Klaverkaas

What Klaverkaas does

Klaverkaas is a Dutch family-owned artisanal cheese producer founded in 1977, headquartered in Winkel, North Holland. The company produces Dutch cheeses from cow, goat, and sheep milk, with a specialization in herb- and spice-infused cheeses (kruidenkazen). It is vertically integrated, operating its own cow farm and goat farm (KlaverGeit) and running two cheese dairies at Winkel and Agriport, with output sold through a physical cheese shop in Nieuwe Niedorp, a direct-to-consumer e-commerce site, and B2B private-label contract manufacturing for resellers and farm-shop entrepreneurs (minimum 250 kg batches). Vacuum packaging extends ambient shelf life to approximately four weeks, enabling national mail-order distribution.

The company monetizes through two channels: consumer sales (cheese priced roughly €9-€17 per 500g, plus accessories and gift packages) and B2B private-label batch production. Branding emphasizes farm-to-cheese provenance, family heritage, and award recognition, including two Gold and one Bronze at the 2024 World Cheese Awards. Recent moves include the 2022 Agriport dairy expansion, the launch of a limited-edition Kampioenskaas, an accessories line (cheese knife, Boska slicer, branded merchandise), and a website relaunch in February 2025. The business remains privately held by the founding family with no external funding disclosed, and operates with a small workforce (11-50 employees).

Name

Klaverkaas

Legal name

Klaverkaas BV

Website

https://klaverkaas.nl

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

11–50 employees

Short description

Klaverkaas is a Dutch family-owned artisanal cheese maker founded in 1977, producing herb- and spice-infused Dutch cheeses from cow, goat, and sheep milk across two dairies and owned farms, selling via DTC e-commerce, a physical shop, and B2B private-label contracts.

Ownership category

akta.pro rank

Product category

Artisanal Dutch Cheese

NAICS

Cheese Manufacturing (311513), Dairy Product (except Frozen) Manufacturing (31151), Dairy Product Manufacturing (3115)

SIC

Dairy Products (2020), Food And Kindred Products (2000)

akta.pro industry

PRIMARYAFAKAKAB

Cheese Manufacturing

Agriculture & Food Production/Food Processing & Manufacturing/Dairy Product Manufacturing

SECONDARYAFAHABAJ

Private Label & Contract Cheese Manufacturing

Agriculture & Food Production/Dairy Processing/Cheese Manufacturing (Natural & Processed)

SECONDARYAFAHABAB

Ripened Natural Cheese Manufacturing (Semi-Soft, Hard & Blue)

Agriculture & Food Production/Dairy Processing/Cheese Manufacturing (Natural & Processed)

SECONDARYCRADACAC

Cheese (Natural & Processed)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Dairy & Refrigerated Foods

SECONDARYCRAHAGAO

Farmstead & Local Artisan Food Markets (Retail Shops)

Consumer Products & Retail/Grocery & Food Retail/Specialty Food Stores (Deli, Cheese, Gourmet, Bakery)

Keywords

• Artisanal Dutch cheese
• Herb infused cheese
• Private label cheese
• Cheese gift packages
• Farmstead dairy production

Headquarters

HQ city

Winkel

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Others

Revenue model

1. Direct e-commerce cheese sales: Online sales of cheese through klaverkaas.nl, with products shipped vacuum-packed via PostNL to consumer and business customers.
2. Cheese gift packages: Pre-curated cheese gift packages (Pakketten) sold at fixed price points ranging from €30 to €70, marketed for birthdays, anniversaries, housewarmings, and holidays.
3. Third-party / private label cheese production: Contract manufacturing of cheese for wholesalers, other cheese brands, entrepreneurs, and farmers. Minimum batch size of 250 kg. Custom recipe development for private-label partners.
4. Cheese accessories: Sale of cheese accessories including knives, boards, socks, card games, and branded merchandise.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Klaverkaas produces and sells artisanal Dutch cheeses made from cow, goat, and sheep milk under its own brand via the klaverkaas.nl e-commerce site and the Klaverkaas Kaaswinkel physical shop in Nieuwe Niedorp. The portfolio covers plain aged cheeses, herb- and spice-infused specialties, goat cheese (KlaverGeit), sheep cheese, seasonal Graskaas, plus curated gift packages, branded cheese accessories, and a B2B private-label/contract manufacturing service for third parties.

Product overview

Klaverkaas is a family-owned Dutch cheese maker based in North Holland that operates as both a consumer e-commerce business (Klaverkaas Kaaswinkel) and a B2B contract manufacturer. The consumer business offers three core cheese categories: plain/naturel cow's cheese in various aging stages (young to overaged), specialty herb and spice-flavored cheeses (including truffle, pesto, cumin, garlic, sambal, and Mediterranean varieties), and goat/sheep cheese products. The product portfolio includes premium award-winning cheeses like Klavers Roem and Geitenkaas Sikkepit Oud (both gold medal winners at World Cheese Awards 2024), seasonal products like Graskaas (spring grass cheese), and limited editions like Kampioenskaas. Complementing the cheese range are cheese gift packages (€30-70), cheese accessories (knives, slicers by Boska), branded merchandise (socks, card games, jute bags), and a B2B private label manufacturing service for third parties.

Differentiator

Problem solved

Functional benefit

Brands

• KlaverGeit: Goat cheese product line started in 2005, with dedicated goat barn at Unjerweg in Oude-Niedorp.

Products and services

• Klaverkaas Plain Cow Cheese (Jong Belegen to Overjarige) Traditional Dutch cow's-milk cheese made in North Holland, available in five aging stages from young (Jong Belegen, 7 weeks) to overaged (Overjarige, minimum 2 years), priced per 500g from €9.88 to €13.70.
• Herb and Spice Cheese Range (Kruidenkaas, Komijne, Truffel, Pesto, Sambal, etc.) Cow's-milk cheeses infused with proprietary herb and spice blends — including Kruidenkaas (€10.35/500g), Komijne variants, Knoflook, Brandnetel, Fenegriek, Kruidnagel, Sambal, Contadino, Groene/Roze Pesto, Truffel (with Italian Tuber aestivum summer truffles), and Kaas voor Mannen (paprika/chili/jalapeño/garlic).
• Goat Cheese Range (KlaverGeit) North Holland goat cheeses including Dartelaar Jong (≤9 weeks, €12.91/500g), Vleitegeit Belegen (18–28 weeks, €14.03/500g), Geitenkaas Sikkepit Oud (10–12 months, €15.53/500g — gold medalist at World Cheese Awards 2024), plus herb variants (Fenegriek, Kruiden, Contadino, Brandnetel).
• Schapenkaas (Sheep Cheese) North Holland sheep's-milk cheese sold at €15.11 per 500g, offering a distinctive alternative to Greek feta and French Roquefort.
• Graskaas (Spring Grass Cheese) Seasonal spring cheese made from the first milk of cows after they return to pasture, with a fresh, mild, and creamy taste reminiscent of young spring grass.
• Niedorper Glorie Kaas Spicy cheese with salt crystal, aged minimum 32 weeks and colored with natural annatto (E160B), sold at €12.84/500g.
• Klavers Roem Kaas Premium blank white cow's-milk cheese with a longer aging process delivering a full, sweet character; gold medal winner at the World Cheese Awards 2024; priced at €12.99/500g.
• Kampioenskaas (Limited Edition Championship Cheese) Limited Edition spicy championship cheese with Mannenkaas mix (paprika, chili, jalapeño, garlic), striking orange appearance, marketed as a summer borrelplank (cheese board) centerpiece; limited availability.
• Cheese Gift Packages (Kaaspakketten) Pre-curated gift packages combining Klaverkaas cheese with complementary items: Blokje Klaverkaas €30 (Niedorper Glorie, herb cheese, toast, ravioli mix), Broodje Boerderij €40, Boeren Borrelplank €50 (with Clos Vidal Merlot red wine), and Proost op het Leven €70 luxury package (zinc bucket, Spanish cava, mustard-dill sauce, granola, pesto sticks, nougat).
• Cheese Accessories and Branded Merchandise Branded accessories including Klaverkaas Kaasmesje spreading/cutting knife (€3.95), Boska Milano+ Kaasschaaf cheese slicer with 10-year warranty (€15.50), branded Sokken socks (€4.50), Klaveren double card game (€4.50), Klaverkaas Kaartspel playing cards (€4.95), and Jute Tas jute bag (€5.50).
• Third-Party / Private Label Cheese Production (B2B) B2B contract cheese manufacturing service for wholesalers, other cheese brands, entrepreneurs, and farmers, with a minimum batch size of 250 kg and custom recipe development available for private-label partners.

Quantifiable outcome

• Vacuum-packed cheese stays fresh for 4 weeks without refrigeration
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators5 records

Recent moves13 records

Expansion highlights5 records

Broad incumbents

• Royal A-ware: Dutch dairy company with significant private label and contract cheese manufacturing capabilities serving major European retailers. Directly comparable to Klaverkaas on the B2B contract/private-label cheese production business model, but at substantially larger industrial scale.
• Beemster (CONO Kaasmakers): Established Dutch premium Gouda-style cheese brand owned by the CONO dairy cooperative of North Holland farmers. Comparable to Klaverkaas on North Holland dairy heritage and aged cheese category, but operates at much larger scale across broader retail and export channels rather than direct specialty niche.
• FrieslandCampina: Largest Dutch dairy cooperative producing a broad portfolio of cheeses (including brands like Milner, Optimel, and Landliebe). A broad incumbent in Dutch dairy manufacturing, comparable to Klaverkaas as a Dutch cheese maker but at vastly larger scale and with full mass-market retail penetration.
• Old Amsterdam: Well-known premium Dutch aged Gouda brand. Comparable to Klaverkaas on aged Dutch cheese specialty (Klaverkaas's Overjarige at 2+ years competes with Old Amsterdam's positioning), though Old Amsterdam operates as a much larger national/international CPG brand rather than a family DTC specialist.

Direct peers

• De Jong Cheese: Dutch artisanal cheese specialist with farm-based production and DTC retail/wholesale offerings. Comparable to Klaverkaas on artisanal Dutch cheese production, specialty flavor profiles, and farm-to-consumer value chain.
• Noorderhoeve: Dutch organic farmhouse cheese producer making cow and goat cheeses from its own herds. Comparable to Klaverkaas on small-scale farmstead dairy operations, own-milk sourcing, and traditional artisanal Dutch cheese production.
• Vermeer (Cheese Family): Dutch family-owned artisanal cheese brand offering herb, spiced, and aged cheeses through DTC channels. Closely comparable to Klaverkaas as a small family-run Dutch herb cheese specialist with similar specialty positioning and product mix.
• Henri Willig: Dutch family-owned artisanal cheese producer operating farm dairies with a similar DTC e-commerce model, physical farm shops, and an international specialty cheese portfolio. Directly comparable to Klaverkaas in product range (cow, goat, sheep, herb cheeses), channel mix (online + farm retail), and family-business heritage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@klaverkaas7804
• Facebookfacebook.com/klaverkaas
• Instagraminstagram.com/klaverkaaswinkel
• Xx.com/KlaverKaas
• LinkedInlinkedin.com/company/klaver-kaas

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Klaverkaas