Hiap Hoe

Name

Hiap Hoe

Legal name

Hiap Hoe Limited

Website

https://hiaphoe.com

Company type

Public

Founded year

1994

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Property Development Sales: Development and sale of luxury and mid-tier residential properties. One-time transaction revenue from property sales including current launches like Marina Tower Melbourne and past developments.
2. Hospitality Operations: Recurring revenue from hotel operations including Aloft Singapore Novena, Aloft Perth by Marriott, Great Eastern Motor Lodge, and Holiday Inn Express Manchester. Hotels operated through management agreements with major brands like Marriott and IHG.
3. Commercial and Retail Leasing: Leasing of commercial office spaces (130 Stirling Street Perth, 25 Rowe Avenue Perth) and retail spaces (Zhongshan Mall). Recurring rental income from tenant leases.
4. Leisure Operations: Revenue from SuperBowl Holdings Limited operations including bowling business and leisure activities acquired in 2014.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Hiap Hoe develops luxury and mid-tier residential properties, hospitality assets (hotels), and commercial properties in Singapore. The company also operates a leisure subsidiary (SuperBowl) providing bowling and related leisure activities.

Product overview

Hiap Hoe Limited is a regional premium real estate group with a diversified portfolio of hospitality, retail, commercial, and residential assets. The company operates primarily as a property developer, offering luxury and mid-tier residential properties including Marina Tower Melbourne, Skyline 360° at St Thomas Walk, Treasure on Balmoral, Waterscape at Cavenagh, The Beverly, Signature at Lewis, Oxford Suites, Cuscaden Royale, City Edge, Proximo, Moonstone, The Vines, and Papillon. The hospitality portfolio includes Aloft Singapore Novena, Aloft Perth by Marriott, Holiday Inn Express Manchester Traffordcity, and Great Eastern Motor Lodge, along with Ramada and Days Hotel at Zhongshan Mall. Commercial offerings include office properties at 130 Stirling Street and 25 Rowe Avenue in Perth. The company also provides construction services and property leasing, with SuperBowl Holdings Limited adding leisure and bowling business operations. Zhongshan Park serves as the flagship integrated development combining hotel, retail, and office components.

Differentiator

Problem solved

Functional benefit

Brands

• Zhongshan Park: Integrated hotel-cum-commercial development along Balestier Road featuring Aloft Singapore Novena, Zhongshan Mall, and office tower
• Marina Tower
• SuperBowl

Products and services

• Luxury Residential Properties High-end residential properties developed for premium buyers in Singapore's luxury segment.
• Mid-Tier Residential Properties Mid-market residential properties developed for mass-affluent buyers in Singapore.
• Commercial Properties Commercial real estate developed and leased to businesses in Singapore.
• Hospitality Assets (Hotels) Hotel properties developed and operated for hospitality guests under Hiap Hoe's hospitality segment.
• SuperBowl Leisure Operations Bowling and leisure venue operations run through a dedicated subsidiary.

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered major and core.

• Marriott InternationalmajorImplementation/ SI/ Consulting Partner · 1 September 2023Marriott operates Aloft Singapore Novena (the first and largest Aloft property in Singapore) and Aloft Perth by Marriott. Aloft Singapore Novena is part of the Zhongshan Park flagship development and opened in September 2023.
• SuperBowl Holdings LimitedcoreStrategic or Co-development Partner · 1 January 2014Strategic acquisition of SuperBowl Holdings Limited consolidated Hiap Hoe's position as a sizeable player in the real estate industry and brought additional revenue streams from leasing business and leisure activities for greater income stability.
• Wyndham Hotel ManagementmajorImplementation/ SI/ Consulting Partner · 27 January 2010Wyndham Hotel Management operates Hiap Hoe-SuperBowl hotels at Zhongshan Park in Balestier. The partnership involves Wyndham managing hotel operations including the Ramada and Days Hotel properties as part of the integrated development.
• IHG (InterContinental Hotels Group)majorImplementation/ SI/ Consulting PartnerIHG operates Holiday Inn Express Manchester - Traffordcity in the UK. The property was acquired by Hiap Hoe in 2017 as part of the Group's expansion into the UK hospitality industry.

Scale indicators4 records

Recent moves9 records

Expansion highlights5 records

Regional players

• Bonvests Holdings Limited: Singapore-listed property company with interests in hotels, serviced residences, and commercial real estate. Similar mid-cap scale and hospitality-tilted mix to Hiap Hoe.
• TEE Land Limited: Singapore-listed boutique developer focusing on residential and mixed-use projects in Singapore and the region. Comparable scale and residential focus, though lighter on the hospitality side.

Broad incumbents

• Frasers Property Limited: Multi-national property developer with hospitality (Frasers Hospitality) and mixed-use developments in Singapore and Australia. Comparable in geographic footprint (SG/Australia/UK) and combined residential + hospitality strategy.
• UOL Group Limited: Large Singapore-listed developer and hotel owner (Pan Pacific, PARKROYAL brands) with diversified residential, commercial, and hospitality exposure. Broader and more diversified than Hiap Hoe but same Singapore real-estate-DNA.
• CapitaLand Investment Limited: Asia-Pacific real estate investment manager and owner with lodging and residential arms. Operates at a far larger scale than Hiap Hoe but is a benchmark Singapore-listed real estate incumbent.
• City Developments Limited (CDL): Largest Singapore-listed property conglomerate with Millennium & Copthorne Hotels. Significantly larger than Hiap Hoe but operates in the same premium-residential + international-hospitality categories.

Direct peers

• Ho Bee Land Limited: Singapore-listed developer focused on luxury residential and Grade A commercial properties (e.g., Metropolis). Comparable to Hiap Hoe on high-end Singapore residential and prime commercial leasing.
• Heeton Holdings Limited: Singapore-listed developer with residential projects and hospitality assets (including management of hotels under partner brands). Comparable to Hiap Hoe in combining condominium development with branded hospitality.
• Far East Orchard Limited: Singapore-listed property developer with a hospitality arm (Far East Hospitality) managing hotels and serviced residences. Most directly comparable to Hiap Hoe's residential-and-hospitality mix.
• GuocoLand Limited: Singapore-listed developer of residential, commercial, and integrated mixed-use projects (e.g., Guoco Tower, Midtown Bay). Closely comparable to Hiap Hoe in Singapore mid-to-upper residential focus with adjacent hospitality and commercial interests.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/pages/Hiap-Hoe-Group/544960278850154
• LinkedInlinkedin.com/company/hiap-hoe-limited

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hiap Hoe