Star

What Star does

Star (Shanghai) Accounting and Consulting Co., Ltd. is a China-based B2B professional services firm founded in August 2007 with U.K. investment, specializing in cross-border accounting, tax, company registration, HR/payroll, and business secretary services for foreign-invested enterprises (WFOEs), joint ventures, and representative offices operating in China. The company employs between 11-50 licensed professionals based in Shanghai (with offices in both Huangpu and Yangpu Districts) and has cumulatively served over 300 foreign companies from five continents since inception, including named enterprise clients such as Coca-Cola, Volvo, Asahi Breweries, and Percepta.

The firm's core technology platform is Megi (美记), a proprietary bilingual (English/Chinese) cloud accounting software launched in 2018 that enables real-time financial monitoring, bank reconciliation, Fapiao (Chinese invoice) management, multi-currency accounting, fixed assets management, expense claims, and invoicing, supporting remote client collaboration and a Virtual CFO service model. Star is the Chinese member of the IECnet global accounting alliance (joined September 2019), connecting it to 80+ accounting firms across 6 continents, and holds the position of Deputy Chairman unit of the Shanghai Association of Accounting and Bookkeeping Services.

Revenue is generated through project-based and recurring monthly fees for professional services, with pricing customized by company size, industry, transaction volume, and service scope. Distribution is sales-led via direct engagement, referrals, and the IECnet alliance network. Marketing channels include the company's website (star-acc.com), WeChat official account, LinkedIn presence, and content marketing focused on China compliance topics. Star is privately held with no disclosed institutional investors or funding rounds, and is founder-controlled under Yanjun Sun.

Name

Star

Legal name

Star (Shanghai) Accounting and Consulting Co., Ltd.

Website

https://star-acc.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Star (Shanghai) Accounting and Consulting Co., Ltd. is a Shanghai-based B2B professional services firm, founded in 2007, providing cross-border accounting, tax, company registration, HR/payroll, and business secretary services to foreign-invested enterprises (WFOEs) and multinationals operating in China.

Ownership category

akta.pro rank

Headquarters

HQ city

Shanghai

HQ country

China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Professional Services Fees: Project-based and recurring fees for company registration, accounting outsourcing, tax filing, HR services, cashier services, and business secretary functions for foreign companies operating in China

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Star provides end-to-end professional services for foreign companies entering or operating in China, including WFOE/joint venture/representative office registration, monthly accounting and bookkeeping, tax filing and planning, HR and payroll, cashier and treasury services, business secretarial functions (company chops, virtual address, M&A advisory), and a Virtual CFO offering. These services are delivered by licensed professionals using Star's proprietary Megi bilingual cloud accounting platform for real-time client visibility.

Product overview

Star (Shanghai) Accounting and Consulting Co., Ltd. provides professional services for foreign businesses entering the Chinese market. Their primary product is Megi (美记), a cloud-based bilingual accounting software that serves as their core technology platform. Beyond the software platform, they offer a comprehensive suite of professional services including Accounting Services (bookkeeping, financial reporting, invoicing, inventory management, annual audit assistance), Tax Services (VAT filing, corporate income tax, transfer pricing, individual income tax advisory), Cashier Services (internet banking management, foreign transfers, capital verification), Business Secretary Services (company chops/seals safekeeping, virtual address registration, M&A advisory), Company Registration Services (WFOE, Joint Venture, Representative Office registration), and HR Services (social insurance, payroll, recruitment, work permits). They also offer a Virtual CFO service for remote financial management. The company operates as a bridge for foreign investors into the Chinese market, leveraging their cloud-based technology and professional expertise.

Differentiator

Problem solved

Functional benefit

Products and services

• Accounting Services Outsourced monthly bookkeeping, financial reporting, invoicing, inventory management, and annual audit assistance for foreign-invested enterprises and trading/manufacturing SMEs in China, delivered by licensed professionals.
• Tax Services VAT filing, corporate income tax filing, transfer pricing, and individual income tax advisory for foreign-invested enterprises and multinational clients in China.
• Cashier Services Outsourced cashier functions including internet banking management, foreign exchange transfers, and capital verification for foreign-invested enterprises in China.
• Business Secretary Services Business secretarial functions including company chops and seals safekeeping, virtual address registration, and M&A advisory for foreign-invested enterprises in China.
• Chinese Company Registration Services WFOE, Joint Venture, and Representative Office registration services for foreign companies seeking to establish a legal entity in China.
• HR Services for WFOEs Social insurance, payroll processing, recruitment, and work permit support for foreign-invested enterprises employing staff in China.
• Megi (美记) Bilingual Cloud Accounting Software Cloud-based bilingual (English and Chinese) accounting software for small businesses in China that delivers real-time financial management, including cashflow tracking, bank reconciliation, financial reporting, Fapiao management, multi-currency accounting, invoicing, billing, expense claims, and fixed assets management.
• Virtual CFO Service Remote chief financial officer service that enables foreign clients to fully manage their China-based business operations from outside the country, leveraging Megi's real-time reporting and Star's licensed accounting professionals.

Quantifiable outcome

• 300+ foreign companies assisted with China market entry
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• IECnetcoreStrategic or Co-development Partner · 1 September 2019International association of accountants, auditors and tax consultants formed in 1987. STAR became Chinese member of IECnet global network on September 1, 2019. IECnet has 80+ members across 6 continents, ranked 27th globally in International Accounting Bulletin 2019. Partnership enables global service delivery for Chinese clients and international reach for cross-border accounting needs.

Scale indicators5 records

Recent moves12 records

Expansion highlights5 records

Direct peers

• Vistra: International corporate services and accounting firm with established China operations. Overlaps directly with Star on WFOE/JV formation, ongoing compliance, accounting outsourcing and entity management for foreign clients.
• Dezan Shira & Associates: Asia-focused corporate advisory, tax, accounting and WFOE setup firm with deep China coverage. Directly competes with Star for foreign SMEs entering China, offering registration, bookkeeping, tax and HR services of comparable scope.
• Acclime: Asia-focused corporate services provider covering market entry, accounting, tax and HR across China. Directly competes with Star for foreign SMEs and mid-market companies needing a one-stop China operations partner.
• TMF Group: Global provider of corporate secretarial, accounting, tax and HR services with significant China presence. Competes head-to-head with Star on outsourced accounting, entity administration and payroll for foreign-invested enterprises in China.
• Hawksford: Asia-headquartered corporate services firm offering company formation, accounting, tax and HR services in China. Directly comparable to Star on cross-border entity setup and ongoing outsourced finance support for foreign-invested enterprises.

Broad incumbents

• BDO China: Top-10 global accounting network with full China practice offering audit, tax, advisory and outsourcing. Overlaps with Star on SME cross-border accounting and tax services but serves a broader client base including large multinationals.
• Moore Global: International accounting and advisory network with a China member firm. Offers comparable cross-border accounting, tax compliance and business advisory services to foreign companies operating in China.
• Mazars China: Global accounting and advisory network with a dedicated China practice. Competes with Star for mid-market and foreign-invested enterprise clients needing tax compliance, accounting outsourcing and business advisory services.
• Grant Thornton China: Global accounting network's China practice covering audit, tax and advisory. Competes with Star for foreign-invested enterprise clients in the SME and mid-market segment requiring outsourced compliance and accounting support.
• RSM China: Global mid-tier accounting network with a China member firm providing audit, tax and consulting. Serves overlapping foreign-invested enterprise clients with comparable cross-border accounting and tax offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/staraccounting

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Star