TRS & Co Europe

What TRS & Co Europe does

TRS & Co Europe, doing business as Luxe Brand Boutique, is a UK-registered private limited company (legal entity Wild & Funk Ltd, registered in England, company number 6925365) operating a trade-only B2B wholesale e-commerce platform for lifestyle products. Founded in 2016 and headquartered at a single head office and warehouse facility in Durham City, the company employs between 1 and 10 people. The platform curates and distributes a portfolio of approximately 15 third-party lifestyle brands — including Tokyomilk, Moodcast Fragrances, Bésame Cosmetics, Lollia, Library of Flowers, Barr-Co., K. Hall Designs, Lynette Reed Studio, The Cottage Greenhouse, US Apothecary, Archive, Simpatico, and its own wild+funk label — across bath & body, home & living (candles, room sprays, diffusers, kitchen), stationery, and wellness categories.

The business operates on a trade-gated model: prospective retail buyers must register as trade accounts and log in to view casepack pricing and place orders. Pricing is not publicly disclosed; the platform uses casepack-based wholesale pricing with an outlet section offering approximately 20% off for discounted inventory. The website supports both GBP and EUR currencies, indicating stated service coverage across UK and European retailers. Marketing is conducted primarily through organic social channels (Facebook, Twitter/X, Instagram, Pinterest), an email newsletter, and a brand-story blog featuring maker profiles and category spotlights.

Revenue mechanics are wholesale transaction-based, with the platform functioning as a multi-brand distribution intermediary rather than a manufacturer of its own core products (excluding the wild+funk private label). No funding rounds, institutional investors, M&A activity, partnerships, patents, awards, or named retail customers are disclosed. The company's own brand material is the sole source of evidence, and there are no third-party news, analyst, or investor references in the input data.

Name

TRS & Co Europe

Legal name

Wild & Funk Ltd

Website

https://trsandco.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Wholesale Distribution of Lifestyle Brands

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

akta.pro primary industry

Luxury Beauty & Fragrance Department Stores (CRAGADAD)

Keywords

• Wholesale distribution
• Lifestyle brands
• Bath and body
• Home fragrance
• Trade wholesale

Headquarters

HQ city

Durham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale Product Sales: TRS & Co Europe operates as Luxe Brand Boutique, a trade-only wholesale platform that generates revenue through the sale of branded lifestyle products to registered retailers. The platform offers a portfolio of quality lifestyle products and brands sourced from around the world, selling to UK and European retail buyers at wholesale pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

TRS & Co Europe operates Luxe Brand Boutique, a trade-only online wholesale platform that curates and distributes a portfolio of international lifestyle brands to registered retailers in the United Kingdom and Europe. The platform sells branded bath & body, home & living, stationery, wellness, and cosmetics products at casepack wholesale pricing, with an outlet section offering 20% discounts.

Product overview

Luxe Brand Boutique is a trade-only wholesale platform operated by Wild & Funk Ltd, serving UK and European retailers with a curated portfolio of international lifestyle brands. The offering is organized as a multi-brand wholesale marketplace rather than a single unified product. The portfolio comprises fragrance and cosmetics brands (Bésame Cosmetics, Moodcast Fragrances, Tokyo Milk, Tokyomilk, Library of Flowers, Lollia, Barr-Co., K. Hall Designs, Archive, US Apothecary, Simpatico, wild+funk, The Cottage Greenhouse), home décor and fragrance brands (candles, room sprays, scent diffusers), body and wellness brands, kitchen linens and home goods (Lynette Reed Studio), and stationery (Tokyomilk Stationery). Products span categories including Bath & Body, Home & Living, Stationery, Wellness, and Outlet. The platform enables retailers to access these brands through trade registration and login.

Differentiator

Problem solved

Functional benefit

Products and services

• Bath & Body Wholesale Range Trade-only wholesale category of bath and body products (soaps, scrubs, lotions, bubble baths, hand creams, lip balms, perfumes, treatments) sourced from the curated international brand portfolio and sold to UK and European retailers at casepack pricing.
• Home & Living Wholesale Range Trade-only wholesale category of home fragrance and home goods (candles, room sprays, scent diffusers, housekeeping items, kitchen linens) sourced from the curated brand portfolio and sold to UK and European retailers at casepack pricing.
• Stationery Wholesale Range Trade-only wholesale category of stationery and greeting cards, including the Tokyomilk Stationery line, sold to UK and European retailers.
• Wellness Wholesale Range Trade-only wholesale category of wellness and self-care products sourced from the curated brand portfolio and sold to UK and European retailers.
• Outlet Wholesale Range Discounted wholesale clearance category offering approximately 20% off applied to casepack prices across selected inventory, available to registered trade buyers.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Cult Beauty: Established UK beauty retailer selling premium and indie beauty and fragrance brands. Comparable brand mix (Bésame, Library of Flowers, Tokyomilk-style indie fragrance houses) though operating as B2C retail rather than B2B wholesale distribution.
• Feelunique: UK-based premium beauty and lifestyle e-commerce retailer (owned by Sephora). Comparable on multi-brand premium beauty and fragrance assortment and overlapping indie brand catalog; operates B2C rather than B2B wholesale.
• THG (The Hut Group): Large UK-based beauty and lifestyle e-commerce platform (including THG Beauty, Myprotein, Lookfantastic) with B2B wholesale elements and a much broader portfolio. Overlaps on the curated multi-brand beauty and lifestyle assortment but at much greater scale and across multiple channels.
• Douglas: Europe's largest multi-brand beauty retailer/wholesaler (HQ Germany, 2,400+ stores). Comparable on multi-brand premium beauty and fragrance distribution at pan-European scale; operates primarily B2C retail rather than B2B trade wholesale but is a credible consolidator-type acquirer.

Emerging players

• BrandAlley UK: UK flash-sale and outlet platform for premium beauty, fragrance, and lifestyle brands. Overlaps with Luxe Brand Boutique's product categories (fragrance, beauty, home) but operates as a discount B2C channel rather than B2B wholesale.
• Notonthehighstreet: UK marketplace curating independent lifestyle, gift, home, and stationery brands. Comparable in curating indie lifestyle brands for the UK retail/gift channel, although distribution is B2C marketplace rather than B2B wholesale.
• Wolf & Badger: UK-founded marketplace for independent designer and lifestyle brands. Comparable on the indie-brand, premium-lifestyle curation angle and overlapping brand mix (candles, fragrance, home, stationery); differs in being a B2C marketplace rather than a B2B wholesale channel.

Regional players

• SalonCentric: US-based B2B wholesale distributor of professional beauty products to licensed professionals. Same B2B trade-wholesale model and multi-brand assortment as Luxe Brand Boutique, but serves a different geography and is more salon-focused.

Direct peers

• Capital Hair & Beauty: UK wholesaler of professional hair, beauty, and lifestyle products to trade buyers. Same trade-only B2B wholesale model with a curated multi-brand assortment, comparable to Luxe Brand Boutique's positioning.
• Salon Services (Salon Group): UK-based B2B wholesale distributor of professional hair and beauty products to salons and retailers. Closely comparable business model (B2B wholesale, UK focus, multi-brand portfolio) to Luxe Brand Boutique's trade-only platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/luxebrandboutique1
• Xx.com/trsandco
• Facebookfacebook.com/trsandco

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TRS & Co Europe