Suomen Urheiluhierojaopisto

What Suomen Urheiluhierojaopisto does

Suomen Urheiluhierojaopisto Oy (trading as Suho and Hierojakoulu) is a private Finnish vocational education institution specializing in sports massage therapy training, founded in 1991 and headquartered in Länsi-Pasila, Helsinki. The school delivers two core tuition-funded programs: a full-time day program (11 months, €2,400) and a multi-form distance learning program (14 months, €1,990), each combining extensive anatomy education with practical clinical training and producing graduates eligible for further study at partner OOKK's orthopedic osteopathy program.

The company operates a 20-room clinic facility alongside its training operations, generating a second revenue stream through three service tiers: student massage (€27-€50) supervised by instructors, professional massage via the ProTeam graduate practitioner network (€39-€119), and specialty services including acupuncture, dry needling, TMD therapy, pregnancy massage, orthopedic osteopathy and physical training consultation. Sports team partnerships with HJK (football) and Jokerit (ice hockey) provide internship pipelines and on-site clinical placements, while a continuing education arm serves qualified healthcare professionals with courses on TMD and lumbar/thoracic manual therapy. Operational footprint is single-site in Pasila, Helsinki, with approximately 16 staff and 13 subcontractors; technology dependency is limited to Complete Anatomy (digital teaching tool), BookSalon booking platform, and Smartum/Epassi/Edenred payment integrations. No AI capabilities, external funding, or geographic expansion beyond Helsinki are indicated.

Name

Suomen Urheiluhierojaopisto

Legal name

Suomen Urheiluhierojaopisto Oy

Website

https://suho.fi

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Suomen Urheiluhierojaopisto is a Helsinki-based vocational school founded in 1991 that trains sports massage therapists through 11-14 month programs, supplemented by a 20-room clinic offering student and professional massage services, and continuing education for healthcare professionals.

Ownership category

akta.pro rank

Product category

Vocational Massage Therapy Education

NAICS

Educational Support Services (61171), Sports and Recreation Instruction (611620), Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200), Services-Health Services (8000)

akta.pro primary industry

Massage Therapy Schools & Certification Programs (HSALANAJ)

akta.pro secondary industries

Massage Therapy & Bodywork (EDAOALAH), Sports Massage (HSADAHAC), Sports Massage (HSALAEAC)

Keywords

• Sports massage training
• Massage therapy education
• Professional massage services
• Continuing healthcare education
• Orthopedic osteopathy services

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Education Programs: Day program tuition 2400€, multi-form program 1990€ (both including VAT). Programs are 11-14 months. Student intake twice yearly.
2. Student Massage Services: Low-cost massage services (27-50€) provided by students under supervision, offering practical training while generating revenue
3. Professional Massage Services (ProTeam): Services by qualified graduates (39-119€ per session), with commission/space rental model for practitioners
4. Continuing Education: Additional training courses for massage therapists and healthcare professionals (TMD training, acupuncture, lumbar-thoracic training)

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Suomen Urheiluhierojaopisto operates as a vocational school that trains students in sports massage therapy through 11-14 month programs, combining extensive anatomy education with hands-on clinical practice at its 20-room training clinic. It complements education by selling massage and related therapy services directly to consumers through supervised student clinic sessions and a graduate ProTeam of practicing massage therapists, and offers continuing education to qualified healthcare professionals.

Product overview

Suomen Urheiluhierojaopisto is a sports massage training school offering both full-time and multi-modal education programs (lasting 11-14 months), along with a comprehensive range of bodywork and wellness services. The institution provides massage therapy services at multiple levels: student massage (supervised training), professional massage via ProTeam practitioners, and specialized treatments including temporomandibular joint therapy, pregnancy massage, acupuncture, dry needling, physical conditioning, and orthopedic osteopathy. Additionally, the school offers continuing education courses for healthcare professionals and sells gift cards. The school operates from a clinic with 20 treatment rooms and maintains partnerships with sports teams HJK and Jokerit for student practical training.

Differentiator

Problem solved

Functional benefit

Brands

• ProTeam: Professional massage team consisting of graduates from the school who have further specialized in the field.

Products and services

• Hierojakoulu päivätoteutus (Day Program Massage Training) Full-time 11-month vocational massage therapy training program (46 study credits) covering anatomy, sports massage, and clinical practice, with placements at the school clinic and partner sports teams; priced at €2,400 including VAT.
• Hierojakoulu monimuotototeutus (Multi-modal Distance Learning Program) 14-month part-time multi-modal massage therapy training (43 credits) for working adults, with evening classes two weekdays per week plus six Saturdays; priced at €1,990 including VAT.
• Oppilashieronta (Student Massage) Low-cost massage sessions (€27-€50 for 30-90 minutes) performed by SUHO students under instructor supervision at the Pasila clinic, including initial consultation and movement tests.
• Ammattilaisten hieronta / ProTeam Professional Massage Professional massage services (classic and sports massage and related treatments) delivered by SUHO graduate practitioners; priced €39-€119 by session length, open Mon-Sun 8-21, accepting Smartum, Epassi, and Edenred benefits.
• Purentalihashieronta (TMJ Massage) Specialized temporomandibular joint and facial massage therapy addressing headaches, facial pain, restricted jaw mobility, and muscle-related tinnitus via intraoral and facial techniques.
• Raskausajanhieronta (Pregnancy and Postpartum Massage) Prenatal and postpartum massage performed in side-lying or semi-reclining positions using special pillows, providing relief from pregnancy-related muscular strain.
• Akupunktio (Acupuncture) Acupuncture treatment using sterile single-use needles based on Western or Chinese medical approaches for headaches, migraines, back pain, tennis elbow, and osteoarthritis; priced at €55 per 45-minute session.
• Dry Needling Western-medicine dry needling treatment using acupuncture needles to relieve muscle tension, migraines, tennis elbow, and other musculoskeletal pain; priced at €60 (45 minutes) or €70 (60 minutes).
• Fysiikkavalmennus (Physical Training Consultation) Physical conditioning and athletic coaching service including fitness assessments, personalized training programs, strength training guidance, and nutrition and recovery advice; consultation €60 (45 minutes), with gym program €160.
• Ortopedinen osteopatia (Orthopedic Osteopathy) Orthopedic osteopathy specializing in musculoskeletal conditions including neck and back pain, limb numbness, joint mobility issues, and headaches, with a 60-minute first appointment and €80 per visit pricing.
• Lisäkoulutukset (Continuing Education Courses) Continuing education courses for licensed massage therapists, physiotherapists, osteopaths, and other manual therapists, including advanced TMD training, lumbar/thoracic spine training, and acupuncture courses held at the SUHO Pasila facility.
• Lahjakortit (Gift Cards) Gift cards redeemable for 6 months from purchase across SUHO services including massage, acupuncture, dry needling, and osteopathy treatments, sold via the BookSalon-integrated online system.

Quantifiable outcome

• 99% of graduates employed or in continued studies upon graduation
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Jokerit (Helsinki ice hockey team)coreStrategic or Co-development Partner · 1 August 2024Sports team partnership started August 2024. Students complete sports massage internships at Jokerit facilities. Partnership based on shared values and common goals. First months have demonstrated strong alignment in values and objectives.
• HJK (Helsinki football club)coreStrategic or Co-development PartnerLong-standing partnership with HJK including men's and women's teams. Students complete sports massage internships at HJK facilities. School witnessed HJK Women's historical triple championship in autumn 2024. Continuing and expanding successful cooperation with HJK representative teams.
• Ortopedisen Osteopatian Koulutuskeskus (OOKK)coreStrategic or Co-development PartnerEducational partnership providing direct pathway for graduates to continue studies in orthopedic osteopathy. OOKK trusts Suho graduate quality and offers reserved quota spots for Suho students. Suho curriculum specifically designed to prepare students for continued healthcare studies.
• Lanne- ja rintarangan koulutus trainersminorOthersAnssi Ulvinen (Osteopath, foot therapist AMK, strength coach, sports medicine specialization XAMK, teacher at OOKK) and Patrick Nyström co-teach continuing education courses at Suho facility.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Kymenlaakson ammattiopisto (Kedu): Finnish vocational education institution in southeast Finland offering massage therapy training among many vocational programs. Comparable as another Finnish vocational competitor for massage therapy applicants.
• Kainuun ammattiopisto (KAO): Finnish vocational institution in the Kainuu region offering massage therapy training. Comparable as a multi-program Finnish vocational education provider competing for nationwide massage therapy students.
• Tampereen Aikuiskoulutuskeskus (TAKK): Tampere-based adult vocational education center offering massage therapy training alongside many other vocational tracks. Comparable as a Finnish adult vocational training institution serving a regional market outside Helsinki.
• Hyria koulutus Oy: Vocational education provider in the southern Finland / Helsinki region offering massage therapy among many other programs. Comparable as a direct geographic competitor for Helsinki-area massage students at a larger, multi-program institution.
• Koulutuskeskus Salpaus: Major Finnish vocational education provider in Lahti offering massage therapy training as one of many vocational programs. Comparable as a Finnish vocational institution competing for the same massage therapy students but operating at much broader scale across multiple trades.

Emerging players

• Ortopedisen Osteopatian Koulutuskeskus (OOKK): Pasila-based specialized osteopathy school and direct Suho partner. Comparable as a small, specialized manual-therapy education provider in the same Helsinki neighborhood, but focused on osteopathy rather than massage — adjacent in category and tightly commercially linked.

Others

• National Academy of Sports Medicine (NASM): US-based global certification body for personal training, sports nutrition, and corrective exercise with sports massage / recovery specializations. Comparable as a globally recognized sports-medicine certification ecosystem that influences the international credentialing landscape Suho graduates operate in.
• ITEC (International Therapy Examination Council): International certification body for massage, beauty, and complementary therapies. Comparable as an ecosystem enabler for massage credentials — relevant to how Suho graduates position their qualifications, though not a direct school competitor.

Regional players

• Axelsons Body & Soul School: Sweden's largest and longest-established massage therapy school, founded in 1957, offering comparable massage certifications and clinical training services. Comparable as a Nordic specialized massage training institution with an integrated clinic model, though operating in a different country.
• Liikuntakeskus Pajulahti: Finnish national sports training center offering massage-related education within a broader sports performance portfolio. Comparable as a Finnish sports-focused training institution that includes manual therapy / massage training but is primarily known for coaching and athletic development.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/suomenurheiluhierojaopisto
• Instagraminstagram.com/suomenurheiluhierojaopisto/?hl=fi
• Xx.com/Suho_fi
• LinkedInlinkedin.com/company/suomenurheiluhierojaopisto

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Suomen Urheiluhierojaopisto