plums.
• Organic Cherries Multiple organic cherry varieties including SEQUOIA®, YOSEMITE™, Rainier, Tulare, and Lapins, marketed as part of California's largest organic cherry program. The company offers early-season organic cherries in commercial volumes with innovative packing and proprietary varieties.

Quantifiable outcome

• 100% of fruit produced and audited according to Global G.A.P. standards (for applicable programs)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core.

• Warmerdam Packing LLCcoreStrategic or Co-development PartnerCo-founder of The Flavor Tree Fruit Company. Warmerdam Packing LLC of Hanford, California has an exclusive proprietary cherry breeding program and provides fruit from its orchards for marketing through The Flavor Tree Fruit Company.
• Bradford GeneticscoreStrategic or Co-development PartnerLeading California natural plant geneticist working in conjunction with Warmerdam Packing LLC on the Sequoia proprietary cherry breeding program, developing exclusive varieties like SEQUOIA® and YOSEMITE™.
• Zaiger's of ModestocoreStrategic or Co-development PartnerPrivate breeder with over 40 years of experience developing produce. Developed the proprietary Verry Cherry Plum hybrid exclusively for The Flavor Tree Fruit Company. The cross between plum and cherry was in development for over a decade.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Regional players

• T&G Global: New Zealand-based marketer of apples, berries, and other fresh produce with proprietary varieties (e.g., Envy, Jazz) sold globally. Comparable as a proprietary-variety produce marketer, though anchored in the Southern Hemisphere counter-season to California's.

Direct peers

• Stemilt Growers: Washington-based grower-packer-marketer of cherries, apples, and stone fruit with proprietary varieties (e.g., Skylar Rae, Rave). Directly comparable as a vertically integrated cherry marketer with branded premium varietal programs sold to international retailers.
• Sage Fruit Company: Pacific Northwest marketer of apples, pears, and cherries to domestic and international retail customers. Comparable as a B2B tree-fruit marketing company with a similar buyer base of retailers and importers.
• Zespri International: World's largest marketer of kiwifruit with proprietary SunGold and Green varieties sold globally. Directly comparable for Flavor Tree's California Gold Golden Kiwi product line, with similar branded-variety marketing to international retailers.
• Pandol Brothers: California-based grower-marketer specializing in table grapes and stone fruit including cherries and plums. Comparable as a California tree-fruit marketer with global export distribution and proprietary variety programs.
• Dovex Export Company: Pacific Northwest cherry and apple exporter focused on international markets. Directly comparable as a cherry marketing/export company with similar B2B importer and exporter customer relationships.
• North Bay Produce: Michigan-based grower-owned cooperative marketing cherries, apples, and blueberries to international retail and wholesale buyers. Comparable as a multi-fruit B2B produce marketing organization with global distribution.

Broad incumbents

• Oppy (Oppenheimer Group): Large North American produce marketer and distributor handling a broad portfolio of fruits and vegetables to international retail customers. Comparable as a full-service B2B produce marketing company with global distribution capabilities.
• Driscoll's: Global market leader in berry marketing (strawberries, blueberries, raspberries, blackberries) with proprietary varieties and direct relationships with major international retailers. Comparable as a branded proprietary-variety produce marketer with similar food-safety and sustainability positioning.
• Sun-Maid Growers of California: California-based grower-marketer of grapes and dried fruits with strong consumer brand recognition and international distribution. Comparable as a California-headquartered branded produce marketing company with global reach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/the-flavor-tree-fruit-company-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Flavor Tree Fruit Company