TRUST Promotion
TRUST Promotion GmbH is a German temporary employment agency founded in 2000 that places event personnel — hostesses, hosts, promoters, and service staff — at trade shows, corporate events, and promotional campaigns for enterprise clients across Germany and Europe, managing a pool of 24,000+ freelancers.
- Company typePrivate
- Founded2000
- HeadquartersMunich, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
What TRUST Promotion does
TRUST Promotion GmbH is a German temporary employment agency (Arbeitnehmerüberlassung) founded in 2000 and headquartered in Munich with a branch office in Berlin. The company specializes in staffing qualified event personnel for trade shows, corporate events, promotional campaigns, and hospitality engagements across Germany and Europe. Its core offerings include Eventpersonal-Vermittlung (event personnel staffing), Messehostessen (trade show hosts/hostesses), Promotionpersonal (promotional staff), and Servicepersonal (service staff), supported by a digital ecosystem comprising a mobile app for iOS and Android, a Sedcard online profile/registration system, an AI-powered video assistant (KI Video Assistent), and an additional booking system planned for 2026.
The company maintains a curated pool of over 24,000 qualified event professionals (with 23,535 reported in the active workforce pool) and a permanent staff of approximately 25 employees. It holds an unbefristete Arbeitnehmerüberlassungsgenehmigung (unlimited temporary staffing license) under §1 AÜG and operates with German, English, and Polish language support. Clients include major automotive, retail, media, and manufacturing brands such as BMW, Porsche, Audi, VW, Siemens, Bosch, IKEA, and Axel Springer, in addition to event agencies like Jung von Matt, BBDO Live, and KMS Blackspace. The company has completed over 20,000 projects since founding.
TRUST Promotion operates a sales-led, direct-to-client business model with pricing structured around hourly unit rates (typically €15.00–€18.00/hour for standard promoters) and takes a margin on placed personnel. Its customers are primarily mid-market and enterprise companies with event staffing needs across four primary use cases: trade shows and exhibitions, promotion and brand activation, events and celebrations, and service/hospitality. The company is founder-owned and managed by Meike Klaebe-Leuchtner (founder) and Maik Schrader (co-Managing Director since 2005), with no institutional investors, external funding, or parent company. Marketing channels center on the corporate website, SEO, a content blog, and ProvenExpert rating seals, while customer acquisition runs through direct sales and agency partnerships.
TRUST Promotion firmographics
Firmographics- Name
- TRUST Promotion
- Legal name
- TRUST Promotion GmbH
- Website
- https://trustpromotion.de
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- TRUST Promotion GmbH is a German temporary employment agency founded in 2000 that places event personnel — hostesses, hosts, promoters, and service staff — at trade shows, corporate events, and promotional campaigns for enterprise clients across Germany and Europe, managing a pool of 24,000+ freelancers.
- Ownership category
- akta.pro rank
TRUST Promotion industry classification
Industry- Product category
- Event Staffing Services
- SIC
- Services-Employment Agencies (7361)
- akta.pro primary industry
- Event Hospitality & VIP Lounge Staff (HSACAEAH)
Keywords
Where TRUST Promotion is headquartered
LocationHeadquarters
- HQ city
- Munich
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
TRUST Promotion business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Personnel Placement / Temporary Staffing: TRUST Promotion operates as a licensed temporary employment agency (Arbeitnehmerüberlassung) placing event personnel including hostesses, hosts, promoters, service staff, helping hands, and logistics personnel at events, trade shows, promotions, and conferences. Revenue is generated through the hourly/daily rates of placed personnel, with the agency taking a margin on the staffing services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Promoter/Host/Hostess positions |
| Unit Pricing | Pay-as-you-go | Service Staff (e.g., Landesvertretung Berlin) |
| Subscription | Monthly | Dual Education Program (Eventmanager IHK) |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
TRUST Promotion product offering
Product offeringCore offering
TRUST Promotion is a licensed temporary employment agency (Arbeitnehmerüberlassung) that places event personnel—including hosts, hostesses, promoters, moderators, service staff, and helping hands—at trade shows, corporate events, promotions, and hospitality venues across Germany and Europe. The company draws from a pool of over 24,000 qualified professionals and supports matches with a mobile app, AI video assistant, Sedcard profile system, and a dedicated quality management team. Revenue is generated through hourly and daily rates billed to corporate clients.
Product overview
TRUST Promotion is a German staffing agency offering a comprehensive personnel staffing service for events, trade shows, promotions, and service needs. The core offering consists of staffing services for event personnel (hosts/hostesses, promoters, moderators, helping hands, logistics staff, and drivers), supplemented by digital tools including a mobile app for job searching and a profile registration system. The company operates a staffing pool of over 24,000 qualified event professionals and maintains a quality management system with dedicated onboarding and training processes. Their services are delivered through offices in Munich (headquarters) and Berlin.
Differentiator
Problem solved
Functional benefit
Brands
- Joy by TRUST Promotion: A sub-brand referenced in a team member testimonial (Joy Steigler), representing the promotional staff community.
Products and services
- Event Personnel Staffing (Eventpersonal-Vermittlung) Staffing service providing qualified event personnel including hosts, hostesses, promoters, moderators, helping hands, walking acts, logistics staff, and drivers for trade shows, congresses, sports and cultural events, roadshows, retail and sampling promotions, festivals, and corporate events. Target customers are enterprises, event agencies, and government organizations.
- Trade Show Host/Hostess Staffing (Messehostessen) Provision of professional trade show personnel including trade show hostesses, chief hostesses, team leaders, product consultants, service staff, and helping hands for booth setup and dismantling. Designed for companies participating in trade shows and exhibitions that need multilingual, brand-appropriate staff.
- Promotional Staffing (Promotionpersonal) Staffing for promotional actions including street promotions, retail sampling, and brand activation campaigns that create brand identification and live advertising. Targeted at consumer brands, retailers, and brand activation agencies.
- Service Staffing (Servicepersonal) Provision of qualified service personnel including kitchen staff, bartenders, waiters, and serving staff with neat appearance, high resilience, and flexibility for events, venues, and catering companies.
- TRUST Promotion Mobile App (iOS/Android) Mobile application for iOS and Android that enables freelancers and event professionals to browse and apply for jobs, manage their profiles (Sedcard), and receive assignments. Used by the talent pool side of the marketplace.
Companies that use TRUST Promotion
Customer profileNamed customers24 records
Segments6 records
Ideal customer profiles3 records
TRUST Promotion technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
TRUST Promotion partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Studieninstitut für KommunikationcorePartnership with Studieninstitut für Kommunikation in München for dual education program (Ausbildung) for Eventmanager IHK. The 30-month program covers external personnel, marketing, project management, billing, and sales. TRUST Promotion offers apprentices the opportunity to learn event management skills through this partnership.
- Full-Service-Communications-VerbundminorTRUST Promotion is positioned within a full-service communications network, allowing clients to access secondary services for comprehensive event solutions from a single source.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
TRUST Promotion competitors and assessment
Company assessmentBroad incumbents
- Randstad: One of the world's largest staffing firms with substantial German operations. Overlaps with TRUST on temporary placement services, though Randstad's portfolio spans IT, industrial, office and healthcare rather than event-specific roles.
- Robert Half: US-listed staffing firm with German operations focused on finance, legal and office support contract staffing. Comparable to TRUST on the temporary-employment / contract placement model, but operating in different verticals.
- Adecco Group: Global staffing leader with significant DACH presence. Comparable to TRUST as a temporary-employment / Arbeitnehmerüberlassung provider, but operates at vastly broader scale across all verticals rather than specializing in event/hostess staffing.
- Gi Group: Italian-headquartered global staffing firm with a dedicated DACH presence and a specific focus on temporary staffing. Closely comparable to TRUST on the Arbeitnehmerüberlassung mechanic, though diversified across multiple sectors.
- ManpowerGroup: Global workforce solutions company with strong DACH staffing footprint. Competes with TRUST for temporary personnel contracts, but at much larger scale and across all occupations rather than the event/hostess niche.
- Grafton Recruitment: Ireland-based international staffing firm with operations in Germany. Comparable to TRUST as a temp/perm recruiter, though Grafton's portfolio is broader and not specialized in event hostess/promotional staffing.
Direct peers
- Hays: UK-listed specialist in temporary and contract staffing, with established operations in Germany. Comparable to TRUST in placing flexible workers into specific project/event-style engagements, though Hays skews toward white-collar/professional rather than event hostess roles.
- PageGroup (Michael Page / Page Personnel): UK-listed recruitment group operating dedicated temp/contract brands (Page Personnel, Michael Page) in Germany. Comparable to TRUST's contract and temporary-staffing mechanics, with overlap on enterprise clients needing flexible project-based headcount.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
TRUST Promotion social profiles
Digital presenceTRUST Promotion compliance and trust
Trust signalCompliance2 records
TRUST Promotion financial estimates
Financial estimateRevenue estimate
Valuation estimate
TRUST Promotion leadership team
Management profileNumber of profiles
Profiles5 records
TRUST Promotion funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TRUST Promotion M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TRUST Promotion
What does TRUST Promotion do?
TRUST Promotion is a licensed temporary employment agency (Arbeitnehmerüberlassung) that places event personnel—including hosts, hostesses, promoters, moderators, service staff, and helping hands—at trade shows, corporate events, promotions, and hospitality venues across Germany and Europe. The company draws from a pool of over 24,000 qualified professionals and supports matches with a mobile app, AI video assistant, Sedcard profile system, and a dedicated quality management team. Revenue is generated through hourly and daily rates billed to corporate clients.
Is TRUST Promotion a public or private company?
TRUST Promotion is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was TRUST Promotion founded?
TRUST Promotion was founded in 2000. It employs 11 to 50 people.
Where is TRUST Promotion based?
TRUST Promotion is headquartered in Munich, Germany, in the Europe region.
How does TRUST Promotion make money?
One revenue line is on record: personnel Placement / Temporary Staffing.
Who are TRUST Promotion's main competitors?
Broad incumbents on record are Randstad, Robert Half, Adecco Group, Gi Group, ManpowerGroup and Grafton Recruitment. Direct peers are Hays and PageGroup (Michael Page / Page Personnel).
Does TRUST Promotion have an API?
No public API is recorded for TRUST Promotion.
What industry is TRUST Promotion in?
TRUST Promotion's product category is Event Staffing Services. Its primary akta.pro industry code is HSACAEAH, Event Hospitality & VIP Lounge Staff. Its SIC code is 7361.