EuroTree Green for Life

Name

EuroTree Green for Life

Legal name

EuroTree Green for Life B.V.

Website

https://eurotree.nl

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Wholesale Ornamental Plant Nursery

NAICS

Nursery and Floriculture Production (11142), Nursery and Tree Production (111421)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Greenhouse Herb & Microgreens Production (Culinary Herbs, Microgreens) (AFAGAHAC)

akta.pro secondary industry

Organic Floriculture & Nursery Crop Production (Ornamentals, Seedlings) (AFAGAKAJ)

Keywords

• Wholesale plant nursery
• Ornamental shrub cultivation
• Hedge plant production
• Instant hedge solutions
• Topiary manufacturing

Headquarters

HQ city

Melderslo

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Technology or R&D, Supply Chain

Revenue model

1. Plant sales: Direct sale of self-grown plants including conifers, hedge plants, instant hedges, ornamental shrubs, and topiaries. The company grows and sells its own plants, eliminating middlemen from the distribution chain. Products are sold year-round throughout Europe via professional sales channels.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

EuroTree Green for Life is a Dutch wholesale tree nursery that cultivates and sells garden plants—conifers, hedge plants, instant hedges, ornamental shrubs, and topiaries—across 100 hectares of nurseries covering 400 species. The company grows plants in open ground and containers and distributes them directly to professional buyers and business clients throughout Europe on a year-round basis, eliminating middlemen from the supply chain.

Product overview

EuroTree Green for Life operates as a tree nursery offering a unified portfolio of garden plants across five product categories: Conifers, Hedge plants, Instant hedges, Ornamental shrubs, and Topiaries. The company cultivates over 400 species of plants across 100 hectares of tree nurseries, distributing products throughout Europe year-round via professional sales channels. The portfolio ranges from standard products to unique varieties developed through 20+ years of cultivation expertise, with mechanized and automated growing processes supporting large uniform batches alongside traditional topiaries.

Differentiator

Problem solved

Functional benefit

Products and services

• Conifers Evergreen conifer plants cultivated at EuroTree's 100-hectare Dutch nursery and distributed year-round throughout Europe via professional sales channels to professional buyers in horticulture and landscaping.
• Hedge plants Hedge plant varieties cultivated in open ground and containers at the EuroTree nursery, representing a primary specialty developed over 20+ years of cultivation experience and supplied to professional buyers across Europe.
• Instant hedges Pre-grown instant hedge plants designed to provide immediate privacy and aesthetic value upon installation, cultivated as part of EuroTree's professional wholesale plant portfolio.
• Ornamental shrubs Decorative ornamental shrub varieties grown at the EuroTree nursery, included in the high-quality, unique range developed through years of cultivation experience and supplied to professional buyers throughout Europe.
• Topiaries Specially shaped ornamental plants cultivated using both mechanised production and traditional craftsmanship at EuroTree's Dutch nursery, representing a specialty that combines large-scale production with artistic topiary work.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Hillier Nurseries: Long-established UK nursery group producing ornamental trees and shrubs for both retail and trade customers — comparable product mix with broader retail/Garden Centre exposure than EuroTree's pure-play B2B.
• Notcutts Nurseries: UK-based nursery with a broad ornamental plant portfolio serving both retail garden centres and trade customers — comparable horticulture product range but with a stronger consumer-facing channel mix.

Direct peers

• Ebben Boomkwekerijen: Large Dutch tree nursery with broad ornamental and landscape tree portfolio grown in open ground and containers, selling to European B2B landscape and garden centre buyers — directly comparable in product mix, geography, and channel.
• Van den Berk Boomkwekerijen: Major Dutch nursery specialising in large specimen trees and ornamental shrubs for European landscape projects — comparable in B2B wholesale model, European distribution, and cultivation scale.
• Lorenz von Ehren: German specialist nursery producing large specimen trees, conifers, and top-quality ornamentals for premium landscape projects across Europe — comparable in premium nursery positioning and European B2B reach.
• Pietersen Boomkwekerijen: Dutch wholesale nursery producing conifers, hedging plants, and ornamental shrubs for European professional buyers — similar cultivation methods, product mix, and B2B distribution model.
• Lodders Boomkwekerijen: Dutch family-owned nursery cultivating conifers, hedges, and ornamental shrubs for European wholesale customers — directly comparable in size, family ownership structure, and product categories.
• Bruns Pflanzen: Established German wholesale nursery offering a wide range of container and open-ground ornamental trees and shrubs across Europe — closely comparable product portfolio and B2B landscape customer base.
• De Groot Boomkwekerij: Dutch family-run nursery producing conifers, topiaries, and ornamental shrubs for European landscape and garden centre buyers — closely comparable in scale, geography, and traditional-mechanised cultivation mix.

Emerging players

• Alden Plant: European container-grown shrub and hedging plant supplier with focus on logistics efficiency and uniform batches — comparable product category with a more specialised, distribution-led positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/eurotree-boomkwekerijen-horst-bv

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EuroTree Green for Life