Yogasana

What Yogasana does

Yogasana is presented in the input data across two related facets. The first is a privately-held for-profit company headquartered in Eden Prairie, Minnesota, founded in 2012, that designs and sells durable organic cotton yoga mats inspired by traditional Indian weaving techniques. Operating with a lean team of 1-10 employees, it distributes primarily through its direct website at yogasanamats.com. Pricing, channel structure, supply chain partners, and customer segmentation for the mat business are not publicly disclosed, though the direct-to-consumer e-commerce format is implied by the single-website distribution footprint.

The second facet, branded as Yogasana Bharat, is an initiative aimed at establishing Yogasana as a recognized competitive global sport with a pathway toward Olympic inclusion. On May 26, 2026, India's Union Minister Dr. Mansukh Mandaviya unveiled the inaugural World Yogasana Championship 2026 in New Delhi, scheduled for June 4-8, 2026 at Eka Arena in Ahmedabad. The championship targets participation from delegations spanning 60+ nations across five continents, organized through national Yogasana federations and sports bodies. Yogasana Bharat is supported by India's Ministry of Youth Affairs and Sports as a flagship government partner.

The two facets share the Yogasana brand name and cultural positioning but operate in distinct geographies (United States vs. India), distinct product categories (physical consumer goods vs. sporting event platform), and distinct commercial logics (D2C mat sales vs. government-backed sport institutionalization). No funding rounds, revenue figures, ownership structure, or M&A activity are disclosed for either entity in the available sources.

Name

Yogasana

Website

https://yogasanamats.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Yogasana designs and sells organic cotton yoga mats inspired by traditional Indian weaving, while its related Yogasana Bharat initiative is establishing Yogasana as a competitive global sport via the 2026 World Championship.

Ownership category

akta.pro rank

Product category

Sports Event Organization and Federation Governance

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Membership Organizations (8600), Sporting & Athletic Goods, Nec (3949)

akta.pro industry

PRIMARYMPAKAFAC

National Governing Bodies (NGBs)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Rights Holders & Governing Bodies (Federations, Associations, Sanctioning Bodies)

SECONDARYMPAKAFAB

International Sport Federations (IFs)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Rights Holders & Governing Bodies (Federations, Associations, Sanctioning Bodies)

SECONDARYHSADACAG

Power Yoga & Athletic Yoga Conditioning

Home & Personal Services/Fitness, Wellness & Personal Training/Yoga & Pilates Instruction

Keywords

• Yogasana sport
• Yoga championship
• Competitive yoga
• Sport federation
• International yogasana event

Headquarters

HQ city

Brookvale

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Others

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Yogasana, through Yogasana Bharat, organizes and governs the World Yogasana Championship 2026 — the first global competitive championship dedicated to Yogasana as a sporting discipline. The offering centers on establishing standardized competitive rules, building international federation structures, and running the championship event to showcase elite Yogasana athletes from over 60 nations.

Differentiator

Problem solved

Functional benefit

Products and services

• World Yogasana Championship 2026 First-ever international competitive championship for Yogasana as a sporting discipline, providing elite athletes, national federations, and government stakeholders a standardized rules framework and international platform to showcase competitive Yogasana, with a stated goal of Olympic recognition.

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered flagship and core.

• Ministry of Youth Affairs and SportsflagshipStrategic or Co-development Partner · 26 May 2026The Ministry of Youth Affairs and Sports, led by Union Minister Dr Mansukh Mandaviya, is the key government partner supporting the initiative to establish Yogasana as a competitive global sport through the World Yogasana Championship 2026.
• Eka ArenacoreOthersEka Arena in Ahmedabad is the venue hosting the World Yogasana Championship 2026 from June 4-8, 2026. The arena provides the physical infrastructure for the inaugural championship.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Indian Olympic Association: Umbrella National Olympic Committee responsible for sending Indian delegations to multi-sport events. Comparable as the institutional counterpart that any aspiring sport federation (like Yogasana Bharat) must work through for Olympic pathway credibility.
• Yoga Alliance: Largest international yoga credentialing and membership organization. Comparable as an institutional body that shapes how yoga is professionally structured, though focused on instruction credentials rather than competitive sport.
• Lululemon: Dominant yoga-apparel and accessories brand with deep ties to the global yoga community. Comparable as a broad incumbent in the yoga-product category overlapping with Yogasana's mat business.

Emerging players

• International Mind Sports Association: Federation representing mind/cognitive disciplines seeking Olympic inclusion. Comparable as a peer federation that pursued the same Olympic-recognition pathway Yogasana Bharat is now attempting.
• General Association of International Sports Federations (GAISF / SportAccord): Umbrella organization for international sport federations. Comparable as the institutional vehicle through which an aspiring federation like Yogasana Bharat would seek recognition and integration into the Olympic movement.

Direct peers

• International Yoga Federation: International federation seeking to standardize and globalize yoga as a competitive discipline. Most directly comparable to Yogasana Bharat given the parallel objective of establishing yoga's competitive framework at a global level.
• USA Yoga: National governing body for competitive yoga in the United States, organizing national yoga championships and Bapu Black Lotus Yoga Sport. Directly comparable as a yoga-sport federation with athlete/delegation infrastructure.
• Manduka: Premium yoga mat and accessories brand with a comparable DTC commerce model. Directly comparable to the firmographic description of Yogasana as an organic-cotton yoga-mat business.
• Gaiam: Yoga and wellness lifestyle brand offering mats, apparel, and content. Comparable product portfolio and target customer to Yogasana's yoga-mat business.

Regional players

• Asian Yoga Sports Federation: Regional federation organizing yoga-sport championships across Asia. Comparable as a regional sport-governance peer focused on the same discipline but in a different geographic footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/yogasanamats
• Facebookfacebook.com/YogasanaMats
• LinkedInlinkedin.com/company/yogasana

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yogasana