What Q P Group does

Q P Group Holdings Limited (HKEX: 1412.HK) is a Hong Kong-headquartered paper product manufacturer and printing services provider founded in 1985 by Cheng Wan Wai and Yeung Keng Wu Kenneth. The company operates two business segments: an OEM Business that delivers one-stop manufacturing solutions (product development, material sourcing, end-to-end production, quality assurance, testing, and logistics) to international and local brand customers in board games, card games, puzzles, trading cards, greeting cards, educational items, and premium packaging; and an Online Business running five self-operated platforms (MakePlayingCards.com, BoardGamesMaker.com, CreateJigsawPuzzles.com, PrinterStudio.com, QPMarketNetwork.com) that sell personalized paper products directly to individual and corporate customers.

The company operates three production sites in Dongguan and Heshan (Guangdong Province, China) and Ninh Binh Province (Vietnam), supported by an aggregate workforce of over 3,000 employees and a comprehensive equipment base spanning pre-press, offset and digital printing, post-press finishing (coating, lamination, foil stamping, embossing, debossing, spot UV, glittering, die-cutting, binding, envelope-making) and assembly. An in-house DPI Laboratory accredited by international bodies conducts raw material and finished product testing to US and EU standards, and a web-to-print system integrated with the digital production workshop enables high-variety, low-volume, fast-track production. The company holds ISO 9001/14001/45001/50001 certifications, G7 Master qualification, FSC Chain-of-Custody, C-TPAT validation, and ICTI Ethical Supply Chain certification.

The company monetizes via two revenue streams: OEM project-based manufacturing contracts with brand customers, and direct e-commerce transactions through its consumer platforms. After completing its Hong Kong IPO in December 2019, the company has pursued a sustained capacity expansion program, including Vietnam factory construction in 2022, Heshan factory construction in 2023, and Vietnam factory expansion in 2024.

Name

Q P Group

Legal name

Q P Group Holdings Limited

Website

https://qpp.com

Company type

Public

Founded year

1985

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Q P Group Holdings Limited (1412.HK), founded 1985 and listed in Hong Kong, is a paper product manufacturer serving board games, card games, puzzles, greeting cards, educational items, and premium packaging via one-stop OEM solutions and five self-operated direct-to-consumer online platforms.

Ownership category

akta.pro rank

Headquarters

HQ city

Sha Tin

HQ country

Hong Kong SAR China

HQ region

Asia

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. OEM Business: One-stop manufacturing solutions providing product development, material sourcing, end-to-end production, quality assurance, testing and logistics services for paper products. Serves international and local brand customers in board games, card games, puzzles, greeting cards, trading cards, educational items, and premium packaging.
2. Online Business: Self-operated online platforms offering personalized paper products and gift items (playing cards, board games, puzzles, bags, gifts) to both individual and corporate customers. Customers can design and order unique products in flexible quantities.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Q P Group is a paper product manufacturer and printing services provider that delivers end-to-end OEM solutions (product development, material sourcing, printing, assembly, testing, logistics) for board games, card games, puzzles, trading cards, greeting cards, educational items and premium packaging. It also runs five self-operated online platforms where customers can design and order personalised paper products in flexible quantities via a web-to-print system backed by a digital production workshop.

Product overview

Q P Group is a paper product manufacturing and printing services provider offering both OEM business solutions and direct-to-consumer online platforms. The OEM business provides one-stop manufacturing solutions including product development, material sourcing, printing, assembly, quality assurance, and logistics for paper products such as board games, card games, puzzles, trading cards, greeting cards, educational items, and premium packaging. The online business operates five self-developed platforms (MakePlayingCards.com, BoardGamesMaker.com, CreateJigsawPuzzles.com, PrinterStudio.com, and QPMN) enabling individual and corporate customers to design and order personalized paper products through web-to-print systems with digital production capabilities for small quantities.

Differentiator

Problem solved

Functional benefit

Brands

• Make Playing Cards: Online platform for custom playing cards
• Board Games Maker
• Create Jigsaw Puzzles
• Printer's Studio
• Q P Market Network (QPMN)

Products and services

• MakePlayingCards.com Self-operated online platform for personalised playing cards and card games, allowing customers to design and order custom cards in flexible quantities.
• BoardGamesMaker.com Self-operated online platform for customised board games, enabling customers to create unique game products through the platform's design tools.
• CreateJigsawPuzzles.com Self-operated online platform for personalised jigsaw puzzles, allowing customers to upload images and order custom puzzle products.
• PrinterStudio.com Self-operated online platform offering a wide range of personalised paper products and gift items including bags and custom printing.
• Q P Market Network (QPMN) Self-operated online platform for Q P Group's customised products, functioning as a market network channel.
• Board Games (OEM) Paper-based board games manufactured under OEM arrangements, serving international brands with custom designs and specifications.
• Card Games (OEM) Custom playing cards and card games produced for various clients, including trading cards and collectible card games.
• Puzzles (OEM) Custom jigsaw puzzles manufactured to client specifications for educational and entertainment purposes.
• Trading Cards (OEM) Collectible and trading cards produced with various finishing options including coatings and specialty effects.
• Greeting Cards (OEM) Custom greeting cards for various occasions produced with offset and digital printing capabilities.
• Educational Items (OEM) Paper-based educational products and teaching materials manufactured for early childhood education providers.
• Premium Packaging (OEM) High-quality paper packaging boxes and containers produced with various finishing techniques including lamination and foil stamping.
• One-Stop OEM Solutions Comprehensive manufacturing service covering product development, material sourcing, end-to-end production, quality assurance, testing and logistics for paper products.

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves10 records

Expansion highlights4 records

Direct peers

• Cartamundi: Belgian global manufacturer of playing cards and card/board games with extensive OEM production capabilities across Europe and Asia. Directly comparable in custom card game and board game manufacturing, the core OEM categories Q P Group serves for brands like Winning Moves and Hallmark.
• Shutterfly: US-based custom printing and personalized products platform with similar D2C web-to-print model for cards, stationery and personalized gift products. Comparable online business model to Q P Group's five self-operated platforms.
• Multi-Color Corporation (MCC): Global label and packaging printer serving consumer products brands. Comparable OEM printing model with diversified customer base in consumer goods, though focused on labels rather than games/puzzles.
• Leo Paper Group: Hong Kong-headquartered paper products manufacturer offering printing, packaging and custom paper-based products including books, gift items and packaging. Closest geographic and product peer to Q P Group's OEM business, with similar China-based manufacturing footprint.
• Cimpress (Vistaprint): Global print-on-demand and custom products platform (parent of Vistaprint, Printique, and others). Operates large-scale custom printing web platforms that compete directly with Q P Group's self-operated MakePlayingCards, PrinterStudio, BoardGamesMaker and CreateJigsawPuzzles platforms.
• Shenzhen YUTO Packaging Technology: China-based paper printing and packaging manufacturer with broad capabilities in printing, finishing and OEM services. Comparable China-based paper printing OEM model serving consumer brands globally.

Broad incumbents

• Toppan Printing: Major Japanese printing and information communications conglomerate with global packaging, décor and printing operations. A broad incumbent operating across many paper and packaging categories that overlaps with Q P Group's premium packaging and printed products capabilities.
• Dai Nippon Printing (DNP): One of the world's largest printing conglomerates with diversified operations in information communication, packaging, and lifestyle materials. A broad incumbent whose paper-based packaging and printing businesses overlap with Q P Group's OEM offerings at much larger scale.
• CCL Industries: Global specialty label and packaging producer serving consumer brands across healthcare, food and consumer products. Overlaps with Q P Group's premium packaging segment; much larger, diversified incumbent.
• Avery Dennison: Global materials science and packaging manufacturer with leading label and packaging materials business. Comparable in serving large consumer brands with branded paper-based packaging solutions at significantly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Q P Group