PromoFactory
PromoFactory is a Croatian B2B manufacturer of custom branded wooden cutting boards and related promotional products, made in the EU from certified food-safe alder wood and sold to corporate clients across Europe via direct sales, agency partners, and trade shows.
- Company typePrivate
- Founded2003
- HeadquartersZagreb, Croatia
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What PromoFactory does
PromoFactory is a business segment of Intermax d.o.o., a privately-held Croatian company established in 2003 and headquartered at Radnicka cesta 34a, Zagreb. The company specializes in the design, manufacture, and customization of wooden promotional products, with its core product line being alder-wood cutting boards offered in a broad variety of shapes (square, oval, round, heart, pig, breakfast, schnaps, grilling) and configurations (with bark, with handle, with single-side bark, with hole-and-string). All products are manufactured in Croatia (EU) from a single piece of wood with no glue and are certified food-safe under EN1935:2004.
PromoFactory operates a B2B go-to-market targeting corporate clients that use the boards as branded promotional merchandise or corporate gifts. Customization is delivered through hot stamping, printing, or engraving of customer logos, with additional services including individual packing (sealed foil, shrink foil, gift boxes, stickers) and direct drop-shipment to end customers with the buyer's documentation. The company sells through direct B2B sales, an e-commerce storefront at promofactory.co (with login-gated pricing), and a network of wholesale partners and agencies. Marketing relies on multilingual web presence (English/French/German) and physical presence at three major European trade shows — PSI Düsseldorf (since 2014), CTCO Lyon (since 2017), and Nordic Profile Jönköping (since 2019).
The company claims a customer base of more than 1,000 clients per year, ranging from local businesses to large multinationals, with disclosed logos spanning food and beverage (Carlsberg, Heineken, Nestlé, PepsiCo, AB InBev, Lays, Knorr), electronics (Samsung, Sony, AEG, Bosch), automotive (Volkswagen, Citroën), financial services (Société Générale, Raiffeisen, Intesa Sanpaolo, Mastercard, Visa), and other verticals (InterSpar, Philip Morris, PlayStation, Total, T-Mobile, BASF). Revenue and detailed financials are not publicly disclosed, and the company operates with 11-50 employees with no external funding rounds.
PromoFactory firmographics
Firmographics- Name
- PromoFactory
- Legal name
- PromoFactory by Intermax
- Website
- https://promofactory.co
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PromoFactory is a Croatian B2B manufacturer of custom branded wooden cutting boards and related promotional products, made in the EU from certified food-safe alder wood and sold to corporate clients across Europe via direct sales, agency partners, and trade shows.
- Ownership category
- akta.pro rank
Where PromoFactory is headquartered
LocationHeadquarters
- HQ city
- Zagreb
- HQ country
- Croatia
- HQ region
- Europe
Offices1 record
Markets served
PromoFactory business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Promotional wooden cutting boards: Sale of custom branded wooden cutting boards to corporate clients for promotional purposes. Products are manufactured in Croatia (EU) and customized according to customer specifications with logos and individual packing.
- Custom branding services: Additional services for logo application including hot stamping, printing, and engraving on wooden products.
- Individual packing solutions: Packing services including sealed foil, shrink foil, printed leaflets, gift boxes with print, stickers with print, and custom packing solutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom quotation-based pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
PromoFactory product offering
Product offeringCore offering
PromoFactory manufactures and sells custom-branded wooden cutting boards made from single-piece alder wood with no glue, certified to EN1935:2004 food safety standard, for corporate promotional use across European markets. The company offers complementary services including logo application via hot stamping, printing, or engraving, plus individual packing solutions (sealed foil, shrink foil, printed leaflets, gift boxes, stickers) and direct delivery to end customers. The product portfolio extends to grilling/smoking planks, bier covers, and promotional notebooks.
Product overview
PromoFactory is a business segment of Intermax d.o.o. (Croatian company established in 2003) that specializes in custom promotional products and corporate gifts manufactured in Croatia (EU). The core product line consists of wooden cutting boards made from alder wood, available in various shapes including square, oval, round, heart-shaped, pig-shaped, and with various features such as handles, bark edges, and rounded corners. All cutting boards are made from 100% natural wood, manufactured from a single piece with no glue, and are food approved and certified (EN1935:2004). PromoFactory offers branding customization through hot stamp, printing, or engraving services, and provides individual packing options including sealed foil, shrink wrap, printed leaflets, gift boxes, and custom stickers. The product portfolio also includes grilling/smoking planks (Räucherbretter), beer covers, and notebooks.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom wooden cutting boards (alder wood, single-piece, no glue) Custom-manufactured wooden cutting boards produced in Croatia (EU) from a single piece of alder wood with no glue used, 100% natural and food-approved per the EN1935:2004 standard. Available in multiple shapes (square, oval, round, heart-shaped, pig-shaped), with bark edges, integrated handles, rounded corners, hanging holes, and other style options, customized with the buyer's logo. Aimed at corporate customers seeking premium, food-safe promotional merchandise and corporate gifts.
- Grilling boards (Räucherbretter / smoking planks) Wooden boards designed for use as grilling planks (Räucherbretter) for smoking and preparing food, manufactured from alder wood and customizable for promotional use.
- Custom branding services (hot stamp, printing, engraving) Logo application services on PromoFactory wooden products using three techniques — hot stamping, printing, or engraving — letting corporate customers personalize promotional merchandise with their brands.
- Individual packing solutions (sealed foil, shrink wrap, gift boxes, custom stickers, printed leaflets) Custom packing and finishing services for promotional products, providing ready-to-distribute retail-style presentation with sealed foil, shrink foil, printed leaflets, gift boxes, and custom-printed stickers, including direct delivery to end customers with customer documentation.
- Promotional notebooks (Classic model, A5 & A6) Classic-model promotional notebooks offered in A5 and A6 sizes as complementary items within PromoFactory's branded corporate merchandise catalogue.
Quantifiable outcome
- Over 1,000 customers per year
- +1 more outcomes
Companies that use PromoFactory
Customer profileNamed customers24 records
Segments2 records
Ideal customer profiles2 records
PromoFactory technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
PromoFactory partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Wholesale partners and agenciescorePromoFactory works with wholesale partners and agencies who distribute promotional products to their own clients. The company explicitly mentions that customer logos shown are 'in cooperation with our wholesale partners'.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
PromoFactory competitors and assessment
Company assessmentDirect peers
- Brand Addition: UK-headquartered promotional merchandise supplier serving global brands. Comparable on B2B promo merchandise model, customization services, and multi-country client base.
- midocean: One of Europe's largest promotional product distributors, headquartered in the Netherlands, serving corporate clients across the EU with branded merchandise. Directly comparable to PromoFactory on customer type (corporate/enterprise), B2B promotional channel, and broad SKU customization.
- Castelli Group: Italian promotional products company specializing in branded merchandise for corporate clients. Comparable on EU-based manufacturing of custom promotional goods targeting enterprise marketing teams.
- Toppoint: German promotional products manufacturer with EU production and customization capabilities. Comparable on custom logo-branded merchandise, EU-based production, and corporate B2B customer base.
- Macma: German promotional products manufacturer/distributor known for creative branded merchandise. Directly comparable on custom promo goods, EU manufacturing footprint, and trade show presence (PSI).
- PF Concept: Major European promotional products manufacturer/distributor with production in EU and Asia. Comparable business model: corporate-branded merchandise, multiple customization methods, and pan-European distribution through agencies and direct sales.
- Kaemingk: Dutch home and lifestyle products company with a significant promotional/seasonal merchandise division. Comparable on EU-based manufacturing of customized branded goods for B2B retail and corporate clients.
Broad incumbents
- Polyconcept: Global parent company of multiple promotional product brands (Bullet, Leeds, Trimark, etc.). Comparable as the broader incumbent that consolidates promotional product distribution at scale, competing for the same corporate marketing budgets as PromoFactory.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights6 records
Customer concentration
PromoFactory social profiles
Digital presencePromoFactory compliance and trust
Trust signalCompliance1 record
PromoFactory financial estimates
Financial estimateRevenue estimate
Valuation estimate
PromoFactory leadership team
Management profileNumber of profiles
Profiles1 record
PromoFactory funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PromoFactory M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PromoFactory
What does PromoFactory do?
PromoFactory manufactures and sells custom-branded wooden cutting boards made from single-piece alder wood with no glue, certified to EN1935:2004 food safety standard, for corporate promotional use across European markets. The company offers complementary services including logo application via hot stamping, printing, or engraving, plus individual packing solutions (sealed foil, shrink foil, printed leaflets, gift boxes, stickers) and direct delivery to end customers. The product portfolio extends to grilling/smoking planks, bier covers, and promotional notebooks.
Is PromoFactory a public or private company?
PromoFactory is a private company. It is classified as corporate owned and is currently operating.
When was PromoFactory founded?
PromoFactory was founded in 2003. It employs 11 to 50 people.
Where is PromoFactory based?
PromoFactory is headquartered in Zagreb, Croatia, in the Europe region.
How does PromoFactory make money?
Three revenue lines are on record. Promotional wooden cutting boards are the primary driver. The others are custom branding services and individual packing solutions.
Who are PromoFactory's main competitors?
Direct peers on record are Brand Addition, midocean, Castelli Group, Toppoint, Macma, PF Concept and Kaemingk. Polyconcept is listed as a broad incumbent.
Does PromoFactory have an API?
No public API is recorded for PromoFactory.