Diamond99
Diamond99 is a privately held Indian online betting exchange and gaming platform offering cricket betting exchange, live casino, slot games, and multi-sport wagering to Indian consumers, distributed through a WhatsApp-based verified agent network and SEO content marketing.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount—
- GTM typeB2C
- OfferingServices
What Diamond99 does
Diamond99 is an online betting exchange and gaming platform targeting individual consumers in India. It aggregates cricket betting exchange markets (IPL, The Hundred, Big Bash League, international cricket), live dealer casino games (Teen Patti, Andar Bahar, Blackjack, Roulette, Baccarat, Aviator, JILI Games), online slot games, a color prediction game, and multi-sport coverage (football, tennis, kabaddi) under a single ID-based authentication system. Access is gated through a WhatsApp-based verified-agent network rather than public self-signup; users contact agents, receive credentials within 2–5 minutes, and access the platform via Android APK, mobile browsers, or a related Diamond247 sub-brand. The platform supports deposits via UPI (minimum ₹100), IMPS/NEFT (minimum ₹500), net banking, e-wallets (Paytm, Mobikwik), and cryptocurrencies (USDT, BTC), with KYC-gated withdrawals processed in 5–15 minutes (UPI) up to 3 hours (bank transfer).
The business is a privately held, unlisted entity domiciled in India. No parent company, management team, funding history, or financial figures are disclosed in the source material; ownership and corporate structure remain opaque. The platform publishes comprehensive SEO-driven content marketing via diamond99id.net to capture organic search traffic and operates 24/7 WhatsApp/Telegram-based customer support. Diamond99 explicitly self-positions as "India's most trusted platform for online cricket betting & slot games," though it is restricted or operates in a legal gray zone across multiple Indian states (Telangana, Orissa, Assam, Sikkim, and Nagaland are listed as geographic restrictions).
Diamond99's revenue model is commission-based on betting transactions (transaction fee on cricket exchange, casino, and slots via house edge/commission), supplemented by promotional deposit bonuses (e.g., ₹500 deposit = ₹600 bonus credit). No revenue, GGR, or transaction volume figures are publicly disclosed. The go-to-market motion is community-led via WhatsApp agent networks combined with direct-to-consumer SEO/content marketing, with no traditional paid performance marketing or app-store distribution (Android APK distribution is used to bypass Google Play restrictions on real-money betting).
Diamond99 firmographics
Firmographics- Name
- Diamond99
- Legal name
- Diamond99
- Website
- https://diamond99id.net
- Company type
- Private
- Operating status
- Operating
- Short description
- Diamond99 is a privately held Indian online betting exchange and gaming platform offering cricket betting exchange, live casino, slot games, and multi-sport wagering to Indian consumers, distributed through a WhatsApp-based verified agent network and SEO content marketing.
- Ownership category
- akta.pro rank
Diamond99 industry classification
Industry- Product category
- Online Sports Betting & Casino Gaming
- NAICS
- Other Gambling Industries (713290), Gambling Industries (7132)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200)
- akta.pro primary industry
- Payments, Wallets & Cashiering for Sports Betting (MPAEACAG)
- akta.pro secondary industry
- In-Game Wallets, Stored Value & Virtual Currency Issuance (MPAFAJAB)
Keywords
Diamond99 business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure
Revenue model
- Betting Transaction Commission: Platform generates revenue through commissions on betting transactions. Users place bets on cricket matches, casino games, and sports events. The platform takes a percentage or spread on each transaction.
- Casino Game Revenue: Revenue generated from live casino games including Teen Patti, Andar Bahar, Blackjack, Roulette, Baccarat, Aviator, and JILI Games. House edge on casino games provides platform revenue.
- Slot Games Revenue: Online slot games available on the platform generate revenue through game participation fees and house edge mechanisms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Minimum deposit for UPI payments |
| Unit Pricing | Pay-as-you-go | Minimum deposit for bank transfers |
| Other | Pay-as-you-go | Withdrawal limits range per account |
| Subscription | Monthly | Welcome bonus on first deposit |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Diamond99 product offering
Product offeringCore offering
Diamond99 is an online betting exchange and gaming platform for Indian users offering cricket exchange betting (IPL, The Hundred, Big Bash League, international tournaments), live casino games (Teen Patti, Andar Bahar, Blackjack, Roulette, Baccarat, Aviator, JILI Games), online slot games, color prediction, and multi-sport betting (football, tennis, kabaddi). Access is granted through unique Diamond99 IDs issued via verified agents on WhatsApp, with deposits and withdrawals processed through UPI, IMPS/NEFT, net banking, e-wallets, and cryptocurrency.
Product overview
Diamond99 operates as an online betting exchange and gaming platform targeting Indian users, built as a unified platform architecture offering multiple product lines. The core product is the Diamond99/Diamond Exchange platform, which provides cricket betting, sports exchange markets, and live casino gaming through an ID-based authentication system. The portfolio includes specialized sub-products: Diamond99 Casino (live dealer games including Teen Patti, Andar Bahar, Blackjack, Roulette, Baccarat, Aviator, JILI Games), Diamond99 Cricket ID (cricket-focused betting access), Diamond99 Sports ID (multi-sport coverage including cricket, football, tennis, kabaddi), and Diamond99 Slot Games (online slots). The mobile experience is delivered through the Diamond Betting App (Android APK) and browser-based Diamond99 Mobile Login. Additional offerings include Diamond99 Predictions (expert betting insights), the Color Prediction Game, and Diamond247 as a related sub-brand. All services require WhatsApp-based ID registration and support deposits via UPI, bank transfer, e-wallets, and cryptocurrency, with withdrawals processed through UPI, IMPS, and bank transfer.
Differentiator
Problem solved
Functional benefit
Products and services
- Diamond99 / Diamond Exchange Core online betting exchange platform offering cricket exchange betting, sports exchange markets, live casino games, and online gaming entertainment for Indian users, accessed via WhatsApp-issued Diamond99 ID.
- Diamond99 Casino Live dealer casino section featuring Teen Patti, Andar Bahar, Blackjack, Roulette, Baccarat, Aviator, and JILI Games with real-time dealers for Indian users.
- Diamond99 Cricket ID Dedicated betting ID for cricket exchange markets and sports betting, enabling access to IPL betting, session betting, toss betting, and live cricket wagering.
- Diamond Betting App Android mobile application providing access to cricket exchange betting, live casino games, and sports betting markets via APK download.
- Diamond99 Sports ID Sports betting account variant enabling access to cricket, football (EPL, La Liga, ISL), tennis, and kabaddi betting markets for Indian users.
- Diamond247 Related betting exchange sub-brand offering similar services to Diamond99, with APK download and mobile betting access for Indian users.
- Diamond99 Predictions Expert sports betting insights and cricket predictions service covering IPL, India vs Pakistan series, T20 World Cup, and other major sporting events.
- Diamond99 Slot Games Online slot gaming section offering various slot games accessible on the Diamond99 platform.
- Color Prediction Game Color prediction game offered as part of the Diamond99 gaming portfolio for Indian users seeking quick-play gaming entertainment.
Quantifiable outcome
- Instant ID creation within 2-5 minutes via WhatsApp
- +3 more outcomes
Companies that use Diamond99
Customer profileSegments4 records
Ideal customer profiles3 records
Diamond99 technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature3 records
Diamond99 partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Diamond99 competitors and assessment
Company assessmentEmerging players
- Dream11: India's largest fantasy sports platform with a primarily cricket-focused user base. While operating in the legal fantasy-sports vertical rather than real-money betting exchange, it directly competes for the same cricket-engaged Indian user.
Direct peers
- 10Cric: India-focused online sportsbook and casino operator with strong cricket-betting emphasis, live odds, and casino games. Directly comparable in product mix and target customer base among Indian bettors.
- 1xBet: International online betting platform with extensive cricket, sports, and casino coverage targeting Indian users. Comparable in product breadth and crypto-friendly payment options.
- Stake.com: Crypto-first global sportsbook and casino platform. Comparable in crypto deposit support and casino/sports product mix, though operating as a licensed international platform rather than grey-market.
- FairPlay: Indian-focused betting exchange and casino platform offering cricket betting, live casino, and sports markets with similar WhatsApp-based ID and agent onboarding. Closely comparable in product mix, target user, and grey-market operating posture.
- Lotus365: India-targeted online betting and casino platform covering cricket, football, tennis, and live dealer games. Operates with a similar agent-network distribution model and overlapping cricket-first product positioning.
- JeetWin: India-focused online casino and sports betting platform with cricket emphasis and live dealer games. Operates with similar India-targeted product mix and grey-market positioning.
Broad incumbents
- Parimatch: International sports betting and casino operator with significant presence in India and CIS markets. Overlaps with Diamond99 in cricket and casino product but operates at a larger, more established scale.
- Betway India: Global sportsbook and casino brand with India-specific cricket, football, and casino product. Competes in the same Indian user segment but operates as an international incumbent with broader regulatory positioning.
- Bet365: Global incumbent in online sports betting with comprehensive cricket, football, and casino coverage. Competes for the same Indian user base but with substantially greater scale, licensing, and brand recognition.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Diamond99 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Diamond99 leadership team
Management profileNumber of profiles
Diamond99 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Diamond99 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Diamond99
What does Diamond99 do?
Diamond99 is an online betting exchange and gaming platform for Indian users offering cricket exchange betting (IPL, The Hundred, Big Bash League, international tournaments), live casino games (Teen Patti, Andar Bahar, Blackjack, Roulette, Baccarat, Aviator, JILI Games), online slot games, color prediction, and multi-sport betting (football, tennis, kabaddi). Access is granted through unique Diamond99 IDs issued via verified agents on WhatsApp, with deposits and withdrawals processed through UPI, IMPS/NEFT, net banking, e-wallets, and cryptocurrency.
Is Diamond99 a public or private company?
Diamond99 is a private company. It is classified as unknown and is currently operating.
When was Diamond99 founded?
Diamond99 was founded in -1.
How does Diamond99 make money?
Three revenue lines are on record. Betting Transaction Commission is the primary driver. The others are casino Game Revenue and slot Games Revenue.
Who are Diamond99's main competitors?
Dream11 is listed as an emerging player. Direct peers are 10Cric, 1xBet, Stake.com, FairPlay, Lotus365 and JeetWin. Broad incumbents are Parimatch, Betway India and Bet365.
Does Diamond99 have an API?
No public API is recorded for Diamond99.
What industry is Diamond99 in?
Diamond99's product category is Online Sports Betting & Casino Gaming. Its primary akta.pro industry code is MPAEACAG, Payments, Wallets & Cashiering for Sports Betting, with a secondary code of MPAFAJAB, In-Game Wallets, Stored Value & Virtual Currency Issuance. Its NAICS code is 713290 and its SIC code is 6200.