Xinhua Winshare

What Xinhua Winshare does

Xinhua Winshare Publishing and Media Co., Ltd. (新华文轩出版传媒股份有限公司) is a vertically integrated Chinese publishing and media company headquartered in Chengdu, Sichuan Province. The company was founded in 2005 and is dual-listed on the Shanghai Stock Exchange (SH.601811 A-share) and Hong Kong Stock Exchange (HK.00811 H-share), with a reported headcount of 5,001–10,000 employees. It operates across ten core business segments: book, audio-visual and electronic publishing; newspaper and periodical publishing; education services; store operations and reading services (including specialty retail such as Panda Bookstore / 熊猫书店); e-commerce; printing and production; logistics distribution; international cultural commerce; cultural entertainment; and a dedicated capital operations / investment division (Winshare Investment / 文轩投资).

The company generates revenue through a comprehensive value chain spanning content creation, production, distribution, and retail. Its education services segment is anchored by a partnership with People's Education Press (人民教育出版社) for the production and distribution of national unified compulsory education textbooks (moral and civic education, Chinese language, and history) for all schools in Sichuan Province, representing a stable, recurring, government-mandated revenue stream completed for the spring 2026 semester. Distribution is supported by in-house printing, in-house logistics, wholesale networks, and a proprietary e-commerce platform. Publishing imprints — notably Winshare Publishing and Sichuan People's Publishing House — have received repeated recognition in the 2024 and 2025 "China Good Books" selections, the 2024 "Sichuan Good Books" (18 titles), and multiple 2026 CMG National Reading Festival awards. Pricing is not publicly disclosed.

Xinhua Winshare serves three primary customer segments: general consumers purchasing books and reading materials through retail and e-commerce channels, educational institutions requiring textbooks and curriculum-aligned materials, and government agencies distributing official publications. The state-affiliated heritage, integrated publishing–distribution infrastructure, and active role in distributing political publications — including full service support for "Xi Jinping Party Building Selected Works" (《习近平党建文选》) Volumes 1 and 2 — position the company as a key node in Sichuan Province's publishing ecosystem with strong alignment to national cultural and educational policy objectives. Geographic operations are concentrated domestically, with the international cultural commerce division representing the only stated cross-border element.

Name

Xinhua Winshare

Legal name

新华文轩出版传媒股份有限公司

Website

https://winshare.com.cn

Company type

Public

Founded year

2005

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Xinhua Winshare is a Chinese state-affiliated publishing and media company that produces, prints, distributes, and retails books, newspapers, educational textbooks, and digital media, serving consumers, schools, and government agencies primarily across Sichuan Province.

Ownership category

akta.pro rank

Product category

Publishing & Media Services

NAICS

Book Publishers (513130), Newspaper, Periodical, Book, and Directory Publishers (5131), Periodical Publishers (513120), Books Printing (323117)

SIC

Books: Publishing Or Publishing & Printing (2731), Book Printing (2732), Periodicals: Publishing Or Publishing & Printing (2721), Retail-Catalog & Mail-Order Houses (5961)

akta.pro primary industry

Education & Campus Channel Distribution (Schools, Campus Stores, Courseware Resellers) (MPAJAKAG)

Keywords

• Book publishing services
• Educational publishing
• Book retail chains
• Printing and distribution
• Digital publishing platforms

Headquarters

HQ city

Chengdu

HQ country

China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure

Distribution channels4 records

Marketing channels2 records

Core offering

Xinhua Winshare is a vertically integrated Chinese publishing and media company that publishes and distributes books, audio/video products, newspapers, and periodicals, provides educational textbook and teaching resource services through its partnership with People's Education Press, operates a chain of retail bookstores and an e-commerce platform, and offers printing and logistics distribution services across China.

Product overview

Xinhua Winshare Publishing and Media Co., Ltd. is a comprehensive publishing and media company with a multi-segment business portfolio. The company operates through its core divisions including book, video and audio publishing, newspaper and periodical publishing, education services, retail bookstore operations and reading services, e-commerce platforms, printing and production services, logistics distribution, international cultural commerce, cultural entertainment, and capital/investment operations. The portfolio represents a vertically integrated publishing ecosystem covering content creation, production, distribution, retail, and digital commerce.

Differentiator

Problem solved

Functional benefit

Products and services

• Book and Periodical Publishing
• Educational Textbook Services
• Retail Bookstore Operations
• E-commerce Platform
• Printing Services
• Logistics and Distribution
• Cultural Entertainment Services

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• People's Education Press (人民教育出版社)coreStrategic or Co-development PartnerPartnership for the production and distribution of national unified compulsory education textbooks for moral and civic education, Chinese language, and history for grades in Sichuan province. The company completed textbook printing tasks for the spring 2026 semester for all Sichuan province schools.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• JD.com (Books division): Major Chinese e-commerce platform with significant book sales. Comparable in online book retail and competing directly for Chinese book consumers, though not a publisher itself.
• Pearson plc: Global education publishing company providing textbooks and learning materials. Comparable in education services and textbook publishing segments, though primarily operating in Western markets.
• Scholastic Corporation: International children's book publisher and education services company. Comparable in children's educational publishing and school-channel distribution, though focused on US/English-language markets.

Direct peers

• Jiangsu Phoenix Publishing & Media Corporation: One of China's largest publishing groups (SH.601928) covering textbooks, trade books, and periodicals. Directly comparable as a state-affiliated, vertically integrated Chinese publisher with education focus.
• CITIC Press Corporation: Chinese publisher with strong book publishing, digital content, and distribution operations. Comparable as a Chinese publisher with similar content-to-distribution model.
• Shandong Publishing & Media Co., Ltd. Major Chinese state-owned publisher (SH.601019) with educational publishing and distribution focus, comparable in scale, state-affiliated structure, and textbook business.
• China South Publishing & Media Group Co., Ltd. Major Chinese state-affiliated publishing and media group (SH.601098), comparable in scale and operating model with book publishing, educational services, and distribution. Directly competes in the Chinese publishing and education markets.
• Hunan Publishing Investment Holding Group: Major Chinese state-owned publishing and media group, comparable in scale, state affiliation, and integrated publishing-distribution-retail operations.
• Beijing Publishing Group: State-affiliated Beijing-based publishing group with book publishing, education, and retail operations. Comparable as a regional Chinese publisher with similar vertically integrated structure.
• Dangdang (DANG Inc.): China's leading online book retailer, directly competing with Xinhua Winshare's e-commerce and book retail operations. Comparable in book distribution and online retail focus, though without publishing capabilities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Xinhua Winshare