Floor Center
Floor Center LLC is a Dubai-based retailer and installer supplying 40+ flooring types alongside carpets, curtains, blinds, custom furniture, and renovation services to residential and commercial customers across the UAE.
- Company typePrivate
- Founded2010
- HeadquartersDubai, United Arab Emirates
- Headcount—
- GTM typeB2B and B2C
- OfferingServices
Floor Center firmographics
Firmographics- Name
- Floor Center
- Legal name
- Floor Center LLC
- Website
- https://floorcenter.ae
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Short description
- Floor Center LLC is a Dubai-based retailer and installer supplying 40+ flooring types alongside carpets, curtains, blinds, custom furniture, and renovation services to residential and commercial customers across the UAE.
- Ownership category
- akta.pro rank
Floor Center industry classification
Industry- Product category
- Flooring and Interior Décor Retail
- NAICS
- Floor Covering Retailers (449121)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)
- akta.pro primary industry
- Luxury Vinyl (LVP/LVT) Flooring Retail (CRAIAGAD)
- akta.pro secondary industries
- Laminate Flooring Retail (CRAIAGAC), Flooring Underlayment, Moldings & Trim Retail (CRAIAGAI), Flooring Tools, Adhesives, Grout & Installation Supplies Retail (CRAIAGAJ), Flooring Installation Materials & Accessories (Adhesives, Grouts, Trims, Transitions) (IMADAJAL)
Keywords
Where Floor Center is headquartered
LocationHeadquarters
- HQ city
- Dubai
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices2 records
Markets served
Floor Center business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Flooring Sales and Installation: Revenue generated from selling 40+ types of flooring materials (LVT, SPC, hardwood, marble, etc.) combined with professional installation services. Pricing varies by material type with products ranging from AED 35 (Acoustic Underlayment) to AED 380+ (Solid Hardwood). Installation is included or offered as professional service.
- Custom Furniture Manufacturing and Sales: Custom-made furniture including Arabic Majlis, bedroom furniture, wardrobes, sofas, beds, living room furniture. Products range from AED 1,250 (Kids Majlis) to AED 4,950+ (Royal Silk Majlis). Manufacturing timeline is 4-6 months with warranty coverage.
- Carpets, Curtains, and Blinds: Sales of various carpet types (Axminster, artificial grass, wall-to-wall, carpet tiles), curtains (blackout, velvet, silk, motorized), and blinds (roller, roman, venetian, motorized). Combined with professional installation services.
- Renovation Services: Apartment, bathroom, kitchen, villa renovation services including wall panels, wallpaper fixing, and related interior upgrades.
- Upholstery Services: Bed, sofa, chair, and furniture upholstery services including outdoor upholstery for Dubai climate.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Budget Flooring Options |
| Unit Pricing | Pay-as-you-go | Mid-Range Flooring |
| Unit Pricing | Pay-as-you-go | Premium Flooring |
| Unit Pricing | Pay-as-you-go | Arabic Majlis - Entry Level |
| Unit Pricing | Pay-as-you-go | Arabic Majlis - Mid-Range |
| Unit Pricing | Pay-as-you-go | Arabic Majlis - Premium |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Floor Center product offering
Product offeringCore offering
Floor Center supplies 40+ types of flooring materials (LVT, SPC, engineered wood, solid hardwood, marble, porcelain, epoxy, etc.) and complementary interior décor products (carpets, rugs, curtains, blinds, wall panels, skirting) for homes and businesses. The company also manufactures custom furniture (including Arabic Majlis) and delivers professional installation, renovation, carpentry, and upholstery services from its Al Quoz showroom/warehouse and via WhatsApp-led direct sales across Dubai and the UAE.
Product overview
Floor Center is a comprehensive interior design and flooring company offering 40+ flooring types and a wide range of interior decor products and services. The core offering centers on flooring solutions including Luxury Vinyl Tiles (LVT), SPC, engineered wood, solid hardwood, laminate, porcelain tiles, marble, epoxy, and specialty flooring. Beyond flooring, the product portfolio extends to carpets (Axminster, wall-to-wall, carpet tiles), rugs (shaggy, area, logo, outdoor), curtains (blackout, velvet, silk, sheer, motorized), blinds (roller, roman, venetian, motorized), renovation services (apartment, bathroom, kitchen, villa), custom furniture (Arabic Majlis, wardrobes, sofas, beds), wall panels and wallpaper, skirting, carpentry, and upholstery. The company operates as a single unified service provider with both online presence and physical showroom in Dubai, offering professional installation services across UAE.
Differentiator
Problem solved
Functional benefit
Products and services
- Flooring Materials (40+ types including LVT, SPC, Engineered Wood, Solid Hardwood, Porcelain, Marble, Granite, Epoxy, Microcement, Terrazzo, Ceramic, Polished Concrete, Bamboo, Cork, Rubber, Artificial Grass, Limestone, Slate, Travertine, Carpet Tiles, Laminate, Parquet, Chevron, Herringbone, Acoustic Underlayment, Anti-static, Magnetic, WPC, EPDM, 3D Epoxy, Metallic Epoxy, Resin Bound, Outdoor Decking, and Custom Bespoke) A broad assortment of flooring materials selected for Dubai's climate, sold per square foot/piece and ranging from budget (ceramic AED 45, laminate AED 65) to premium (marble AED 350+, solid hardwood AED 380+). Target customers are residential homeowners and commercial buyers (offices, hotels, hospitals, schools).
- Professional Flooring Installation Services On-site measurement, fitting, and installation of the flooring catalog by Floor Center's installation team, offered with free site visits to homes and commercial sites across Dubai.
- Carpets (Axminster, Wall-to-Wall, Bedroom, Mosque, Sisal, Jute, Boat, Exhibition, Stair, Carpet Tiles, Commercial Carpet) Carpet products covering religious (mosque), marine (boat), exhibition, residential (bedroom, wall-to-wall), and commercial (carpet tiles, commercial carpet) use cases, with professional installation.
- Rugs (Shaggy, Area, Logo/Custom Branded, Outdoor, Ablution Mats, Coconut Mats) Decorative, outdoor, custom-logo, and religious-mat rugs sold to residential and commercial buyers.
- Curtains (Blackout, Velvet, Silk, Sheer, Linen, Cotton, Motorized, PVC, Air Curtains, Ballroom, Bedroom, Eyelet, Curtain Fixing and Alteration Services) Curtain products in multiple fabrics and styles (including motorized options) plus professional curtain fixing and alteration services for residential and commercial spaces.
- Blinds (Blackout, Motorized, Roller, Roman, Venetian, Vertical, Bamboo, Faux Wood, Duplex, Office) Window blinds in manual and motorized variants across materials (fabric, bamboo, faux wood) for homes and offices.
- Custom Furniture Manufacturing (Custom Made Furniture, Arabic Majlis, Customized Wardrobes, Sofas, Beds, Living Room, Bedroom, Kids Room, Balcony, TV Units) Bespoke furniture design and manufacturing, including a 30+ style Arabic Majlis collection (Classic Velvet, Modern Linen, Bedouin Woven, Royal Silk, Premium Leather, Kids Majlis) and customized wardrobes, sofas, beds, and room sets. Lead time 4–6 months.
- Renovation Services (Apartment, Bathroom, Kitchen, Villa) and Wall Treatments (Wall Panels, Wallpaper Fixing) End-to-end apartment, bathroom, kitchen, and villa renovation services, complemented by wall panel installation (PVC, MDF, wood, 3D, glass, stone veneer, acrylic — including acoustic) and professional wallpaper fixing.
- Skirting (PVC, Stainless Steel, Aluminum, Staircase Skirting) Skirting boards and accessories in PVC, stainless steel, aluminum, and staircase-specific profiles for finishing flooring installations.
- Carpentry Services (Floor Carpentry, Office Carpentry, Garden Carpenter, Home Decoration Carpentry) Carpentry services for residential, commercial, and outdoor spaces including wood flooring finishing, office woodwork, and garden structures.
- Upholstery Services (Sofa, Bed, Chair, Furniture, Outdoor Upholstery) Reupholstery services for sofas, beds, chairs, and general furniture, including weather-resistant outdoor upholstery for Dubai's climate.
- Door Installation and Service; Furniture Repair and Antique Repair Door installation, general furniture repair, and specialized antique furniture restoration services in Dubai.
Quantifiable outcome
- 40+ flooring types available for Dubai climate
- +5 more outcomes
Companies that use Floor Center
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles2 records
Floor Center technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Floor Center partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor.
- Curtain Center (curtaincenter.ae)minorPartner brand under the Floor Center network specializing in curtain products and services. Cross-linked website partnership providing complementary window treatment solutions.
- Furniture Center (furniturecenter.ae)minorPartner brand specializing in furniture products within the Floor Center network. Website cross-link partnership for comprehensive interior solutions.
- Blackout Curtain Dubai (blackoutcurtaindubai.ae)minorSpecialized partner brand focused on blackout curtain solutions. Cross-linked partnership for targeted window treatment offerings.
- Outdoor Carpets (outdoorcarpets.ae)minorPartner brand specializing in outdoor carpet and artificial grass solutions. Provides complementary outdoor flooring products.
- Wardrobe (wardrobe.ae)minorPartner brand focusing on wardrobe and storage solutions within the Floor Center network ecosystem.
- Home Curtain (homecurtain.ae)minorPartner brand specializing in home curtain products. Cross-linked partnership for home window treatment solutions.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Floor Center competitors and assessment
Company assessmentMarket position
Strengths4 records
Weaknesses1 record
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Floor Center social profiles
Digital presenceFloor Center compliance and trust
Trust signalCompliance1 record
Floor Center financial estimates
Financial estimateRevenue estimate
Valuation estimate
Floor Center leadership team
Management profileNumber of profiles
Floor Center funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Floor Center M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Floor Center
What does Floor Center do?
Floor Center supplies 40+ types of flooring materials (LVT, SPC, engineered wood, solid hardwood, marble, porcelain, epoxy, etc.) and complementary interior décor products (carpets, rugs, curtains, blinds, wall panels, skirting) for homes and businesses. The company also manufactures custom furniture (including Arabic Majlis) and delivers professional installation, renovation, carpentry, and upholstery services from its Al Quoz showroom/warehouse and via WhatsApp-led direct sales across Dubai and the UAE.
Is Floor Center a public or private company?
Floor Center is a private company. It is classified as unknown and is currently operating.
When was Floor Center founded?
Floor Center was founded in 2010.
Where is Floor Center based?
Floor Center is headquartered in Dubai, United Arab Emirates, in the Middle East region.
How does Floor Center make money?
Five revenue lines are on record. Flooring Sales and Installation is the primary driver. The others are custom Furniture Manufacturing and Sales, carpets, Curtains, and Blinds, renovation Services and upholstery Services.
Does Floor Center have an API?
No public API is recorded for Floor Center.
What industry is Floor Center in?
Floor Center's product category is Flooring and Interior Décor Retail. Its primary akta.pro industry code is CRAIAGAD, Luxury Vinyl (LVP/LVT) Flooring Retail, with a secondary code of CRAIAGAC, Laminate Flooring Retail. Its NAICS code is 449121 and its SIC code is 5700.