Rovasta

What Rovasta does

Rovasta Roestvrijstaal Bleiswijk B.V. is a Dutch custom manufacturer of stainless-steel (RVS), aluminum, copper, and brass products, founded in 1967 and headquartered in Bleiswijk, South Holland. Operating from an owned 6,300+ m² factory equipped with multiple LVD laser cutters, plasma welding machines, and finishing capabilities (pickling, passivation, glass-bead blasting, electrolytic and mirror polishing), the company delivers end-to-end project execution from design and structural calculation through fabrication to on-site installation. It is ISO 9001:2015 (since 1995), ISO 14001, and ISO 45001 certified, employs EN- and ASME-certified welders, and issues PED-certified pressure vessels above 0.5 bar.

The customer base is enterprise B2B and highly diversified across six verticals: construction and interior build-out, yacht and shipbuilding, hospitality and food service (including medical-grade kitchens), healthcare and medical equipment, retail fixtures, and art and cultural installations. Named reference customers include Oceanco and Damen (maritime), Holland Casino (hospitality/gaming), Getinge Group (medical), Bram Ladage and Metos (food service), Koppert (agriculture), Klay (retail interior), Artihove (art, 30+ year relationship), Hegeman Bouw & Infra (construction), and VSB Wellness and TeeSing (engineering). Sales is conducted through a project-quote model (web forms, phone, email) without public list pricing, and all work is custom-engineered rather than catalog-based.

Rovasta is privately held by a four-person management team that acquired the company in a 1999 management buy-out from founder G.A. Teunissen; the team is currently transitioning, with Arian Bos joining as Head of Sales in 2022 and Guus Olie stepping down ahead of a 2024 retirement. Recent capital expenditure has been directed at modernizing production (second LVD laser in 2009, new LVD Puma 4020 6 kW laser and dedicated laser-welding machine in 2024) and at sustainability (700 solar panels installed in 2014, covering ~40% of electricity). Geographic scope is domestic Netherlands with no disclosed international footprint.

Name

Rovasta

Legal name

Rovasta Roestvrijstaal Bleiswijk B.V.

Website

https://rovasta.nl

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Custom Metal Fabrication

NAICS

Machine Shops (332710)

SIC

Sheet Metal Work (3444), Fabricated Plate Work (Boiler Shops) (3443)

akta.pro primary industry

Event Security & Crowd Management (IMAIAEAD)

akta.pro secondary industries

Pressure Vessels, Columns & Storage Tanks (ASME/Process Vessels) (IMAHAEAF), Steelwork & Fabrication Facilities (Plate/Section Processing, Welding Lines) (IMAJALAH), Sheet Metal & Ductwork Contracting (IMAFALAH)

Keywords

• Custom metal fabrication
• Stainless steel manufacturing
• Pressure vessel fabrication
• Architectural metalwork
• Industrial welding services

Headquarters

HQ city

Bleiswijk

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D

Revenue model

1. Custom RVS Product Manufacturing: One-time custom manufacturing of stainless steel products tailored to customer specifications. Projects range from small items like countertops to large-scale industrial equipment and art installations.
2. Custom Aluminum, Copper, and Brass Products: Custom manufacturing services for aluminum, copper, and brass in addition to stainless steel, broadening service offerings.
3. Installation Services: Full installation services included as part of their end-to-end custom product offering, from design consultation to final assembly.
4. Pressure Vessel Certification (PED): Pressure vessels with pressure ratings above 0.5 bar delivered with PED certification. Calculations performed according to AD2000, ASME, or pressure equipment regulations.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Rovasta designs, fabricates, and installs custom products in stainless steel (RVS), aluminum, brass, and copper for clients in construction, yacht and shipbuilding, hospitality, healthcare, retail, and art sectors. The company operates a 6,300+ m² production facility in Bleiswijk, Netherlands, equipped with LVD laser cutting and plasma welding systems, and delivers project-based solutions ranging from stairs, platforms, and railings to pressure vessels and storage tanks. The offering combines engineering, certified welding (EN/ASME, PED), on-site installation, and finishing services under one roof.

Product overview

Rovasta is a custom stainless steel (RVS) manufacturing company offering a comprehensive portfolio of custom-made products primarily in stainless steel, but also aluminum, copper and brass. Their core product line includes countertops and backsplashes, custom lettering and logos, construction and interior products, yacht/ship building components, artworks, cooking kettle stirrers, tanks and apparatus, floor/slot drains, and store fixtures. They provide complete project support from design to installation and offer various finishing options including polishing, grinding, pickling and passivation. Rovasta operates from their own factory in Bleiswijk with modern machinery including laser cutting equipment.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Stairs (Steel, Stainless Steel, Aluminum)
• Platforms and Catwalks
• Railings and Balustrades
• Fences and Gates
• Cut-to-Size Sheets and Plates
• Pressure Vessels
• Storage Tanks
• Custom Metal Fabrication Services (Design, Welding, Installation)

Quantifiable outcome

• 40% electricity consumption covered by solar panels
• +1 more outcomes

Named customers12 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves15 records

Expansion highlights5 records

Direct peers

• Wieland Group: Wieland Group is a German-headquartered global manufacturer of copper, brass, and copper alloy semi-finished products and fabricated components. Comparable as a European non-ferrous metals fabricator serving industrial, HVAC, and electrical end markets.
• WEC Group: WEC Group is one of the UK's largest custom metal fabrication and welding groups. Comparable as a multi-vertical custom metalwork and welding contractor offering design-to-installation services for construction, rail, and industrial customers.
• Brink Group: Brink Group is a Dutch industrial group active in custom sheet metal fabrication and surface treatment. Comparable as a Netherlands-based custom metal manufacturer serving construction, industrial, and architectural customers with similar project-based B2B model.

Broad incumbents

• Mueller Industries: Mueller Industries is a US-based leading manufacturer of copper, brass, aluminum, and stainless steel products serving plumbing, HVAC, and industrial markets. Comparable in multi-metal fabrication breadth but with US-centric manufacturing footprint and significantly larger scale.
• VDL Groep: VDL Groep is a large Dutch industrial conglomerate with metalworking, shipbuilding, and fabrication activities. Comparable in Dutch industrial heritage and metal-processing capabilities but operates at much larger scale across automotive, marine, and industrial customers.
• Tetra Pak: Tetra Pak is a Sweden-based global leader in food processing and packaging solutions, with substantial stainless steel processing equipment manufacturing. Adjacent to Rovasta's food service and professional kitchen vertical but at vastly larger scale and serving multinational CPG customers.
• Krones AG: Krones AG is a German global market leader in packaging and process technology for the beverage and food industries, with extensive stainless steel process equipment manufacturing. Overlaps with Rovasta's food/hospitality vertical but operates at much larger scale and with broader system scope.
• GEA Group: GEA Group is a German global industrial group focused on process engineering, including stainless steel separators, homogenizers, and components for food, dairy, and pharma. Overlaps with Rovasta's hygienic stainless equipment work but serves global OEMs rather than custom regional projects.

Others

• Tebis Technische Informationssysteme AG: Tebis is a German provider of CAD/CAM software used extensively by metal fabrication shops for laser cutting, bending, and welding. Listed as adjacent technology enabler whose software is used in shops similar to Rovasta's CNC manufacturing environment.

Regional players

• Stertil Group: Stertil Group is a Netherlands-headquartered manufacturer of lifting, docking, and loading equipment with strong custom metal fabrication capabilities. Comparable as another established Dutch industrial fabricator operating from similar sized production facilities with B2B custom engineering focus.

Market position

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Rovasta
• LinkedInlinkedin.com/company/rovasta

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rovasta