Immospotter

What Immospotter does

Immospotter (immospotter.at) is an Austrian consumer-facing meta-comparison platform for residential property, operated by the private limited company Mad Dog Media GmbH and headquartered in Leibnitz, Styria. The service aggregates and links to the major Austrian real estate portals — ImmobilienScout24, Willhaben, Immowelt, IMMMO, FindMyHome and ImmoDirekt — across four property categories: apartments (Wohnungen), houses (Häuser), land/plots (Grundstücke) and investor apartments (Anlegerwohnung). The site is web-only, with no mobile app, and is built as a content-and-directory platform rather than a listing marketplace.

The underlying technology is a straightforward web-based content and directory platform with category landing pages and outbound links to partner portals; there are no disclosed APIs, SDKs, MCP integrations, proprietary AI/ML components, or patents. A supplementary editorial property called the Immospotter Magazin publishes guides on Austrian real estate topics (cooperative housing, brokers, financing, relocation) to support SEO-driven organic acquisition. Leadership consists of co-founder and CTO Lukas Brand alongside founder/responsible data controller Martin Höllinger, with a headcount in the 1–10 band.

The business model is exclusively B2C affiliate/referral: the service is free for end users and Immospotter earns commissions when visitors are referred to partner real estate platforms. There is no disclosed pricing for portal listings, no advertising tier, and no enterprise offering. Geographic scope is limited to Austria, with no signals of cross-border expansion, external funding, M&A activity, or material product launches beyond the sub-category pages and Magazin content hub.

Name

Immospotter

Legal name

Mad Dog Media GmbH

Website

https://immospotter.at

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Immospotter is an Austrian consumer-facing meta-comparison platform that aggregates and links to the country's major real estate portals across apartments, houses, plots and investor units, monetizing exclusively via affiliate referrals to those partner portals.

Ownership category

akta.pro rank

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Affiliate/Referral Revenue: Revenue generated through referral traffic to partner real estate platforms. Immospotter earns commissions when users click through to featured portals. The service is free for end users, with monetization occurring through affiliate partnerships with listed real estate platforms.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Immospotter.at is an Austrian real estate meta-comparison platform that aggregates, compares, and provides direct links to major Austrian property portals (ImmobilienScout24, Willhaben, Immowelt, IMMMO, FindMyHome, ImmoDirekt) across property types including apartments, houses, plots, and investor apartments. It operates as a curated gateway rather than a listing portal, supplemented by an editorial Magazin covering Austrian housing topics, and is free for end users with monetization via referral/affiliate traffic to partner portals.

Product overview

Immospotter.at is a meta-comparison platform for Austrian real estate, operating as a single gateway that aggregates direct links to major Austrian property portals (ImmobilienScout24, Willhaben, Immowelt, IMMMO, FindMyHome, ImmoDirekt). The core offering consists of the main comparison platform plus sub-products for specific property categories: Wohnungen (apartments), Häuser (houses), Grundstücke (plots), and Anlegerwohnung (investor apartments). The Immospotter Magazin provides supplementary editorial content on real estate topics.

Differentiator

Problem solved

Functional benefit

Products and services

• Immospotter.at Real Estate Comparison Platform Austrian real estate comparison platform that aggregates and provides direct links to multiple Austrian real estate portals (ImmobilienScout24, Willhaben, Immowelt, IMMMO, FindMyHome, ImmoDirekt), helping Austrian property seekers find apartments, houses, plots, and investor apartments without browsing each portal individually.
• Immospotter Magazin Editorial content hub on immospotter.at providing guides and tips on Austrian real estate topics including property purchasing costs, cooperative housing (Genossenschaftswohnungen), relocation advice, real estate broker selection, roof types, land use plans, and property market information.

Named customers6 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core.

• ImmobilienScout24 ÖsterreichcoreChannel Partner/ Reseller/ DistributorOne of Austria's leading real estate platforms featured on Immospotter. Offers comprehensive selection of property listings including apartments, houses, and commercial properties with detailed search filters for Austrian regions.
• WillhabencoreChannel Partner/ Reseller/ DistributorOne of Austria's largest online classifieds platforms featuring an extensive real estate section for buying, selling, and renting apartments, houses, and other property types.
• ImmoweltcoreChannel Partner/ Reseller/ DistributorLeading online real estate platform operating in Austria and Germany, allowing users to find listings, post advertisements, and access real estate market information.
• IMMMOcoreChannel Partner/ Reseller/ DistributorVienna-based real estate platform that aggregates listings from multiple websites, providing users with an overview of the Austrian real estate market with advanced filtering options.
• FindMyHome.atcoreChannel Partner/ Reseller/ DistributorAustrian real estate platform presenting a wide range of apartment, house, and land listings, serving both buyers and renters in finding properties matching their preferences.
• ImmoDirektcoreChannel Partner/ Reseller/ DistributorPioneer Austrian real estate platform founded in 2002, headquartered in Vienna, with approximately 500 commercial providers and around 30,000 property listings across all Austrian federal states.

Scale indicators1 record

Recent moves3 records

Expansion highlights2 records

Regional players

• Meinestadt.de: German regional city portal with strong real estate vertical across DACH. Comparable as a German-language property search destination that Immospotter's audience (Austrians) may also use, particularly those cross-border shopping in Germany.
• Idealista: Leading Southern European property portal (Spain, Italy, Portugal). Comparable as a dominant regional property metasearch/listing destination in another European market, similar in serving as the default starting point for property search in its geographies.
• Rightmove: UK's largest property portal and a comparable directory/discovery layer for property seekers. Comparable as a category leader in property metasearch/portal but operates in a different geography at much larger scale.
• Zoopla: UK property comparison and listing portal. Comparable as a property metasearch/directory model in another geography - illustrates the category archetype Immospotter operates in, though UK-only and significantly larger scale.

Broad incumbents

• Immowelt: Leading DACH online real estate platform active in Austria and Germany, and a core partner of Immospotter. Comparable as a primary listing destination Austrian users are referred to; broader geographic reach but overlaps on Austrian property search.
• Willhaben: Austria's largest general online classifieds platform with a major real estate vertical; one of Immospotter's six core partners. Comparable in that it captures Austrian property-seeker intent and dominates the local listings market, but it is a listing platform rather than a metasearch/directory.
• ImmobilienScout24 Österreich: Austria's leading dedicated real estate portal and a core partner of Immospotter. Comparable as the dominant Austrian property-listing destination that Immospotter directs traffic to; overlaps in serving Austrian property seekers but operates as a listing platform rather than a comparison gateway.

Direct peers

• IMMMO (immo.at): Vienna-based real estate platform that aggregates listings from multiple websites to give users an overview of the Austrian market. Most direct comparable to Immospotter's aggregation/comparison function, though IMMMO aggregates listings itself rather than linking out to other portals.
• ImmoDirekt: Pioneer Austrian real estate portal founded in 2002 with ~500 commercial providers and ~30,000 listings across all federal states. Direct peer as a Vienna-headquartered Austrian portal featured by Immospotter; serves the same property-seeker audience with similar vertical coverage.
• FindMyHome.at: Austrian real estate portal presenting apartments, houses, and land listings for buyers and renters. Direct comparable as a smaller Austrian listing platform featured by Immospotter; overlaps in serving the same Austrian property-seeker audience though operates as a listing site rather than aggregator.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/immospotter

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Immospotter