Easyframe

What Easyframe does

EasyFrame is a UK-based direct-to-consumer e-commerce platform that manufactures and sells custom-made-to-measure picture frames, mounts, and related framing accessories. Founded around 2009 by Rob Zanna (with brother Nick Zanna), the company operates from a single manufacturing facility in Kempston, Bedfordshire, and serves individual consumers and SMB customers seeking custom framing for artwork, photographs, certificates, stretched canvases, military medals, vinyl records, and other 3D memorabilia. The product portfolio spans over 900 frame mouldings, 63 mount colours, and specialised categories including multi-aperture collage frames (up to 64 photos), Canvas Floater Frames (marketed as UK-exclusive), vinyl/LP/CD framing kits, and themed Multi Print & Frame bundles, alongside add-on modules such as multiple glazing variants, backing boards, and mount boards.

The technology stack is built on a Kryptronic eCommerce platform with in-house automated manufacturing systems that cut frames to customer-specified dimensions. Differentiated proprietary tooling includes the Multi Layout Designer for collage configuration, an intuitive Custom Measurement System supported by in-house explainer videos, and a Colour and Style Search spanning 500+ colours and finishes. The website, originally developed and still maintained by founder Rob Zanna, is presented as the 'Original and Genuine' EasyFrame platform, indicating that reseller or franchise exposure is minimal.

The business operates a unit-pricing, pay-as-you-go model with no subscription or recurring component: each order is custom-manufactured and priced by size, moulding, mount options, and glazing selection. Distribution is exclusively through the owned easyframe.co.uk e-commerce storefront with UK-wide delivery (free over £50) and customer support via email and phone. Go-to-market is concentrated on owned digital channels — SEO, how-to content marketing, and category pages — supplemented by a price-beat guarantee. There is no evidence of external funding, geographic expansion beyond the UK, B2B/enterprise contracts, or channel partnerships; the business is bootstrapped, family-controlled, and dependent on consumer discretionary spending.

Name

Easyframe

Legal name

EasyFrame

Website

https://easyframe.co

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

EasyFrame is a UK-based direct-to-consumer e-commerce platform that manufactures and sells custom-made-to-measure picture frames, mounts, and specialty framing services to individual consumers across the United Kingdom.

Ownership category

akta.pro rank

Headquarters

HQ city

Kempston

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Custom Picture Frame Sales: Custom picture frames and mounts manufactured to order for individual customers. Frames can be ordered as empty frames or with various glazing options, mounts, and accessories. Each order is custom-cut to customer specifications.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

EasyFrame is a UK-based e-commerce company that designs, manufactures and sells made-to-measure custom picture frames, mounts and related accessories directly to consumers. Frames are custom-cut to customer specifications from over 900 frame mouldings and 63+ mount colours, with dispatch typically within 1-3 working days from the Bedford facility.

Product overview

EasyFrame is a UK-based custom picture framing e-commerce platform offering made-to-measure frames, mounts, and related accessories. The core product portfolio centers on Picture Frames & Mounts (with over 900 frame mouldings and 60+ mount colours), supplemented by specialized framing services including Print & Frame (digital upload and printing), Multi Aperture Frames (collage frames for up to 64 photos), Canvas Floater Frames (exclusive floating canvas frames), Vinyl/LP/CD Frames, and Military Medal Frames. Add-on modules include various glazing options (Clear Acrylic, Anti Reflective Acrylic, UV100 Acrylic, ArtGlass Acrylic), backing boards (Foam Board, Photo Fix, Self Adhesive, Barrier Board, MDF), mount boards, and tapes & accessories. All frames are manufactured to order with 1-3 working day dispatch.

Differentiator

Problem solved

Functional benefit

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Arqadia: UK picture-framing supplies retailer (formerly Glasshouse) serving both consumers and trade framers with mouldings, mounts and glazing. Overlaps with EasyFrame on materials sold and DIY framing customers in the UK.
• Frame Express: UK-based online custom picture framers offering made-to-measure frames and mounts. Direct competitor to EasyFrame with comparable DTC e-commerce model and product range, though typically cited as having a smaller moulding catalogue.
• Just Picture Frames: UK online supplier of ready-made and custom picture frames. Direct competitor at the custom-frame, DTC end of the UK market with similar e-commerce configuration.

Broad incumbents

• Desenio: Sweden-based online retailer of posters, prints and frames that has expanded across Europe including the UK. Targets the same home-decor and wall-art customer with a design-led catalogue and factory-direct framing, competing for online framing demand.
• IKEA (frames category): Mass-market home furnishings retailer whose affordable frame range competes for entry-level framing demand in the UK. Not a custom-frame peer, but anchors consumer expectations around price and accessibility for the same end-use.

Regional players

• Wessex Picture Framing: UK picture-framing workshop offering bespoke framing with a primarily regional/southern-England footprint. Comparable on custom-frame manufacturing and craft expertise, though their channel is workshop + mail-order rather than mass online.

Emerging players

• Walli: Online retailer specialising in designer posters and frames across Europe. Targets overlapping wall-art customers with curated framing collections; serves UK customers online from continental fulfillment.
• Poster Store: Scandinavian online brand offering posters and frames across European markets. Competes for the photo-and-art-on-the-wall use case that EasyFrame serves, with broader design catalogue but less custom-sizing flexibility.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/easyframeUK
• Facebookfacebook.com/easyframebedford
• LinkedInlinkedin.com/company/zanart-gallery-and-framing

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Easyframe