Yes Please

What Yes Please does

Yes Please is a private South African ground transportation and tourism company founded in 2001 and headquartered in Pietermaritzburg, KwaZulu-Natal. The company operates with a small team of 11-50 employees and delivers four core service lines: airport transfers, shuttle services, coach hire, and guided tours and safaris. Its customer base is composed of travelers, inbound tourists, and likely corporates and schools requiring shuttle or coach capacity in the KwaZulu-Natal region and surrounding areas.

The operating model is asset-based and human-intensive: revenue is generated through the deployment of vehicles and drivers on point-to-point transfers, scheduled or charter shuttle routes, multi-pax coach hires, and guided safari itineraries. The website (yesplease.co.za) is the public-facing channel, although no further technical platform architecture, proprietary technology, or digital booking infrastructure is disclosed in the available sources. There is no indication of app-based booking, API integrations, or technology partnerships beyond a standard web presence.

Pricing is not publicly disclosed, and the available data contains no information on revenue, funding, ownership, management team, partnerships, or certifications. The business is therefore best characterized as a long-established, regionally focused small operator in a fragmented South African tourism and ground-transport market, with diversification across service lines providing some buffer against single-segment demand swings but limited public visibility into financial performance or strategic direction.

Name

Yes Please

Website

https://yesplease.co.za

Company type

Private

Founded year

2001

Headcount range

11–50 employees

Short description

Yes Please is a private South African ground transportation and tourism operator, founded in 2001 in Pietermaritzburg, providing airport transfers, shuttles, coach hire, and guided tours and safaris to travelers and local clients.

Ownership category

akta.pro rank

Product category

Ground Transportation and Tourism Services

NAICS

Taxi and Limousine Service (4853), Charter Bus Industry (4855), Scenic and Sightseeing Transportation, Land (48711), Limousine Service (485320)

SIC

Local & Suburban Transit & Interurban Hwy Passenger Trans (4100), Transportation Services (4700)

akta.pro industry

PRIMARYTHAIAFAB

Private Airport Transfer & Chauffeured Services

Travel & Hospitality/Rail, Bus & Ground Passenger Transport/Shuttle & Airport Ground Transport Services

SECONDARYTHADAEAG

Airport Transfer Services (Meet-and-Greet, Fixed-Route)

Travel & Hospitality/Car Rental & Mobility Services/Taxi & Chauffeur / Limousine Services

SECONDARYTHACAFAE

Group Ground Transportation & Logistics (Shuttles, Transfers)

Travel & Hospitality/Business Travel & Corporate Travel Management/Meetings & Group Travel Management (Corporate)

SECONDARYHSACAKAD

Ground Transportation & Transfers Coordination

Home & Personal Services/Event & Personal Concierge Services/Travel & Itinerary Concierge Services

Keywords

• Airport transfer services
• Shuttle services
• Coach hire
• Guided safari tours
• Group transportation

Headquarters

HQ city

Pietermaritzburg

HQ country

South Africa

HQ region

Africa

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain

Core offering

Yes Please provides ground transportation and tourism services in South Africa, including airport transfers, shuttle services, coach hire for groups, and guided tours and safaris. The company serves both individual travelers and groups needing local and regional transportation around Pietermaritzburg and broader South Africa.

Differentiator

Problem solved

Functional benefit

Products and services

• Airport Transfers
• Shuttle Services
• Coach Hire
• Guided Tours
• Safari Tours

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Direct peers

• Springbok Atlas Tours & Safaris: South African operator offering scheduled coach services, safaris, and guided tours with similar multi-vertical structure to Yes Please, competing directly for inbound leisure and group travel demand.
• African Eagle Day Tours: Day tour and safari operator in South Africa; directly comparable as a regional guided tour and transfer provider serving both inbound visitors and corporate clients.
• Baz Bus: South Africa-focused hop-on hop-off backpacker bus and transfer service; comparable on the shuttle/intercity ground transport axis that Yes Please also serves.

Broad incumbents

• Tourvest: Large South African tourism group owning multiple inbound tour, transfer, and coach brands; a broad incumbent with overlapping safari and ground transport services.
• Intercape: Long-established intercity coach operator in southern Africa; a much larger incumbent with overlapping long-distance passenger transport and coach hire capability.
• Thompsons Holidays: South African packaged tour and coach holiday operator with charter and shuttle capability; broader portfolio than Yes Please but overlaps on tours and ground transport.
• Wilderness Safaris: Large multi-country safari and guided tour operator; comparable on the safari and guided-tour vertical, but with substantially greater scale and a more international footprint.
• Greyhound South Africa: Major intercity bus operator in South Africa providing scheduled passenger service; comparable on coach-based ground passenger transport at greater scale.

Emerging players

• MoAfrika Tours: South African tour and shuttle provider focused on airport transfers and day tours around Johannesburg/Pretoria; partially overlapping with Yes Please's transfer and guided tour offering.

Regional players

• Cullinan Holdings: JSE-listed South African travel and tourism group with coach, tour, and inbound operating businesses; comparable at a portfolio level across the same verticals Yes Please serves.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights4 records

Customer concentration

• Xx.com/yesplease_yes
• Facebookfacebook.com/yespleasesa
• LinkedInlinkedin.com/company/yes-please-travel-and-tours

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yes Please