Magnolia Bostad
Magnolia Bostad is a Stockholm-based, publicly listed Swedish residential developer founded in 2009 that develops and manages homes, employing 51-100 staff and trading on the Stockholm exchange under sto:MAG.
- Company typePrivate
- Founded2009
- HeadquartersStockholm, Sweden
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Magnolia Bostad does
Magnolia Bostad is a Stockholm-headquartered, publicly listed residential real estate developer founded in 2009 that develops and manages homes in the Swedish market. The company operates with 51-100 employees and trades on the Stockholm exchange under the ticker sto:MAG. Its publicly stated function spans both the development of new residential projects and the ongoing management of those homes, indicating a vertically integrated model that captures value from build-out through operational lifecycle.
The company's revenue mechanics are characteristic of a project-based real estate developer, in which top-line recognition is tied to the timing of housing completions and unit sales or rental handovers. Reported financial data shows pronounced cyclicality, with revenue peaking in 2020, contracting sharply through 2022 and 2023, and partially rebounding in 2024. The firm has generated negative gross profit, negative EBITDA, and negative net income across 2022-2024, indicating that cost-of-development or project write-down pressures exceeded revenue capture during the Swedish housing market downturn. This pattern suggests the business model is materially exposed to interest rates, construction input costs, and transaction velocity in the Swedish housing market.
Magnolia Bostad serves Swedish homebuyers and, by virtue of its management function, residents of its completed housing stock. Public-company status provides capital market access for land acquisitions and development financing, though the multi-year loss-making streak implies the firm has been navigating a stressed operating environment rather than executing a clean growth trajectory. Customer segment, distribution channel, and pricing model details are not disclosed in the available input data, limiting further granularity on the go-to-market.
Magnolia Bostad firmographics
Firmographics- Name
- Magnolia Bostad
- Website
- https://magnoliabostad.se
- Company type
- Private
- Founded year
- 2009
- Headcount range
- 51–100 employees
- Short description
- Magnolia Bostad is a Stockholm-based, publicly listed Swedish residential developer founded in 2009 that develops and manages homes, employing 51-100 staff and trading on the Stockholm exchange under sto:MAG.
- Ownership category
- akta.pro rank
Magnolia Bostad industry classification
Industry- Product category
- Residential Real Estate Development
- NAICS
- New Housing For-Sale Builders (236117), Residential Property Managers (531311), Residential Building Construction (2361)
- SIC
- Land Subdividers & Developers (No Cemeteries) (6552), Real Estate (6500), Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- New Development / Declarant Transition Management (BPAJAHAK)
- akta.pro secondary industry
- Master-Planned Community & POA Management (BPAJAHAD)
Keywords
Where Magnolia Bostad is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Markets served
Magnolia Bostad business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Others
Magnolia Bostad product offering
Product offeringCore offering
Magnolia Bostad develops and manages homes in Sweden. The company is engaged in residential real estate development, building new housing units and managing residential property assets over the lifecycle of the properties.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Home Development Development of new residential housing units for home buyers and tenants in Sweden. The company identifies, plans, and builds new homes as a real estate developer.
- Home Management Services Ongoing management of the residential properties developed by the company, providing property administration and oversight for residents and owners.
Companies that use Magnolia Bostad
Customer profileIdeal customer profiles1 record
Magnolia Bostad technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Magnolia Bostad partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights2 records
Magnolia Bostad competitors and assessment
Company assessmentDirect peers
- JM AB: JM is one of Sweden's largest residential developers, headquartered in Stockholm and focused on new-build homes in the Nordic region. Closely comparable business model and geography, with greater scale than Magnolia Bostad.
- Oscar Properties: Oscar Properties is a Stockholm-based developer of premium residential projects in Sweden. Comparable as a smaller Stockholm-focused residential developer with similar size profile.
- Bonava: Bonava is a Stockholm-listed Nordic residential developer developing and selling homes across the Nordics, Germany, and the Baltics. Directly comparable as a publicly traded peer in the same Swedish/Nordic residential development market.
Broad incumbents
- Veidekke ASA: Veidekke is a Scandinavian construction and residential developer with Swedish operations through Veidekke Bostad. Comparable as a Nordic peer developing homes for sale, though headquartered in Norway and broader in scope.
- Peab AB: Peab is a leading Nordic construction and civil engineering group that also develops residential housing in Sweden. Comparable through its housing development business, but broader scope and significantly larger.
- NCC AB: NCC is a major Swedish construction and real estate developer with a significant Nordic residential housing development arm. Overlapping in residential development but operating at much larger scale across broader construction segments.
Emerging players
- Sveafastigheter: Sveafastigheter is a Swedish-focused residential investment and development firm developing rental and tenant-owned housing in the Nordics. Comparable as a Swedish residential developer with a development-and-management approach.
- Serneke Group: Serneke is a Swedish construction and development company active in residential and commercial real estate. Comparable through residential development in Sweden with a similar mid-sized profile.
Regional players
- Wihlborgs Fastigheter: Wihlborgs is a Swedish commercial real estate company with growing residential development in the Öresund region. Comparable as a Swedish property developer/manager with regional Nordic focus.
- Heimstaden AB: Heimstaden is a major Swedish-headquartered residential property owner and manager across Europe. Comparable through Swedish residential exposure and management of residential real estate, though primarily an owner/operator rather than developer.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat2 records
Key risks4 records
Key highlights4 records
Customer concentration
Magnolia Bostad social profiles
Digital presenceMagnolia Bostad financial estimates
Financial estimateRevenue estimate
Valuation estimate
Magnolia Bostad leadership team
Management profileNumber of profiles
Magnolia Bostad funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Magnolia Bostad M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Magnolia Bostad
What does Magnolia Bostad do?
Magnolia Bostad develops and manages homes in Sweden. The company is engaged in residential real estate development, building new housing units and managing residential property assets over the lifecycle of the properties.
When was Magnolia Bostad founded?
Magnolia Bostad was founded in 2009. It employs 51 to 100 people.
Where is Magnolia Bostad based?
Magnolia Bostad is headquartered in Stockholm, Sweden, in the Europe region.
Who are Magnolia Bostad's main competitors?
Direct peers on record are JM AB, Oscar Properties and Bonava. Broad incumbents are Veidekke ASA, Peab AB and NCC AB. Emerging players are Sveafastigheter and Serneke Group. Regional players are Wihlborgs Fastigheter and Heimstaden AB.
Does Magnolia Bostad have an API?
No public API is recorded for Magnolia Bostad.
What industry is Magnolia Bostad in?
Magnolia Bostad's product category is Residential Real Estate Development. Its primary akta.pro industry code is BPAJAHAK, New Development / Declarant Transition Management, with a secondary code of BPAJAHAD, Master-Planned Community & POA Management. Its NAICS code is 236117 and its SIC code is 6552.