Unbrick
Unbrick is a Netherlands-based designer and manufacturer of modular, energy-positive CLT wooden vacation homes. Founded in 2020, it sells the Unbrick One and Two directly to holiday park developers (minimum 5 units) and individual consumers in the Netherlands.
- Company typePrivate
- Founded2020
- HeadquartersEde, Netherlands
- Headcount—
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Unbrick does
Unbrick is a Netherlands-based designer and manufacturer of modular, energy-positive wooden vacation homes built primarily from Cross Laminated Timber (CLT). Founded in 2020 by Vincent and Merijn Storm van Leeuwen, the company operates its own production facility in Ede (Maxwellstraat 55) and a commercial headquarters in Laren, and operates in part through the Green Boutique holding/operating entity. The company serves two primary customer segments: holiday park developers seeking turnkey park construction (minimum 5-unit commercial orders) and individual consumers purchasing premium sustainable vacation homes directly via an online configurator. To date, three Dutch holiday parks have been delivered with Unbrick homes — Brinckerduyn (34 units in Friesland), De Weelderik (24 off-grid units in Achterhoek), and Roodewoud — establishing commercial proof points for the modular park model.
The core product portfolio consists of two models. The Unbrick One is a premium vacation home in 4-person (115 m² BVO) and 6-person (182 m² BVO) variants, composed of ~80% CLT, with integrated solar panels delivering up to 2× energy consumption, smart-home domotica (keyless entry, master switch, smart thermostat, EV charging), an A++++ energy label, and options such as sauna and swimming pool. The Unbrick Two, co-developed with Dutch designer Bertram Beerbaum and launched on 17 October 2023, is a 50–70 m² "tiny castle" starting at €99,990, designed for permit-free construction and targeted at next-generation holidaymakers. Both products are manufactured in the Ede factory using CATIA-designed CLT panels (minimizing saw waste) and assembled on-site in under one day using dry connections and demountable screw-pile foundations that enable full disassembly and reuse. CLT is sourced from PEFC/FSC-certified forests in Germany/Austria, with a claimed 3:1 replanting ratio and 1,000 kg CO₂ stored per m³ of wood.
Revenue is generated through one-time sale of modular homes (B2C via the online configurator at unbrick.nl, B2B with a 5-unit minimum) and bundled turnkey park development services that coordinate a network of infrastructure, electrical, interior, and finishing partners. Distribution is exclusively direct — through the website, a named sales/park-development team, factory tours, and consumer showroom visits — and the geographic footprint is solely the Netherlands. Unbrick is privately held, founder-owned, and has not disclosed external institutional funding or revenue figures in available sources.
Unbrick firmographics
Firmographics- Name
- Unbrick
- Legal name
- Unbrick Concepts B.V.
- Website
- https://unbrick.nl
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Short description
- Unbrick is a Netherlands-based designer and manufacturer of modular, energy-positive CLT wooden vacation homes. Founded in 2020, it sells the Unbrick One and Two directly to holiday park developers (minimum 5 units) and individual consumers in the Netherlands.
- Ownership category
- akta.pro rank
Unbrick industry classification
Industry- Product category
- Modular Wooden Homes
- NAICS
- New Housing For-Sale Builders (236117)
- SIC
- Prefabricated Wood Bldgs & Components (2452)
- akta.pro primary industry
- Residential Modular & Prefabricated Home Construction (IMAFABAF)
Keywords
Where Unbrick is headquartered
LocationHeadquarters
- HQ city
- Ede
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Unbrick business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Modular Holiday Home Sales (Unbrick One & Two): Unbrick generates primary revenue from the direct sale of modular timber holiday homes. The Unbrick One is sold in 4-person and 6-person models (BVO 115m2 and 182m2 respectively). The Unbrick Two is sold starting at 99,990 euros. Homes are sold directly to consumers and to park developers (minimum 5 units commercial).
- Holiday Park Development Services: Unbrick offers turnkey holiday park development, providing complete project management including infrastructure, electrical work, interior design, and finishing. Partners in infra, electrical, interior and finishing are coordinated to deliver complete parks. This is a project-based B2B service revenue stream.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Unbrick Two — starting price |
| One time/ perpetual license | Pay-as-you-go | Unbrick One — 4-person and 6-person models |
| One time/ perpetual license | Multi-year contract | Commercial/B2B — minimum 5 units |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels6 records
Unbrick product offering
Product offeringCore offering
Unbrick designs, manufactures, and sells modular prefabricated vacation homes made from 80% Cross Laminated Timber (CLT). The portfolio includes the Unbrick One (premium 4- and 6-person homes, 115-182 m²) and the Unbrick Two (compact 50-70 m² 'Tiny Castle'). Both are produced in Unbrick's factory in Ede, Netherlands, and assembled on-site in less than one day. The company also delivers turnkey holiday park development projects to commercial buyers (minimum 5 units).
Product overview
Unbrick develops sustainable, modular wooden vacation homes made from 80% Cross Laminated Timber (CLT). The product portfolio consists of two main models: the Unbrick One (a premium vacation home available in 4-person and 6-person versions with integrated solar panels, smart home features, and luxury amenities) and the Unbrick Two (a smaller, permit-free 'Tiny Castle' developed with designer Bertram Beerbaum, ranging from 50-70m2). Both products are manufactured in Unbrick's factory in Ede and assembled on-site in less than a day. The company also offers complete vacation park development services, partnering with infrastructure, electrical, interior, and finishing specialists to deliver turnkey parks.
Differentiator
Problem solved
Functional benefit
Products and services
- Unbrick One A sustainable, modular vacation home constructed from 80% Cross Laminated Timber (CLT), available in 4-person (Model 4, 115 m² BVO) and 6-person (Model 6, 182 m² BVO) versions. Features integrated 100 m² solar panels generating up to 2x more energy than consumed (A++++ energy label), smart home domotica, EV charging point, ensuite bathrooms per bedroom, and optional wellness amenities (sauna, swimming pool). Produced in Unbrick's factory in Ede and assembled on-site in less than one day. Sold to consumers and to holiday park developers (minimum 5 units).
- Unbrick Two A compact modular vacation home (50-70 m²) developed in collaboration with Dutch designer Bertram Beerbaum. Available in 2-, 4-, and 6-person variants and starting at EUR 99,990 (excluding options). Permit-free construction (vergunningsvrij bouwen) within the 50-70 m² footprint. Combines tiny-house aesthetics with Unbrick luxury standards, using screw pile foundations and modular construction from the Ede factory. Optional wellness features (pool, jacuzzi, sauna) and interior packages are available.
- Vacation Park Development Services Turnkey holiday park development for commercial buyers, covering infrastructure, electrical work, interior design, and finishing. Delivered via a coordinated partner ecosystem. Unbrick's modular homes and extremely low nitrogen emissions enable parks to be developed directly adjacent to Natura 2000 protected areas. Minimum order of 5 units; sold as bundled project-based engagements.
Quantifiable outcome
- Energy generation: 2x more energy produced than consumed, with 14,000 kWh/year for Unbrick One Model 4 and 100m2 solar panels
- +5 more outcomes
Companies that use Unbrick
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Unbrick technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Unbrick partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Bertram BeerbaumcoreBertram Beerbaum, a well-known Dutch interior and product designer and founder of Kabaz interior and architecture firm, co-designed the Unbrick Two. He was engaged to create a luxury yet compact holiday home (50–70 m2) with the design sensibility and Instagram appeal of a tiny house combined with Unbrick luxury. His role is in product design and development of the Unbrick Two.
- Infra, Electrical, Interior & Finishing PartnerscoreUnbrick has established a network of partners in infrastructure, electrical work, interior design, and finishing. These partners are finely attuned to each other, enabling Unbrick to develop and turnkey deliver complete holiday parks rapidly. This partner ecosystem is essential to Unbrick's ability to offer full park development services.
- Local SuppliersminorUnbrick works with local suppliers in combination with production in its own factory. This local supplier network contributes to employment in the region, efficient production, and fast delivery times while supporting local economy.
- Green BoutiquecoreGreen Boutique appears to be the parent company or operating entity of Unbrick. Contact emails are formatted as [email protected] (e.g., [email protected] for sales, [email protected] for park development, [email protected] for invoicing). The founders Merijn and Vincent operate through this entity.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Unbrick competitors and assessment
Company assessmentBroad incumbents
- WeberHaus: WeberHaus is one of Germany's largest prefabricated timber home manufacturers, offering energy-positive and customizable homes directly to consumers. Comparable to Unbrick on modular timber construction, energy-positive specs, and direct sales model; much larger scale.
- Huf Haus: Huf Haus is a long-established German manufacturer of architect-designed prefabricated timber/glass homes, sold as premium turnkey residences. Comparable to Unbrick on modular prefabrication, premium positioning, and direct-to-consumer sales, but on a much broader European footprint.
- Baufritz: Baufritz is a German family-run manufacturer of sustainable, energy-efficient prefabricated timber homes sold directly to end buyers. It is directly comparable to Unbrick's CLT-based, factory-built, sustainability-led holiday/permanent home model and operates at much larger scale across DACH.
Direct peers
- Honomobo: Honomobo is a Canadian modular home builder producing prefabricated steel-and-timber homes sold to developers and consumers. Comparable to Unbrick on factory-built modular construction, direct online configurator sales, and developer-focused project offerings.
- Koto Design: Koto is a Finnish designer of modular timber cabins and small homes for hotels, developers, and consumers. Comparable to Unbrick on timber modular construction, Scandinavian/Nordic-influenced design, and a focus on premium short-stay and residential applications.
- Plant Prefab: Plant Prefab is a California-based manufacturer of sustainable, factory-built modular and panelized homes targeted at developers and consumers. It is directly comparable to Unbrick on factory-based modular construction, sustainability narrative, and B2B/B2C split.
Others
- Center Parcs / Pierre & Vacances: Center Parcs (Pierre & Vacances group) is a major European operator of holiday parks with a focus on sustainability and park-renewal programs. Comparable to Unbrick as a downstream counterpart on the buy/refresh side of vacation park accommodation inventory.
- Landal GreenParks: Landal GreenParks is a major European holiday park operator/developer with extensive park portfolios and sustainability initiatives. Comparable to Unbrick as a downstream park-developer counterparty — Unbrick's B2B segment targets the same developers.
Emerging players
- Dvele: Dvele is a California-based prefab luxury home manufacturer combining smart home automation, energy efficiency, and on-site assembly in days. Comparable to Unbrick on premium positioning, integrated domotics, and rapid assembly.
- Cover (Cover Technologies): Cover is a US prefab home builder producing architect-designed panelized homes in a factory and assembling on-site in weeks. Comparable to Unbrick on factory-built panels, rapid on-site completion, and direct-to-consumer sales.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Unbrick social profiles
Digital presenceUnbrick financial estimates
Financial estimateRevenue estimate
Valuation estimate
Unbrick leadership team
Management profileNumber of profiles
Profiles2 records
Unbrick funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Unbrick M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Unbrick
What does Unbrick do?
Unbrick designs, manufactures, and sells modular prefabricated vacation homes made from 80% Cross Laminated Timber (CLT). The portfolio includes the Unbrick One (premium 4- and 6-person homes, 115-182 m²) and the Unbrick Two (compact 50-70 m² 'Tiny Castle'). Both are produced in Unbrick's factory in Ede, Netherlands, and assembled on-site in less than one day. The company also delivers turnkey holiday park development projects to commercial buyers (minimum 5 units).
Is Unbrick a public or private company?
Unbrick is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Unbrick founded?
Unbrick was founded in 2020.
Where is Unbrick based?
Unbrick is headquartered in Ede, Netherlands, in the Europe region.
How does Unbrick make money?
Two revenue lines are on record. Modular Holiday Home Sales (Unbrick One & Two) is the primary driver. The others are holiday Park Development Services.
Who are Unbrick's main competitors?
Broad incumbents on record are WeberHaus, Huf Haus and Baufritz. Direct peers are Honomobo, Koto Design and Plant Prefab. Others are Center Parcs / Pierre & Vacances and Landal GreenParks. Emerging players are Dvele and Cover (Cover Technologies).
Does Unbrick have an API?
No public API is recorded for Unbrick.
What industry is Unbrick in?
Unbrick's product category is Modular Wooden Homes. Its primary akta.pro industry code is IMAFABAF, Residential Modular & Prefabricated Home Construction. Its NAICS code is 236117 and its SIC code is 2452.