What Moon Hill Brewing Co. does

Moon Hill Brewing Co. is a privately held, family-owned craft brewery and full-menu brewpub founded in 2006 by Rick Walton in Gardner, Massachusetts, where it operates primarily as the Gardner Ale House at 74 Parker Street. The business serves the North Central Massachusetts market through indoor and outdoor dining, takeout and curbside pickup, catering services, and a year-round secondary taproom called the Brew Barn operated at Red Apple Farm in Phillipston, MA. Its product portfolio spans over 30 craft beer SKUs across styles including East Coast, New England, English, and Black IPAs, lagers, pilsners, witbiers, kölsch, porters, stouts, blondes, and fruit-infused variants, alongside hard ciders co-produced with Red Apple Farm and a small merchandise line (apparel, gift boxes, gift cards).

The business generates revenue through unit-priced beer ($12-$18 per can/bottle), cider ($16), food service across the brewpub and Brew Barn, catering, and direct-to-consumer e-commerce via a WooCommerce storefront with shipping. Technology integrations are limited to standard commercial SaaS: Stripe, Klarna, and Affirm for payments; ChowNow for online ordering; and Fivestars for customer loyalty. Marketing is executed through organic social channels (Facebook, Instagram, YouTube, Twitter, Untappd), email newsletters, and recurring event programming (Buck A Shuck Mondays, trivia, Sunday brunch, Oktoberfest). The company is independently capitalized with no disclosed parent, subsidiaries, funding rounds, or institutional ownership.

Moon Hill has no disclosed AI, machine learning, or proprietary technology capabilities; the operating model is conventional for a regional craft brewery, and its value proposition centers on being the only full-menu brewpub in its geographic market combined with its local ingredient sourcing (e.g., Chaos hops from Four Star Farms, Valley Malt) and the Brew Barn partnership. The customer base consists of local families, diners, and craft beer enthusiasts, with no enterprise or institutional customers disclosed.

Name

Moon Hill Brewing Co.

Legal name

Moon Hill Brewing Co.

Website

https://moonhillbrewing.com

Company type

Private

Founded year

2006

Operating status

Operating

Short description

Moon Hill Brewing Co. is a family-owned craft brewery and full-menu brewpub founded in 2006 in Gardner, Massachusetts, serving North Central Massachusetts with indoor/outdoor dining, catering, online ordering, and a satellite taproom at Red Apple Farm.

Ownership category

akta.pro rank

Product category

Craft Brewery and Brewpub

NAICS

Breweries (31212), Breweries (312120), Drinking Places (Alcoholic Beverages) (7224), Drinking Places (Alcoholic Beverages) (722410)

SIC

Malt Beverages (2082), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)

akta.pro secondary industries

Packaging & Production Breweries (Limited/No On-site Service) (THAFALAB), Craft Beer Bars & Taprooms (THAFAEAG), Regional & National Breweries (THAFALAD), Beer, Brewery & Craft Beverage Tastings (THAJAGAE)

Keywords

• Craft beer brewing
• Brewpub restaurant
• Hard cider production
• On-site dining
• Catering services

Headquarters

HQ city

Gardner

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Pricing tiers

Distribution channels5 records

Marketing channels9 records

Core offering

Moon Hill Brewing Co. operates Gardner Ale House, a family-owned full-menu brewpub and craft brewery in Gardner, Massachusetts, producing a rotating portfolio of craft beers and hard ciders and serving them alongside bistro-style food via indoor dining, outdoor deck seating, takeout, parking lot pickup, and catering. The company also operates the year-round Brew Barn taproom at Red Apple Farm in Phillipston, MA, and sells beer, merchandise, and gift cards online.

Product overview

Moon Hill Brewing Co. operates Gardner Ale House, a family restaurant and brewery in Gardner, MA, offering indoor and outdoor dining, takeout, and catering services. The company's product portfolio includes over 30 craft beers across styles including IPAs (East Coast, New England, English, Black IPA), lagers (Vienna Lager, Pilsner), stouts/porters, witbiers, kölsch, blondes, and fruit-infused beers. They also offer hard ciders in partnership with Red Apple Farm. Merchandise includes apparel (t-shirts, hoodies, flannels, hats) and gift products. The Brew Barn at Red Apple Farm serves as a year-round taproom location. Online ordering and loyalty rewards programs are available through third-party integrations.

Differentiator

Problem solved

Functional benefit

Brands

• The Brew Barn: Year-round taproom located at Red Apple Farm serving Moon Hill Beer, Red Apple Farm Hard Cider, and a full menu of barbecue, burgers, fries, and chef's specials.

Products and services

• Gardner Ale House Restaurant (The Pub) Full-menu brewpub in North Central Massachusetts featuring bistro-style food in an upscale setting, serving Moon Hill's own craft beer.
• The Deck (Outdoor Dining) Outdoor dining area with beachy music, umbrellas on tables, and a full food and beer menu.
• The Brew Barn at Red Apple Farm Year-round taproom at Red Apple Farm in Phillipston, MA, serving Moon Hill Beer, Red Apple Farm Hard Cider, barbecue, burgers, and live music.
• Catering Services Pick-up, off-site and in-house catering services for events and gatherings.
• Parking Lot Pickup Curbside takeout pickup service where orders are brought to customers' cars in designated parking spaces.
• Moon Hill Craft Beer Portfolio Portfolio of more than 30 craft beers including IPAs (East Coast, New England, English, Black IPA), lagers (Vienna Lager, Pilsner), stouts, porters, witbiers, kölsch, blondes, and fruit-infused beers (such as the Candy Mountain Charlie! series).
• Red Apple Farm Hard Cider Hard ciders including Semi-Sweet and Dry variants, made from fresh New England apples pressed at Red Apple Farm in Phillipston, MA.
• Gift Card Gift cards available in denominations from $10 to $200, redeemable at the brewpub.
• Gift Box of Beer & Glasses Gift box containing 4 beers and 2 branded glasses, priced at $35.
• Online Beer and Merchandise Store Direct-to-consumer e-commerce channel selling beer, apparel (t-shirts, hoodies, flannels, hats), and gift products, with shipping.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

One partnership is on record.

• Red Apple FarmcoreStrategic or Co-development PartnerMoon Hill Brewing collaborates with Red Apple Farm in Phillipston, MA to produce ciders. The company operates a taproom called the Brew Barn at Red Apple Farm year-round, serving Moon Hill Beer, Red Apple Farm Hard Cider, and a full menu of barbecue and other food items.

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Boston Beer Company (Samuel Adams): Largest Massachusetts craft brewer with national distribution and a flagship Boston taproom; comparable as a Mass.-based craft incumbent with much wider packaged distribution reach.
• Harpoon Brewery: Established Boston-area craft brewery with brewery taprooms and broad packaged distribution; comparable as a larger Massachusetts incumbent operating beer + on-premise hospitality at scale.

Regional players

• Wormtown Brewery: Worcester-area Massachusetts craft brewery with taproom and packaged distribution; overlaps on regional New England craft positioning and on-premise/retail sales channels.
• Greater Good Imperial Brewing Company: Massachusetts craft brewery with taproom and packaged distribution; overlaps on regional craft positioning and on-premise retail format.
• Wachusett Brewing Company: Massachusetts craft brewer with its own brewpub/taproom footprint; comparable as a regional New England producer serving the same on-premise and packaged craft channel set.
• Notch Brewing: Massachusetts craft brewer with a brewpub/taproom focus on session beers; comparable as a regional New England brewpub operator competing for similar local craft traffic.
• Idle Hands Craft Ales: Massachusetts craft brewery with taproom and local distribution; comparable regional craft producer serving similar New England on-premise and packaged channels.
• Tree House Brewing Company: Massachusetts-based craft brewery known for IPAs and taproom-centric retail; comparable premium craft beer portfolio with strong taproom-driven model.
• Cape Cod Beer: Massachusetts regional craft brewery with brewery taproom and packaged retail; comparable as a New England craft producer operating on-premise hospitality plus packaged sales.

Others

• Red Apple Farm: Phillipston, MA agritourism farm and cider producer that hosts Moon Hill's Brew Barn taproom and co-produces its hard ciders; included as the strategic partner most tightly linked to Moon Hill's second venue and cider SKUs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/gardneralehouse
• YouTubeyoutube.com/channel/UCejcsh5DOHEe81IUCSO6rXQ
• Facebookfacebook.com/GardnerAle
• Instagraminstagram.com/moonhillbrewingco

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moon Hill Brewing Co.