Social Real Estate
Social Real Estate is a Calgary-based residential real estate brokerage founded in 2003 that represents home buyers, sellers, and investors using a proprietary "Social Connect Strategy" combining social media marketing, 3D tours, and IDX/Pillar 9-powered property search, earning revenue through standard transaction commissions.
- Company typePrivate
- Founded2003
- HeadquartersCalgary, Canada
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Social Real Estate does
Social Real Estate is a privately held, Calgary-based residential real estate brokerage team founded in 2003 that represents home buyers, home sellers, and real estate investors across Calgary and surrounding communities. The company earns revenue through standard real estate transaction commissions—7% on the first $100,000 of a sale and 3% on the remaining balance, split between the seller's and buyer's agents—on individual consumer transactions rather than enterprise or institutional contracts.
The company's core product surface is a Property Search Platform built on third-party technology: IDX Broker powers advanced search, map-based browsing, and featured listings, while Pillar 9 supplies the underlying MLS data, and Google Maps handles location-based functionality. The brokerage's principal differentiator is its proprietary "Social Connect Strategy," a marketing methodology that combines professional photography, videography, and 3D tours with coordinated social media and offline community promotion to drive listing exposure. Additional services include virtual/video property tours, mortgage pre-approval referral through DLC, and home evaluation for sellers.
The go-to-market motion is community-led and direct-to-consumer: agents Jeff and Jessica lead client acquisition through organic presence across six social channels (Facebook, Instagram, X/Twitter, LinkedIn, YouTube, TikTok) supplemented by offline community networks, with LeadConnector-powered contact forms converting interest into leads. The customer base consists of individual residential buyers and sellers; cited metrics include $250M+ in cumulative sales volume, 700+ homes sold, and 100+ clients served per year, supported by a team of 1–10 personnel and 35+ combined years of agent experience. The firm has been recognized as a "True Leader" by the Calgary Real Estate Board.
Social Real Estate firmographics
Firmographics- Name
- Social Real Estate
- Legal name
- Social Real Estate
- Website
- https://socialrealestate.ca
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Social Real Estate is a Calgary-based residential real estate brokerage founded in 2003 that represents home buyers, sellers, and investors using a proprietary "Social Connect Strategy" combining social media marketing, 3D tours, and IDX/Pillar 9-powered property search, earning revenue through standard transaction commissions.
- Ownership category
- akta.pro rank
Social Real Estate industry classification
Industry- Product category
- Residential Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (53121)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)
- akta.pro secondary industry
- Paid Social Media Buying (BPAFABAD)
Keywords
Where Social Real Estate is headquartered
LocationHeadquarters
- HQ city
- Calgary
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Social Real Estate business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Real Estate Sales Commissions: The company earns revenue through real estate transaction commissions. For selling, commissions are typically 7% on the first $100,000 and 3% on the remaining balance, split between seller's agent and buyer's agent. For buying, the seller typically covers the buyer's agent commission, so buyers typically pay no fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Seller commission rates |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Social Real Estate product offering
Product offeringCore offering
Social Real Estate is a Calgary-based residential real estate brokerage that represents individual home buyers and sellers. It delivers buyer services including curated property tours, virtual/video tours, and access to exclusive on and off-market listings, alongside seller services built around its proprietary "Social Connect Strategy," which combines professional photography, videography, 3D tours, and social media promotion to market properties to qualified buyers.
Product overview
Social Real Estate is a Calgary-based real estate team founded in 2003 offering a unified service platform combining buyer and seller representation with proprietary marketing strategies. The core offerings include the Property Search Platform (powered by IDX Broker and Pillar 9 MLS integration), Buyer's Services with access to exclusive listings and virtual tours, and Seller's Services featuring the Social Connect Strategy (professional photography, videography, 3D tours with social media marketing). Additional services include mortgage pre-approval and home evaluation tools. The company operates across Calgary communities with a 'relationships-first' approach.
Differentiator
Problem solved
Functional benefit
Products and services
- Real Estate Buyer's Services Representation service for individuals purchasing residential property in Calgary, providing curated property tours, virtual/video tours, and access to exclusive on and off-market listings. Designed for home buyers seeking hands-on agent guidance through the purchase process.
- Real Estate Seller's Services Home marketing and representation service for homeowners in Calgary, delivering the proprietary "Social Connect Strategy" that pairs professional photography, videography, and 3D tours with social media and community promotion to maximize buyer reach.
- Property Search Platform Online property listing search tool for Calgary homes that provides advanced search filters, map-based search, school and transit directories, and community relocation information, integrated with IDX Broker and Pillar 9 MLS data.
- Mortgage Pre-Approval Assistance Pre-approval assistance offered through a partner mortgage service so prospective buyers can establish a clear budget before beginning their property search.
- Home Evaluation Valuation service for prospective sellers that recommends an appropriate list price based on current Calgary market conditions and comparable sales analysis.
Companies that use Social Real Estate
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Social Real Estate technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature1 record
Social Real Estate partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Pillar 9corePillar 9 provides MLS (Multiple Listing Service) listings data for the company's website. The company displays the disclaimer 'MLS listings provided by Pillar 9' on their website, indicating this is a foundational data partnership for their property listing platform.
Scale indicators5 records
Recent moves6 records
Expansion highlights3 records
Social Real Estate competitors and assessment
Company assessmentBroad incumbents
- RE/MAX Canada: Large national franchise brokerage with significant Calgary presence; competes directly for the same residential clients and listings, but as a much larger incumbent brand.
- Zillow: US-based digital real estate platform; relevant as a tech-driven player shaping consumer expectations around online listings, virtual tours, and off-market inventory access that smaller brokerages like Social Real Estate must respond to.
- Royal LePage Canada: Major national Canadian brokerage offering the same residential buyer/seller services, with established brand recognition and broad agent network; relevant as incumbent competitor.
- Sotheby's International Realty Canada: Premium residential brokerage operating in Calgary and other major Canadian cities; competes for higher-end Calgary listings and uses similar digital marketing tools.
Direct peers
- Maxwell Canada: Calgary-founded Canadian residential brokerage; comparable in offering buyer/seller representation, commission-based revenue, and Alberta operating geography.
- CIR Realty: Calgary-headquartered residential real estate brokerage operating across Alberta; most directly comparable peer given shared geography, full-service commission model, and similar team-based structure.
Regional players
- Engel & Völkers Calgary: International residential brokerage franchise serving the Calgary market; comparable service offering with shared emphasis on premium marketing materials and buyer/seller representation.
Emerging players
- eXp Realty Canada: Cloud-based brokerage model with Canadian operations; comparable as an alternative commission-based residential brokerage, with structural cost advantages that pressure traditional teams.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key highlights6 records
Customer concentration
Social Real Estate social profiles
Digital presenceSocial Real Estate financial estimates
Financial estimateRevenue estimate
Valuation estimate
Social Real Estate leadership team
Management profileNumber of profiles
Social Real Estate funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Social Real Estate M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Social Real Estate
What does Social Real Estate do?
Social Real Estate is a Calgary-based residential real estate brokerage that represents individual home buyers and sellers. It delivers buyer services including curated property tours, virtual/video tours, and access to exclusive on and off-market listings, alongside seller services built around its proprietary "Social Connect Strategy," which combines professional photography, videography, 3D tours, and social media promotion to market properties to qualified buyers.
Is Social Real Estate a public or private company?
Social Real Estate is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Social Real Estate founded?
Social Real Estate was founded in 2003. It employs 1 to 10 people.
Where is Social Real Estate based?
Social Real Estate is headquartered in Calgary, Canada, in the North America region.
How does Social Real Estate make money?
One revenue line is on record: real Estate Sales Commissions.
Who are Social Real Estate's main competitors?
Broad incumbents on record are RE/MAX Canada, Zillow, Royal LePage Canada and Sotheby's International Realty Canada. Direct peers are Maxwell Canada and CIR Realty. Engel & Völkers Calgary is listed as a regional player. eXp Realty Canada is listed as an emerging player.
Does Social Real Estate have an API?
No public API is recorded for Social Real Estate.
What industry is Social Real Estate in?
Social Real Estate's product category is Residential Real Estate Brokerage. Its primary akta.pro industry code is FSAEAJAA, Residential Real Estate Brokerage (Buy/Sell), with a secondary code of BPAFABAD, Paid Social Media Buying. Its NAICS code is 53121 and its SIC code is 6531.