Arc Medical Design
Arc Medical Design developed ENDOCUFF VISION™, a mechanical colonoscopy adjunct device with flexible arms; the UK firm was acquired by Olympus in 2018 and now operates as part of Olympus Medical Systems' endoscopy portfolio.
- Company typePrivate
- Founded2002
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Arc Medical Design does
Arc Medical Design was a UK-based medical device company founded in 2002 that developed ENDOCUFF VISION™, a single-use mechanical adjunct for colonoscopy. The device attaches to the distal end of a colonoscope and uses a single row of flexible arms to evert and flatten colonic folds during withdrawal, with the stated goal of increasing mucosal visualization and reducing the polyp and adenoma miss rate. The technology has been validated in 12 randomized controlled trials covering more than 8,000 patients and 140 colonoscopists, with meta-analytic evidence of up to an 11% increase in adenoma detection rate (ADR), and no adverse events reported across 800+ patients tested by 70 endoscopists. The product is compatible with colonoscopes from Olympus, Fujifilm, Pentax, and Storz, and is recommended under NICE Medical Technology Guidance MTG45 for colonoscopy within the NHS in England.
In 2018, Olympus Corporation acquired Arc Medical Design, after which the ENDOCUFF VISION product line was integrated into Olympus Medical Systems' portfolio. Commercial activity is now executed through Olympus's established medical device distribution channels — including regional websites spanning Europe, the Middle East, Africa, Latin America, and the United States, the EndoTherapy online catalog, and a direct enterprise field sales force targeting hospital gastroenterology and endoscopy departments. Pricing is quote-based through Olympus representatives and is not publicly disclosed. As an absorbed unit, Arc Medical Design no longer operates as an independent entity and has no separately disclosed revenue, headcount trend, or independent funding activity.
Arc Medical Design firmographics
Firmographics- Name
- Arc Medical Design
- Legal name
- Arc Medical Design
- Website
- https://endocuff.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Acquired
- Headcount range
- 1–10 employees
- Short description
- Arc Medical Design developed ENDOCUFF VISION™, a mechanical colonoscopy adjunct device with flexible arms; the UK firm was acquired by Olympus in 2018 and now operates as part of Olympus Medical Systems' endoscopy portfolio.
- Ownership category
- akta.pro rank
Arc Medical Design industry classification
Industry- Product category
- Endoscopy Devices
- NAICS
- Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)
- akta.pro primary industry
- Endoscopy Systems & Accessories (Scopes, Cameras, Light Sources, Insufflation) (HLAHADAB)
- akta.pro secondary industry
- Endoscopic Therapeutic & Access Devices (Trocars, dilators, biopsy/ablation tools) (HLAHADAN)
Keywords
Where Arc Medical Design is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Arc Medical Design business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel
Revenue model
- Medical Device Sales: ENDOCUFF VISION is sold as a medical device/product through Olympus's medical systems distribution network. The product is available via product reference numbers and catalog systems.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Arc Medical Design product offering
Product offeringCore offering
Arc Medical Design developed and commercialized ENDOCUFF VISION, a single-use colonoscopy device that attaches to the distal end of a colonoscope. It uses a row of flexible arms to evert and flatten colonic folds, maximizing mucosal visualization and reducing the adenoma and polyp miss rate during colonoscopy procedures.
Product overview
Arc Medical Design offers the ENDOCUFF VISION™ colonoscopy device. This is a mechanically enhanced colonoscopy technology designed to maximize mucosal visualization during procedures. The device attaches to the distal end of a colonoscope and uses flexible arms to evert and flatten colonic folds, enhancing the viewable colonic surface and reducing polyp miss rates. The technology is backed by extensive clinical evidence from 12 randomized controlled trials with over 8,000 patients.
Differentiator
Problem solved
Functional benefit
Brands
- ENDOCUFF VISION: A colonoscopy device with flexible arms that evert and flatten colonic folds to enhance mucosal visualization during endoscopic therapy.
Products and services
- ENDOCUFF VISION™ A single-use device that attaches to the distal end of a colonoscope, featuring a row of flexible arms that evert and flatten colonic folds during colonoscopy. It is intended for use by hospital endoscopy units and gastroenterology departments to improve adenoma detection, reduce the polyp miss rate, and lower the risk of interval colorectal cancers.
Quantifiable outcome
- Increases adenoma detection rate by up to 11%
- +4 more outcomes
Companies that use Arc Medical Design
Customer profileSegments1 record
Ideal customer profiles1 record
Arc Medical Design technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Arc Medical Design partnerships and signals
Strategic signalScale indicators8 records
Recent moves1 record
Expansion highlights3 records
Arc Medical Design competitors and assessment
Company assessmentBroad incumbents
- Karl Storz SE & Co. KG: Major endoscopy and visualization equipment manufacturer, also a named compatibility partner for ENDOCUFF VISION. Comparable as a broad incumbent whose endoscope installed base anchors demand for compatible colonoscopy accessories.
- Fujifilm Healthcare: Major manufacturer of flexible endoscopes and colonoscopy systems, and an explicit compatibility partner for ENDOCUFF VISION. Comparable as a broad incumbent colonoscope OEM whose installed base drives demand for colonoscopy adjunct devices.
- Medtronic: Operates a significant GI Solutions business including GI Genius AI polyp detection and endoscopic devices. Comparable as a broad incumbent in the colonoscopy procedure stack, competing for the same endoscopy department budgets as ENDOCUFF VISION.
- HOYA (Pentax Medical): Manufacturer of Pentax-brand flexible endoscopes and a named compatibility partner for ENDOCUFF VISION. Comparable as a broad incumbent colonoscope OEM addressing the same gastroenterology end-customers.
- Olympus Corporation: Parent company of Arc Medical Design since 2018 and global leader in flexible endoscopy systems. Operates the broad colonoscopy platform on which ENDOCUFF VISION is deployed, and controls the global distribution channel through which the product reaches hospitals.
- Boston Scientific: Major player in endoscopy and gastroenterology with a broad portfolio of single-use endoscopic devices, including accessories used during colonoscopy. Comparable as a broad incumbent offering overlapping but wider-scope GI solutions alongside ENDOCUFF VISION's niche.
Emerging players
- Cosmo Pharmaceuticals (GI Genius / Medtronic): AI-enabled polyp detection system (GI Genius) increasingly paired with colonoscopy workflows as a complementary or substitute category to mechanical adjuncts like ENDOCUFF VISION. Comparable as an emerging technology addressing the same adenoma-miss clinical problem through software rather than hardware.
- Iterative Scopes: Developer of AI-driven colonoscopy polyp detection and quality measurement software, positioned to compete with or complement mechanical adjunct devices like ENDOCUFF VISION. Comparable as an emerging player addressing the same adenoma detection gap through a different modality.
Direct peers
- Smart Medical Systems: Developer of G-EYE, a balloon-based colonoscopy enhancement device designed to improve polyp detection by flattening haustral folds during withdrawal. Directly competes with ENDOCUFF VISION in the same adjunctive colonoscopy category, with overlapping clinical claims on adenoma detection improvement.
- Medivators (STERIS): Markets EndoRings, a distal colonoscopy attachment device that similarly enhances mucosal visualization by manipulating colonic folds. Direct competitor to ENDOCUFF VISION in the same fold-manipulation adjunct category, with comparable clinical evidence positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Arc Medical Design social profiles
Digital presenceArc Medical Design financial estimates
Financial estimateRevenue estimate
Valuation estimate
Arc Medical Design leadership team
Management profileNumber of profiles
Arc Medical Design funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Arc Medical Design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Arc Medical Design
What does Arc Medical Design do?
Arc Medical Design developed and commercialized ENDOCUFF VISION, a single-use colonoscopy device that attaches to the distal end of a colonoscope. It uses a row of flexible arms to evert and flatten colonic folds, maximizing mucosal visualization and reducing the adenoma and polyp miss rate during colonoscopy procedures.
Is Arc Medical Design a public or private company?
Arc Medical Design is a private company. It is classified as corporate owned and is currently acquired.
When was Arc Medical Design founded?
Arc Medical Design was founded in 2002. It employs 1 to 10 people.
Where is Arc Medical Design based?
Arc Medical Design is headquartered in London, United Kingdom, in the Europe region.
How does Arc Medical Design make money?
One revenue line is on record: medical Device Sales.
Who are Arc Medical Design's main competitors?
Broad incumbents on record are Karl Storz SE & Co. KG, Fujifilm Healthcare, Medtronic, HOYA (Pentax Medical), Olympus Corporation and Boston Scientific. Emerging players are Cosmo Pharmaceuticals (GI Genius / Medtronic) and Iterative Scopes. Direct peers are Smart Medical Systems and Medivators (STERIS).
Does Arc Medical Design have an API?
No public API is recorded for Arc Medical Design.
What industry is Arc Medical Design in?
Arc Medical Design's product category is Endoscopy Devices. Its primary akta.pro industry code is HLAHADAB, Endoscopy Systems & Accessories (Scopes, Cameras, Light Sources, Insufflation), with a secondary code of HLAHADAN, Endoscopic Therapeutic & Access Devices (Trocars, dilators, biopsy/ablation tools). Its NAICS code is 334510.