mobiloclean Handelsgruppe

Name

mobiloclean Handelsgruppe

Legal name

mobiloclean Handelsgruppe GmbH & Co. KG

Website

https://mobiloclean.de

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Commercial Cleaning Supplies Distribution

NAICS

Other Chemical and Allied Products Merchant Wholesalers (42469), Chemical and Allied Products Merchant Wholesalers (4246)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040), Wholesale-Chemicals & Allied Products (5160)

akta.pro primary industry

Cleaning Tools, Mops, Brooms & Brushes Distribution (CRAOAGAD)

akta.pro secondary industries

Foodservice & Kitchen Cleaning (Warewashing) Distribution (CRAOAGAH), Hard Surface & Multi-Purpose Cleaners (All-purpose, Floor, Bathroom, Kitchen) (CRADAKAG)

Keywords

• Professional cleaning supplies
• Hygiene consumables wholesale
• Cleaning equipment distribution
• Industrial cleaning chemicals
• Hygiene paper distribution

Headquarters

HQ city

Güstrow

HQ country

Germany

HQ region

Europe

Offices38 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale Distribution of Cleaning Supplies & Equipment: mobiloclean generates revenue by aggregating the purchasing power of 30 independent member companies as a buying consortium, sourcing products from named brand manufacturers (Ecolab, Tork, Kimberly-Clark, Kiehl, Dreiturm, etc.) and private-label brands, then distributing to cleaning companies, industrial operations, hotels, nursing homes, and public administrations. Revenue is derived from the margin between wholesale procurement and end-customer sales through member distributors.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

mobiloclean Handelsgruppe is the central organization of a purchasing cooperative of around 30 family-owned specialty wholesale distributors that supplies professional end customers with cleaning chemicals, hygiene paper, plastics, equipment, and machinery. Its offering combines private-label sustainable product ranges (mclean, mpaper, mpack, mline), branded machinery from Wetrok, SEBO, Tennant, and Numatic, technical service and machine maintenance, laundry solutions, autonomous cleaning robotics (Cobi 18), and a proprietary B2B ordering platform (bestellenmitsystem).

Product overview

mobiloclean Handelsgruppe is a German commercial cleaning supplies and equipment wholesale group operating as a 'Verbundgruppe' (buying group) of family-owned specialist wholesalers. The company offers a comprehensive portfolio organized into two main pillars: (1) own-brand private label products (Eigenmarken) including mclean GREEN and mline GREEN eco-certified cleaning chemicals, mpaper GREEN recycled hygiene papers, and mpack recycled plastic waste bags; and (2) professional equipment distribution including laundry systems, autonomous cleaning robots (Cobi 18, Nexaro NR 1700, Robomatic Marvin), advanced scrubbing machines (DRYFT, SHOCK, JET 3, Tennant, Wetrok), vacuum systems (SEBO, Numatic NXPower), and industrial cleaning equipment. The company also provides a B2B ERP ordering platform (bestellenmitsystem) and technical field service. The portfolio emphasizes sustainability with EU Ecolabel, Blue Angel, FSC, and climate-neutral certifications across major product lines.

Differentiator

Problem solved

Functional benefit

Brands

• mobilogreen: Eco-friendly product line including mclean GREEN (EU Ecolabel certified cleaners), mpaper GREEN (recycled hygiene paper with FSC and Blauer Engel certifications), and mpack GREEN (recycled plastic waste bags with Blauer Engel certification).
• mclean GREEN
• mpaper GREEN
• mpack GREEN
• mline GREEN

Products and services

• mclean GREEN (private-label cleaning chemicals with EU Ecolabel) EU Ecolabel-certified private-label cleaning chemicals line for professional end-customers seeking sustainable and certified hygiene solutions.
• mpaper GREEN (recycled hygiene papers) Recycled hygiene paper range under the group's private-label brand, supplied to professional hygiene operations.
• mpack (recycled plastic waste bags) Recycled plastic waste bag product line offered as a private-label sustainable alternative to conventional waste bags in professional settings.
• mline GREEN (sustainable cleaning line) Sustainable cleaning line grouping private-label hygiene and consumable offerings for environmentally oriented B2B customers.
• bestellenmitsystem (B2B ordering platform) Proprietary B2B ordering portal enabling professional customers to procure chemicals, paper, plastics, and equipment from the group's assortment.
• Cobi 18 (autonomous floor scrubber) Autonomous robotic floor scrubbing machine distributed by the group for professional cleaning contractors and facility operators.
• Professional cleaning machinery portfolio (Wetrok, SEBO, Tennant, Numatic, Cleanfix) Distributed branded cleaning machinery (scrubbers, sweepers, vacuums, single-disc machines) sourced from exclusive and non-exclusive manufacturing partners across Germany.
• Technical service and machine maintenance Repair, maintenance, and on-site technical support for distributed cleaning machinery, delivered through the group's member-network field technicians.
• Laundry solutions Laundry equipment and consumables distribution and support, supplied to hotels, care facilities, and commercial laundries.
• NXPower battery sharing network Lithium-ion battery sharing service for cordless professional cleaning equipment, providing interchangeable power across the group's machinery fleet.

Quantifiable outcome

• CO2 reduction through voluntary emissions trading and climate-neutral company certification
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

13 partnerships are on record, tiered core.

• EcolabcoreTechnology or IntegrationEcolab is a major industrial partner supplying premium cleaning and hygiene products distributed through mobiloclean's member company network. Products include the MAXX Synbiotic line (probiotic cleaning solutions), ReadyDose tablet-based cleaning programs, and kitchen/disinfection products.
• Tork (Essity)coreTechnology or IntegrationTork (a brand of Essity) supplies professional washroom solutions including toilet paper, hand towels, soap dispensers, and air fresheners distributed through the mobiloclean network. Focus on sustainability with EU Ecolabel, FSC, and carbon-neutral certified products.
• Kimberly-Clark ProfessionalcoreTechnology or IntegrationKimberly-Clark Professional supplies washroom and wiping products including WypAll range, with sustainability commitments to reduce natural forest footprint, increase recycled content, and lower greenhouse gas emissions.
• Kiehl-With (Kiehl)coreTechnology or IntegrationKiehl supplies professional cleaning chemicals for surface care, kitchen, sanitation, and laundry applications through the mobiloclean network, with eco-certified product lines (e.g., Kiehl-SanEco, Kiehl-Sanikal-eco).
• DreiturmcoreTechnology or IntegrationDreiturm provides ecological cleaning products for daily professional use, including the FRIS eco DreiNatura series with EU Ecolabel certification and CLP-free formulations.
• Kleen PurgatiscoreTechnology or IntegrationKleen Purgatis supplies comprehensive cleaning, care, and disinfection products with a focus on sustainability and environmental responsibility under the 'simply conscious cleaning' mission.
• WetrokcoreTechnology or IntegrationWetrok supplies professional cleaning machines including the Portavac backpack vacuum, Spin BeFree scrubber-suction machine, Robomatic Marvin autonomous cleaning robot, and offers the Wetrok Connect fleet management platform.
• SEBOcoreTechnology or IntegrationSEBO supplies professional brush vacuum cleaners including the AUTOMATIC XP, EVOLUTION, DART, and BS series, emphasizing repairability, longevity, and environmental responsibility in product design.
• TennantcoreTechnology or IntegrationTennant supplies autonomous and manual floor scrubber machines including the T16AMR robotic scrubber (with BrainOS AI platform), X4 ROVR autonomous scrubber, ec-H2O NanoClean water technology, and T260/T300 scrubbers.
• numaticcoreTechnology or Integrationnumatic supplies battery-powered cleaning equipment including the NBV190NX backpack vacuum, CTB370NX spray-extraction device, NCC220NX/NCC440NX scrubber-suction machines, all powered by the NXPower 36V Li-ion battery network.
• Nexaro (BSH)coreTechnology or IntegrationNexaro (a Bosch subsidiary) supplies the NR 1700 autonomous suction robot and Nexaro Trolley, which integrates with the Nexaro HUB fleet management system. Emphasizes sustainability through recyclable materials and modular repairable design.
• ICE CoboticscoreTechnology or IntegrationICE Cobotics supplies the Cobi 18 autonomous floor scrubbing machine (48cm width) with Li-ion technology and intelligent navigation, offered via an all-inclusive monthly subscription.
• HygsocoreStrategic or Co-development PartnerPartnership with Hygso addresses new hygiene requirements for care and nursing facilities, providing specialized products and guidance for compliance with updated hygiene regulations in the elder care sector.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Dussmann Group: Berlin-headquartered multi-service facility solutions provider (cleaning, catering, security, technical services). Comparable end customers and integrated facility-services scope, but operates at significantly larger scale and broader service portfolio than mobiloclean's product distribution model.
• initial Group (Rentokil Initial): UK-listed hygiene-services multinational with deep German presence providing washroom services, hygiene consumables, and pest control. Comparable to mobiloclean in washroom/hygiene distribution to B2B customers, with much larger scale and a service-contract model.
• Elis SA: French-listed multinational providing textile, hygiene, and well-being solutions to professional customers across Europe. Comparable to mobiloclean in washroom hygiene and B2B facility customers, with overlapping German footprint through its washroom-services business.
• Werner & Mertz GmbH: German owner of the 'Frosch' and 'Tana Professional' sustainability-focused cleaning brands. Comparable to mobiloclean's mobilogreen private-label strategy and sustainability positioning, and competes indirectly via professional channel distribution into the same cleaning-services end market.
• Brenntag SE: Global market leader in chemical distribution headquartered in Essen, Germany. Compares to mobiloclean on chemical merchant-wholesale activity, but at vastly larger scale and with broader industrial customer base beyond professional cleaning.

Regional players

• HyClean Group: German specialist Fachgroßhandel in cleaning chemicals and hygiene with comparable B2B customer focus and product breadth. Smaller and more regionally concentrated than mobiloclean, but a direct competitor in overlapping German service areas.

Direct peers

• Dr. Schnell GmbH & Co. KGaA: Munich-based manufacturer and specialist wholesaler of professional cleaning and disinfection chemicals serving Gebäudereiniger, industry, healthcare, and gastronomy. Comparable to mobiloclean in product portfolio (chemicals, dosing, training) and target verticals, with a similar owner-operated German Mittelstand profile.
• Hagleitner Hygiene International: Austrian/German hygiene specialist manufacturing and distributing professional cleaning and disinfection products with a direct field-sales model. Comparable to mobiloclean on product scope, DACH geographic focus, and B2B professional cleaning customer base, making it the closest head-to-head competitor in German-speaking markets.
• CWS Group: Germany-headquartered provider of hygiene, washroom, and workplace solutions with direct sales and service model. Comparable to mobiloclean in target customers (facility operators, industrial, healthcare) and category (washroom + cleaning consumables), though CWS adds rental/leased textile and mat services that mobiloclean does not provide.

Emerging players

• Igefa Handelsgesellschaft: German Fachgroßhandel group supplying cleaning products, hygiene articles, and catering supplies through a member-based distribution model. Conceptually analogous to mobiloclean's Verbundgruppe structure, making it a structural competitor for both customers and potential member companies.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

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Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about mobiloclean Handelsgruppe