Tilitoimisto Mediatili

What Tilitoimisto Mediatili does

Tilitoimisto Mediatili Oy is a privately held Finnish accounting and financial management firm headquartered in Savonlinna, founded on January 25, 2005, and now operating across five office locations — Savonlinna (headquarters, Olavinkatu 52), Kokkola, Kyyjärvi, Kuopio, and Imatra — with approximately 40 employees. The company delivers outsourced bookkeeping, payroll processing, HR services, tax planning, business and financial planning, and legal advisory to micro, SME, and mid-market Finnish companies, as well as associations and partnerships, with pre-configured industry solutions for five verticals: auto dealers, hospitality and travel, social services and healthcare, rental housing companies, and legal firms.

Mediatili runs a location-independent service model built on an integrated stack of five third-party software platforms — Maestro (primary ERP and e-commerce platform with dealer management system interfaces), Netvisor (cloud accounting, added to the partnership portfolio in 2024), Fennoa (AI-powered automation for invoice processing and account coding), Koho (cloud ERP and project management for expert firms), and eTasku (mobile and browser document capture) — combined with a MaestroNG client portal, secure email service, and Peppol/Ropo e-invoicing connectivity. The technology architecture enables nationwide service delivery from regional offices.

Revenue is generated primarily through recurring subscription-based service packages covering bookkeeping, payroll, and HR, supplemented by professional advisory engagements (tax planning, business planning, legal advisory) and managed software integration services. Pricing is quote-based and customized to client size, industry complexity, and scope, with no publicly disclosed tiers and multi-year contract terms. The company is wholly owned by two female entrepreneurs — CEO Sanna Viiliäinen (KLT, TNT credentials) since 2006 and co-owner Johanna Tapanila since 2010 — and holds Taloushallintoliiton auktorisointi (authorized accounting firm status), which mandates ongoing competency, insurance, GDPR/AML compliance, and external audits.

Name

Tilitoimisto Mediatili

Legal name

Mediatili Oy

Website

https://mediatili.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Tilitoimisto Mediatili Oy is a Finnish accounting firm with ~40 employees in five offices, delivering recurring bookkeeping, payroll, HR, and tax advisory services to micro, SME, and mid-market clients via specialized vertical practices in auto, hospitality, social services, rental housing, and legal sectors.

Ownership category

akta.pro rank

Product category

Accounting Services

NAICS

Offices of Certified Public Accountants (541211), Office Administrative Services (561110)

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro industry

PRIMARYBPAAAGAJ

Financial Planning & Analysis Support (Budgeting, Forecasting, Management Reporting)

Business & Public Services/Administrative & Support Services (BPO, Call Centers, Back Office)/Finance & Accounting Outsourcing (AP/AR, GL, Billing)

SECONDARYBPAAAGAI

Tax Operations Support (Indirect Tax, Withholding, Compliance Admin)

Business & Public Services/Administrative & Support Services (BPO, Call Centers, Back Office)/Finance & Accounting Outsourcing (AP/AR, GL, Billing)

Keywords

• Financial management services
• Bookkeeping and payroll
• Tax planning advisory
• HR administration services
• Authorized accounting firm

Headquarters

HQ city

Savonlinna

HQ country

Finland

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Others

Revenue model

1. Kirjanpito (Bookkeeping/Accounting Services): Comprehensive bookkeeping and accounting services provided as recurring professional services, tailored to each client's industry, size, and needs. Clients receive ongoing accounting, reporting, and financial monitoring as part of a customized service package. The firm maintains accounts at the account-level with a named responsible accountant per client.
2. Palkanlaskenta (Payroll Services): Payroll processing and HR administration services, handling statutory reporting, tax withholding, and employee earnings records. Provided as part of an integrated service package or as a standalone offering. Covers compliance with Finnish collective agreements (TES) across multiple industries.
3. Henkilöstöhallintopalvelut (HR Services): HR management services including payroll, HR development consulting, and expert support for supervisory work. NIina Pudas serves as HR Manager (HR-päällikkö), providing advisory services to client companies on employment matters.
4. Asiantuntijapalvelut (Expert Advisory Services): Specialist advisory services covering tax planning and consulting, corporate and financial planning, and legal advisory. These are bundled as part of the full-service offering or provided as separate consulting engagements for clients seeking strategic financial guidance.
5. Ohjelmistopalvelut / Software Integration Services: The firm offers software selection, implementation, and integration support for Maestro, Netvisor, Fennoa, Koho, and eTasku as part of its service packages, bundling technology access with professional accounting services.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Tilitoimisto Mediatili Oy provides comprehensive outsourced financial management services for Finnish businesses, including bookkeeping, payroll administration, HR services, tax planning, and CFO-level advisory. The firm serves clients across all of Finland via electronic, location-independent service delivery using cloud accounting platforms (Maestro, Netvisor, Fennoa, Koho) and the eTasku document management tool, supported by physical offices in Savonlinna, Kokkola, Kyyj\u00e4rvi, Kuopio, and Imatra. Each client is assigned a named responsible accountant and payroll specialist, with industry-specific configurations for auto dealers, rental housing companies, travel/hospitality, legal firms, and social services.

Product overview

Tilitoimisto Mediatili Oy operates as a comprehensive financial management and accounting services provider, offering a unified platform of services rather than a single software product. Their core offering consists of integrated financial management services including bookkeeping, payroll processing, expert advisory, HR services, and tax planning. They deliver these services using a portfolio of established financial management software platforms: Maestro (ERP and e-commerce), Netvisor (cloud accounting), Fennoa (AI-powered automation), Koho (cloud-based ERP for expert firms), and eTasku (document management). Additional client-facing tools include MaestroNG portal and secure email services. The company serves clients throughout Finland with physical offices in Savonlinna, Kokkola, Kuopio, Imatra, and Kyyjärvi, while their location-independent service model with electronic financial management tools enables nationwide coverage.

Differentiator

Problem solved

Functional benefit

Products and services

• Taloushallintopalvelut (Financial Management Services) Comprehensive financial management services including bookkeeping, expert services, payment management, and financial controller (CFO-level) services tailored to client needs. Core outsourced accounting offering for Finnish businesses of all sizes.
• Henkilöstöhallintopalvelut (HR Services) Personnel management services including payroll processing and HR services customized to client requirements, covering statutory reporting, tax withholding, employee earnings records, and compliance with Finnish collective agreements across multiple industries.
• Asiantuntijapalvelut (Expert Services) Expert services including tax planning and advisory, business and financial planning, and legal advisory delivered to clients requiring strategic financial guidance.
• Toimialaratkaisut (Industry-Specific Solutions) Specialized industry-specific accounting solutions for five vertical sectors: legal/law firms (Bar Association compliance), auto dealers (margin taxation, vehicle financing), travel/hospitality (multi-VAT rates, seasonal reporting), social services (CBA-compliant payroll), and rental housing companies (Arava financing, property-level cost tracking).
• Ohjelmistopalvelut (Software Integration Services) Software selection, implementation, and integration support for the firm's portfolio of accounting and financial management platforms (Maestro, Netvisor, Fennoa, Koho, eTasku), provided as part of Mediatili's service packages.

Quantifiable outcome

• Clients receive real-time financial dashboards, automated reporting, and forward-looking cash flow forecasts — eliminating spreadsheet overload and providing decision-ready insights.
• +2 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered minor and core.

• StatBunminorGTM or Marketing Partner · 28 November 2025Mediatili co-hosted a webinar with StatBun in November 2025 titled 'Yrityksen talouskunto ja StatBun-alustan esittely' (Business Financial Health and StatBun Platform Presentation). The webinar showcased how StatBun's visual reporting platform integrates with Mediatili's services to provide clients with real-time financial dashboards and decision-ready insights. The partnership is a co-marketing initiative targeting Mediatili's existing and prospective clients with StatBun's analytics tools.
• Maestro (MaestroNG)coreTechnology or IntegrationMaestro is Mediatili's primary ERP and accounting platform. The partnership provides integrated bookkeeping, payroll, and financial reporting. MaestroNG is the next-generation cloud platform used for client portal access (MaestroNG login). Maestro's ERP and e-commerce integration offers a unified platform for clients, particularly in the auto dealer sector where ready-made interfaces to dealer management systems exist.
• NetvisorcoreTechnology or IntegrationNetvisor is a cloud-based accounting platform used by Mediatili to serve its clients. The company expanded its software partnership in 2024 to include Netvisor, giving clients a choice of platforms tailored to their needs. Netvisor provides automated bookkeeping, invoice processing, and financial reporting for SME clients.
• FennoacoreTechnology or IntegrationFennoa is a modern financial management software featuring AI-powered automation and smart workflows. Mediatili uses Fennoa to deliver automated invoice processing, account coding, and bookkeeping tasks, reducing manual work and enabling real-time financial data for clients.
• KohocoreTechnology or IntegrationKoho is a Finnish cloud-based ERP and project management system for professional services firms. Mediatili uses Koho for project-based financial management and business consulting, offering clients a comprehensive platform for managing business operations alongside accounting and payroll.
• eTaskucoreTechnology or IntegrationeTasku is a mobile and browser-based expense and travel invoice application. Mediatili uses eTasku to enable clients to submit receipts, travel expense reports, and other documents directly to the accounting firm, streamlining document workflows and eliminating paper handling.

Scale indicators5 records

Recent moves12 records

Expansion highlights6 records

Emerging players

• Heeros (Visma): Finnish-origin cloud accounting and ERP SaaS vendor, now part of Visma, whose automation capabilities compete directly with Fennoa and Netvisor in the same SMB accounting workflows Mediatili delivers as services.

Direct peers

• Tilitoimisto Econia: Finnish regional tilitoimisto chain providing bookkeeping, payroll and advisory to SMBs across multiple offices. Comparable in service scope and target client size to Mediatili, competing in overlapping geographic footprints.
• Administer Oy: Finnish accounting, payroll, and financial management services provider focused on SMB and mid-market clients. Offers an integrated outsourced finance function that closely mirrors Mediatili's taloushallinto-plus-HR packaged offering.
• Talenom: Public Finnish accounting and payroll services firm that pioneered a SaaS-enabled, chain-style tilitoimisto model. Directly competes with Mediatili for SMB bookkeeping, payroll, and tax advisory clients across Finland, with a similar multi-office and digital-delivery approach but materially larger scale.
• Tilitoimisto Rantalainen: One of the largest Finnish accounting firm chains, operating dozens of offices nationwide and serving SMBs with bookkeeping, payroll, and advisory services. Comparable in customer segment, service mix, and growth-by-acquisition model, though larger and more geographically saturated than Mediatili.

Broad incumbents

• Azets: Major Northern European accounting, payroll, HR, and advisory firm chain serving SMBs and mid-market companies. While its core markets are UK/Scandinavia, its expansion into the Nordics and focus on tech-enabled accounting make it a relevant strategic comparable for Mediatili's consolidation thesis.
• Visma (Finland operations): Nordic software and services group that combines SMB accounting SaaS (including Visma Netvisor and Visma Fivaldi used in Finland) with acquired accounting and payroll services bureaus. Competes with Mediatili both as a software partner ecosystem and as an outsourced service provider.
• Accountor Group: Nordic-headquartered provider of accounting, payroll, HR, and ERP services with substantial operations in Finland through acquired brands. A much larger incumbent that competes for the same SMB and mid-market outsourced finance customers as Mediatili but across a far broader service portfolio.
• TietoEVRY: Large Nordic IT services and software group whose Finnish operation sells ERP, financial management, and HR solutions to enterprises and larger SMBs. Adjacent incumbent whose product suite overlaps with the platforms Mediatili implements for clients.

Others

• StatBun: Finnish visual reporting and analytics SaaS that Mediatili co-markets with via a webinar partnership, offering clients financial dashboards on top of bookkeeping data. Adjacent enabling technology rather than a direct competitor, but reflects ecosystem Mediatili is plugging into.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mediatili
• LinkedInlinkedin.com/company/mediatili
• Instagraminstagram.com/mediatilioy

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tilitoimisto Mediatili