Us by Night
- Company typePrivate
- Founded2016
- HeadquartersAntwerp, Belgium
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Us by Night does
Us By Night (legal entity US BY NIGHT BV) is a privately held design and creativity festival founded in 2016 by Rizon Parein in Antwerp, Belgium. The company produces a single annual three-night flagship event held in an industrial warehouse (Waagnatie) on the Antwerp waterfront, featuring 40+ speakers across design, image, motion, and technology tracks on two stages, alongside a Nightmarket built from sea containers and an XYZ Club late-night program. The event draws 3,500+ attendees from approximately 50 countries and is sold across tiered ticket waves (€150 student, €310 regular, €340 last-call) via the WeezEvent widget on usbynight.be. The company describes itself as entirely privately funded and is run by a small core team of 1–10 employees.
The core product surface is the flagship festival, supported by three revenue streams: ticket sales, on-site Nightmarket F&B and retail (powered by a proprietary cashless UBN Token system loaded onto wristbands/cards), and a patron program where design studios and agencies pay a €750 (or €1,000+) support contribution plus a minimum of three tickets in exchange for brand visibility on the Supporters page and direct funding of installations, stage production, and student subsidies. Two newer product lines extend the brand: UBN Focus (a 2024-launched traveling pop-up speaker format, sold out on its Ostend premiere) and the UBN App (a 2025-launched iOS/Android community platform developed with digital agency November Five that turns the city into an extension of the festival via an interactive hotspot map, with satellite deployments to OFFF Barcelona).
Distribution is direct-to-consumer through the festival's owned website and Instagram (1.3M+ monthly reach), with group, student, and patron sales handled directly by named contacts (Laetitia Geerts for groups/patron, Sabri Heddi for F&B partnerships). Strategic partnerships are curated to preserve creative independence: WeezEvent handles ticketing, November Five builds the app, Waagnatie hosts the venue, and Vrints-Kolsteren designed the logo. The organization explicitly avoids major corporate sponsorship in favor of patron-style support and a tight, founder-led creative vision.
Us by Night firmographics
Firmographics- Name
- Us by Night
- Legal name
- US BY NIGHT BV
- Website
- https://usbynight.be
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Us by Night industry classification
Industry- Product category
- Design & Creativity Festival Events
- NAICS
- Arts, Entertainment, and Recreation (71), Convention and Trade Show Organizers (561920)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Nightclub & Small Live Venue Operations (Clubs, Bars with Stages) (MPAGALAF)
- akta.pro secondary industry
- Virtual Community Festivals & Cultural Events (Online Celebrations) (MPAGAOAK)
Keywords
Where Us by Night is headquartered
LocationHeadquarters
- HQ city
- Antwerp
- HQ country
- Belgium
- HQ region
- Europe
Offices2 records
Markets served
Us by Night business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Ticket Sales: Primary revenue stream from 3-night pass tickets sold in tiered waves (early-bird, regular, student, last-call). Regular tickets €310, Student €150, with group discounts available. Tickets sold via WeezEvent platform.
- Food & Beverage (Nightmarket): Revenue from food courts and premium cocktail bars operating within the Nightmarket during the festival. Powered by cashless UBN Token system.
- Agency Patron Program: Support contributions from design studios and agencies wanting to champion independent visual culture. Includes brand visibility on Supporters page and funding for art installations, stage production, and student subsidies. Minimum 3 tickets + €750 support contribution.
- Nightmarket Retail & Experiences: Revenue from on-site experiences including arcade games, flea market, tattoo studio, makers lab, and merchandise (official T-shirts and souvenirs sold exclusively on festival site).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Regular 3-Night Pass - €310 |
| One time/ perpetual license | Pay-as-you-go | Student 3-Night Pass - €150 |
| One time/ perpetual license | Pay-as-you-go | Last Call - €340 |
| Other | Multi-year contract | Agency Patron Package - €1,000+ |
| Other | Multi-year contract | Patron Support Contribution - €750 |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Us by Night product offering
Product offeringCore offering
Us by Night produces an annual three-night design and creativity festival held in a transformed industrial warehouse (Waagnatie, Rijnkaai 150) on the Antwerp waterfront. The festival features 40+ curated speaker sessions across two stages, a Nightmarket with installations, food courts, and retail, and the XYZ Club late-night DJ programming. Supplementary offerings include the UBN App (community hotspot map for daytime satellite events) and UBN Focus, a traveling pop-up format that brings the curated speaker experience to new cities and venues.
Product overview
Us By Night is a single annual festival product — a three-night design and creativity event held in an industrial warehouse in Antwerp, Belgium. The core offering centers on the main festival with its two stages (Main Stage and Stadium), the Nightmarket as the social hub, and the XYZ Club for late-night entertainment. Two supplementary offerings extend the brand: the UBN App (mobile application) enabling community-driven daytime events and hotspot discovery during the festival, and UBN Focus — a traveling pop-up format that brings the curated Us By Night speaker experience to new locations.
Differentiator
Problem solved
Functional benefit
Brands
- UBN Focus: A traveling Us By Night pop-up format featuring intimate speaker shows in a classic theatre setup, launched in 2025.
Products and services
- Us by Night Festival Annual three-night design and creativity festival held in the Waagnatie industrial warehouse on the Antwerp waterfront, featuring 40+ curated speaker sessions across two stages (Main Stage and Stadium), the Nightmarket of installations and food courts, and the XYZ Club late-night DJ experience. Sold to individual designers, students, agencies, and brand partners; tickets distributed through WeezEvent at €150 (Student), €310 (Regular), and €340 (Last Call).
- UBN App Community-driven iOS and Android mobile application with an interactive hotspot map, allowing festival visitors to create their own events, discover what others are organizing, and join experiences across Antwerp (e.g., morning runs, studio visits, gallery hops, restaurant explorations). Free to download; available globally via the App Store and Google Play.
- UBN Focus Traveling pop-up event format that brings a curated selection of Us by Night speakers to new locations in an intimate classic-theatre setting. Sold to forward-thinking brands, boutique hotels, creative co-working spaces, and unique venues; designed to be modular and adaptable to various venues and cities.
Quantifiable outcome
- Sold-out premiere of UBN Focus traveling format
- +1 more outcomes
Companies that use Us by Night
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Us by Night technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Us by Night partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- WeezEvent SAScoreOfficial ticket distributor and sales partner. Handles all ticket reservations, payments, and related transactions. Located at 14 rue de l'Est, 21000 Dijon, France. Manages ticket widget integration on festival website.
- November FivecoreDigital agency that developed the UBN App, a community-driven platform turning the city into an extension of the festival. App enables hotspot mapping, event creation, and satellite gathering discovery.
- OFFF BarcelonaminorPartnership to bring the UBN App to OFFF Barcelona, allowing visitors to discover and organize satellite events around the festival. First expansion of the app format beyond Us By Night.
- Vrints-KolsterenminorDesign studio responsible for Us By Night logo design. Contact: [email protected].
- WaagnatiecoreVenue partner - industrial warehouse on Antwerp waterfront. Transformed into festival space for three nights with stages, Nightmarket, and XYZ Club.
- Agency Patron StudiosminorDesign studios and agencies supporting the festival through patron program. In exchange, receive brand visibility on Supporters page and active funding of art installations, stage production, and student subsidies.
- F&B PartnersminorFood and beverage partners for Nightmarket operations. Contact: Sabri Heddi at [email protected] for F&B partnership inquiries.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Us by Night competitors and assessment
Company assessmentDirect peers
- Beyond Tellerrand: Beyond Tellerrand is a curated design and creativity conference held in Düsseldorf and Berlin, focused on web, typography, and visual design. It targets the same creative-professional audience as Us by Night and operates a similar single-festival-plus-multiple-cities format.
- Semi Permanent: Semi Permanent is a multi-city design and creative festival with editions in Sydney, Melbourne, and Auckland, featuring world-class speakers and immersive installations. Its multi-city, festival-meets-conference model and creative-professional audience closely mirror Us by Night's positioning and ambitions for UBN Focus.
- OFFF Festival: OFFF is an annual design, creativity, and digital arts festival held in Barcelona and other cities, featuring speakers across design, motion, and technology. Us by Night has already partnered with OFFF Barcelona to deploy the UBN App, and the two festivals serve overlapping audiences of creative professionals in the European design community.
- Design Matters Copenhagen: Design Matters is an annual design conference in Copenhagen that draws international speakers and attendees around design, business, and technology. It targets a comparable audience of designers and creative leaders and competes for the same European design-festival attention as Us by Night.
- AIGA Design Conference: AIGA's design conference is one of the largest professional design events in the United States, drawing thousands of designers and creative leaders. While it is association-driven and US-based, it serves the same designer-attendee segment as Us by Night and is a benchmark for scaled design conference production.
- Typo Berlin: Typo is a design and typography conference held annually in Berlin, focusing on type, branding, and visual culture. It draws a similar creative-professional audience from across Europe and overlaps with Us by Night's typography, branding, and visual-design speaker tracks.
Broad incumbents
- Adobe MAX: Adobe MAX is Adobe's annual creativity conference featuring tool launches, keynotes from creative leaders, and community events. It is a much larger, vendor-funded event but targets the same creative-professional demographic and pulls attention and sponsorships from the premium independent design-festival category.
- SXSW: SXSW is a large-scale annual conference and festival in Austin, Texas covering music, film, and technology with significant design and creative programming. It is a much broader incumbent but competes for the time and travel budget of the same international creative professionals Us by Night attracts.
- Cannes Lions: Cannes Lions International Festival of Creativity is the largest global advertising and creative industry event, drawing tens of thousands of agency and brand professionals. While much larger and more corporate than Us by Night, it sits at the top of the creative-events hierarchy and competes for sponsorship and executive attention in the same audience.
Emerging players
- Creative Mornings: Creative Mornings is a free, monthly breakfast lecture series for the creative community, operating in 90+ cities worldwide. While not a ticketed festival, it competes for the same creative-professional community and event-attention mindshare that Us by Night cultivates through UBN Focus and the UBN App.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Us by Night social profiles
Digital presenceUs by Night financial estimates
Financial estimateRevenue estimate
Valuation estimate
Us by Night leadership team
Management profileNumber of profiles
Profiles1 record
Us by Night funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Us by Night M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Us by Night
What does Us by Night do?
Us by Night produces an annual three-night design and creativity festival held in a transformed industrial warehouse (Waagnatie, Rijnkaai 150) on the Antwerp waterfront. The festival features 40+ curated speaker sessions across two stages, a Nightmarket with installations, food courts, and retail, and the XYZ Club late-night DJ programming. Supplementary offerings include the UBN App (community hotspot map for daytime satellite events) and UBN Focus, a traveling pop-up format that brings the curated speaker experience to new cities and venues.
Is Us by Night a public or private company?
Us by Night is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Us by Night founded?
Us by Night was founded in 2016. It employs 1 to 10 people.
Where is Us by Night based?
Us by Night is headquartered in Antwerp, Belgium, in the Europe region.
How does Us by Night make money?
Four revenue lines are on record. Ticket Sales are the primary driver. The others are food & Beverage (Nightmarket), agency Patron Program and nightmarket Retail & Experiences.
Who are Us by Night's main competitors?
Direct peers on record are Beyond Tellerrand, Semi Permanent, OFFF Festival, Design Matters Copenhagen, AIGA Design Conference and Typo Berlin. Broad incumbents are Adobe MAX, SXSW and Cannes Lions. Creative Mornings is listed as an emerging player.
Does Us by Night have an API?
No public API is recorded for Us by Night.
What industry is Us by Night in?
Us by Night's product category is Design & Creativity Festival Events. Its primary akta.pro industry code is MPAGALAF, Nightclub & Small Live Venue Operations (Clubs, Bars with Stages), with a secondary code of MPAGAOAK, Virtual Community Festivals & Cultural Events (Online Celebrations). Its NAICS code is 71 and its SIC code is 7900.