Theater at Neumarkt
Theater am Neumarkt AG is a privately held Zurich performing arts institution operating two venues (Saal Neumarkt and Chorgasse), producing season-based contemporary theater across Theater, Akademie, Digital and Playground streams, and funded through ticket sales, subscriptions, public grants and corporate sponsorship.
- Company typePrivate
- Founded2008
- HeadquartersZürich, Switzerland
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Theater at Neumarkt does
Theater am Neumarkt AG is a privately held Swiss performing arts institution incorporated as an Aktiengesellschaft and headquartered at Neumarkt 5, 8001 Zürich. It operates two performance venues — the main hall Saal Neumarkt and the experimental space Chorgasse Neumarkt — and runs a season-based programming model (Spielzeit), currently presenting the 2026/27 season. The theater's core product is live theatrical production organized into four streams: Theater (main-stage productions), Akademie (philosophical/academic discourse series), Digital (new media and experimental formats) and Playground (innovative performance formats). Under the leadership of Intendanz mAthieu Bertholet (appointed 2025), the program spans traditional plays, musical performances, readings, installations and site-specific works, including international co-productions with partners such as Station Beirut (Nouvelle Nahda) and Theaterhaus Jena.
The business model blends earned revenue with substantial public and corporate subsidy. Earned revenue streams include individual ticket sales (CHF 49 standard, CHF 19 reduced for students/Kulturlegi/theater professionals, with a 20% ZKB cardholder discount), the perpetual 'Abo für immer' subscription (CHF 290 per season), on-site bar operations, Spreadshop-powered merchandise, and limited venue rentals. Institutional support is provided by Canton of Zurich Kultur and City of Zürich Kultur as core public funders, with Zürcher Kantonalbank (ZKB) as Hauptsponsorin and Migros KulturProzent as an additional cultural sponsor. Distribution occurs through an online JetTicket-powered webshop (tickets.theaterneumarkt.ch), an in-person box office, Instagram, a Mailchimp newsletter, and press outreach.
The theater also operates a layered community ecosystem including the resident Ensemble, Supervistas, Theaterclub, Sounding Board, Leserat (reading circle), Billets suspendus (suspended tickets) and Zuschauer*innenrat (audience council), which embed audiences and local artists in collaborative development. Its underlying technology stack is conventional rather than proprietary — website built by Raffinerie AG für Gestaltung and update AG, with JetTicket for ticketing, Google Analytics for web analytics, and Spreadshop for merchandise — reflecting the institution's positioning as a publicly subsidized cultural venue rather than a technology-led business.
Theater at Neumarkt firmographics
Firmographics- Name
- Theater at Neumarkt
- Legal name
- Theater am Neumarkt AG
- Website
- https://theaterneumarkt.ch
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Theater am Neumarkt AG is a privately held Zurich performing arts institution operating two venues (Saal Neumarkt and Chorgasse), producing season-based contemporary theater across Theater, Akademie, Digital and Playground streams, and funded through ticket sales, subscriptions, public grants and corporate sponsorship.
- Ownership category
- akta.pro rank
Theater at Neumarkt industry classification
Industry- Product category
- Live Theater & Performing Arts
- NAICS
- Theater Companies and Dinner Theaters (71111), Performing Arts Companies (7111)
- akta.pro primary industry
- Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM)
- akta.pro secondary industries
- Classical & Contemporary Theatre (Plays/Drama) (MPAGABAH), Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB), Theater, Musicals & Performing Arts (THAJAFAB)
Keywords
Where Theater at Neumarkt is headquartered
LocationHeadquarters
- HQ city
- Zürich
- HQ country
- Switzerland
- HQ region
- Europe
Offices2 records
Markets served
Theater at Neumarkt business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Ticket Sales: Primary revenue stream from selling tickets to theatrical performances and events. Standard tickets at CHF 49, reduced tickets at CHF 19, with various discount programs available.
- Season Subscriptions: Abo für immer (perpetual subscription) at CHF 290 offering ongoing access to performances.
- Bar Services: On-site bar operations generating additional revenue from beverage sales during performances and events.
- Sponsorship and Public Funding: Major funding from Canton of Zurich Culture (Kanton Zürich Kultur), City of Zurich Culture (Stadt Zürich Kultur), and main sponsor Zurich Cantonal Bank (Zürcher Kantonalbank). Additional support from Migros KulturProzent.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard ticket price |
| One time/ perpetual license | Pay-as-you-go | Reduced ticket price for students, culture pass holders, and theater professionals |
| Subscription | Annual | Perpetual subscription for ongoing seasons |
| Subscription | Pay-as-you-go | ZKB cardholder discount |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Theater at Neumarkt product offering
Product offeringCore offering
Theater am Neumarkt AG operates a multi-venue performing arts venue in Zurich presenting live theatrical productions across seasonal programming (Spielzeit). Offerings include mainstage plays in Saal Neumarkt, experimental and installation works in Chorgasse, digital productions, and Academy series. Tickets (CHF 49 standard / CHF 19 reduced), self-determined pricing, and perpetual season subscriptions (Abo für immer, CHF 290) are sold through box office and online channels.
Product overview
Theater am Neumarkt AG operates as a multi-venue performing arts institution in Zürich offering live theatrical productions across four programming streams: Theater (main stage productions), Akademie (philosophical/academic discourse series), Digital (new media and experimental digital formats), and Playground (innovative performance formats). The venue provides ticket sales with a self-determined pricing model (Wahlpreismodell), seasonal subscriptions (Abo für immer), an on-site bar, and an online merchandise store via Spreadshop. Productions range from traditional plays to multimedia performances, installations, and digital events. The theater operates the main Saal Neumarkt and the experimental Chorgasse venue.
Differentiator
Problem solved
Functional benefit
Products and services
- Theater Performances
Quantifiable outcome
- Multiple performance spaces enabling diverse programming formats
Companies that use Theater at Neumarkt
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Theater at Neumarkt technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Theater at Neumarkt partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Kanton Zürich KulturcoreGovernment cultural funding body for the Canton of Zurich. Provides public funding support for theater operations and programming as part of cultural promotion.
- Stadt Zürich KulturcoreCity of Zurich cultural department providing public funding and institutional support for cultural activities.
- Zürcher Kantonalbank (ZKB)coreMain sponsor (Hauptsponsorin) of Theater Neumarkt. Provides major financial sponsorship with 20% ticket discount for ZKB cardholders.
- Migros KulturProzentminorMigros cultural initiative providing additional funding and support for cultural programming.
- Station BeirutcoreInternational co-production partner for Nouvelle Nahda project. Collaborative partnership creating transnational artistic works between Beirut and Zurich artists.
- Verlag DiaphanesminorPublisher partner for Zürich liest Theorie reading and discussion series. Provides theoretical texts and intellectual content for theater programming.
- Institut Neue Schweiz (INES)minorPostmigrant think tank partner for un/safe spaces series. Collaborates on programming addressing migration, integration, and racism themes.
- Psychoanalytisches Seminar Zürich (psz)minorAcademic partner for Agent Traum festival on dreams and psychoanalysis. Joint programming combining artistic and scientific perspectives.
- Zürcher Hochschule der Künste (ZHdK)minorMajor Zurich arts university. Provides student involvement, academic collaboration, and artistic research partnerships.
- Theaterhaus JenaminorGerman theater partner for co-production of Very Important: This Is About Theater.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Theater at Neumarkt competitors and assessment
Company assessmentDirect peers
- Theaterhaus Gessnerallee: Independent Zurich-based theater focused on contemporary performing arts, dance, and interdisciplinary work. Highly comparable to Theater Neumarkt in scale, programming philosophy, and Zurich audience overlap.
- Kaserne Basel: Independent performing arts venue in Basel featuring contemporary theater, dance, and performance art. Comparable as a Swiss mid-sized independent venue focused on experimental programming.
- Sophiensæle: Berlin independent theater for contemporary performing arts, dance, and discourse. Comparable as a mid-sized German-speaking venue prioritizing experimental formats and international co-productions.
- Hebbel am Ufer (HAU): Berlin theater with three venues focused on contemporary international theater, dance, and performance. Comparable as a publicly funded German-speaking venue with experimental programming.
- Kampnagel Hamburg: International production house for contemporary performing arts in Hamburg. Comparable in mission, multi-venue programming model, and reliance on public funding for experimental work.
Broad incumbents
- Luzerner Theater: Three-spiel theater in Lucerne offering opera, ballet, and drama. Comparable in Swiss theater ecosystem; Julia Reichert previously served as interim head of drama here, indicating personnel overlap.
- Theater Basel: Large three-spiel theater in Basel covering opera, ballet, and drama. Comparable as a major Swiss publicly funded theater competing for contemporary programming recognition.
- Schauspielhaus Zürich: The largest German-language theater, located steps from Theater Neumarkt in Zurich. Competes for the same audiences, sponsors, and artists while operating at significantly larger scale across multiple stages.
- Theater Bern: Three-spiel theater in Bern offering drama, opera, and ballet. Comparable as a publicly funded Swiss theater operating with similar subsidy and ticket revenue mix.
Regional players
- Rote Fabrik: Zurich alternative arts venue hosting theater, music, and visual arts. Comparable as a Zurich-based independent venue serving similar contemporary, culturally engaged audiences, though programming is broader than Theater Neumarkt's theatrical focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Theater at Neumarkt social profiles
Digital presenceTheater at Neumarkt financial estimates
Financial estimateRevenue estimate
Valuation estimate
Theater at Neumarkt leadership team
Management profileNumber of profiles
Profiles8 records
Theater at Neumarkt funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Theater at Neumarkt M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Theater at Neumarkt
What does Theater at Neumarkt do?
Theater am Neumarkt AG operates a multi-venue performing arts venue in Zurich presenting live theatrical productions across seasonal programming (Spielzeit). Offerings include mainstage plays in Saal Neumarkt, experimental and installation works in Chorgasse, digital productions, and Academy series. Tickets (CHF 49 standard / CHF 19 reduced), self-determined pricing, and perpetual season subscriptions (Abo für immer, CHF 290) are sold through box office and online channels.
Is Theater at Neumarkt a public or private company?
Theater at Neumarkt is a private company. It is classified as unknown and is currently operating.
When was Theater at Neumarkt founded?
Theater at Neumarkt was founded in 2008. It employs 11 to 50 people.
Where is Theater at Neumarkt based?
Theater at Neumarkt is headquartered in Zürich, Switzerland, in the Europe region.
How does Theater at Neumarkt make money?
Four revenue lines are on record. Ticket Sales are the primary driver. The others are season Subscriptions, bar Services and sponsorship and Public Funding.
Who are Theater at Neumarkt's main competitors?
Direct peers on record are Theaterhaus Gessnerallee, Kaserne Basel, Sophiensæle, Hebbel am Ufer (HAU) and Kampnagel Hamburg. Broad incumbents are Luzerner Theater, Theater Basel, Schauspielhaus Zürich and Theater Bern. Rote Fabrik is listed as a regional player.
Does Theater at Neumarkt have an API?
No public API is recorded for Theater at Neumarkt.
What industry is Theater at Neumarkt in?
Theater at Neumarkt's product category is Live Theater & Performing Arts. Its primary akta.pro industry code is MPAGABAM, Performing Arts Centers & Presenters (Programming/Booking), with a secondary code of MPAGABAH, Classical & Contemporary Theatre (Plays/Drama). Its NAICS code is 71111.