SEArcular

What SEArcular does

SEArcular is a recycled-plastics brand operating under Greencore Resources Limited, focused on recovering ocean-bound and post-consumer plastic waste and converting it into recycled-content resin pellets and flakes (rPET, rPP, rPS, rLDPE, rHDPE, rPC). The company distinguishes itself by processing Code #7 plastics, a stream that most commercial recyclers do not handle, and sources feedstock through informal waste picker networks that, according to the company, account for 97% of PET bottle recycling across its Southeast Asian operating footprint of nine cities.

The company is headquartered in Hong Kong (Aberdeen), manufactures in Indonesia, and has extended commercial presence into the UAE via a Dubai office. Its product portfolio currently centers on commodity-grade recycled pellets and flakes sold B2B to consumer brands and beverage/food packaging companies. The company has publicly indicated plans to introduce bottle-to-bottle food-grade recycling technology, which would represent a move up the value chain into food-contact-grade rPET.

Revenue is not publicly disclosed and no external funding rounds have been identified. The company reports monthly recovery volumes in the hundreds of tons across its sourcing network. Beyond commercial operations, SEArcular runs social programs targeting its waste picker supply base, including a health insurance initiative (Q1 2024) and an ecofriendly school project (Q2 2024). The company employs between 11 and 50 people and is led by founder and CEO Max Craipeau, who is described as having 20 years of recycling experience in Asia.

Name

SEArcular

Legal name

Greencore Resources Limited

Website

https://greencore-resources.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

SEArcular, a brand of Greencore Resources Limited, recovers ocean-bound plastics across nine Southeast Asian cities and converts them into recycled-content resin pellets and flakes for B2B sale to consumer brands and beverage/food packaging companies.

Ownership category

akta.pro rank

Product category

Recycled Plastics Manufacturing

NAICS

Plastics Material and Resin Manufacturing (325211), Plastics and Rubber Products Manufacturing (326)

SIC

Plastic Materials, Synth Resins & Nonvulcan Elastomers (2821)

akta.pro primary industry

Recycled & Reprocessed Polymer Resin Manufacturing (rPET, rPP, rPE; PCR/PIR resins) (IMANAAAH)

akta.pro secondary industries

Post-Consumer Plastic Collection & Sorting (MRF/PRF, Bale Supply) (EUAIAKAA), Food-Grade & rPET/rHDPE Recycling (Decontamination/SSP, Bottle-to-Bottle) (EUAIAKAD), Reprocessed Resin & Recycled Polymer Compounding (PCR/PIR Compounds) (IMANAMAG), Recycled-Content Plastic Packaging (rPET, rHDPE, rPP) (IMALAMAC), Rigid Plastics Recycling (HDPE/PP, Injection/Blow Molded) (EUAIAKAF)

Keywords

• Ocean-bound plastic recycling
• Recycled plastic pellets
• RPET manufacturing
• Circular plastics recycling
• Sustainable packaging materials

Headquarters

HQ city

Aberdeen

HQ country

Hong Kong SAR China

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Distribution channels1 record

Marketing channels4 records

Core offering

SEArcular recovers and processes ocean-bound plastics (PET, PP, PS, PE, and Code #7) into virgin-quality recycled pellets and flakes (rPET, rPP, rPS, rLDPE, rHDPE, rPC) for consumer brands and packaging companies. The company sells these recycled-content resins as substitutes for fossil-fuel-based plastics in food, beverage, and consumer goods packaging.

Product overview

SEArcular is a circular plastics recycling platform operated by Greencore Resources Limited, focused on eliminating ocean-bound plastic pollution in Southeast Asia. The company operates across three product lines: an extensive range of plastics scrap collection (Code #1 PET through Code #7 Other) and a portfolio of recycled plastic pellets (rPET, rPP, rPS, rLDPE, rHDPE, rPC). SEArcular leverages its founder's 20 years of recycling expertise to transform ocean-bound waste into virgin-like quality recycled materials, enabling brands to incorporate 100% recycled content. The company plans to expand into food-grade recycling technology for PET, implementing a bottle-to-bottle recycling system.

Differentiator

Problem solved

Functional benefit

Products and services

• rPET Pellets and Flakes Recycled PET (rPET) pellets and flakes produced from recovered ocean-bound PET plastic, used by consumer brands and packaging manufacturers as a drop-in substitute for virgin PET resin in bottles, containers, and packaging.
• rPP Pellets Recycled polypropylene (rPP) pellets produced from recovered ocean-bound PP plastic, supplied to consumer goods and packaging manufacturers as a sustainable substitute for virgin PP resin.
• rPS Pellets Recycled polystyrene (rPS) pellets produced from recovered ocean-bound PS plastic, supplied to consumer brands and packaging manufacturers as a substitute for virgin PS resin.
• rLDPE Pellets Recycled low-density polyethylene (rLDPE) pellets produced from recovered ocean-bound PE plastic, supplied to consumer brands and packaging manufacturers as a substitute for virgin LDPE resin.
• rHDPE Pellets Recycled high-density polyethylene (rHDPE) pellets produced from recovered ocean-bound PE plastic, supplied to consumer brands and packaging manufacturers as a substitute for virgin HDPE resin.
• rPC Pellets Recycled polycarbonate (rPC) pellets produced from recovered Code #7 ocean-bound plastics, supplied to consumer brands and packaging manufacturers as a substitute for virgin PC resin.

Quantifiable outcome

• Transforms hundreds of tons of ocean-bound plastics monthly into recycled content, diverting waste from ocean, landfill, open burning, and dumpsites

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Envision Plastics: Specialty recycler producing PCR resins including HDPE and mixed plastic streams for brand-owner packaging programs; comparable to SEArcular as a smaller-scale specialty recycler focused on PCR pellets for consumer-brand packaging customers.
• Circular Systems S.P.C. Company developing multi-stream textile and plastic recycling platforms converting mixed waste streams into recycled fibers and resins; comparable to SEArcular as a circular-economy recycler targeting brand-owner demand for recycled content from previously hard-to-recycle streams.

Direct peers

• CarbonLite: US-based mechanical recycler producing food-grade rPET pellets sold to beverage brand owners for bottle-to-bottle applications; directly comparable as a PCR rPET producer targeting beverage/food packaging customers with virgin-quality recycled resin.
• PureCycle Technologies: Specialty recycler producing ultra-pure recycled polypropylene (rPP) from waste plastic using a solvent-based purification process; comparable to SEArcular as a recycler producing food-grade-ready rPP pellets from mixed plastic waste, with similar go-to-market into consumer brands.
• Avangard Innovative: US-based PCR plastics producer operating collection, sorting, and pelletizing facilities producing recycled HDPE, PP, and LDPE for consumer brand customers; comparable as a merchant PCR pellet producer in the same recycled-resin product categories as SEArcular.
• Loop Industries: Advanced recycling company producing virgin-quality PET resin from low-value and ocean-bound plastic feedstock via a proprietary depolymerization process; directly comparable as a recycled-PET resin platform targeting brand-level bottle-to-bottle supply from mixed and complex plastic streams.

Broad incumbents

• Eastman Chemical: Specialty chemical company operating advanced (chemical/分子级) recycling of mixed plastic waste into virgin-equivalent resins, including food-grade rPET; comparable to SEArcular as a recycler producing high-quality recycled resins from complex plastic streams, but at far larger scale and with chemical rather than mechanical processing.
• ALPLA Werke Lehner: Global plastics packaging manufacturer with growing in-house recycling operations producing PCR content for its own bottle and rigid packaging products; comparable as an integrated packaging-recycling player serving the same consumer-brand and beverage customer base with recycled-content materials.
• Indorama Ventures: World's largest PET producer with vertically integrated PET recycling operations producing food-grade rPET at global scale; directly comparable as a recycled-PET resin producer but with vastly greater scale, multi-resin portfolio, and brand contracts that SEArcular aspires to reach.

Others

• Polymetrix: Swiss engineering and technology supplier of SSP (solid-state polycondensation) and recycling process lines used in food-grade rPET and PCR pellet production; relevant adjacent player as an enabling technology vendor to the same food-grade rPET / bottle-to-bottle supply chain that SEArcular is targeting.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/searcular
• Instagraminstagram.com/searculargreencore
• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SEArcular