Uitkyk Vleis en Supermark
Uitkyk Vleis en Supermark is a single-location independent butcher and supermarket in Silverton, Pretoria, serving local families with fresh meat, braai packs, venison processing, and spitbraai services.
- Company typePrivate
- Founded1960
- HeadquartersPretoria, South Africa
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Uitkyk Vleis en Supermark does
Uitkyk Vleis en Supermark is a single-location, independently owned meat and supermarket business headquartered at 165 De Boulevard Street, Silverton, Pretoria, South Africa. The firm operates a combined butchery, delicatessen, and bakery retail format serving walk-in local consumers, with trading hours of 5am to 7pm Monday through Saturday and closed on Sundays. Its core product mix spans fresh, chilled, and frozen meat (beef, lamb, pork, chicken, and venison), pre-packaged braai packs with boerewors, biltong, cured fish including snoek, homemade pies and milk tart, and prepared delicatessen items such as platters and cottage pies.
The business extends beyond commodity retail through a small set of differentiated services: a venison processing capability for wild game, a spitbraai (rotisserie) equipment rental with gas cylinder refill, and a Uitkyk Loyalty Card program that issues credits on purchases. There is no disclosed proprietary technology platform; the company runs a WordPress-based marketing website and a separate online eStore (uitkyk.online) for digital ordering. Product pricing is set in South African Rand with braai pack SKUs ranging from approximately R78.99 to R175.99, and the loyalty program and online channel are the primary mechanisms for retention and incremental reach beyond the physical storefront.
The revenue model is straightforward retail unit pricing (per kg or per package) plus pay-as-you-go service fees for spitbraai/gas and venison processing. The customer base is entirely local Pretoria-area families and individuals (a horizontal, persona-based segment), with no enterprise or B2B customers identified. No funding rounds, parent company, subsidiaries, M&A activity, or management team disclosures are present in the source material, indicating an independently operated, privately held SME with limited public financial transparency.
Uitkyk Vleis en Supermark firmographics
Firmographics- Name
- Uitkyk Vleis en Supermark
- Legal name
- Uitkyk Vleis en Supermark
- Website
- https://uitkykvleismark.co.za
- Company type
- Private
- Founded year
- 1960
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Uitkyk Vleis en Supermark is a single-location independent butcher and supermarket in Silverton, Pretoria, serving local families with fresh meat, braai packs, venison processing, and spitbraai services.
- Ownership category
- akta.pro rank
Uitkyk Vleis en Supermark industry classification
Industry- Product category
- Meat Market and Supermarket Retail
- NAICS
- Meat Retailers (445240), Animal Slaughtering and Processing (3116)
- SIC
- Sausages & Other Prepared Meat Products (2013), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)
- akta.pro primary industry
- Charcuterie & Cured Meats Specialty Stores (CRAHAGAE)
- akta.pro secondary industry
- Game & Specialty Meats Wholesale (Venison, Bison, etc.) (AFAIADAG)
Keywords
Where Uitkyk Vleis en Supermark is headquartered
LocationHeadquarters
- HQ city
- Pretoria
- HQ country
- South Africa
- HQ region
- Africa
Offices1 record
Markets served
Uitkyk Vleis en Supermark business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Various braai pack combinations |
Distribution channels2 records
Marketing channels3 records
Uitkyk Vleis en Supermark product offering
Product offeringCore offering
Uitkyk Vleis en Supermark is a single-location butchery and supermarket in Silverton, Pretoria, that sells fresh, chilled, and frozen meat (beef, lamb, pork, chicken, venison), pre-packaged braai packs with boerewors, biltong, fish (including snoek), bakery goods (milk tart, pies), and delicatessen items. The business also offers specialty services including venison processing for wild game and a spitbraai (rotisserie) equipment rental and gas cylinder refill service, supported by an online eStore and a loyalty card program.
Product overview
Uitkyk Vleis en Supermark is a single-location meat and supermarket business based in Silverton, Pretoria, South Africa. The company operates as a traditional butchery with an integrated delicatessen and bakery. Its core product offering centers on fresh, chilled, and frozen meat products across beef, lamb, pork, chicken, and venison categories, supplemented by specialty items such as biltong, prepared delicatessen goods, and freshly baked items including milk tart and homemade pies. The business differentiates through pre-packaged Braai Packs combining various meat cuts with boerewors for South African barbecue occasions, venison processing services for game meat, and a spitbraai (rotisserie) and gas refill service. The company maintains an online eStore for digital orders and operates a loyalty card program, but does not appear to offer a technology platform or API-based services.
Differentiator
Problem solved
Functional benefit
Products and services
- Fresh Meat (Beef, Lamb, Pork, Chicken, Venison) Fresh, chilled, and frozen meat products including beef cuts, lamb chops, pork shoulder chops, chicken portions, and venison, sold to retail customers at the Silverton, Pretoria store and via the online eStore.
- Braai Packs
- Biltong
- Bakery Items
- Delicatessen Products
- Fish Products
- Venison Processing
- Spitbraai & Gas Refill Service
- Online eStore
- Uitkyk Loyalty Card Program
Companies that use Uitkyk Vleis en Supermark
Customer profileSegments1 record
Ideal customer profiles1 record
Uitkyk Vleis en Supermark technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Uitkyk Vleis en Supermark partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights3 records
Uitkyk Vleis en Supermark competitors and assessment
Company assessmentRegional players
- Spar South Africa: Group of independently-owned Spar supermarkets widely distributed across Gauteng and surrounding provinces. Comparable as a competing local grocery and meat retailer for neighborhood spend, with similar store-format positioning to Uitkyk's single-store, neighborhood-focused model.
- OK Foods: Value-positioned Spar franchise group operating numerous supermarkets in Gauteng. Comparable as a neighborhood grocery and meat competitor for the same lower-to-mid-tier local shopper segment that Uitkyk's supermarket and braai packs target.
Direct peers
- Food Lover's Market: SA fresh-focused supermarket chain with strong emphasis on meat, fish, and produce. Comparable as a direct competitor in fresh and specialty meat, including prepared offerings, with overlap in customer demographics in the Pretoria/Gauteng region.
Broad incumbents
- Game (Massmart): Massmart-owned general merchandise retailer with a meaningful food/grocery component and bulk-meat offerings. Comparable as a competing channel for one-stop household shopping, including occasional meat purchases, in the Pretoria market.
- Shoprite Holdings: JSE-listed grocery giant with a national footprint of supermarkets and meat counters. Comparable as a primary competitor for everyday meat and grocery baskets in Pretoria, although Uitkyk competes on specialty/range rather than price or scale.
- Pick n Pay: One of South Africa's largest listed supermarket chains with full meat, deli, and bakery departments. Comparable as a competing retail channel for fresh meat and grocery spend in the Gauteng region, though Pick n Pay operates at vastly greater scale and a much broader assortment.
- Checkers: Shoprite's premium-leaning banner with an enhanced fresh and meat offering, including a Click&Collect service. Comparable as a same-region competitor for fresh meat and braai/occasion shopping, with overlapping customer segments in Gauteng.
- Woolworths South Africa: Premium-positioned SA supermarket chain with strong fresh meat, prepared meal, and deli offerings. Comparable as a higher-end competitor for quality-conscious meat shoppers in Pretoria, overlapping on ready-to-eat and prepared meal categories where Uitkyk also competes.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Uitkyk Vleis en Supermark social profiles
Digital presenceUitkyk Vleis en Supermark financial estimates
Financial estimateRevenue estimate
Valuation estimate
Uitkyk Vleis en Supermark leadership team
Management profileNumber of profiles
Uitkyk Vleis en Supermark funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Uitkyk Vleis en Supermark M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Uitkyk Vleis en Supermark
What does Uitkyk Vleis en Supermark do?
Uitkyk Vleis en Supermark is a single-location butchery and supermarket in Silverton, Pretoria, that sells fresh, chilled, and frozen meat (beef, lamb, pork, chicken, venison), pre-packaged braai packs with boerewors, biltong, fish (including snoek), bakery goods (milk tart, pies), and delicatessen items. The business also offers specialty services including venison processing for wild game and a spitbraai (rotisserie) equipment rental and gas cylinder refill service, supported by an online eStore and a loyalty card program.
Is Uitkyk Vleis en Supermark a public or private company?
Uitkyk Vleis en Supermark is a private company. It is classified as unknown and is currently operating.
When was Uitkyk Vleis en Supermark founded?
Uitkyk Vleis en Supermark was founded in 1960. It employs 11 to 50 people.
Where is Uitkyk Vleis en Supermark based?
Uitkyk Vleis en Supermark is headquartered in Pretoria, South Africa, in the Africa region.
Who are Uitkyk Vleis en Supermark's main competitors?
Regional players on record are Spar South Africa and OK Foods. Food Lover's Market is listed as a direct peer. Broad incumbents are Game (Massmart), Shoprite Holdings, Pick n Pay, Checkers and Woolworths South Africa.
Does Uitkyk Vleis en Supermark have an API?
No public API is recorded for Uitkyk Vleis en Supermark.
What industry is Uitkyk Vleis en Supermark in?
Uitkyk Vleis en Supermark's product category is Meat Market and Supermarket Retail. Its primary akta.pro industry code is CRAHAGAE, Charcuterie & Cured Meats Specialty Stores, with a secondary code of AFAIADAG, Game & Specialty Meats Wholesale (Venison, Bison, etc.). Its NAICS code is 445240 and its SIC code is 2013.