What Medical Diagnostic and Treatment Center does

Medical Diagnostic and Treatment Center, operating commercially as Hila, is a privately held multi-specialty private healthcare provider in Lithuania, established in 1995 under the legal entity UAB "SK Impeks Medicinos diagnostikos centras". The company operates 10 medical centers across Lithuania's three largest cities—seven in Vilnius plus locations in Kaunas and Klaipėda—including a main diagnostic center (MDGC) at V. Grybo g. 32A in Vilnius with MRI services running up to 15.5 hours per day on weekdays, a dedicated laboratory diagnostics center, a network of rehabilitation and sports medicine centers, and family medicine centers. Hila employs 390+ doctors and nurses and offers 30+ medical specialties spanning obstetrics and gynecology, cardiology, neurology, orthopedics-traumatology, ophthalmology (including LASIK), neurosurgery, oncology surgery, rehabilitation, pediatrics, and preventive health check-up programs.

The technology base consists of diagnostic imaging equipment including MRI, CT, X-ray, ultrasound, and what the company describes as the "World's No. 1 Mammography System" capable of detecting 20-65% more breast cancer cases versus standard systems, alongside on-site laboratory diagnostics (routine results within 2 hours; specialized tests routed to Germany in 10-20 working days). Patient access is delivered through a multi-channel stack: walk-in visits, phone registration (+370 698 00 000), online booking at registracija.hila.lt, the uhealth mobile application for remote consultations and e-prescriptions, and a gift voucher e-commerce store at shop.hila.lt. The company performs 5,000+ operations per year and reports a 93 NPS customer recommendation index with 95% customer satisfaction.

Hila generates revenue through a three-tier pricing model: (1) PSDF-compensated services billed via Lithuania's Compulsory Health Insurance Fund for insured patients with valid referrals (referrals valid 180 days, 60 days for physical medicine); (2) Hila Standard premium pricing for patients opting for enhanced materials, additional services, or expedited scheduling; and (3) fully self-paid services for uninsured patients or services outside insurance coverage such as cosmetic surgery, acupuncture, travel health certificates, and certain vaccinations. Customer segments include insured Lithuanian residents (primary), self-paying patients, corporate clients (served via a dedicated pasiulymai-imonems.lt portal), and international patients. Hila maintains contracts with TLK (Teritorinės ligonių kasos) for insured-service compensation, collaborates with 200+ institutions, and operates as the largest privately described comprehensive private healthcare provider in Lithuania.

Name

Medical Diagnostic and Treatment Center

Legal name

UAB "SK Impeks Medicinos diagnostikos centras"

Website

https://medcentras.lt

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

251–500 employees

Short description

Hila (Medical Diagnostic and Treatment Center) is Lithuania's largest privately described private multi-specialty healthcare network, operating 10 medical centers across Vilnius, Kaunas, and Klaipėda with 390+ doctors and nurses delivering 30+ specialties, diagnostics, and surgery to insured and self-pay patients.

Ownership category

akta.pro rank

Product category

Multi-Specialty Private Healthcare Services

NAICS

Offices of Physicians (6211), Medical and Diagnostic Laboratories (62151), Diagnostic Imaging Centers (621512), Ambulatory Health Care Services (621)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Medical Laboratories (8071), Services-Health Services (8000)

akta.pro primary industry

Independent Diagnostic Testing Facilities (IDTFs) & Multi-Specialty Diagnostic Centers (HLAFAKAN)

Keywords

• Multi-specialty healthcare services
• Medical diagnostic imaging
• Private clinical services
• Rehabilitation sports medicine
• Preventive health checkups

Headquarters

HQ city

Vilnius

HQ country

Lithuania

HQ region

Europe

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Medical consultation and treatment services: Revenue generated from physician consultations, diagnostic procedures, and medical treatments. Services can be fully paid by patients, partially covered by PSDF (Privalomojo sveikatos draudimo fundo) health insurance, or provided at Hila standard rates when patients opt for enhanced services, materials, or expedited scheduling.
2. Laboratory diagnostic services: Laboratory tests including routine blood and urine analysis (results in 2 hours), specialized tests, and tests sent to Germany (10-20 working days). Allergen panel tests performed on Tuesdays and Thursdays.
3. Instrumental diagnostics: CT, MRI, and other instrumental examinations with results typically available within 2-3 hours after the study.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Hila provides multi-specialty private medical diagnostic and treatment services across 10 facilities in Lithuania, spanning 30+ medical specialties including family medicine, cardiology, neurology, orthopedics/traumatology, ophthalmology (with LASIK), obstetrics/gynecology, surgery (general, neurosurgery, ENT, plastic), rehabilitation and sports medicine, oncology (mammology), and preventive health checkups. Core diagnostic capabilities include MRI, CT, mammography, X-ray, ultrasound, and on-site laboratory testing with results typically delivered within 2 hours. The center also operates a mobile application (uhealth) for remote consultations, e-prescriptions, and appointment management.

Product overview

Hila | Medicinos diagnostikos ir gydymo centras is a multi-specialty private healthcare network offering the most medical services under one roof in Lithuania. The center operates as a unified medical facility network providing diagnostic services (laboratory research, medical imaging including mammography and MRI), primary care through family medicine centers, and specialized medical services spanning over 30 specialties including surgery, cardiology, neurology, orthopedics, ophthalmology (with LASIK), oncology, rehabilitation, and sports medicine. The organization runs multiple facilities across Lithuania including a main diagnostic center in Vilnius, laboratory diagnostics center, rehabilitation and sports medicine centers in Kaunas, Klaipėda, and Vilnius, and family medicine centers in Vilnius. The center also provides a mobile application (uhealth) for remote consultations, e-prescriptions, and appointment scheduling. With over 390 doctors and nurses, the center performs over 5,000 operations annually and serves patients through various health checkup programs and preventive care packages.

Differentiator

Problem solved

Functional benefit

Products and services

• Laboratory Diagnostics (Laboratoriniai tyrimai) On-site blood, urine, and specialized laboratory tests with routine results typically delivered within 2 hours; specialized tests and Germany-sent tests 10-20 working days; allergen panel tests performed Tuesdays and Thursdays.
• Medical Imaging (Tyrimai) MRI, CT, X-ray, and ultrasound examinations with results typically delivered within 2-3 hours after the study. MRI available 06:00-21:30 weekdays, 06:30-18:30 Fridays, and 07:00-19:00 Sundays.
• Mammography (Mamografija) Breast cancer screening using the World's No. 1 Mammography System, claimed to detect 20-65% more breast cancer cases compared to standard systems.
• Obstetrics and Gynecology (Akušerija ginekologija) Obstetric and gynecological care including consultations, prenatal care, and gynecological procedures.
• Cardiology (Kardiologija) Heart and cardiovascular system diagnostics and treatment.
• Neurology and Neurosurgery (Neurologija / Neurochirurgija) Consultations and treatment for nervous system disorders, plus surgical treatment of nervous system conditions.
• Orthopedics and Traumatology (Ortopedija-traumatologija) Bone, joint, and musculoskeletal system treatment including surgical interventions.
• Rehabilitation and Sports Medicine (Reabilitacija ir sporto medicina) Rehabilitation services and sports medicine offered across 5+ centers in Kaunas, Klaipėda, and multiple Vilnius locations, treating sports injuries, post-surgical rehab, and musculoskeletal conditions.
• Family Medicine (Šeimos medicina) Primary healthcare services delivered through multiple family medicine centers across Vilnius, serving as the entry point for Hila's broader specialty and diagnostic network.
• Health Checkup Programs (Sveikatos patikrinimo programos) Comprehensive health screening packages for preventive care targeting individuals and corporate clients.
• Plastic and Reconstructive Surgery (Plastinė ir rekonstrukcinė chirurgija) Cosmetic and reconstructive surgical procedures, primarily self-paid.
• Ophthalmology (Oftalmologija) Eye care consultations and laser vision correction surgery (LASIK) for conditions including severe myopia.
• Vaccinations (Skiepai) Preventive vaccination services for both insured and self-paying patients, including travel health vaccinations.
• uhealth Mobile Application Mobile app for Hila patients enabling remote family doctor consultations within 24 hours, e-prescription issuance and renewal, specialist referrals, and laboratory test commentary. Available on iOS and Android.
• Gift Voucher (Dovanų kuponas) Online gift voucher product enabling individuals to gift Hila medical services to others via shop.hila.lt.

Quantifiable outcome

• 93 NPS (Net Promoter Score) customer recommendation index
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• TLK (Teritorinės ligonių kasos)coreOthersNational health insurance fund (Territorial Health Insurance Funds) contracts for provision of compensated healthcare services. Hila has agreements with TLK for covered services under the Compulsory Health Insurance Fund.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Medicover: Pan-European for-profit private healthcare operator with clinics, hospitals and diagnostic centers across Poland, Romania, Germany and beyond; broadly comparable to Hila as an established multi-specialty private healthcare network, though operating across many geographies and at much larger scale.
• Affidea: European operator of outpatient diagnostic centers (MRI, CT, imaging) across multiple countries; comparable to Hila's instrumental diagnostics (CT, MRI, mammography) arm as a regional diagnostic-imaging specialist expanding across European markets.
• Orpea (Emeis) / Mediclinic Europe: International private healthcare and post-acute/rehabilitation operators; comparable to Hila's rehabilitation and sports medicine centers as large-scale multi-site rehabilitation providers, though with broader European/African presence rather than Lithuania-focused.

Direct peers

• InMedica Clinics: Lithuanian private family medicine and specialist clinic network with multiple locations; comparable to Hila's family medicine centers in delivering ambulatory primary and specialist care under similar Lithuania private/public-pay dynamics.
• Northway Medical Center: Lithuanian private medical center with multiple specialties and surgical services across Lithuanian cities; comparable to Hila in scope (multi-specialty private clinics, surgical offer, diagnostics) and in serving the same insured/private-pay Lithuanian patient segments.
• Kardiolita Hospital: Lithuanian private multi-specialty hospital network in Vilnius and Kaunas offering surgery, cardiology, OB/GYN, orthopedics, diagnostics and inpatient services — directly comparable to Hila as another large private multi-specialty provider in Lithuania competing for similar insured and self-pay patients.
• Clinica Curmed: Lithuanian private outpatient clinic network offering multi-specialty consultations and minor surgical procedures; comparable to Hila as a domestic private competitor targeting insured and self-paying patients in Lithuanian ambulatory care.

Regional players

• Synlab Lithuania: European clinical laboratory chain with Lithuanian operations; comparable to Hila's laboratory diagnostics line as an in-region competitor providing routine and specialized clinical tests with similar payor mix dynamics.
• Synevo Baltic: Medicover-owned clinical laboratory network operating across the Baltic states; directly comparable to Hila's Laboratory Diagnostics Center (Grybo g. 32A) for routine blood/urine and specialized testing with similar turnaround times and B2B/B2C lab-service economics.
• Estonian/Latvian private clinic chains (e.g., Medicover SE, Capital Clinic of Riga): Baltic-region multi-specialty private clinic operators such as Capital Clinic Riga; comparable to Hila in serving private-pay patients in the Baltics with multi-specialty offerings, though operating primarily in a neighboring country rather than Lithuania.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@hila_lt
• Facebookfacebook.com/MedCentras
• LinkedInlinkedin.com/company/medicinos-diagnostikos-ir-gydymo-centras
• Instagraminstagram.com/hila_lietuva

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Medical Diagnostic and Treatment Center