Standard Bakery

What Standard Bakery does

Standard Bakery, Inc. is a family-owned commercial bakery founded in 1941 and headquartered in Kealakekua, on the Big Island of Hawaii. The company produces a full line of made-from-scratch baked goods daily, including custom and specialty cakes, pastries, donuts (15 varieties), pies, cookies, and bread (brioche, focaccia, French, sandwich rolls). Its signature products include authentic Hawaiian regional specialties — Chantilly Cake (the best-seller), Anpan, Cocopan, Haupia, and Malasadas — that anchor brand differentiation against mainland competitors. The technology and production model is artisanal rather than tech-driven: qualified pastry chefs execute traditional baking techniques using fresh, local ingredients, with no automation, AI, or proprietary technology platform evident in operations.

Standard Bakery operates a dual-channel business model. The retail channel serves walk-in customers at its single Kealakekua storefront (open Monday-Friday 6:30 AM - 1:00 PM) selling cakes, pastries, breads, donuts, and a full breakfast/lunch takeout menu (beef curry, bentos, spam musubi, loco moco, cheeseburgers, tripe stew, Kona Coffee). The wholesale channel delivers freshly baked bread and bakery products island-wide across the Big Island to commercial accounts including gas stations (76, Shell), supermarkets (Malama Market, Matsuyama Market, Choice Mart), restaurants (~15+ named independent operators such as Sam Choy's, Fish Hopper, Umekes, Kona Inn), and enterprise hospitality brands (Hilton Waikoloa Village, Sheraton Kona Resort & Spa, Courtyard Marriott King Kamehameha's Kona Beach Hotel, Royal Kona, Paniolo Country Inn). No minimum order is required for wholesale accounts, and the bakery will produce substitute items from scratch if stock is depleted. A seasonal fundraising program supplies pies (Apple, Custard, French Apple, Pumpkin) to schools, churches, and nonprofits, peaking October through December. Pricing is not publicly disclosed; custom cake orders require 3-4 days advance notice and payment at order placement via phone (808-322-3688) or in person.

Name

Standard Bakery

Legal name

Standard Bakery, Inc.

Website

https://standardbakeryhawaii.com

Company type

Private

Founded year

1941

Operating status

Operating

Headcount range

11–50 employees

Short description

Standard Bakery is a family-owned Hawaiian bakery founded in 1941 in Kealakekua, producing made-from-scratch baked goods, custom cakes, and lunch items for retail walk-in customers and wholesale commercial accounts across the Big Island.

Ownership category

akta.pro rank

Product category

Commercial Bakery

NAICS

Retail Bakeries (311811), Baked Goods Retailers (445291), Bread and Bakery Product Manufacturing (31181)

SIC

Bakery Products (2050), Retail-Eating Places (5812)

akta.pro primary industry

Retail Bakeries (Bread & Daily Bakery) (THAFAFAA)

akta.pro secondary industries

Ethnic & Regional Bakeries (e.g., Middle Eastern, Asian, Latin) (THAFAFAJ), Bakery Grab-and-Go (Pastries, Packaged Desserts, Takeaway Bread) (CRAHAKAJ)

Keywords

• Fresh baked goods
• Custom decorated cakes
• Hawaiian bakery specialties
• Wholesale bakery supply
• Made from scratch pastries

Headquarters

HQ city

Kealakekua

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Retail Bakery Sales: Walk-in retail customers purchase baked goods directly from the bakery store including cakes, pastries, pies, cookies, breads, donuts, and lunch items.
2. Wholesale Commercial Orders: Supplying freshly baked bread and bakery products to commercial customers including gas stations, hotels, restaurants, supermarkets, and small retail accounts across the Big Island.
3. Custom Orders: Custom cake and pastry orders for special occasions including birthdays, anniversaries, weddings, graduations, and themed events. Orders placed in person or by phone with payment required at time of order.
4. Fundraising Orders: Bulk pie and baked goods orders for fundraising events, particularly popular during October, November, and December.
5. Lunch Takeout: Hot lunch items including beef curry, bentos, spam musubi, cheeseburgers, tripe stew, and other prepared foods sold for takeout.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Standard Bakery manufactures and sells fresh, made-from-scratch baked goods including custom and signature cakes, pastries, donuts, pies, cookies, breads, and Hawaiian regional specialties, alongside hot lunch items such as bentos, beef curry, spam musubi, and cheeseburgers. The bakery serves individual retail walk-in customers at its Kealakekua storefront and supplies wholesale bakery products to hotels, restaurants, gas stations, and supermarkets across the Big Island of Hawaii.

Product overview

Standard Bakery is a family-owned bakery operating since 1941, offering a comprehensive portfolio of fresh, made-from-scratch baked goods and food service items. The core product line centers on bakery staples including Cakes (custom-decorated for all occasions with Chantilly Cake as the signature Hawaiian specialty), Pastries (turnovers, cinnamon rolls, manju, malasadas, and local favorites), Donuts (15 varieties), Pies, and Cookies. Supporting offerings include Breads (brioche, french, focaccia, and specialty rolls) and Specialty Hawaiian Items (Anpan, Cocopan, Haupia, Malasadas). The bakery extends its portfolio with Breakfast & Lunch Menu items (bentos, beef curry, spam musubi, cheeseburgers), and Commercial Services including Wholesale Bread Delivery to businesses island-wide and a Fundraising Program for community organizations. All products are baked fresh daily and sold through a retail store in Kealakekua, HI, with delivery available for wholesale and special orders.

Differentiator

Problem solved

Functional benefit

Products and services

• Cakes
• Pastries
• Donuts
• Pies
• Cookies
• Breads
• Specialty Hawaiian Items
• Breakfast and Lunch Takeout Menu
• Wholesale Bakery Delivery
• Fundraising Pie Program
• Custom Cake Orders Custom cake ordering service for birthdays, anniversaries, company parties, funerals, graduations, weddings, and themed events, decorated by professional pastry chefs. Orders require 3-4 days advance notice with payment at the time of order, accepted by phone (808-322-3688) or in person.

Quantifiable outcome

• 70+ years of pastry chef experience
• +1 more outcomes

Named customers26 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Liliha Bakery: Iconic Honolulu-based bakery founded in 1950, famous for Chantilly Cake and similar Hawaiian/Japanese-American baked goods. Direct comparable in heritage, ethnic product mix, and wholesale-to-hospitality model.
• Leonard's Bakery: Honolulu bakery renowned for Malasadas, one of Standard Bakery's signature products. Comparable as a Hawaii-based specialty bakery competing for the same local and tourist customer base.
• Home Maid Bakery: Long-running bakery in Hilo on the Big Island of Hawaii, directly competing with Standard Bakery for island-wide wholesale and retail customers including local supermarkets and restaurants.
• Kamehameha Bakery: Honolulu-based Hawaiian bakery offering comparable traditional and local-flavor baked goods; competes for the same regional wholesale and specialty cake market.
• Big Island Bread: Big Island-based commercial bakery producing fresh bread and baked goods for wholesale distribution, directly comparable to Standard Bakery's wholesale channel and product mix.

Broad incumbents

• Ba-Le Bakery: Multi-location bakery chain across Hawaii offering breads, pastries, and local specialties. Broad incumbent that competes for retail and foodservice customers but with a much wider footprint.
• Foodland Super Markets Bakery: Hawaii's largest grocery chain operating in-store bakeries that produce fresh baked goods daily. Competes with Standard Bakery for both retail grocery shoppers and as a wholesale bread source to commercial customers on the Big Island.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/standardbakery
• LinkedInlinkedin.com/company/standard-bakery-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Standard Bakery