Ashcroft Homes Corporation

What Ashcroft Homes Corporation does

Ashcroft Homes Corporation is an Ottawa-based residential real estate developer and homebuilder founded in 1992 by David Choo. The company designs, builds, and sells single-family homes, townhomes, semi-detached homes, and condominiums across approximately six active communities in Ottawa and surrounding areas, including downtown infill projects such as reResidences (near Parliament Hill) and Q West (Westboro), master-planned developments such as Eastboro (Navan Road) and The Next at Central Park near the Experimental Farm, and urban communities such as CitiPlace. Ashcroft self-describes a build-to-"overcode" quality standard and reports holding numerous design awards from the Ottawa-Carleton Home Builders' Association alongside top after-sales ratings from the Ontario New Home Warranty Program.

The business operates across multiple vertically integrated segments via sub-brands: Ashcroft Rentals for residential rental income, Alavida Lifestyles for independent-to-assisted senior living, Envie for purpose-built student housing near Carleton University, and Capital Hall for pre-packaged student-investment condominiums. Commercial, retail, and industrial space is leased across properties branded Q West, The Abbey at QWest, Central Park, CitiPlace, Opus, and Glebe Court. Construction is the underlying capability; the company's stated differentiator is "architectural intelligence and innovative design" in homebuilding.

The go-to-market model is direct-to-consumer, executed through model home showrooms and on-site sales centres across each community (e.g., 98 and 88 Richmond Rd for Q West), supported by a corporate website and social channels (Facebook, Twitter, Instagram). Revenue is generated through three streams: one-time sales of homes and condos, recurring residential rental income, and managed commercial lease income. Pricing for individual homes is not publicly disclosed and varies by community, unit type, and specifications. Ashcroft is listed on OTCQB under the symbol SRUS, is privately controlled by its founder, and employs 51–100 people.

Name

Ashcroft Homes Corporation

Legal name

Ashcroft Homes

Website

https://ashcrofthomes.ca

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

51–100 employees

Short description

Ashcroft Homes Corporation is an Ottawa-based residential developer founded in 1992 that designs, builds, and sells homes, condos, rentals, student housing, senior living, and commercial space across multiple branded communities serving individual buyers, renters, students, seniors, and commercial tenants throughout the Ottawa region.

Ownership category

akta.pro rank

Product category

Residential Real Estate Development

NAICS

Real Estate Property Managers (53131), Residential Property Managers (531311), Nonresidential Property Managers (531312), Rental and Leasing Services (532)

SIC

Real Estate Agents & Managers (For Others) (6531), Operators Of Apartment Buildings (6513), Operators Of Nonresidential Buildings (6512), Real Estate (6500)

akta.pro primary industry

Residential Real Estate Asset Management (BPAJAMAA)

akta.pro secondary industries

Independent Living Real Estate Owners/Operators (REITs & Management Companies) (HLADAAAG), Single-Family Corporate Rentals (Furnished Homes) (THAMAHAH)

Keywords

• Residential home building
• Condominium development
• Master-planned communities
• Real estate development
• Property construction

Headquarters

HQ city

Ottawa

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Home Sales: One-time sale of residential properties including single-family homes, townhomes, and condominiums to individual buyers.
2. Residential Rentals: Rental income from residential units offered through Ashcroft Rentals brand.
3. Commercial Leasing: Lease income from commercial, retail and industrial spaces including Q West, The Abbey at QWest, Central Park, CitiPlace, Opus, and Glebe Court commercial properties.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Ashcroft Homes Corporation is an Ottawa-based residential homebuilder and condominium developer that designs, constructs, and sells single-family homes, townhomes, semi-detached homes, and condominiums through master-planned communities and urban infill developments. The company also operates residential rental properties under the Ashcroft Rentals brand, offers commercial real estate leasing, and runs specialty sub-brands for student housing (Envie, Capital Hall) and senior retirement communities (Alavida Lifestyles).

Product overview

Ashcroft Homes Corporation is Ottawa's premier new home and condominium developer offering a diverse portfolio of residential and commercial real estate products. The company's core offerings include Single Family Homes, Townhomes, Condos, and Rental properties across multiple branded communities including reResidences (luxury downtown condos), Eastboro (master-planned suburban community), The Next at Central Park (mixed-use development), and CitiPlace (urban community). The company operates several sub-brands: Envie (student housing near Carleton University), Alavida Lifestyles (senior retirement communities), and Capital Hall (student housing investment properties). Additionally, the company offers commercial real estate leasing through properties like Q West and The Abbey at QWest. Every Ashcroft home is built to quality standards above Canadian building codes, with numerous design awards from the Ottawa-Carleton Home Builders' Association.

Differentiator

Problem solved

Functional benefit

Brands

• Alavida Lifestyles: Ottawa's premier retirement and senior communities offering independent to assisted living
• Envie
• Capital Hall

Products and services

• reResidences Luxury condominium suites with proximity to Parliament Hill and Ottawa's downtown district, offering exceptional quality, unique designs, stunning interiors, and attentive service for urban sophisticates.
• Eastboro Master-plan community located at Renaud and Navan Road, blending modern living with a serene environment between Orleans and Navan, surrounded by farmlands and country roads, less than 10 minutes from major shopping centres.
• The Next at Central Park Mixed-use development where residential, retail, office space, and green space are linked seamlessly, part of the Central Park housing development near the Experimental Farm.
• CitiPlace Urban community creating a diverse, charming environment close to city amenities, defining the way modern city living should be.
• Single Family Homes Smart design, functional layouts, and elegant finishes offering plenty of room for comfortable family living in a convenient layout.
• Townhomes Townhome offerings with comfort and style, contemporary kitchens and living space, and ensuite baths.
• Condos Functional small-space solutions combined with elegant design elements, offering variety in styles, spaces and amenities.
• Residential Rentals (Ashcroft Rentals) Rental residential properties under the Ashcroft Rentals brand, managed through their rental office, providing recurring rental income stream.
• Envie Student Residence Lifestyle-focused student accommodations in Little Italy, featuring premium suites at affordable prices with over 12,000 square feet of common spaces, located one O-Train stop from Carleton University.
• Alavida Lifestyles Ottawa's premier retirement and senior communities offering seamless transition from independent to assisted living, with healthcare services, personal-care services, and comprehensive amenities.
• Capital Hall Pre-packaged income property offering the easiest way to own student housing, with hands-free benefits of condominium ownership combined with property management services.
• Commercial Properties Affordable, well-maintained commercial, retail and industrial spaces including Q West, The Abbey at QWest, Opus, Glebe Court, Central Park, CitiPlace, and reResidences commercial spaces.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Carleton UniversitycoreStrategic or Co-development Partner · 28 September 2015Envie Student residence development located near Carleton University, with proximity to O-Train transit. The student housing project targets the university market with purpose-built accommodations. Ashcroft CEO David Choo noted the strategic location one O-Train stop from Carleton.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/AshcroftHomes
• Facebookfacebook.com/ashcroft.homes
• Instagraminstagram.com/ashcrofthomesottawa
• LinkedInlinkedin.com/company/ashcroft

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ashcroft Homes Corporation