What SEBRO Maschinenteile does

SEBRO Maschinenteile GmbH is a German precision manufacturer of automotive components, founded in 1974 and headquartered in Kirchardt, Germany. The company designs, machines, and finishes brake discs, brake drums, engine components (chain gears, flywheels, rocker arms, sub-assemblies), and transmission and chassis parts, with a particular specialization in Porsche-compatible aftermarket products. Operations are vertically integrated from CAD/CAM development and reverse engineering through CNC machining, dynamic balancing, double-face grinding, robotic painting, and surface finishing, supported by full batch-level traceability and ISO 9001:2015 certification. The expanded Kirchardt facility spans over 5,000 m² of production space added in 2018 and is powered by a company-owned photovoltaic system using green electricity.

The company serves a horizontally segmented customer base: automotive parts wholesalers and independent Porsche workshops (primary), motorsport teams and kart builders, performance and tuning specialists, vintage car clubs needing reissue parts (e.g., NSU RO80, VW K70, classic Alfa Romeo via OKP Parts), and special vehicle manufacturers (BOOM TRIKES, Eder vehicle transporters). It also takes on custom industrial work for sectors such as elevators and construction machinery. Revenue is generated through one-time B2B sales via wholesale and workshop channels, supplemented by custom manufacturing services for small and medium production runs, with quote-based pricing and 30-day net cash terms. Sales are exclusively indirect through specialist wholesalers and workshops, with direct factory supply available for high-volume buyers. No mobile apps, software products, APIs, or digital platforms are part of the offering.

The company is privately held, managed by Jürgen Holey and Benjamin Holey, with no disclosed institutional investors, parent entities, subsidiaries, or M&A activity. Its recent strategic emphasis has been on capacity expansion (2018 production halls, 2020 CNC turning centers), product portfolio broadening (lightweight composite brake discs in 2019), deepening in-house capabilities (Zeiss 3D metrology in 2013, laser marking in 2018), and sustainability positioning (photovoltaic and green electricity in 2020).

Name

SEBRO Maschinenteile

Legal name

SEBRO Maschinenteile GmbH

Website

https://sebro.de

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Short description

SEBRO Maschinenteile is a German precision manufacturer of brake discs, drums, engine, and chassis components for the Porsche aftermarket, motorsport, tuning, vintage cars, and special vehicles, selling exclusively B2B through wholesalers and workshops from its Kirchardt facility.

Ownership category

akta.pro rank

Product category

Automotive Aftermarket Parts Manufacturing

NAICS

Motor Vehicle Brake System Manufacturing (33634)

SIC

Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Aftermarket Brake Components Manufacturing (Pads/Rotors/Calipers/Lines) (IMACANAB)

akta.pro secondary industries

Aftermarket Drivetrain & Powertrain Components Manufacturing (Clutches/CV Axles/Alternators/Starters) (IMACANAD), Aftermarket Performance & Tuning Products Manufacturing (Intakes/Turbos/ECU Tuners/Superchargers) (IMACANAN), Steering Systems & Components (Columns/Racks/EPS Pumps & Motors) (IMACAIAB)

Keywords

• Brake disc manufacturing
• Automotive aftermarket parts
• Precision CNC machining
• Porsche spare parts
• Custom metal components

Headquarters

HQ city

Kirchardt

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D

Revenue model

1. Automotive spare parts sales: Sale of brake discs, brake drums, engine components, transmission and chassis parts for automotive aftermarket. Products sold as one-time purchases through wholesale and workshop channels.
2. Custom manufacturing services: Development and production of custom solutions for special vehicles, vintage cars, motorsport, tuning, and industrial applications in small and medium batch sizes. Includes CAD/CAM design, prototyping, and finishing services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

SEBRO Maschinenteile manufactures and sells precision automotive components — primarily brake discs, brake drums, and engine, transmission and chassis parts — for the spare parts market, with deep specialization in Porsche-compatible parts. In parallel, the company develops and produces custom-manufactured solutions for special vehicles, vintage and classic cars, motorsport, performance tuning, and industrial applications in small and medium batch sizes, with full in-house capability from CAD/CAM development through CNC machining, dynamic balancing and surface finishing.

Product overview

SEBRO Maschinenteile is a German manufacturer of precision automotive components and machinery parts, founded in 1974. The company operates as a single integrated operation rather than a platform-plus-modules architecture. The core product portfolio centers on three main product lines: Brakes (brake discs and drums), Engines (engine components), and Transmission/Chassis parts. These are supported by service modules covering Development (CAD/CAM, reverse engineering), Production Services (material selection, manufacturing), Finishing (surface treatments), and Quality Management. The company serves the automotive aftermarket, specializing particularly in Porsche-compatible parts, with additional offerings for motorsport, vintage/collector vehicles, special vehicle construction, and industrial applications. Products are exclusively manufactured in Germany (Kirchardt) with ISO 9001 certification.

Differentiator

Problem solved

Functional benefit

Brands

• Sebro: The company's own brand for brake discs, drums, and engine, transmission and chassis components.

Products and services

• Brake Discs and Drums

Quantifiable outcome

• Production facility expansion of over 5,000 m² completed in 2018, enabling significant capacity and efficiency improvements
• +1 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Mainfranken RacingminorStrategic or Co-development Partner · 9 May 2018Academic motorsport sponsorship supporting student racing team from Schweinfurt. SEBRO assists with brake system design and manufactures delicate brake discs for formula racing cars competing in international university competitions.

Scale indicators3 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Wilwood Engineering: Wilwood is a US-based manufacturer of high-performance and custom brake systems for motorsport, classic cars, and specialty vehicles. It overlaps with SEBRO's custom, tuning, and special-vehicle brake disc business, particularly for small-batch, application-specific orders.
• AP Racing: AP Racing is a UK-based manufacturer of high-performance brake and clutch systems for motorsport and high-performance road cars. It overlaps directly with SEBRO's motorsport, tuning, and special-vehicle brake disc business.
• Tarox brakes: Tarox is a European manufacturer of performance brake discs, pads, and brake lines specializing in motorsport and tuning applications. It is a direct comparator to SEBRO's sport and custom brake disc product lines.
• Meyle: Meyle is a Hamburg-based manufacturer of aftermarket automotive parts (brakes, chassis, engine, transmission components) for European vehicles. It competes with SEBRO in the wholesale and independent workshop channels for premium German car aftermarket parts.
• EBC Brakes: EBC Brakes is a UK-based manufacturer specializing in aftermarket brake discs, pads, and rotors for cars, motorcycles, and performance vehicles. Like SEBRO, it serves enthusiast, tuning, and motorsport niches with high-performance disc products.
• Otto Zimmermann (Zimmermann Formenbau GmbH): Zimmermann is a German manufacturer of brake discs, drums, and brake system components for the automotive aftermarket, with a similar specialization in German vehicles and OE-quality replacement parts. It is the closest direct competitor to SEBRO in scale, geography, and product focus.
• Stoptech (affiliated with Centric Parts): Stoptech manufactures high-performance brake discs, pads, and calipers for the automotive aftermarket and motorsport, with a strong presence in performance and racing segments directly comparable to SEBRO's tuning and motorsport offerings.

Broad incumbents

• Febi Bilstein: Febi Bilstein is one of Europe's largest aftermarket automotive parts brands, offering a broad portfolio including brakes, steering, and chassis components through wholesale and workshop channels. It is a broader incumbent competing with SEBRO in the German vehicle aftermarket distribution channel.
• Brembo: Brembo is a global leader in brake systems for premium and performance vehicles, supplying OEMs and the aftermarket with discs, calipers, and complete braking systems. It dwarfs SEBRO in scale and competes with it in performance and tuning segments, though its primary focus is OEM-grade systems.
• ATE (Continental): ATE is Continental's premium brake brand, offering OE and aftermarket brake discs, pads, calipers, and hydraulic components across the European vehicle parc. It competes broadly with SEBRO in the German vehicle spare parts market through deeper distribution and larger portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sebro-maschinenteile-gmbh

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SEBRO Maschinenteile