Vehicle Rent

What Vehicle Rent does

Vehicle Rent, operating under the brand My-CarRentals (MCR), is a Slovenia-headquartered digital marketplace that aggregates car rental inventory and pricing from over 300 suppliers — including Hertz, Avis, Europcar, Sixt, Enterprise, Budget, Alamo, National, and Thrifty — across 24,000+ pickup locations in 160+ countries. The platform enables consumers to search, compare, and book rental vehicles across ten categories ranging from mini cars to luxury SUVs and electric vehicles (including Tesla), with optional insurance upgrades such as a No Excess package underwritten by Mondial Assistance at €5.50 per day and a Refund of Excess coverage add-on. It operates a French-language sub-brand (ma-location-voiture.com) and distributes through SEO, email newsletters, and a customer review/rating system.

The underlying technology is a price-comparison and reservation engine: a self-serve online booking flow that aggregates supplier rates and feeds a three-step reservation process with free cancellation and modification. The company owns no vehicles and generates revenue purely through marketplace commissions on bookings routed to suppliers, with ancillary income from optional insurance add-ons. The target customer is the individual traveler — primarily holiday/leisure users, secondarily business travelers — seeking transparent pricing, bundled insurance, and broad vehicle selection for airport pickups, road trips, and destination exploration.

The business is operated with 1-10 employees, has not raised disclosed external funding, and reports no management team in the input data. Its competitive positioning rests on supplier breadth, multilingual coverage, and a no-hidden-costs pricing guarantee rather than on proprietary AI or technology depth.

Name

Vehicle Rent

Legal name

My-CarRentals / MCR (legal entity name not disclosed)

Website

https://www.vehicle-rent.com/en

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Vehicle Rent (My-CarRentals/MCR) is a Slovenia-based online car rental price comparison and booking marketplace that aggregates 300+ suppliers across 160+ countries for individual leisure and business travelers.

Ownership category

akta.pro rank

Product category

Car Rental Marketplace

NAICS

Passenger Car Rental (532111)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Long-Term / Monthly Car Rental (THADAAAE)

Keywords

• Car rental comparison
• Vehicle rental booking
• Rental marketplace
• Travel booking platform
• Online car hire

Headquarters

HQ city

Ljubljana

HQ country

Slovenia

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel

Revenue model

1. Car Rental Booking Commissions: Earns commissions from car rental bookings made through the platform. Acts as an affiliate/marketplace connecting customers with rental companies. No ownership of vehicles.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Vehicle Rent (branded as My-CarRentals) is an online car rental price comparison and booking platform that aggregates over 300 rental suppliers across more than 24,000 pickup locations in 160 countries. Travelers use the website to search, compare prices and vehicles, and complete car hire bookings with third-party rental companies, with optional add-on insurance products such as full insurance packages and refund-of-excess coverage. The company operates as a marketplace intermediary rather than a fleet owner.

Product overview

My-CarRentals (MCR) operates as a car rental price comparison and booking platform that aggregates vehicle availability and pricing from over 300 rental companies (including Avis, Hertz, Europcar, Sixt, Alamo, Budget, National, Enterprise, and Thrifty) across more than 24,000 locations in 160 countries. The platform enables customers to search and book vehicles across 10 vehicle categories ranging from mini cars to electric vehicles and luxury SUVs. The core offering includes bundled insurance packages (Liability, Theft Protection, Collision Damage Waiver) with optional No Excess upgrades and Refund of Excess coverage add-ons. The service differentiates through its global supplier network, transparent pricing with no hidden costs, unlimited mileage options, and a 3-step online booking process.

Differentiator

Problem solved

Functional benefit

Brands

• ma-location-voiture.com: French-language version of the car rental comparison platform

Products and services

• Car Rental Comparison and Booking Platform Web-based search, comparison, and booking platform that surfaces vehicles from 300+ rental suppliers across 24,000+ locations in 160 countries, allowing individual travelers to compare prices and reserve a rental car in a single transaction.
• Full Insurance Package Optional add-on insurance product offered to travelers at the point of booking to reduce financial exposure (such as the rental vehicle's excess/deductible) during the rental period.
• Refund of Excess Coverage Optional coverage that reimburses the renter for the excess/deductible charged by the rental supplier in the event of damage or theft, mitigating high out-of-pocket risks of standard rental agreements.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• AviscoreChannel Partner/ Reseller/ DistributorMajor global car rental brand available through the My-CarRentals comparison platform. Part of the core supplier network providing vehicles to customers booking through the platform.
• HertzcoreChannel Partner/ Reseller/ DistributorFlagship supplier partner offering vehicle rentals through the My-CarRentals platform. Provides access to Hertz's global network of rental locations.
• EuropcarcoreChannel Partner/ Reseller/ DistributorEuropean car rental leader integrated into the My-CarRentals supplier network, particularly strong in European destinations.
• BudgetcoreChannel Partner/ Reseller/ DistributorBudget-friendly car rental option available through the platform, targeting price-sensitive travelers.
• Enterprise Rent-A-CarcoreChannel Partner/ Reseller/ DistributorMajor US-based rental company integrated into the platform, particularly prominent in North American locations.
• SixtcoreChannel Partner/ Reseller/ DistributorPremium car rental supplier with strong presence in European airports and cities, available through the platform.
• AlamocoreChannel Partner/ Reseller/ DistributorValue-focused rental brand popular with leisure travelers, integrated into the platform's supplier network.
• National Car RentalminorChannel Partner/ Reseller/ DistributorBusiness-oriented rental brand available through the platform with membership-based benefits.
• ThriftyminorChannel Partner/ Reseller/ DistributorBudget-conscious rental option within the Dollar Thrifty group, available through the platform.
• GreenMotionminorChannel Partner/ Reseller/ DistributorEco-friendly car rental brand specializing in electric and hybrid vehicles, available on the platform.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Skyscanner: Skyscanner is a leading travel meta-search platform that has expanded into car rental comparison alongside its core flights offering. It is a broad incumbent competing for the same traveler audience as My-CarRentals.
• Kayak: Kayak is a broad travel meta-search engine owned by Booking Holdings that includes car rental comparison as one category among flights and hotels. It competes with My-CarRentals on car rental search but as part of a much wider portfolio.
• Expedia: Expedia is a major online travel agency that includes car rental booking as part of its comprehensive travel platform. It competes with My-CarRentals on car rental bookings and bundles them with flights and hotels.
• Booking.com: Booking.com is the world's largest online travel agency and parent of Rentalcars.com, offering car rental booking as part of its full-stack travel platform. It competes with My-CarRentals on car rental search and significantly outscales it on traffic and supplier negotiating leverage.

Direct peers

• Rentalcars.com: Rentalcars.com is the global leader in car rental aggregation and is owned by Booking Holdings. It is the most direct competitor to My-CarRentals, offering the same meta-search and booking service across a comparable supplier network and geographies.
• CarRentals.com: CarRentals.com is the Expedia-owned car rental comparison and booking platform operating in the US and globally. It competes head-to-head with My-CarRentals on price comparison across the same major supplier brands.
• DiscoverCars: DiscoverCars is a fast-growing car rental aggregator focused on transparent pricing and global coverage. It targets the same holiday traveler segment as My-CarRentals and competes on breadth of supplier network and destination coverage.
• AutoSlash: AutoSlash is a US-focused car rental discount and comparison platform that aggregates supplier rates and applies coupons. It is a direct peer to My-CarRentals in the car rental meta-search category with a similar commission-based model.
• EconomyBookings: EconomyBookings is a car rental aggregator with strong presence in European and CIS markets. It operates the same comparison-and-booking model as My-CarRentals and competes for the same European holiday traveler customer base.

Emerging players

• Qeeq: Qeeq is an emerging car rental aggregator offering global comparison with a strong mobile-first experience. It overlaps with My-CarRentals on global supplier aggregation but differentiates through a more modern tech stack and app presence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/vehiclerent

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vehicle Rent