Grossmann & Berger

What Grossmann & Berger does

Grossmann & Berger is a privately held German real estate brokerage firm that operates across approximately 25 branch offices, with a concentrated footprint of 19 locations in Northern Germany and an additional 6 in Southern Germany. Its core markets include Hamburg, Berlin, and Sylt, with the firm marketing itself on a claimed operating history of more than 90 years. The company serves private sellers and buyers, commercial property owners, and investors through three service lines: residential real estate brokerage, commercial real estate brokerage, and capital investment (Anlageimmobilien) property brokerage.

The firm operates a digital property search platform that surfaces its listings online and offers a free Property Valuation tool that provides indicative market values to property owners. The technology footprint is best characterized as standard real estate listing and search infrastructure rather than a differentiated technology stack. Distribution is augmented through a partnership with ImmoScout24, the dominant German property marketplace, in place since 2009, which functions as a primary online lead channel alongside the firm's own platform and physical branch offices.

Grossmann & Berger's revenue model is commission-based, with income generated on successful property transactions across the residential, commercial, and capital investment segments. The go-to-market strategy blends direct local sales through its 25 branch offices with online lead capture via the listing platform and ImmoScout24 marketplace. Customer segments span individual private sellers and buyers, commercial property counterparties, and yield-seeking investors in the capital investment segment, with no disclosed enterprise anchor clients.

Name

Grossmann & Berger

Legal name

Grossmann & Berger Immobilien

Website

https://grossmann-berger.com

Company type

Private

Founded year

1960

Operating status

Operating

Short description

Grossmann & Berger is a privately held German real estate brokerage operating approximately 25 branch offices across Hamburg, Berlin, Sylt, and broader Northern and Southern Germany, offering residential, commercial, and capital investment property services via direct branch sales, its own digital platform, and the ImmoScout24 marketplace.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industry

Buyer Representation Services (BPAJAAAJ)

Keywords

• Commercial real estate brokerage
• Residential property sales
• Property rental services
• Capital investment advisory
• Real estate valuation

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Real Estate Brokerage Commission: Traditional real estate broker earning commissions on property transactions. The company facilitates buying, selling, and renting of residential homes, commercial properties, and investment real estate. Revenue is generated through transaction-based fees tied to property values.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Grossmann & Berger is a German real estate brokerage that facilitates buying, selling, and renting of residential, commercial, and investment properties. The firm operates 25 branch offices across Northern and Southern Germany, with primary market focus on Hamburg, Berlin, and Sylt, and earns commissions on property transactions.

Product overview

Grossmann & Berger operates as a traditional real estate broker offering a unified portfolio of residential, commercial, and capital investment property services. The core offering consists of Property Search (interactive search platform with filtering capabilities) supported by specialized Residential Property Services, Commercial Property Services, and Capital Investment Services. Additional offerings include a free Property Valuation tool for sellers. The company operates across 19 locations in northern Germany and 6 in the south, focusing on the Hamburg, Berlin, and Sylt metropolitan markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Property Services Comprehensive brokerage services covering property search, buying, renting, new build property offerings, and premium property transactions for individual homeowners and renters across Hamburg, Berlin, and Sylt markets.
• Commercial Property Services Brokerage services for office and practice space, gastronomy and retail space, industrial and logistics space, commercial investments, and land transactions aimed at businesses and commercial property investors.
• Capital Investment Services Investment advisory and brokerage for income-producing properties including apartment buildings and blocks, rented apartments, serviced living properties, and commercial investments, serving private and institutional investors.
• Property Search Platform Interactive online property search portal with filtering options for property type, rooms, area, and price range covering residential and commercial properties across the company's service areas.
• Property Valuation (Immobilienbewertung) Free online property valuation tool that allows property owners to determine their property's market value for selling purposes.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• ImmoScout24coreChannel Partner/ Reseller/ DistributorImmoScout24 is Germany's leading real estate marketplace. Grossmann & Berger maintains an active listing presence with Expert certification since 2009 and a 'Very Good' customer rating. The partnership provides property listing distribution and access to ImmoScout24's buyer/seller audience.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Savills: Global real estate advisor with German operations across commercial, residential, and investment brokerage — parallels G&B's three-segment service model at a larger international scale.
• CBRE: World's largest commercial real estate services firm with active German operations spanning brokerage, investment sales, and advisory — broad incumbent competing directly for G&B's commercial and capital-investment mandates.
• Cushman & Wakefield: Global commercial real estate services firm with German brokerage presence targeting office, logistics, and investment transactions — directly comparable to G&B's commercial property and capital-investment product lines.
• JLL (Jones Lang LaSalle): Global commercial real estate services firm with significant German commercial brokerage, advisory, and capital markets operations — overlaps G&B's commercial and capital-investment segments as a much larger broad-portfolio incumbent.

Emerging players

• Homeday: Berlin-based digital real estate broker offering commission-based brokerage with technology-led, flat-fee positioning; competes for the same German residential transaction pipeline with a fundamentally different cost-structure threat to traditional brokers like G&B.
• McMakler: German PropTech broker offering hybrid digital-physical residential brokerage with transparent commission pricing — a direct competitive threat in the same Hamburg/Berlin markets where G&B operates.
• Evernest: Sister brand within the G&B 'Gruppe' referenced as Grossmann & Berger Gruppe; part of the same corporate family though operating under a distinct consumer-facing brand in Germany.

Direct peers

• Engel & Völkers: German-headquartered international real estate broker specializing in premium residential and commercial brokerage with strong brand recognition across Germany and global franchise model — directly comparable to G&B on premium-segment positioning and German-market DNA.
• Sotheby's International Realty (Germany): Luxury residential brokerage network with German franchise presence serving the same premium and high-net-worth buyer/seller segment that G&B addresses through its Premium Property service line.

Others

• Berenberg (Real Estate division): Hamburg-headquartered private bank with real estate investment-advisory capabilities — relevant adjacent/comparable for the Hamburg high-net-worth investor segment intersecting G&B's capital-investment advisory practice.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grossmann & Berger