Røde Kors Førstehjelp

What Røde Kors Førstehjelp does

Røde Kors Førstehjelp AS is a privately held Norwegian company and wholly-owned subsidiary of Norges Røde Kors (Norwegian Red Cross), established in 2008 and headquartered in Nesttun (Bergen), with an additional training academy in Stavanger/Sandnes (Forus). The company self-describes as Norway's largest first aid provider, serving three primary customer segments: Norwegian businesses requiring workplace first-aid compliance under arbeidsmiljøloven § 4-4, public institutions and government venues, and individual consumers purchasing home, cabin, boat, and outdoor safety equipment. Named customers and deployments include Oslo Airport Gardermoen, Fana Golf Club, Nordhordaland Hundeklubb, Bergen Mountain Rescue, and local Red Cross chapters.

The product portfolio spans AEDs (ViVest PowerBeat X1/X3, Pocket AED 3, Mindray BeneHeart C1A/C2/L1, Powerheart G5, IPAD SPR, HeartSine PAD 350/500), Røde Kors-branded and Cederroth first aid kits in multiple sizes, medical cabinets, emergency bags, and resuscitation accessories (electrodes, batteries, carry cases). Training courses cover 2-5 hour first aid modules, electrical work safety, children's first aid, psychological first aid, and water rescue (livredningskurs i vann), delivered in Norwegian and English at certified centres and on-site. Content and equipment follow Norsk Resuscitasjonsråd (NRR) and European Resuscitation Council (ERC) guidelines, and core AED lines carry CE and MDR regulatory approval.

Revenue is generated through three streams: (1) one-time e-commerce sales of first aid equipment via the owned rodekorsforstehjelp.no storefront serving both B2C and B2B buyers, with AEDs priced 12,000-27,000 NOK and complete AED packages 18,000-34,000 NOK; (2) certified training courses at 7,990-13,990 NOK per course; and (3) the Røde Kors Connect subscription service offering monthly defibrillator leasing with monitoring, maintenance, and replacement. The company maintains operations exclusively in Norway, with 51-100 employees and no public revenue disclosure.

Name

Røde Kors Førstehjelp

Legal name

Røde Kors Førstehjelp AS

Website

https://rodekorsforstehjelp.no

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Short description

Røde Kors Førstehjelp AS is Norway's largest first aid retailer and a subsidiary of the Norwegian Red Cross, selling AEDs, first aid kits, medical cabinets, and emergency equipment via e-commerce while delivering certified first aid, CPR, and water rescue training courses to businesses, public institutions, and consumers nationwide.

Ownership category

akta.pro rank

Product category

First Aid Equipment and Training Services

akta.pro primary industry

Emergency Response, First Aid/CPR/AED & Incident Management Training (BPAKAOAJ)

Keywords

• First aid equipment
• Automated external defibrillators
• First aid training
• Workplace safety compliance
• Cardiac emergency response

Headquarters

HQ city

Nesttun

HQ country

Norway

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales - First Aid Equipment: Direct sales of first aid supplies including defibrillators, first aid kits, medical cabinets, bandages, emergency equipment, and outdoor/leisure safety gear through e-commerce platform.
2. First Aid Training Courses: Revenue from conducting certified first aid training courses including basic first aid, CPR, defibrillator usage, electrical work safety courses, children's first aid, and psychological first aid. Courses available in Norwegian and English.
3. Røde Kors Connect - Defibrillator Leasing: Subscription-based leasing service for defibrillators with guaranteed maintenance, ensuring customers always have a functioning device. Includes monitoring and replacement services.
4. Røde Kors Connect - Managed Services: Ongoing equipment management including automatic inspections, maintenance, and compliance monitoring for defibrillators to ensure regulatory compliance.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Røde Kors Førstehjelp is Norway's largest first aid provider, selling automated external defibrillators (AEDs), first aid kits, medical cabinets, emergency bags, and outdoor safety gear through an e-commerce storefront. The company also delivers certified first aid training courses in Norwegian and English, covering basic first aid, CPR, defibrillator use, electrical work safety, children's first aid, and psychological first aid. A subscription-based Røde Kors Connect service provides defibrillator leasing with guaranteed maintenance and remote monitoring to ensure operational readiness.

Product overview

Røde Kors Førstehjelp is Norway's largest first aid provider, offering a comprehensive portfolio of AEDs (automated external defibrillators), first aid kits, emergency bags, medical cabinets, and first aid training courses. The core product lines include ViVest PowerBeat AED X1 and X3 semi-automatic defibrillators with LCD screens and child mode; Mindray BeneHeart series (C1A, C2 semi/full-auto, L1) with ResQNavi technology; Powerheart G5 semi/full-automatic AEDs with compression feedback; and IPAD SPR and HeartSine PAD AEDs. The first aid equipment portfolio features Røde Kors-branded first aid kits in small, medium, and large formats; Cederroth first aid kits in all sizes; Elite bags emergency bags and backpacks; and various medical cabinets and stations. Services include first aid training courses (2-5 hours, various specializations), water rescue courses, and Røde Kors Connect - an AED monitoring and leasing service. The company also offers complete AED packages combining devices with cabinets and accessories at discounted bundle prices.

Differentiator

Problem solved

Functional benefit

Brands

• Røde Kors Connect: A service offering for defibrillator leasing, guaranteeing that customers always have a functioning defibrillator when needed.

Quantifiable outcome

• Early defibrillation combined with CPR can increase survival rate by up to 74% if delivered within 3 minutes of cardiac arrest
• +4 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Forward HeartscoreStrategic or Co-development PartnerInternational program administered by Røde Kors Førstehjelp in Norway, allowing cardiac arrest survivors to donate a defibrillator to a charitable cause after being saved by one. Creates positive feedback loop of life-saving equipment distribution while building brand awareness through survivor stories.
• Norsk hjertestansregister (Norwegian Cardiac Arrest Registry)minorOthersData partnership providing statistics on cardiac arrest survival rates in Norway. Røde Kors references this official registry data to demonstrate the importance of first aid training and defibrillator availability.
• 113.no (Nasjonal hjertestarterregister)coreStrategic or Co-development PartnerPublic defibrillator registry established in 2016 by Røde Kors Førstehjelp and Apotek 1. Enables emergency services to direct callers to nearby defibrillators during cardiac emergencies. All defibrillators sold by Røde Kors Førstehjelp should be registered here.
• Norsk Resuscitasjonsråd (NRR)coreStrategic or Co-development PartnerNorwegian Resuscitation Council sets national guidelines for first aid and CPR training. Røde Kors Førstehjelp's products and training courses follow NRR guidelines, ensuring compliance with Norwegian medical recommendations.
• European Resuscitation Council (ERC)minorStrategic or Co-development PartnerEuropean body setting resuscitation guidelines that inform Norwegian standards through NRR. Røde Kors Førstehjelp content is quality assured against ERC guidelines.
• Standard Norge (Standards Norway)coreStrategic or Co-development PartnerRøde Kors contributed to Standard Norge and Helsedirektoratet's recommendations for first aid course requirements in industry (SN-NSPEK 10501:2023 and SN-NSPEK 10502:2023 standards).
• Arbeidstilsynet (Norwegian Labour Inspection Authority)coreOthersGovernment regulatory body setting workplace safety requirements including first aid provisions. Røde Kors Førstehjelp positions itself as the expert partner for businesses to achieve regulatory compliance.
• Forbrukertilsynet (Norwegian Consumer Authority)minorOthersConsumer protection authority. Røde Kors Førstehjelp's sales conditions are prepared and recommended by Forbrukertilsynet.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Svenska Röda Korset (Swedish Red Cross): Swedish Red Cross organization performing analogous first aid training and equipment sales in the adjacent Swedish market. Sister organization with comparable mission-driven commercial structure.
• Falck Norge: Scandinavian emergency services and occupational health provider offering first aid training, AED distribution, and ambulance services in Norway. Overlaps directly with Røde Kors Førstehjelp's training and equipment business.
• Apotek 1: Norway's largest pharmacy chain, also sells AEDs and co-operates the 113.no public cardiac arrest registry alongside Røde Kors Førstehjelp. Directly competes as an alternative AED retailer to Norwegian consumers and businesses.
• Dansk Røde Kors Førstehjælp: Danish Red Cross first aid division—direct sister organization with an identical model of equipment retail, training courses, and AED leasing. Operates in the comparable Danish market with similar regulatory drivers.

Broad incumbents

• Mindray: Global medical device manufacturer whose BeneHeart C2 and L1 AEDs are core products Røde Kors Førstehjelp distributes. Competes both as a supplier and a direct seller to hospitals and emergency services in Norway.
• ZOLL Medical: Major AED and resuscitation equipment manufacturer (AED Plus, AED 3) competing in the same product category as the devices Røde Kors Førstehjelp distributes. Sells through distribution networks and direct to large enterprises.
• Stryker (HeartSine): Acquired HeartSine, a major AED brand (samaritan PAD) carried by Røde Kors Førstehjelp. Stryker is a broad medical device incumbent that competes in the same category with greater scale and direct sales force.
• Philips (HeartStart AED): Global one of the largest AED manufacturers (HeartStart line) selling direct and through distributors. Competes with Røde Kors Førstehjelp's portfolio but at a broader scale, and as a brand-recognized incumbent in the category.
• Cardiac Science (Powerheart): Powerheart AED manufacturer (now part of ZOLL/Asahi Kasei group) whose devices are core SKUs in Røde Kors Førstehjelp's portfolio. Competes at the brand level with the equipment Røde Kors Førstehjelp distributes.

Regional players

• OneMed Norge: Norwegian medical equipment and first aid supply distributor serving healthcare and occupational health customers. Provides alternative sourcing channel for first aid products competing with Røde Kors Førstehjelp's B2B offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights8 records

Customer concentration

• Xx.com/rkfn
• Facebookfacebook.com/rkforstehjelp
• LinkedInlinkedin.com/company/r-de-kors-f-rstehjelp-as

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Røde Kors Førstehjelp