What WasteMart does

WasteMart is a privately held, family-owned waste management company headquartered at 2 Silica Road, Athlone Industria 2, Cape Town, South Africa. The company provides integrated waste collection, recycling, transfer, and disposal services across eight service lines: commercial and industrial waste management, hazardous and organic waste handling, on-site recycling and waste audits, recyclable glass/cullet collection, domestic refuse and recycling collection, municipal drop-off collections, containerised waste-to-landfill transfer, and transport and heavy haulage. Its customer base spans commercial enterprises, industrial firms, the City of Cape Town, Cape Peninsula municipalities, and approximately 175,000 households per month across the Far South, Brown's Farm, Philippi, Helderberg, and Somerset West areas.

The company's underlying technology stack centers on operational rather than digital infrastructure: all 100+ registered vehicles are equipped with satellite tracking equipment, GPS, two-way radio, cellular phone, and online communication systems enabling 24/7 monitoring of vehicle position and condition from a head office control room. The company owns more than 50,000 square meters of land including a multi-bay mechanical workshop, administration offices, Goods In Transit storage, and fleet parking. Specialized equipment includes skip, roll-on roll-off, and compactor containers (sized 9m² to 35m²), specialized crane trucks for cullet collection, and a weighbridge at the Athlone facility.

WasteMart generates revenue primarily through managed services contracts with three core customer segments: commercial and industrial clients (200+ across the Cape Town metropole paying for container rental, servicing, and waste disposal fees via quotation-based pricing), municipal/government contracts (notably the City of Cape Town domestic collection contract covering 175,000+ homes and municipal drop-off site services removing 3,000+ tons per month), and residential/kerbside recycling subscriptions. GTM is enterprise field sales with a call-centre-assisted quotation model. No public pricing is disclosed; all engagements are quotation-based on a pay-as-you-go billing cadence. The company employs close to 200 permanent staff members, with operational department managers averaging 20 years of industry experience.

Name

WasteMart

Legal name

WasteMart

Website

https://wastemart.co.za

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

WasteMart is a Cape Town-based, family-owned waste management company providing collection, recycling, transfer, and disposal services to commercial, industrial, municipal, and residential clients across the Western Cape via a 100+ vehicle fleet, 500+ containers, and four transfer stations.

Ownership category

akta.pro rank

Product category

Waste Management Services

NAICS

Waste Collection (56211), Solid Waste Collection (562111), Hazardous Waste Collection (562112)

SIC

Refuse Systems (4953), Hazardous Waste Management (4955), Sanitary Services (4950)

akta.pro primary industry

Commercial & Office Waste Collection (Non-hazardous) (EUAIAGAA)

akta.pro secondary industry

Hazardous Waste & Universal Waste Handling (Batteries, Lamps, Aerosols) (BPABALAE)

Keywords

• Waste management services
• Recycling collection
• Hazardous waste disposal
• Industrial waste removal
• Municipal waste services

Headquarters

HQ city

Cape Town

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Industrial Waste Container Services: Provides and services over 500 industrial waste containers (9m to 35m) including skip, roll-on roll-off, and compactor types, as well as 500 bottle-banks and over 1,000 wheelie bins. Revenue from container rental, servicing, and waste disposal fees.
2. Domestic Refuse and Recycling Collection: Manages domestic refuse and recycling collections on behalf of the City of Cape Town, servicing over 175,000 homes per month through sub-contractors. Free kerbside collection service for residents in the Far South.
3. Commercial and Industrial Waste Management: Serves over 200 commercial and industrial clients across the Cape Town metropole with customized waste removal solutions including hazardous and organic waste handling.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

WasteMart is a family-owned waste management company operating in the Western Cape, South Africa. It provides integrated collection, recycling, and disposal services for commercial, industrial, government, and residential clients using a fleet of 100+ registered vehicles, 500+ industrial containers, four transfer stations, and eight municipal drop-off sites. Service lines span hazardous and organic waste handling, on-site recycling, cullet/glass collection, domestic kerbside collection, landfill transfer, and heavy haulage.

Product overview

WasteMart operates as a comprehensive waste management service provider offering eight integrated service lines. The core portfolio includes commercial and industrial waste management (with over 500 industrial containers and 200+ clients), hazardous and organic waste handling, on-site recycling with waste audits, recyclable glass/cullet collection (one of the Cape's largest suppliers with 300 bottle banks), domestic refuse and recycling collection (servicing 175,000+ homes for the City of Cape Town), municipal drop-off collections (3,000+ tons/month), containerised waste transfer to landfill, and transport/heavy haulage services. The company owns and operates a fleet of over 100 registered vehicles, employs nearly 200 staff, and manages facilities across the Cape Town metropole. Services are delivered through waste transfer stations and rely on satellite tracking and GPS technology for fleet management.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial and Industrial Waste Management

Quantifiable outcome

• Over 175,000 homes serviced per month
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Averda: International waste management company with operations across Southern Africa. Comparable as a vertically integrated player in collection, transfer, and recycling services, operating at substantially larger scale than WasteMart.
• Clean Harbors: North American leader in hazardous waste management, environmental remediation, and industrial cleaning. Directly comparable to WasteMart's hazardous and organic waste service line, but serving a different geography at far larger scale.
• Veolia Environmental Services: Global environmental services group offering commercial/industrial waste collection, hazardous waste handling, recycling, and transfer station operations. Overlaps with WasteMart's full service-line breadth but at vastly greater geographic and revenue scale.
• EnviroServ Waste Management: Larger South African waste management group operating hazardous and industrial waste treatment, landfill, and remediation services. Comparable to WasteMart on hazardous waste handling and contracted B2B/government work, but at greater national scale.
• Waste Management, Inc. (WM): World's largest waste management company, offering collection, transfer, recycling, and disposal services to municipal and commercial customers. Compares to WasteMart on integrated municipal/commercial collection and recycling, though at vastly different scale and footprint.
• Bidvest Waste Management: Waste management arm of Bidvest Group, one of South Africa's largest diversified services groups. Comparable as a broad, established South African operator offering commercial/industrial and hazardous collections with multi-regional reach that WasteMart lacks.
• SUEZ Environmental Services: Global waste and environmental services group with collection, transfer, recycling, and hazardous waste operations. Comparable service portfolio to WasteMart's containerised and contracted municipal/commercial offerings, but operating globally.

Emerging players

• Reclam: South African glass recycling company collecting and processing cullet for reuse by glass manufacturers. Directly comparable to WasteMart's cullet/bottle-bank service line — a niche recycler operating in the same Western Cape geography.

Direct peers

• Interwaste: South African integrated waste management company serving industrial, commercial, and hazardous waste customers with collection, treatment, and disposal services. Directly comparable to WasteMart's industrial/hazardous collection footprint and municipal contract model.

Others

• The Glass Recycling Company (TGRC): South African industry-body organisation supporting glass recycling infrastructure and consumer awareness. Indirectly comparable as an ecosystem participant in the same cullet value chain that WasteMart's bottle-bank operation feeds.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WasteMart