CLOTURE ET JARDIN
Clôture & Jardin is an online specialist retailer of fencing, gates, privacy screens, and outdoor enclosure products serving French residential DIY homeowners, professional installers, and agricultural customers via a direct-to-consumer e-commerce platform with proprietary configuration technology since 2015.
- Company typePrivate
- Founded2015
- HeadquartersParis, France
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What CLOTURE ET JARDIN does
Clôture & Jardin (legal entity SAS QUALICLOS) is a French online specialist retailer of fencing, gates, privacy screens, and outdoor enclosure products, founded in 2015 and headquartered in Paris. The company serves four primary customer segments: individual DIY homeowners, professional fencing installers (via the C&J PROS VIP program), agricultural operations, and small commercial buyers, with nationwide delivery across France through its e-commerce storefront at cloture-et-jardin.fr.
The product portfolio spans rigid mesh, flexible mesh, agricultural fencing, aluminum fencing, composite fencing, privacy screens, gates and wickets, installation accessories, and complete kit solutions, organized under five proprietary sub-brands: JARDIMALIN (entry-level), JARDIPREMIUM (premium), JARDIPRO (professional-grade), JARDICLOS (aluminum), and JARDIPLUS (gates). The core digital platform includes an online fence Configurator that calculates required materials based on customer-specified dimensions and installation type, supplemented by video tutorials, installation guides, and an educational content library across YouTube and the company blog.
The business operates a product-led growth go-to-market through direct e-commerce with no retail intermediation. Pricing ranges from €130 entry-level kits to €800+ premium configurations, with free standard delivery above €1,500 driving basket size, 3x/4x installment payment options, a C&J PROS VIP 10% professional discount, gift card denominations of €50/€80/€100, and seasonal promo campaigns. The company is founder-owned, bootstrapped, and operates exclusively within France, with marketing deployed across SEO, organic social, paid retargeting (Google Ads, Facebook Pixel, Criteo, Pinterest Pixel), and a Parrainage referral program.
CLOTURE ET JARDIN firmographics
Firmographics- Name
- CLOTURE ET JARDIN
- Legal name
- SAS QUALICLOS
- Website
- https://cloture-et-jardin.fr
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Clôture & Jardin is an online specialist retailer of fencing, gates, privacy screens, and outdoor enclosure products serving French residential DIY homeowners, professional installers, and agricultural customers via a direct-to-consumer e-commerce platform with proprietary configuration technology since 2015.
- Ownership category
- akta.pro rank
Where CLOTURE ET JARDIN is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
CLOTURE ET JARDIN business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Product Sales (B2C & B2B): Direct e-commerce sales of fencing products including rigid mesh, flexible mesh, aluminum fences, composite fences, privacy screens, gates and accessories. Products sold as complete kits or individual components. Revenue generated through one-time product transactions with optional financing (3x/4x payment). Free delivery threshold at €1,500 drives basket size.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level rigid mesh kits from major brands |
| Unit Pricing | Pay-as-you-go | Premium aluminum and composite fence kits |
| Unit Pricing | Pay-as-you-go | Professional installer program (C&J PROS VIP) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
CLOTURE ET JARDIN product offering
Product offeringCore offering
Clôture & Jardin is an online specialist retailer selling fencing and outdoor enclosure products in France, including rigid mesh, flexible mesh, agricultural mesh, aluminum and composite fences, privacy screens, gates, wickets, and installation accessories. Products are sold as individual components or complete ready-to-install kits under proprietary sub-brands (JARDIMALIN, JARDIPREMIUM, JARDIPRO, JARDICLOS, JARDIPLUS) and are shipped nationwide. The offering is supported by an online fence configurator that calculates required materials and DIY installation tutorials, plus a dedicated B2B program (C&J PROS VIP) for professional installers with preferential pricing and priority fulfillment.
Product overview
Clôture & Jardin is an online specialist retailer of fencing and outdoor enclosure solutions operating since 2015. The company offers a comprehensive portfolio of physical fencing products organized into four main categories: Clôture (fencing) encompassing rigid mesh, flexible mesh, agricultural fencing, aluminum fencing, and composite fencing; Brise Vue/Occultation (privacy screens) in PVC, composite, aluminum, wood, and canvas materials; Portails et Portillons (gates and wickets) in mesh, barred, and solid panel designs; and Kits (complete installation packages). Products are sold under sub-brands including JARDIMALIN (entry-level professional), JARDIPREMIUM (premium quality), JARDIPRO (professional with aluminum clips), JARDICLOS (aluminum slat designs), and JARDIPLUS (gates). The company differentiates through value-added services including an online Configurateur tool for custom fence design and Ma pose tutorials for installation guidance. The offering is a unified e-commerce platform with physical products supplemented by digital configuration and educational services.
Differentiator
Problem solved
Functional benefit
Products and services
- Grillage Rigide (Rigid Mesh Fencing)
Quantifiable outcome
- Free standard delivery on orders from €1,500
- +3 more outcomes
Companies that use CLOTURE ET JARDIN
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles2 records
CLOTURE ET JARDIN technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
CLOTURE ET JARDIN partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
CLOTURE ET JARDIN competitors and assessment
Company assessmentBroad incumbents
- Bricorama: Mid-sized French DIY retailer carrying fencing, garden enclosures, and outdoor structures. Overlaps in product category and DIY target customer, especially in suburban and rural catchment areas.
- Brico Dépôt: French discount DIY retailer selling fencing panels, posts, and accessories at aggressive price points. Competes primarily on price for the entry-level and mid-range DIY buyer.
- ManoMano: European online marketplace for DIY, home improvement, and garden products including fencing. Significantly larger scale but overlaps in audience and product category; competes for the same DIY buyer's basket.
- Castorama: Major French DIY retailer (Kingfisher group) with broad fencing and outdoor structure assortment and omnichannel presence. Competes on price and convenience across the same residential customer base.
- Leroy Merlin: France's largest home improvement retailer with an extensive fencing range both in-store and online. Sets the competitive benchmark for price, breadth, and delivery in the same buyer journey.
Emerging players
- Distripool: French online retailer focused on pool equipment and pool-safety fencing. Partial overlap with Clôture & Jardin's pool security use case, though narrower category scope.
Direct peers
- Clôture Online: French online specialist selling rigid mesh, welded mesh, gates and accessories. Direct e-commerce competitor in the same niche, with overlapping SKU coverage and a comparable DIY/professional customer mix.
- Direct Clôture: French online fencing retailer selling panels, posts, gates, and privacy screens with home delivery. Direct DTC competitor in the same niche and customer segments.
- Mister Menuiserie: French online retailer specializing in outdoor gates, fencing, and shutters with home delivery and configurator-led ordering. Closely comparable product focus (aluminum, PVC, wood-look fences) and similar DTC GTM motion.
Regional players
- Fenceonline: Dutch online fencing specialist selling rigid mesh, garden gates, and related accessories across Northern Europe. Comparable pure-play e-commerce model and configurator-style ordering, but operates outside France.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
CLOTURE ET JARDIN social profiles
Digital presenceCLOTURE ET JARDIN financial estimates
Financial estimateRevenue estimate
Valuation estimate
CLOTURE ET JARDIN leadership team
Management profileNumber of profiles
CLOTURE ET JARDIN funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CLOTURE ET JARDIN M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CLOTURE ET JARDIN
What does CLOTURE ET JARDIN do?
Clôture & Jardin is an online specialist retailer selling fencing and outdoor enclosure products in France, including rigid mesh, flexible mesh, agricultural mesh, aluminum and composite fences, privacy screens, gates, wickets, and installation accessories. Products are sold as individual components or complete ready-to-install kits under proprietary sub-brands (JARDIMALIN, JARDIPREMIUM, JARDIPRO, JARDICLOS, JARDIPLUS) and are shipped nationwide. The offering is supported by an online fence configurator that calculates required materials and DIY installation tutorials, plus a dedicated B2B program (C&J PROS VIP) for professional installers with preferential pricing and priority fulfillment.
Is CLOTURE ET JARDIN a public or private company?
CLOTURE ET JARDIN is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CLOTURE ET JARDIN founded?
CLOTURE ET JARDIN was founded in 2015. It employs 51 to 100 people.
Where is CLOTURE ET JARDIN based?
CLOTURE ET JARDIN is headquartered in Paris, France, in the Europe region.
How does CLOTURE ET JARDIN make money?
One revenue line is on record: product Sales (B2C & B2B).
Who are CLOTURE ET JARDIN's main competitors?
Broad incumbents on record are Bricorama, Brico Dépôt, ManoMano, Castorama and Leroy Merlin. Distripool is listed as an emerging player. Direct peers are Clôture Online, Direct Clôture and Mister Menuiserie. Fenceonline is listed as a regional player.
Does CLOTURE ET JARDIN have an API?
No public API is recorded for CLOTURE ET JARDIN.