Bank of Jerusalem
Bank of Jerusalem is an Israeli commercial bank serving retail consumers, SMEs, private banking clients, and capital market investors with personal loans, mortgages, deposits, prepaid cards, and trading services through 20+ branches and digital-first channels across Israel.
- Company typePrivate
- Founded1970
- HeadquartersJerusalem, Israel
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Bank of Jerusalem does
Bank of Jerusalem (בנק ירושלים) is an Israeli commercial bank founded in 1963, headquartered in Jerusalem, listed on the Tel Aviv Stock Exchange under ticker tlv:JBNK, with 501–1,000 employees and 20+ branches across Israel. It serves retail consumers, small and medium businesses, capital market investors, IDF reservists, and high-net-worth private banking clients (minimum NIS 3M financial wealth). The bank's distinctive positioning is as a "complementary bank" — it explicitly markets personal loans, mortgages, and deposits to customers of all Israeli banks without requiring them to switch primary banking relationships or transfer their salaries.
The product portfolio is anchored on a checking account foundation and organized around three pillars: consumer lending (personal loans up to NIS 200,000 at variable rates from prime+3.5% to prime+11.9%, mortgages with variable/fixed/prime-linked/index-linked tracks, state-guaranteed SME loans up to NIS 500,000), deposits and savings (a star-themed digital deposit program with six named tracks — Shemesh, Tzedek, Eretz, Saturn, Mars, Moon — plus a daily-interest Pri deposit), and capital markets services (independent trading via Interactive Brokers and the proprietary Jerusalem Trade Pro platform, investment advisory, and foreign exchange). Specialized lines include a dedicated Real Estate Sector for urban renewal and TAMA 38 project financing, and a rechargeable Mastercard prepaid card — the first issued by a banking corporation in Israel — with PayPass contactless functionality. The technology stack is digital-first: an end-to-end digital loan origination system, an online signature platform for document execution, video chat with bankers, a developer API portal, and mobile app access, all wrapped over the physical branch network and a *5727 call center. The bank also operates a wholly owned insurance agency subsidiary, Ir Shalem Insurance Agency (עיר שלם סוכנות לביטוח).
Revenue is generated primarily through net interest spread on loans and deposits, supplemented by transaction fees from securities trading, foreign exchange, and investment advisory services. Reported revenue was $988.4M in 2025 (up from $908.6M in 2024 and $812.3M in 2022), with net income of $194.6M in 2025.
Bank of Jerusalem firmographics
Firmographics- Name
- Bank of Jerusalem
- Legal name
- Bank of Jerusalem Ltd. (בנק ירושלים בע"מ)
- Website
- https://www.bankjerusalem.co.il/en
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Bank of Jerusalem is an Israeli commercial bank serving retail consumers, SMEs, private banking clients, and capital market investors with personal loans, mortgages, deposits, prepaid cards, and trading services through 20+ branches and digital-first channels across Israel.
- Ownership category
- akta.pro rank
Where Bank of Jerusalem is headquartered
LocationHeadquarters
- HQ city
- Jerusalem
- HQ country
- Israel
- HQ region
- Middle East
Offices10 records
Markets served
Bank of Jerusalem business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Interest Income from Loans: The bank generates revenue through interest charged on personal loans (up to NIS 200,000 at variable rates), mortgages, and business loans. Loan interest rates start from prime+3.5% up to a maximum of prime+11.9%. State-guaranteed business loans are also offered.
- Interest Income from Mortgages: Mortgage lending generates interest income through various mortgage tracks including variable rate, fixed rate, prime-linked, and index-linked products for both property purchase and equity release.
- Interest Paid on Deposits: The bank pays interest on customer deposits (savings products) and earns the spread between lending rates and deposit rates. Various deposit products offered including fixed rate, variable rate (prime-linked), and index-linked deposits.
- Fee Income: Commission income from various banking services including account management, wire transfers, foreign exchange transactions, securities trading, and investment advisory services.
- Capital Market Services: Revenue from securities trading commissions, investment advisory fees, and foreign exchange transaction fees. Services include independent trading on TASE and international markets through Interactive Brokers and Jerusalem Trade Pro platforms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Personal loan: up to NIS 200,000, variable interest rate, up to 120 monthly payments |
| Subscription | Monthly | Mortgages: various tracks including variable rate, fixed rate, and prime-linked |
| Subscription | Annual | Mars Deposit (פיקדון מאדים): 3.6% fixed rate, shekel-denominated, one-year term |
| Subscription | Monthly | Earth Deposit (פיקדון ארץ): 3.5-3.6% variable rate (prime-linked), 35-60 day notice for withdrawal |
| Subscription | Monthly | State-Guaranteed Business Loans: up to NIS 500,000 or 8% of annual revenue |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Bank of Jerusalem product offering
Product offeringCore offering
Bank of Jerusalem is a publicly traded Israeli commercial bank founded in 1963 and headquartered in Jerusalem. It offers retail banking services including personal loans, mortgage/housing loans, deposits and savings products, capital market services, and state-guaranteed business loans for small and medium-sized enterprises. The bank primarily serves individual consumers and SMEs in Israel.
Product overview
Bank of Jerusalem operates as a full-service commercial banking platform centered on a checking account (current account) foundation, supported by three primary product pillars: personal loans and mortgages (providing consumer credit and home financing), deposits and savings (with a distinctive star-themed digital deposit program offering six named deposit tracks), and capital markets services (encompassing independent trading via Interactive Brokers and Jerusalem Trade Pro, investment advisory, and foreign exchange). The bank extends its offering through a specialized real estate sector for project financing and urban renewal, a reloadable Mastercard prepaid card with PayPass contactless functionality, a digital signing system for online document execution, and a nationwide branches network with dedicated private banking branches in Jerusalem and Tel Aviv. The bank explicitly serves customers of all Israeli banks, offering loans and deposits without requiring account transfer or salary redirection, and maintains digital-first channels including a developer portal, online loan and deposit application platforms, video chat with bankers, and web-based calculators for loan, deposit, and mortgage planning.
Differentiator
Problem solved
Functional benefit
Products and services
- Personal Loans Unsecured personal loan products offered to individual retail consumers for personal financing needs, provided to borrowers from all banks in Israel.
- Mortgage / Housing Loans Residential mortgage loan products available to individual consumers for the purchase of homes.
- Deposits and Savings Deposit and savings products for retail customers of all banks to manage funds and earn interest.
- Capital Market Services Capital market investment services offered to retail customers, including securities trading and investment products.
- State-Guaranteed Business Loans for SMEs Government-backed loan facility for small and medium-sized enterprises (SMEs) with loan amounts up to NIS 500,000.
- Loans for IDF Reservists Special-purpose loan products tailored for Israel Defense Forces reservists.
Quantifiable outcome
- Approximately 77,500 loan customers have utilized the bank's services
- +2 more outcomes
Companies that use Bank of Jerusalem
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
Bank of Jerusalem technology and API
TechnologyTechnology focussed No
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Bank of Jerusalem partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Soroka Medical CenterminorBank of Jerusalem announced a donation of hundreds of thousands of shekels to Soroka Medical Center in Beersheba to support the establishment of a new rehabilitation center. The donation comes one year after an Iranian missile strike directly hit the hospital's surgical building, taking it out of service along with several inpatient wards and laboratories. The new rehabilitation center is expected to double inpatient rehabilitation capacity in the South and introduce the region's first pediatric inpatient rehabilitation service.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Bank of Jerusalem competitors and assessment
Company assessmentDirect peers
- Bank Hapoalim: Israel's largest bank by assets, offering retail banking, mortgages, deposits, capital markets and SME lending across Israel. Directly comparable to Bank of Jerusalem across the full retail/commercial banking stack, though operating at materially larger scale.
- Bank Leumi: Second-largest Israeli bank providing retail deposits, personal loans, mortgages, and capital markets services nationwide. Comparable in product mix and customer segments, with a broader branch network and larger balance sheet.
- Mizrahi Tefahot Bank: Israeli bank known for its strong mortgage franchise and retail deposit gathering, with extensive branch presence. Directly comparable on mortgage and deposit products, though Mizrahi's mortgage specialization makes it a particularly close peer in home lending.
- Israel Discount Bank: Mid-tier Israeli commercial bank offering retail banking, mortgages, deposits, capital markets, and corporate banking. Comparable in scale and product breadth; operates a similar hybrid branch + digital distribution model.
- First International Bank of Israel: Smaller Israeli commercial bank with a focus on retail and SME banking, mortgages, and capital markets. Comparable in size, customer targeting, and product mix to Bank of Jerusalem.
- Union Bank of Israel: Small Israeli commercial bank offering retail deposits, mortgages, and loans. Closest in scale to Bank of Jerusalem and competes in similar niche retail and SME segments.
- Bank Otsar HaHayal: Israeli bank historically serving IDF personnel and now operating broadly in retail banking and mortgages. Comparable niche positioning and target customer base (IDF/military, salary-based lending).
- Postal Bank (Israel Postal Bank): State-owned Israeli savings/depository institution offering deposits, savings, and basic banking services. Comparable as a smaller-scale deposit-and-loan franchise competing in the Israeli retail market.
Emerging players
- Pepper Money: Israel-based non-bank lender focused on personal loans, mortgages, and consumer credit via digital channels. Adjacent peer demonstrating the digital-first lending model that competes with BoJ's no-switch personal loan offering.
Regional players
- Bank of Cyprus: Regional Cypriot/Mediterranean bank with selective Israeli operations, providing retail banking, deposits, and mortgages to cross-border and non-resident clients. Comparable as an alternative-banking provider serving Israeli customers seeking accounts outside the dominant domestic banks.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Bank of Jerusalem social profiles
Digital presenceBank of Jerusalem financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bank of Jerusalem leadership team
Management profileNumber of profiles
Profiles3 records
Bank of Jerusalem subsidiaries and ownership
Company hierarchySubsidiaries1 record
Bank of Jerusalem funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bank of Jerusalem M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bank of Jerusalem
What does Bank of Jerusalem do?
Bank of Jerusalem is a publicly traded Israeli commercial bank founded in 1963 and headquartered in Jerusalem. It offers retail banking services including personal loans, mortgage/housing loans, deposits and savings products, capital market services, and state-guaranteed business loans for small and medium-sized enterprises. The bank primarily serves individual consumers and SMEs in Israel.
Is Bank of Jerusalem a public or private company?
Bank of Jerusalem is a private company. It is classified as public and is currently operating.
When was Bank of Jerusalem founded?
Bank of Jerusalem was founded in 1970. It employs 501 to 1,000 people.
Where is Bank of Jerusalem based?
Bank of Jerusalem is headquartered in Jerusalem, Israel, in the Middle East region.
How does Bank of Jerusalem make money?
Five revenue lines are on record. Interest Income from Loans are the primary driver. The others are interest Income from Mortgages, interest Paid on Deposits, fee Income and capital Market Services.
Who are Bank of Jerusalem's main competitors?
Direct peers on record are Bank Hapoalim, Bank Leumi, Mizrahi Tefahot Bank, Israel Discount Bank, First International Bank of Israel, Union Bank of Israel, Bank Otsar HaHayal and Postal Bank (Israel Postal Bank). Pepper Money is listed as an emerging player. Bank of Cyprus is listed as a regional player.
Does Bank of Jerusalem have an API?
Yes. Bank of Jerusalem exposes a public API.