W3P

What W3P does

W3P is a Jakarta-based boutique creative and branding agency founded in 2016, headquartered in Kebayoran Baru, with 11-50 employees. It serves enterprise clients in Indonesia across consumer goods, automotive, financial services, e-commerce, travel, and consumer electronics, including Suzuki Indonesia, LG Indonesia, Unilever International, JD.ID, Commonwealth Bank, ANA, TixID, Dana, Taman Safari, Ricola, Kwai, Richeese Factory, and Seva.ID. The agency won Indonesia Branding Campaign of The Year 2018 for the JD.ID #DijaminOri campaign.

The firm's offering spans brand strategy, design, digital marketing, and motion-related production — specifically VFX, CGI, 3D animation, and motion graphics. CGI and VFX production work is delivered through a sister entity, W3-O, indicating a structural separation between the strategy/design core and the specialized production operation. The technical stack behind the agency's output is conventional creative tooling rather than a proprietary platform; no AI, software, or data product is disclosed.

Revenue mechanics are not disclosed and are inferred from the agency model: project-based fees, retainers, and production markups on a mix of local Indonesian accounts and regional brand work, with no disclosed ARR, SaaS layer, or recurring software component. There are no disclosed funding rounds, parent company, or investor signaling in the input.

Name

W3P

Legal name

W3P

Website

https://w3p.digital

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

W3P is a Jakarta-based boutique creative and branding agency founded in 2016, serving enterprise clients across Indonesia with brand strategy, design, digital marketing, and CGI/VFX production delivered via sister company W3-O.

Ownership category

akta.pro rank

Headquarters

HQ city

Kebayoran Baru

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Creative Agency Services: B2B professional services revenue from creative advertising campaigns, brand development, social media management, video production, and digital marketing services. Revenue generated through project-based contracts with major brands across Indonesia.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

W3P is a Jakarta-based creative and digital agency that provides end-to-end advertising and branding services for enterprise clients. Its core offerings include 360° campaign management, branding development, social media management, TV commercial and digital video production, graphic design, VFX/CGI production (in collaboration with sister company W3-O), and music/jingle production. Services are delivered through project-based engagements covering strategy, creative ideation, production, and multi-channel execution.

Product overview

W3P is a full-service creative advertising and digital agency based in Jakarta, Indonesia. The agency operates as a 'creative boutique with digital native' approach, offering a comprehensive suite of marketing and advertising services. Its core service portfolio includes 360° campaign management, social media services, TV commercial production, branding development, and graphic design. Additionally, W3P provides specialized offerings such as digital video production, VFX and CGI services (collaborating with sister company W3-O), and music/jingle production. The agency works across diverse industry verticals including retail, automotive, telecommunications, financial services, and hospitality, delivering tailored creative solutions for each client's brand needs.

Differentiator

Problem solved

Functional benefit

Products and services

• 360° Campaign Services
• Social Media Services
• TV Commercial Production
• Branding Development
• Graphic Design
• Digital Video Production
• VFX and CGI Services
• Music and Jingle Production

Quantifiable outcome

• JD.ID #DijaminOri campaign won Indonesia Branding Campaign of The Year 2018
• +3 more outcomes

Named customers18 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• W3-OcoreTechnology or IntegrationSister company partnership for CGI and VFX production. W3P collaborates closely with W3-O for top-tier CGI and visual effects execution, particularly for projects requiring advanced 3D animation such as the LG Indonesia XBOOM digital video campaign.

Scale indicators4 records

Recent moves3 records

Expansion highlights1 record

Broad incumbents

• Dentsu Creative Indonesia: Part of the global Dentsu creative network, Dentsu Creative Indonesia offers full-service advertising, branding, and digital marketing to major Indonesian enterprise clients, directly overlapping W3P's service portfolio but at much greater scale.
• McCann Indonesia: McCann Indonesia is a long-established creative agency offering advertising, branding, and digital services to enterprise clients in the same verticals (FMCG, telecom, automotive) that W3P serves.
• Ogilvy Indonesia: Ogilvy's Indonesian operation delivers integrated creative, brand strategy, and digital campaigns for major brands like Unilever and Samsung, competing head-to-head with W3P for the same enterprise client base.
• Publicis Indonesia: Publicis's Indonesian arm delivers integrated creative, media, and digital services through its network, competing directly for the same enterprise and FMCG briefs that drive W3P's revenue.
• Leo Burnett Indonesia: Leo Burnett Indonesia is an established creative agency offering brand-building and integrated campaigns to Indonesian enterprise clients, competing in the same creative boutique / network space as W3P.
• BBDO Indonesia: BBDO's Jakarta office operates as a global creative network serving major Indonesian brands with integrated advertising and brand strategy, competing for the same enterprise briefs as W3P.
• Wunderman Thompson Indonesia: Wunderman Thompson Indonesia offers creative, digital, and brand experience services to major Indonesian clients, providing a comparable full-service alternative to W3P for enterprise campaign briefs.
• Hakuhodo Indonesia: Hakuhodo's Jakarta office provides full-service advertising, digital, and creative services, targeting many of the same Japanese and multinational clients (e.g., ANA, automotive) that W3P serves.

Direct peers

• Activ8 Indonesia: Activ8 is an Indonesian creative and digital agency offering branding, content, and integrated campaign services to enterprise clients, the closest direct boutique peer to W3P in size and service mix.
• Isobar Indonesia: Isobar's Indonesian operation is a digital-first creative and experience agency delivering campaigns, content, and digital production for enterprise brands, directly comparable to W3P's digital-native creative offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@w3p.digital
• Instagraminstagram.com/hellow3p
• Facebookfacebook.com/W3PDigital
• LinkedInlinkedin.com/company/w3p.digital

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about W3P